2014 05-05 quantified-self health score and dacadoo lifestyle navigation -final

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MoMo CH #36 - Mobile Health and Wearables - Dacadoo

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  • Max 15 Min. EnglishGoodeveningladiesandgentlemen.I‘dliketostartbyintroducingmyslelfMynameis Yago Veith. I‘m Head of Digital MKT for dacadoo I wouldliketoThanktheeventorganisatorsforinvitingmeovertotalkabouttheQuantifiedSelfandthe dacadoo lifestylenavigation.Feelfreetoaskquestionsduringmypresentation.
  • Nowadays inactivity kills more people than smoking!WHO recommends 10’000 daily steps. Who of you knows that they do achieve 10k a every day? Or once a while? Who tracks their daily steps?A 2004 study found that approximately 37% of poor outcomes in the US could be attributed to modifiable health behaviors: - smoking was the leading cause, followed by poor diet and physical inactivity, then alcohol consumption.
  • Who lives healthier?What do you think? Any ideas?Two different adults with different lifestyles ..Its almost impossible to tell. Let’s see.
  • With all thewearables, sensors, testingdevicesandsmartphoneappswecanmeasurealmosteverythingtoday.Nowyouhavethedata, nowwhat? How do youmake sense out ofit ?Do you do need a medicaleducation?Examples: - Is a *heartbeat* the same as a *pulse*?- Howcan I comparethe Nike FuelbandwiththeFitbit? Oneisactivitytheotherisdailystepscount.23andme.com forexampleisgreat & beautifulbut atthe end ofthejourney Im not sureifI‘mhealthyor not. I knowtowhat%I mighthavesomediseases but that‘s it.INDUSTRY INDICATORSAlmosteveryweek a new QS deviceor APP islaunched. Just a fewweeksago Nike announcedthatitwould not produceanydevicesanylongerandthen Facebook anouncesthatithasaquiered MOVES appfordailystepsandmoretracking.
  • What’s the most valuable thing for every human? Is it a good insurance or a nice car or a big bank account?No it’s the - own personal health. Once your are dead you need nothing more.dacadooenablesyoutomeasureyourhealth. It‘scalled *Health Score*Whenitcomesto *behaviorchange*, lessismore. (NEXT SLIDE)
  • Thisiswhatwedid. Introducingthe dacadoo health score. A singlenumberthatmeasuresyourhealth in real time.A number from 1 (low) to 1000 (superman) based on 80+ million people years of clinical data.MY BODY = Assets – What do I haveMY Feelings = Mindset – yesthisissubjectiveandit‘s ok.MY ACTVITIES = This iswhat I do (tracking)Sometrackinghappensautomatic. Somefeedbackisprovidedoverthefeedbackloop
  • Youcan do applyit an individual level, youcanapplyitat a departmentlevel, at a companylevelandevenatstate, countrylevel. Per capitaincome.Information relevancechangesdepending on theuserreadingthedata. Relevanceiseverything
  • Now simple isgood but ithastobe relevant tothe individual, easy toact upon andfuntoenage in.Relevance (It’s all about you)Easy (One number = What’s your Health Score)Fun (Gamification & Social)SoLoMo (Feedback loop und der REF-Factor™)
  • Gamificationandsocialnetworksmechanicsforcontinousengagementandmotivation.Social – commentsofworkoutChallenge – singleorwithinteam. Forexamplethe MKT departmentchallengesthe IT andtheCallCenterdepartment.PictureOfTheDay – Duringor after theworkout I take a picturewhere t he systeminlcuessome relevant ifnrmation such a the HS andthe last workoutduration I canthensharewithmyfriends.
  • Connect almostany *supporteddevice* to dacadoo.Manyofyouheretodaymaybeusingsometrackingdeviceallreadytoday. Ideallyyou will beabletousethe same devicewith dacadoo in future. This isdoable via a API. (nextslide)
  • Tracking is easy for everyone – your smartphone is the tool. Alternativ you can use other supported devices which connect over API.Then the Health Score gets calculated in real-time and you get your analytics. Personal, Corporate or Regional / Political
  • The dacadoo roadmapdisplaying all releasessince Version 1.0„Rocket scienceusability“ Version 1 - Thefirst time I sawthehealth score on the top right I thought wow that a strange logo with a number Wefocus on *User-centered design*Instant Health Score issomethingourusersseemtolike. AccordingtoourfeedbackIt was a mayorchallengeforustosimplifiythe dacadoo WEB versionto a muchsmallerdevicelike a smartphone. The entireprocesstookmorethan just a fewmonth.
  • Dacadoo haswonplentyprestigiousawards in the last 3 years.Nowwhy not try out dacadoo it‘s 60 daysfree. Download theAndroidor IOS appandregister on www.dacadoo.comQUESTIONS?
  • 2014 05-05 quantified-self health score and dacadoo lifestyle navigation -final

    1. 1. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 1 QuantifiedSelf with the Health Score and dacadoo lifestyle navigation. Zurich, Mobile Monday #36 Switzerland, May 5th 2014 Yago Veith, Head of digital Marketing | @yago1 dacadoo health engagement platform
    2. 2. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 2 Inactivity is a global concern and kills more than smoking – The Lancet, 2012 Sitting is the new smoking! • The «All You Can Eat» culture is over! • Health optimism is the new mindset for the future! • People will need to maintain/improve own health as «private wealth».
    3. 3. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 3 Who lives healthier? John • Male • 50y • 195 lb • 6 ft Activities: • Jogging (3x/week) • Swimming (1x/week) • Sleeps well (6-7 hrs) • Moderate eater Mary • Female • 26y • 135 lb • 5 ft 7 in Activities: • Jogging (1x/week) • Walking (5x/week) • Light Sleeper (8-9 hrs) • Mediterranean diet
    4. 4. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 4 You can measure a lot today... Genetics BMI Stress Cholesterol Nutrition Activities Blood values
    5. 5. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 5 Less is more!
    6. 6. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 6 You can track A number from 1 to 1000 based on 80+ million people years of clinical data. Exercise Nutrition Steps Sleep Stress • Based on 3 key pillars: - My Body - My Feelings - My Activities • You can track: My Activities My Body My Feelings What’s your Health Score?
    7. 7. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 7 Trends and benchmarks Demographic and geographic Person Company Regions / Countries Why is this interesting?
    8. 8. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 8 Feedback Loop Engagement with the “REF” factor Feedback Loop • Relevance • Easy • Fun
    9. 9. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 9 Make it fun and engaging (Gamification & Social)
    10. 10. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 10 Device/app agnostic (Convenience) • Step counters • Weighing scales • Heart rate bands • Fitness tracking devices • Blood pressure monitors • Glucose monitors
    11. 11. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 11 Automatic Data Logging via Biosensors Biofeedback Tracker Apps Standart dacadoo API’s Make smart choices API Tracking Health Score AnalyticsAPI Cloud How does it work?
    12. 12. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 12 World headquarters in Zurich, Switzerland, with US subsidiary in San Francisco. Clinical and technical advisory board with leading academic talent of four globally respected professors. dacadoo - the company Contact Info: Yago Veith, Head of digital Marketing yago.veith@dacadoo.com / @yago1 60 days free!

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