2D barcodes: their history and technology overview


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Mobile Tags : QR Codes & Co.
What is cool and what is missing
from Roger Fischer is CEO and co-founder of Kaywa. Roger is a serial entrepreneur. In 2003 he started Kaywa with a focus on mobile blogging services. Since that time he has participated in the development of numerous barcode-based marketing campaigns leveraging Kaywa technology for major brands in Switzerland and across Europe. “DokoDare: Places, People, Me,” one of Kayway’s recent projects in collaboration with Hochschule fur Technik Rapperswil, is a location-based mobile service based on QR Codes. He did his post-graduate studies in film and audiovisual media in Paris.

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2D barcodes: their history and technology overview

  1. 1. Mobile Tags : QR Codes & Co. What is cool and what is missing
  2. 2. Themes: <ul><li>Mobile Tags </li></ul><ul><li>QR Codes in Japan </li></ul><ul><li>And in the West? </li></ul><ul><li>Why Mobile Tags are cool? </li></ul><ul><li>What is missing? </li></ul><ul><li>What Kaywa does. </li></ul><ul><li>DokoDare Demo (outside) </li></ul>
  3. 3. Mobile Tags = <ul><li>Mobile phone is a barcode scanner </li></ul><ul><li>Mobile phone is also an internet browser </li></ul>
  4. 4. Mobile Tags & Mobile Internet <ul><li>Up-to-date </li></ul><ul><li>Interactive </li></ul><ul><li>Multimedia (Audio, Video etc.) </li></ul><ul><li>Creates a bridge between traditional and digital media </li></ul><ul><li>One can measure it live </li></ul>
  5. 6. Japan: A success story since 2003
  6. 7. And in the West? <ul><li>Still too many competing codes </li></ul><ul><li>Open Code Standards: QR Code, Datamatrix, (Aztec) </li></ul><ul><li>Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag </li></ul><ul><li>Slow Adoption/Integration by Telecoms </li></ul><ul><li>QR Code: Japan, Australia (Telstra), Telekom Hungary </li></ul><ul><li>QR Code: Trials by Deutsche Telekom </li></ul><ul><li>EzCode: Trials by Spain‘s Telefonica </li></ul><ul><li>Proprietory use of Datamatrix: France </li></ul><ul><li>But there is hope... </li></ul>
  7. 8. Some organizations have voted <ul><li>Handset Manufacturers </li></ul><ul><li>Nokia : Datamatrix, QR Code </li></ul><ul><li>Japanese Handsets/Asus (Taiwan): QR Code </li></ul><ul><li>Google Android: QR Code, EAN </li></ul><ul><li>Organizations </li></ul><ul><li>IATA: QR Code, Datamatrix, Aztec </li></ul><ul><li>GS1: EAN, Datamatrix, QR Code </li></ul><ul><li>OMA: Datamatrix, QR Code </li></ul><ul><li>Major Reader Developers </li></ul><ul><li>Nowadays support of Datamatrix and QR Code is a must </li></ul>
  8. 9. What is cool about Mobile Tags? <ul><li>Global </li></ul><ul><li>Easy to understand (symbolic value is fantastic) </li></ul><ul><li>Easy to set up </li></ul><ul><li>Decentralized </li></ul><ul><li>Low cost for client </li></ul><ul><li>No cost for user </li></ul><ul><li>Immediate (once Reader is open) </li></ul>
  9. 10. What is still missing? <ul><li>End of code fragmentation </li></ul><ul><li>Reader on top deck (one click scan) </li></ul><ul><li>Good cameras on all phones </li></ul><ul><li>Definition for online and offline use (ex. Vcard) </li></ul><ul><li>Federation, Lobby of involved parties (especially between reader owners and reader owners and telecoms) </li></ul><ul><li>Transformative examples (outside of Asia) </li></ul>
  10. 11. What is Kaywa trying to do <ul><li>Open debate and defense of standards to ensure interoperability (here and on the web: http://mobile.kaywa.com) </li></ul><ul><li>Businessmodel that works for everyone </li></ul><ul><li>Showing by example (http:// qrcode.kaywa.com) </li></ul><ul><li>Seminars and talks with telecoms, GS1 and reader owners </li></ul><ul><li>dokodare.kaywa.com / Extended packaging </li></ul>
  11. 12. DokoDare Demo : dokodare.kaywa.com <ul><li>Download #semperaula Sticker as PDF: h ttp://mobile.kaywa.com/files/dokodare_momo.pdf </li></ul>
  12. 13. Questions? Thanks for your attention <ul><li>http://id.kaywa.com/roger </li></ul><ul><li>[email_address] </li></ul><ul><li>+41 78 607 75 06 </li></ul>