Your SlideShare is downloading. ×
Pdf Presentation Eng
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Pdf Presentation Eng

512
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
512
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs MEDIA PACK WELCOME
  • 2. CONTENTS TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal Click on the menu below to browse ➔ decIsIOn-Makers On exPOrT MarkeTs Editions: key points Target readership Journalists & editorial staff Columns Contact Back
  • 3. ThE MagazinEs: kEy poinTs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs T he first and unique magazine promoting French food and drinks sectors on export markets. The only showcase for Brands, Products, Know-How, Regions, Companies and People targeting export markets on each continent. Flavours From France provides a prestige international showcase to present your activities to a wide audience of qualified, identified targets. Menu Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 4. ThE MagazinEs: kEy poinTs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs 2010 : Flavours FroM FranCE EdiTions EdiTions languagEs rEadEr TargETs nuMBEr CirCulaTion oF issuEs French international english Trade 7 15 000 copies asia Mandarin Trade 7 25 000 copies canada French Trade 2 25 500 copies Quebec & consumers Trade australia english & consumers 2 25 000 copies Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 5. ThE MagazinEs: kEy poinTs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs SPecial ediTionS: Flavours From France, also publishes special issues ordered by Brands or institutions: trade organisations, regions or appellations. new editions will be coming out soon in further countries. in 2010, Flavours From France magazine will be joined by a website to publish and view information more quickly. Flavours From France also has a policy of partnerships with trade events and fairs: sial France & shanghai, vinexpo... Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 6. ThE MagazinEs: kEy poinTs TesTing, TasTing or discovering France The Only In TernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs Flavours From France is a premium magazine and a close relastionship with the readers and aims to etablish achieve a hight level or attractiveness of your brand. We will collect news and information from your company, brand or region, but you can also send us your press reviews. Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 7. ThE rEadErs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs Who gets it? Who reads it? Professional purchasing decision-makers: Buyers and decision-makers such as chefs and sommeliers, plus spe- cialised wine and food journalists. Business sectors: importers, wholesalers, supermarket and department sto- re chains, caterers and delicatessens, wine merchant chains and independent wine merchants, star-rated restaurants, international hotel chains, luxury hotels, airline and cruise companies. Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 8. ThE rEadErs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs international edition a qualified audience of some 15,000 recipients and readers on export markets: importers airline and cruise companies…: 3500 100 Wholesalers: supermarkets and department stores: 1800 1100 hotels (f&b) : restaurants (chefs and sommeliers,..): 3000 3000 Wine merchants (chains, independents) : Journalists and vips: 1500 1000 Flavours from France is distributed: • to Professional subscribers by post, • to the General Public on newsstands, on subscription or in hotels. Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 9. ThE rEadErs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs asia edition a qualified audience of some 25,000 recipients and readers on export markets: importers: airline and cruise companies…: 1500 250 Wholesalers: supermarkets and department stores: 1750 1000 hotels (f&b) : restaurants (chefs and sommeliers,..): 8000 11250 Wine merchants(chains, independents) : Journalists and vips: 1250 1000 Flavours from France is distributed: • to Professional subscribers by post, • to the General Public on newsstands, on subscription or in hotels. Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 10. ThE rEadErs TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs What the advertisers say: “We have been with Flavours From France magazine since the beginning, and have followed developments with the new issues for professionals in French-speaking countries and all over the world. it really is a fantastically precise way of getting information to operators and consu- mers in countries where the language is often a problem. They are contributing to emerging interest in French wines and products. it makes customised communication possible.” Marielle DIDRY, Communication Officer, Chateau Kirwan in Margaux “We choose an advertising medium on the strength of its core target. Flavours From France conveys exactly the image we want to give of our two houses, gossET and Frapin. on top of this, the way the information is handled makes this a truly upmarket ma- gazine with just the right positioning for our global communication strategy. The countries where it is published also offer the right match with our market develop- ment aims.” Philippe MANFREDINI, International Director, Champagne GOSSET and Cognac FRAPIN Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 11. JournalisTs & EdiTorial sTaFF TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs The Journalists created in 2004 by pierre Casamayor, a journalist, writer and teacher, and daniel Fallet, a sales director, Flavours From France works with French, British, Belgian, swiss, Chinese and Japanese specialised journalists, all renowned for their in-depth knowledge of their country and international markets: Michel BETTanE (France.), philippe BidainE (Belgium), Jean-Marie CuriEn (France), giles FalloWFiEld (UK), philippe lapEyriE (Canada), david loo (China)... The editorial committee boasts a wealth of experience, analytical insight and legi- timacy, providing the perfect response to reader expectations on export markets. Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 12. ColuMns : TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs 1. Fashions and Trends > OpiniOn - EditOrial > nEws: pEOplE and cOmpaniEs > QuEstiOn Of thE day > crEatOr pOrtraits: frEnch prOducErs, cEllar mastErs, chEfs. > trEnd-sEttErs: nEw cOncEpts and placEs (rEstaurants, hOtEls, stOrEs) 2. Features > spEcial rEpOrts On cOmpaniEs > ExpOrt markEts and prOducts > spEcial rEpOrts On rEgiOns 3. lifestyle > winE and fOOd sErving suggEstiOns > gastrOnOmic tOurism in francE Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 13. ColuMns : TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs 4. professional life > purchasEr pOrtraits in ExpOrt markEts fOOd & bEvEragE managErs, sOmmEliErs, buyErs, winE mErchants…. > prEsEntatiOn Of an ExpOrting cOmpany spOtlighting frEnch prOducts. > tradE QuEstiOns and answErs 5. Who? What? Where? > nEw prOducts with cOntact infOrmatiOn > publicatiOns > agEnda Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 14. ConTaCT TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs Your contribution To support the magazine, it is essential that you send us your press reviews and releases, visuals and any news items you have. contacts • Editorial staff, administration and technical documents: E-mail : v.necasova@ncl-premium-intl-media.fr flavoursfromfrance@orange.fr Postal address: Flavours From FrancE ncl Premium International media 48 rue de sillery 51100 rEIms • Advertising: daniel FalleT E-mail : fallet-ceso2@orange.fr mobile : +33 (0)6 88 29 92 51 Menu Back Next Editions: key points Target readership Journalists & editorial staff Columns Contact
  • 15. ConTaCT TesTing, TasTing or discovering France The Only InTernaTIOnal French MagazIne FOr Purchasers and PrOFessIOnal decIsIOn-Makers On exPOrT MarkeTs Format 210 x 297 mm 80 to 120 pages. perfect bound richly illustrated with visuals Four-colour, back to back, screen 150, images 300 dpi. Eps. Tiff Menu Back Editions: key points Target readership Journalists & editorial staff Columns Contact