Final copy nets powerpoint


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Final copy nets powerpoint

  1. 1. New Jersey Nets<br />By: Chad Hamilton<br />2nd Hour <br />Sports Marketing Final<br />
  2. 2. League and Conference<br />The New Jersey Nets play in the National Basketball Association<br />There are 30 teams <br />They are in the Eastern Conference<br />That involves 15 teams <br />They are almost last in their Conference Standings<br />
  3. 3. Atlantic Division<br />The New Jersey Nets are in 4th place out of 5 teams in the Division<br />They have 19 wins and 43 loses and are 2 games out of last place<br />
  4. 4. Current City<br />Newark, New Jersey<br />Population:278,154<br />Largest city in NJ<br />68th largest city in the U.S.<br />8 miles west from Manhattan<br />Home of Rutgers University<br />
  5. 5. Franchise Players<br />Deron Williams: Starting Point Guard<br /><ul><li>PPG: 21.3
  6. 6. RPG: 3.9
  7. 7. APG: 9.7
  8. 8. College: Illinois
  9. 9. Years Pro: 5</li></ul>Brook Lopez: Starting Center<br /><ul><li>PPG: 19.3
  10. 10. RPG: 5.8
  11. 11. APG: 1.8
  12. 12. College: Stanford
  13. 13. Years Pro: 2</li></li></ul><li>Coach and Owner<br />Avery Johnson: Head Coach<br /><ul><li>Named coach on June 15, 2010
  14. 14. Overall career record: 194-70 (.735)
  15. 15. Nets are currently 17-42 (.288)
  16. 16. Won coach of the year in 2005-06
  17. 17. Fastest coach to reach 150 wins</li></ul>Mikhail Prokhorov: Principal Owner<br /><ul><li>Owns 80% of team
  18. 18. NBA’s first non-North American owner
  19. 19. Known as Russia’s richest man
  20. 20. Net worth about $9.5 Billion
  21. 21. Plans to move the Nets to Brooklyn </li></li></ul><li>Mission Statement<br />The New Jersey Nets mission statement is to always be one of the elite teams in the league, with class and performance on and off the court. To make as much money possible with having some of the most loyal fans that stay true to their team. Always turn the negatives into positives and never turn against one another.<br />
  22. 22. Core Values<br />Create a winning environment<br />Always put the fans first<br />To make as much money as possible<br />Never treat anyone with disrespect<br />Turn the losing ways upside down <br />Support one another <br />Don’t be all about yourself be about the Nets organization<br />
  23. 23. How to re-build the Nets<br />The players and coaches need to realize that their jobs are not set in stone<br />Make the players work for playing time, but challenge one another to be the best they can<br />One person can not carry the team, they have to play together<br />Coaches have to have a positive attitude at all times to not show their players that they have given up<br />
  24. 24. Coaching and Management Keys<br />Make an environment where the players want to come to work everyday<br />Make it fun-interact with the fans<br />Talk to fans that come early to games <br />Know how to win in key games<br />Get the team to the playoffs <br />Attract free agents to want to sign with the Nets to make a better team<br />
  25. 25. Primary Target Market<br />The Nets main target market is going to be males 20-40 years old<br />They love watching basketball<br />They have once played in high school but can no longer fulfill their dream of making it to the NBA so they pay money to watch men do it.<br />They are in the middle class<br />With steady jobs making around $40,000-$80,000 a year<br />They will go to games with the guys to get away from stress back at home<br />
  26. 26. Secondary Target Market<br />A wife with kids active in sports<br />Her husband is working a lot and she wants to do something for the kids<br />They all love basketball, and are loyal fans to the Nets<br />She does not work or has a part time job<br />Her husband is the bread winner<br />Their family is in the upper to middle class<br />
  27. 27. Types of products that target market consumes <br />Nike shoes <br />American Eagle Clothing <br />Shops at Meijer <br />Ford Cars <br />
  28. 28. “-graphics” of Target Market<br />Demographics- both target markets will live in the suburbs of Newark with many neighbors surrounding them<br />Psychographics-Our target markets are very social and interact with others well. They present themselves with class and professionalism.<br />Geographics-They do not have any financial issues. They are good citizens of the United States and live their lives to the fullest.<br />
  29. 29. 2009-2010 Nets Revenue<br />The Nets made a total of $89 million<br />In 2010 the Nets franchise value was at $312 million<br />The Nets total ticket sales were at $26 million<br />The salary cap in the NBA last year was $58.68 million <br />
  30. 30. Stadium-the “Prudential Center”<br /><ul><li>Located in Newark, New Jersey
  31. 31. Opened October 25, 2007-Contract is up in 2012
  32. 32. Capacity: 18,711
  33. 33. Cost $375 million
  34. 34. New Jersey Devils hockey team also plays there
  35. 35. Fans and sports writers have nicknamed the stadium “The Rock”</li></li></ul><li>Barclays Center in 2012<br /><ul><li>The team will be moving in 2012 to play in Brooklyn, New York and be called the Brooklyn Nets
  36. 36. It is a better market for the team to sell more tickets and make more money
  37. 37. The estimated cost for this new stadium will be around $4.9 billion
  38. 38. This stadium was designed by the architect firm Ellerbe Becket who has created 7 different NBA stadiums
  39. 39. The Estimated capacity for the stadium is 18,000</li></li></ul><li>New Uniforms!<br />
  40. 40. Facts about the Economy<br />Unemployment Rate in NJ: 10.1%<br />A total of 3.91 million New Jerseyans remain employed<br />Around 2,300 people in New Jersey lost their jobs in December and 9,400 people lost their jobs in November<br />Median Household Income: $68,342<br /> -tied for highest in the country with Maryland<br />
  41. 41. Consumer Price Index<br />Price of oil per barrel as of yesterday was: $104.56<br />In the next year, the price of oil per barrel is going to be $120<br />Average price of gasoline per gallon is $3.44<br /> By the summer, the average price of gasoline per gallon will be up to $5<br />
  42. 42. Promotion #1 (T-Shirt Shooter)<br />At half time of each home game the staff will be going out on the court to shoot t-shirts out with the teams logo on it<br />It will get the fans excited to get a free t-shirt with their favorite teams logo on the front<br />
  43. 43. Promotion #2 (Scoreboard Race)<br />At a timeout during the game, there will be a race with animated Nets players on the big screen<br />Each player will represent a section of the stadium<br />Whichever section wins the race, they get a free 12 oz Coke at the concession stand<br />Coke will pay the Nets to do this advertisement so the organization will be making money<br />
  44. 44. That’s all folks!<br />