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Finding your way with QR codes and communities
 

Finding your way with QR codes and communities

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Identity, Location, Communication or Ad Hoc Access to Mobile Social Networks (Foursquare, DokoDare) ...

Identity, Location, Communication or Ad Hoc Access to Mobile Social Networks (Foursquare, DokoDare)
From oger Fischer is CEO and co-founder of Kaywa. Roger is a serial entrepreneur. In 2003 he started Kaywa with a focus on mobile blogging services. Since that time he has participated in the development of numerous barcode-based marketing campaigns leveraging Kaywa technology for major brands in Switzerland and across Europe. “DokoDare: Places, People, Me,” one of Kayway’s recent projects in collaboration with Hochschule fur Technik Rapperswil, is a location-based mobile service based on QR Codes. He did his post-graduate studies in film and audiovisual media in Paris.
http://mobile.kaywa.com/

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    Finding your way with QR codes and communities Finding your way with QR codes and communities Presentation Transcript

    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Identity, Location, Communication or Ad Hoc Access to Mobile Social Networks (Foursquare, DokoDare)
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Presentation You can find the presentation later at: http://roger.kaywa.ch/p2296 Note: What follows is an experiment and should hopefully provide some insights in the what and how of Ad Hoc Mobile Social Networks. As Testcases we take: - DokoDare (SMS / QR Code / Mobile Web) - Foursquare (iPhone App)
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Background: Kaywa Mobile Blogging since 2003 - Posting MMS on the Web - Web and Mobile Blog QR Codes since 2006 - Reader to read QR Codes - ID with QR Codes DokoDare since 2009 Combining Places and ID‘s, SMS and QR Codes, Web and Mobile
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Problem: How to create a mobile social network here and now? Here: ETH HG E 5. When: Event MoMo11 = Now With: What is there, meaning „connected“ devices. Why? Because that is a possibility we have with mobile: To reach people „here and now“.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Problem continued: How to create a mobile social network here and now? 1.* Identity: Verified Username (Email, SMS) 2. Location: „I am here now“ 3. Communication: Be able to write * Some services like Foursquare seem not to verify the username
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Possible Solutions? How many people are in the room? 55 Do we reach 2/3? - How many Facebook Accounts? 49 - How many Twitter Accounts? 35 - How many people with direct access to Email accounts? 50 Conclusion „Ok, with this audience, I could leave now... And we could all continue on Facebook ;). But then would come the next problem, we would need to become friends with each other. With Twitter the case would be a bit simpler, as we could all adopt the #hge5 to find each other.“
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 1. Creating a verified Identity: Possibilities App As an Example: Try „Foursquare“ on the App Store (Android, iPhone) Web Form / Email - Delay can be a problem (5-20 minutes) - Not everybody uses email on his phone + international; - delay, long process, reach SMS - (Sunrise, Swisscom) Send SMS to 202 with NEWID yourusername (CHF 0.20) Replace yourusername with what you want, ex. NEWID Max + quick and reaches most; - long numbers if international, delays Others? - Use an existing ID (Twitter, Facebook, Google, OpenID)? Apps? + international; - long usernames, still too complicated
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 1. Creating a verified Identity: SMS Example (Swisscom, Sunrise, CHF 0.20) SMS to 202 with NEWID yourusername ⇒And you get back the password. An ID needs: - Username - Verified Phone number - Password
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 1. Creating a verified Identity: Numbers App - How many would we reach here and now? As the network was down, only 1 person could download the app. Web Form / E-Mail - How many would we reach here and now? 50 (if network would work) SMS - How many would we reach here and now? * Swisscom, Sunrise: 44 ; Orange: 8 * Other: 3 (one = no mobile phone ; two from foreign countries) * 11 tried and 9 got an immediate response, the two others with 2 minutes delay. SMS is still king! Conclusion Under the live conditions SMS beats everything else. Email would be the second choice as 50 from 55 have access to their email.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 2. Location: Two Steps - Accessing the service - Locate Me and communicate it to the service PS: On Foursquare App, you find #hge5 at: http://foursquare.com/venue/387542 On DokoDare, you find #hge5 at: http://dokodare.kaywa.com/202033335
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 2. Location: Possibilities App with Google Maps / GPS / Compass - Going to service, Log in - 1. Can you locate room HG E 5? Try with Google Maps - 2. Possibility: Suggest places nearby... Webaddress - http://dokodare.kaywa.com/202033335 or http://foursquare.com/venue/387542 - Log in, then Check in QR Code (Web) QR Code (SMS) - Scan the QR Code - Scan the QR Code - Log in + Check in - Send SMS SMS (if ID verified with SMS) - Send SMS to 202 with Checkin 202033335 This sends you also back the link to go online
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 2. Location: Example QR Code for #hge5 QR Code for #hge5 Access with a QR Code Reader (Note: Example Sticker)
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 2. Location: Checkin to #hge5 with SMS
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 2. Location: Numbers App with Google Maps / GPS / Compass - How many GPS enabled phones: 50 - iPhones: 13 / Android: 7 / Nokia: 16 / Windows Mobile: 3 - Other Phones: 15 Web address -Have all mobile internet enabled devices? Yes, all 54 with phones. QR Code - How many can scan a QR Code? 11 could scan. Conclusion Practically all have internet access and GPS (50/54). One fifth (11/54) could even scan the QR Code from the screen. So a combination of GPS and QR Codes would certainly be best. In our test case GPS would help to narrow down the places nearby, but it would still need an additional search for #hge5.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 3. Communication: Possibilities Trough App - If location failed, communicate location as well: „@MoMoSwitzerland : I am at MoMoSwitzerland11 at #hge5“. Through #hge5, messages are bundled. Web Address - From Main Place Page, click Kaykus - (After Checkin, click People tab to write a Kayku now) QR Code (Default Place Code) - Scan the QR Code - Click Kaykus, write: „@MoMoSwitzerland : I am at MoMoSwitzerland11“ SMS (if checked in) - Send SMS to 202 with TXT @MoMoSwitzerland : I am at MoMoSwitzerland11
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 3. Communication only via SMS
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 3. Communication: Numbers Trough App - The ones that did use the Foursquare App? Could you write something? SMS (if ID verified with SMS) - Did it work? Can you see your posting at http://dokodare.kaywa.com/202033335 Conclusion Due to time reasons, we rushed on checkin and writing some text. There were still some who went to checkin on Foursquare, DokoDare and although Twitter. http://dokodare.kaywa.com/202033335 http://www.foursquare.com/venue/387542 http://twitter.com/cflorin/statuses/6438613158 http://twitter.com/suvarchala/statuses/6438947426
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 From these solutions, what do you prefer?: Remember: 1. Identity, 2. Location, 3. Communication - Web/E-Mail/Web? 18 - App? Depends on the situation. - All SMS? Nobody - SMS-Web? 17 - SMS-QR Code-Web? Depends on the situation. Conclusion Web either initiated by SMS or Email still gets the highest preference (35/54). Whereas both Apps and QR Codes make sense in certain contexts.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 What has probably the biggest reach? - Web/E-Mail/Web? - App? - All SMS? All 55! - SMS-Web? 17 - SMS-QR Code-Web? Conclusion If we talk reach, the whole audience agrees that „All SMS“ has still the biggest reach, followed by SMS initiated and then continued on the Web.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 My prefered solutions: For visibility at the place: - SMS: Create ID - Sticker with QR Code - On the Web: Checkin + Writing Without QR Code: - SMS: Create ID, Checkin - On the web: Writing When targeting only advanced users: - Apps Note: E-Mail was not verified on Foursquare!
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 Final thoughts Educated Audience - Web access, Email, GPS were a given (almost everybody) - Even though Switzerland is an iPhone country (0.5 Mio iPhones this year) and Android is already strong, almost two thirds (7 out of 11) would be excluded when using only an app. - Installed QR Code Readers are comparable with iPhone penetration in this audience. Could this be true also for a larger swiss audience? SMS Even if only 1/3 (17) think SMS is the best way for this, all conclude that it has still the widest reach. Therefore we recommend to always use SMS as an alternative to all other methods. Identity through Twitter, Facebook, others? Raphael Briner from HyperWeek thinks that these two will become some of the defacto identity providers in the future. Christine Perey works also on identity management and hopefully we will soon see a specific MobileMonday on this topic.
    • MoMo 11: Mobile Social Networks ETH Zürich #hge5 http://dokodare.kaywa.com/202033335 See you on the Web too: For #hge5 on the PC Web, see: http://dokodare.kaywa.com/202033335 See original Kaywa DokoDare site at: