Social Network Marketing Strategy for Stacey Hansen's Scentsy Clark Haaland 2011
Executive Summary: Objective: Increase traffic and search result rankings for Stacey Hansen's Scentsy web page, resulting in increased sales and building down-line through traffic generated from multiple social network sites.
in simplest terms, results in search engine ranking are derived from web traffic and keywords.Most companies control this through dedicated marketing staff or consultants specializing in SEO (Search Engine Optimization).
If you do not have the time and resources for a dedicated search specialist, the next best thing is cross linking - i.e. the more places you have the staceyhansen.scentsy.us link the higher your results in searches and the more traffic you should generate.
Social network sites provide the ideal means to create free web presences that can point traffic to the staceyhansen.scentsy.us site.
The following pages provide best recommendations for using specific social networking sites to drive traffic to staceyhansen.scentsy.us
You'll want to have a consistent name to use across all sites, such as Stacey Hansen Scentsy,the same profile picture and profile description.
Twitter [ http://twitter.com/ ] i s a microblogging site, where a status update (tweet) is limited to 140 characters. Instead of friends, you follow and have followers. Common courtesy is to reciprocate when someone follows your profile.
You build a profile which contains your Scentsy link
your status updates (tweets) could consist of sale/promotional tweets with a link to your scentsy site or other value added content to help build your business such as links to articles on the Scentsy company or stories on benefits of fragrance etc..
You can start with following my two profiles - @clarkhair and @chaaland as well as other Scentsy and network marketing profiles.
A dedicated Stacey Hansen Scentsy LinkedIn profile will provide a professional distinction between your Sedgwick County and Scentsy business as well as another place to post your Stacey Hansen Scentsy link .
You can sync status updates in your LinkedIn profile from your Twitter account
Connect with other Scentsy professionals and possibly corporate employees.
Connect with other network marketers for ideas and inspiration - and possibly a chance to build your down-line
YouTube [ http://www.youtube.com/ ] i s owned by Google and will also help a little with raising your search ranking. YouTube allows you to create a profile where you can post your Stacey Hansen Scentsy link profile info.
iPhone Video of a new product or seasonal collection shot in a home setting.
Interview with a successful Scentsy representative
Foursquare [ http://foursquare.com/ ] is a social location aware site, most commonly used on cell phones. Users 'check in' at businesses and gain points or strive to become mayor ( someone who has checked in the most at a location ). Some business offer awards or discounts for users checking in at their business i.e. show us you're here on foursquare and get a free soda.
A user can add a venue to Foursqaure. When hosting a party you could create a venue"Stacey Hansen Scentsy Party at 123 Main St." and promote check in on foursquare and get something ..a discount or a free wax thing or entered in a drawing for something.
Foursquare profile does not have a place for a link but you could create an account with Stacey Hansen Scentsy and publish your check-ins to twitter and facebook, just to generate some additional content on those sites.
About.me [ https://about.me/ ] is a web landing page. This single page is the place to show a profile, a photo, all your social network connections and other website links. Think of it as a type of online directory.
The main purpose of everything in this presentation is to help drive business to your Stacey Hansen Scentsy page and increase your web presence, which in turn should increase profitability.
About.Me will show all your sites which all link back to your Stacey Hansen Scentsy page. All your social network sites should contain similar content, profile picture and redirection to your Stacey Hansen Scentsy site.
T his may seem a little overwhelming at first but is totally manageable once the setup is done. Linking/syncing sites together simplifies content entry.One option that may help is a program called Tweetdeck [ http://www.tweetdeck.com/desktop/ ]. This program is downloadable to your computer and/or iPhone and allows you to update all your sites from one place. ( I am not using tweetdeck but can download it if you have questions)
The content you post on your sites is the key to gaining and maintaining followers - more than just current sales and promotions, consider some things that you find cool - inspirational quotes, thoughts on network marketing,questions you have, etc..
I have accounts on all the sites I have mentioned here and will be happy to help you get setup on any or all of them.
you can also connect with me on all these sites as a follower or friend and I will help promote your account on that network.
If you want to see how all these tie together you can do a search on my name.