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Final copy nets powerpoint


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  • 1. New Jersey Nets
    By: Chad Hamilton
    2nd Hour
    Sports Marketing Final
  • 2. League and Conference
    The New Jersey Nets play in the National Basketball Association
    There are 30 teams
    They are in the Eastern Conference
    That involves 15 teams
    They are almost last in their Conference Standings
  • 3. Atlantic Division
    The New Jersey Nets are in 4th place out of 5 teams in the Division
    They have 19 wins and 43 loses and are 2 games out of last place
  • 4. Current City
    Newark, New Jersey
    Largest city in NJ
    68th largest city in the U.S.
    8 miles west from Manhattan
    Home of Rutgers University
  • 5. Franchise Players
    Deron Williams: Starting Point Guard
    Brook Lopez: Starting Center
  • Coach and Owner
    Avery Johnson: Head Coach
    • Named coach on June 15, 2010
    • 14. Overall career record: 194-70 (.735)
    • 15. Nets are currently 17-42 (.288)
    • 16. Won coach of the year in 2005-06
    • 17. Fastest coach to reach 150 wins
    Mikhail Prokhorov: Principal Owner
    • Owns 80% of team
    • 18. NBA’s first non-North American owner
    • 19. Known as Russia’s richest man
    • 20. Net worth about $9.5 Billion
    • 21. Plans to move the Nets to Brooklyn
  • Mission Statement
    The New Jersey Nets mission statement is to always be one of the elite teams in the league, with class and performance on and off the court. To make as much money possible with having some of the most loyal fans that stay true to their team. Always turn the negatives into positives and never turn against one another.
  • 22. Core Values
    Create a winning environment
    Always put the fans first
    To make as much money as possible
    Never treat anyone with disrespect
    Turn the losing ways upside down
    Support one another
    Don’t be all about yourself be about the Nets organization
  • 23. How to re-build the Nets
    The players and coaches need to realize that their jobs are not set in stone
    Make the players work for playing time, but challenge one another to be the best they can
    One person can not carry the team, they have to play together
    Coaches have to have a positive attitude at all times to not show their players that they have given up
  • 24. Coaching and Management Keys
    Make an environment where the players want to come to work everyday
    Make it fun-interact with the fans
    Talk to fans that come early to games
    Know how to win in key games
    Get the team to the playoffs
    Attract free agents to want to sign with the Nets to make a better team
  • 25. Primary Target Market
    The Nets main target market is going to be males 20-40 years old
    They love watching basketball
    They have once played in high school but can no longer fulfill their dream of making it to the NBA so they pay money to watch men do it.
    They are in the middle class
    With steady jobs making around $40,000-$80,000 a year
    They will go to games with the guys to get away from stress back at home
  • 26. Secondary Target Market
    A wife with kids active in sports
    Her husband is working a lot and she wants to do something for the kids
    They all love basketball, and are loyal fans to the Nets
    She does not work or has a part time job
    Her husband is the bread winner
    Their family is in the upper to middle class
  • 27. Types of products that target market consumes
    Nike shoes
    American Eagle Clothing
    Shops at Meijer
    Ford Cars
  • 28. “-graphics” of Target Market
    Demographics- both target markets will live in the suburbs of Newark with many neighbors surrounding them
    Psychographics-Our target markets are very social and interact with others well. They present themselves with class and professionalism.
    Geographics-They do not have any financial issues. They are good citizens of the United States and live their lives to the fullest.
  • 29. 2009-2010 Nets Revenue
    The Nets made a total of $89 million
    In 2010 the Nets franchise value was at $312 million
    The Nets total ticket sales were at $26 million
    The salary cap in the NBA last year was $58.68 million
  • 30. Stadium-the “Prudential Center”
    • Located in Newark, New Jersey
    • 31. Opened October 25, 2007-Contract is up in 2012
    • 32. Capacity: 18,711
    • 33. Cost $375 million
    • 34. New Jersey Devils hockey team also plays there
    • 35. Fans and sports writers have nicknamed the stadium “The Rock”
  • Barclays Center in 2012
    • The team will be moving in 2012 to play in Brooklyn, New York and be called the Brooklyn Nets
    • 36. It is a better market for the team to sell more tickets and make more money
    • 37. The estimated cost for this new stadium will be around $4.9 billion
    • 38. This stadium was designed by the architect firm Ellerbe Becket who has created 7 different NBA stadiums
    • 39. The Estimated capacity for the stadium is 18,000
  • New Uniforms!
  • 40. Facts about the Economy
    Unemployment Rate in NJ: 10.1%
    A total of 3.91 million New Jerseyans remain employed
    Around 2,300 people in New Jersey lost their jobs in December and 9,400 people lost their jobs in November
    Median Household Income: $68,342
    -tied for highest in the country with Maryland
  • 41. Consumer Price Index
    Price of oil per barrel as of yesterday was: $104.56
    In the next year, the price of oil per barrel is going to be $120
    Average price of gasoline per gallon is $3.44
    By the summer, the average price of gasoline per gallon will be up to $5
  • 42. Promotion #1 (T-Shirt Shooter)
    At half time of each home game the staff will be going out on the court to shoot t-shirts out with the teams logo on it
    It will get the fans excited to get a free t-shirt with their favorite teams logo on the front
  • 43. Promotion #2 (Scoreboard Race)
    At a timeout during the game, there will be a race with animated Nets players on the big screen
    Each player will represent a section of the stadium
    Whichever section wins the race, they get a free 12 oz Coke at the concession stand
    Coke will pay the Nets to do this advertisement so the organization will be making money
  • 44. That’s all folks!