1. New Jersey Nets By: Chad Hamilton 2nd Hour Sports Marketing Final
2. League and Conference The New Jersey Nets play in the National Basketball Association There are 30 teams They are in the Eastern Conference That involves 15 teams They are almost last in their Conference Standings
3. Atlantic Division The New Jersey Nets are in 4th place out of 5 teams in the Division They have 19 wins and 43 loses and are 2 games out of last place
4. Current City Newark, New Jersey Population:278,154 Largest city in NJ 68th largest city in the U.S. 8 miles west from Manhattan Home of Rutgers University
22. Core Values Create a winning environment Always put the fans first To make as much money as possible Never treat anyone with disrespect Turn the losing ways upside down Support one another Don’t be all about yourself be about the Nets organization
23. How to re-build the Nets The players and coaches need to realize that their jobs are not set in stone Make the players work for playing time, but challenge one another to be the best they can One person can not carry the team, they have to play together Coaches have to have a positive attitude at all times to not show their players that they have given up
24. Coaching and Management Keys Make an environment where the players want to come to work everyday Make it fun-interact with the fans Talk to fans that come early to games Know how to win in key games Get the team to the playoffs Attract free agents to want to sign with the Nets to make a better team
25. Primary Target Market The Nets main target market is going to be males 20-40 years old They love watching basketball They have once played in high school but can no longer fulfill their dream of making it to the NBA so they pay money to watch men do it. They are in the middle class With steady jobs making around $40,000-$80,000 a year They will go to games with the guys to get away from stress back at home
26. Secondary Target Market A wife with kids active in sports Her husband is working a lot and she wants to do something for the kids They all love basketball, and are loyal fans to the Nets She does not work or has a part time job Her husband is the bread winner Their family is in the upper to middle class
27. Types of products that target market consumes Nike shoes American Eagle Clothing Shops at Meijer Ford Cars
28. “-graphics” of Target Market Demographics- both target markets will live in the suburbs of Newark with many neighbors surrounding them Psychographics-Our target markets are very social and interact with others well. They present themselves with class and professionalism. Geographics-They do not have any financial issues. They are good citizens of the United States and live their lives to the fullest.
29. 2009-2010 Nets Revenue The Nets made a total of $89 million In 2010 the Nets franchise value was at $312 million The Nets total ticket sales were at $26 million The salary cap in the NBA last year was $58.68 million
38. This stadium was designed by the architect firm Ellerbe Becket who has created 7 different NBA stadiums
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40. Facts about the Economy Unemployment Rate in NJ: 10.1% A total of 3.91 million New Jerseyans remain employed Around 2,300 people in New Jersey lost their jobs in December and 9,400 people lost their jobs in November Median Household Income: $68,342 -tied for highest in the country with Maryland
41. Consumer Price Index Price of oil per barrel as of yesterday was: $104.56 In the next year, the price of oil per barrel is going to be $120 Average price of gasoline per gallon is $3.44 By the summer, the average price of gasoline per gallon will be up to $5
42. Promotion #1 (T-Shirt Shooter) At half time of each home game the staff will be going out on the court to shoot t-shirts out with the teams logo on it It will get the fans excited to get a free t-shirt with their favorite teams logo on the front
43. Promotion #2 (Scoreboard Race) At a timeout during the game, there will be a race with animated Nets players on the big screen Each player will represent a section of the stadium Whichever section wins the race, they get a free 12 oz Coke at the concession stand Coke will pay the Nets to do this advertisement so the organization will be making money
