UX in Asia and SIGCHI
Zhengjie Liu
Sino-European Usability Center
Dalian Maritime University
www.usabilitychina.com
Outline
 UX development in Asia and what we can
learn from it
 An overview of SIGCHI
 SIGCHI’s endeavor in developing w...
UX Development in Asia
1
 User experience (UX) profession
originated in North America and Western
Europe in the late 1980s
 It has begun to expan...
 Diversified Asia
 Economic development
 Industries
 Technology penetration
 Political systems
 Education systems
 ...
 Asia’s diversity led to diversified UX
development
 China
 India
 Japan
 South Korea
 Singapore, Taiwan, Hong Kong
...
China
 Introduced around 2000 and fast grew up after
2004
 Started from multinational companies
 A few thousands practi...
India
 Mobile communication infrastructure has led to a
demand for UX
 Top quarter of mainstream companies set up UX
tea...
Japan
 Started from 1990s
 ISO13407:1999 (Human-centered design
processes for interactive systems)
 Kansei engineering
...
Japan (cont.)
 Usability activities have changed very much
 from evaluation to user research
 from the design process t...
South Korea
 Industry, universities and government
 Based in design and CS departments
 Korean HCI conference (2,000 at...
Singapore, Taiwan, Hong Kong …
 Some usability practices in industry
 Emphasis varies depending on the major local
indus...
Key Trends
 Development of ICT industry
 All the established UX communities are without
exception in the places with a w...
Key Trends (cont.)
 Embracement of competition
 Competition in the market is a key factor
affecting the demand for UX pr...
Key Trends (cont.)
 Expansion of markets
 The size and value of the market affects the
need to invest in UX
 Why did UX...
Key Trends (cont.)
 Direct contact with end-users
 The need for a UX process happens in those
companies who directly int...
Key Trends (cont.)
 Products for multiple cultures and literacy
levels
 This diversity presents special challenges for
p...
Key Trends (cont.)
 Government promotion
 Governments can play an important role in
promoting usability
 South Korea
 ...
Key Trends (cont.)
 Dominant disciplines vary
 The discipline which played leading role in UX
in a country/region varies...
Key Trends (cont.)
 Multinational corporations’ role
 Multinationals import UX practices common in
the Western-based com...
Looking Ahead: Challenges
 Isolation of academia from industry must
be reversed
 Education and training for UX
professio...
Looking Ahead: Challenges (cont.)
 The diversity of Asian languages needs to
be addressed
 Communication is difficult ei...
Looking Ahead: Challenges (cont.)
 Local UX pioneers must emerge as a seed
to begin the growth of UX fields into a
larger...
Zhengjie Liu, User Experience in Asia, Journal of
Usability Studies, Vol. 9, Issue 2, February 2014 pp. 42-50.
http://www....
ACM SIGCHI
1
Parent Organization
 ACM: Association for Computing Machinery
 Founded in 1947
 ~100,000 members
 Volunteer-run
 Exte...
SIGCHI
 SIGCHI: Special Interest Group on Computer-Human
Interaction
 4,300 members world-wide
 Membership reflects HCI...
SIGCHI Executive Committee
 Elected
 President
 EVP, VP finance, VP membership, VP at Large
 Appointed according to by...
Publications
 Interactions magazine
 Transactions on CHI (TOCHI)
 SIGCHI material in the ACM DL
 ~27,000
 Cumulative ...
Conferences
 Flagship conference
 CHI: Conference on Human Factors in Computing
Systems
 17 Sponsored and co-sponsored ...
CHI
 Premier international HCI conference
 Founded: 1982, held annually since 1985
 Recent locations - Moving between c...
CHI: Stable Attendance
• 2013: 3450
• 2012: 2554
• 2011: 2696
• 2010: 2385
• 2009: 2341
• 2008: 2692
• 2007: 2353
• 2006: ...
CHI 2006 - 2012
2341
2692
2353
2410 2385
2696
2554
0
500
1000
1500
2000
2500
3000
2006 2007 2008 2009 2010 2011 2012
industry:
713
academia:
1727
CHI 2012 - total: 2555
CHI 2012 - per continent
1650
616
243
28 13 4
0
200
400
600
800
1000
1200
1400
1600
1800
North America Europe Asia Oceania...
CHI 2012 - per country
1497
209
139
111
87 76
47 46
39
30
24 24 23 20 20 18
13 13 12 12 11 11
9 8 8 7
6
5
3 3 3 3 3
2
1 1 ...
CHI 2012 - attendees per country
USA 1497
UK 209
Canada 139
Germany 111
Korea 87
Japan 78
…..
CHI 2015
1
0
50
100
150
200
250
2006 2007 2008 2009 2010 2011 2012
Asian Attendance at CHI
2006-2012
Korea
Asia Total
SIGCHI Benefits
 Publications: Interactions, TOCHI
 Conferences (support, logistics, publicity, CHI
member reg.)
 Proce...
Membership Demographics - Age
Membership Demographics – HCI Experience
Membership and Students
1
Year Students Members
2011 470 4306
2010 732 4415
2009 718 4845
2008 672 5117
Map of Local ACM SIGCHI Chapters
38 SIGCHI chapters around the world, on 6 continents,
in 23 countries, over 3,000 members...
ACM SIGCHI Chapters
34 professional, 4 student chapters
Atlanta ACM SIGCHI Chapter
Belgian ACM SIGCHI
Brazil ACM SIGCHI
Ce...
Chapters Benefits
• Visibility in the form of Interactions chapter columns
and at the SIGCHI website
• Annual Chapters Wor...
SIGCHI in Developing Worlds
1
Shift to another set of slides …
48
谢谢
UX in Asia and SIGCHI by Professor Zhengjie Liu
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UX in Asia and SIGCHI by Professor Zhengjie Liu

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A presentation on the UX in Asia and SIGCHI by Professor Zhengjie Liu from Sino-European Usability Center Dalian Maritime University and ACM SIGCHI at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.

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UX in Asia and SIGCHI by Professor Zhengjie Liu

  1. 1. UX in Asia and SIGCHI Zhengjie Liu Sino-European Usability Center Dalian Maritime University www.usabilitychina.com
  2. 2. Outline  UX development in Asia and what we can learn from it  An overview of SIGCHI  SIGCHI’s endeavor in developing worlds 1
  3. 3. UX Development in Asia 1
  4. 4.  User experience (UX) profession originated in North America and Western Europe in the late 1980s  It has begun to expand to the rest of the world, especially Asia In the last 10 years 1
  5. 5.  Diversified Asia  Economic development  Industries  Technology penetration  Political systems  Education systems  Cultures  Languages  Ethnic groups  … 1
  6. 6.  Asia’s diversity led to diversified UX development  China  India  Japan  South Korea  Singapore, Taiwan, Hong Kong  … 1
  7. 7. China  Introduced around 2000 and fast grew up after 2004  Started from multinational companies  A few thousands practitioners  Focused on consumer electronic products and online services  From evaluation to user-driven innovation  Still not well recognized in universities  SIGCHI China, UXPA China, China UCD … 1
  8. 8. India  Mobile communication infrastructure has led to a demand for UX  Top quarter of mainstream companies set up UX teams  Developed mainly in design schools  Design of interactive products for internal Indian needs – HCI4D 1
  9. 9. Japan  Started from 1990s  ISO13407:1999 (Human-centered design processes for interactive systems)  Kansei engineering  Not popular in universities  Curriculum and a certification system for usability professionals  119 people were issued the certification in 2009 1
  10. 10. Japan (cont.)  Usability activities have changed very much  from evaluation to user research  from the design process to the whole lifecycle  from hardware to software and the web  from manufacturing to service  from ergonomics to cognitive psychology then to the ethnologic approach 1
  11. 11. South Korea  Industry, universities and government  Based in design and CS departments  Korean HCI conference (2,000 attendees)  2,000 usability practitioners  Annual evaluation of accessibility for e- government websites 1
  12. 12. Singapore, Taiwan, Hong Kong …  Some usability practices in industry  Emphasis varies depending on the major local industrial sectors  Singapore - service industry  Taiwan – manufacturing  Hong Kong - service and digital media industries  Local communities tend to be informal 1
  13. 13. Key Trends  Development of ICT industry  All the established UX communities are without exception in the places with a well-developed ICT industry  UX professionals serve either in the ICT manufacturing or in a service industry 1
  14. 14. Key Trends (cont.)  Embracement of competition  Competition in the market is a key factor affecting the demand for UX professionals  UX practice is rare, if there is a lack of competition  E.g. public sector, like governmental organizations and social services 1
  15. 15. Key Trends (cont.)  Expansion of markets  The size and value of the market affects the need to invest in UX  Why did UX grow in China and India? 1
  16. 16. Key Trends (cont.)  Direct contact with end-users  The need for a UX process happens in those companies who directly interact with end users  Software and service outsourcing in India and some coastal areas in China  The scale of the industry is large, but usability programs are rare 1
  17. 17. Key Trends (cont.)  Products for multiple cultures and literacy levels  This diversity presents special challenges for product development  That is why HCI4D or UCD4D has been a popular theme for years in India 1
  18. 18. Key Trends (cont.)  Government promotion  Governments can play an important role in promoting usability  South Korea  research funding, ICT professional qualification, standards for government online services  Japan  Introduction of ISO13407 standard to Japanese industries in 1999 1
  19. 19. Key Trends (cont.)  Dominant disciplines vary  The discipline which played leading role in UX in a country/region varies  China, Japan and Korea: computer science, design and psychology  India: design  Southeast Asia: ergonomics (?) 1
  20. 20. Key Trends (cont.)  Multinational corporations’ role  Multinationals import UX practices common in the Western-based companies  Local companies learn from the examples 1
  21. 21. Looking Ahead: Challenges  Isolation of academia from industry must be reversed  Education and training for UX professionals needs to be strengthened  HCI courses need to be included as a core component in the syllabuses for related disciplines 1
  22. 22. Looking Ahead: Challenges (cont.)  The diversity of Asian languages needs to be addressed  Communication is difficult either between Asian and non-Asian countries or between different Asian countries  International organizations should help to build multilingual platforms for exchange  UX magazine by UXPA provides translation of abstracts online in multiple languages 1
  23. 23. Looking Ahead: Challenges (cont.)  Local UX pioneers must emerge as a seed to begin the growth of UX fields into a larger sustainable community  A successful local organization must work for the local culture 1
  24. 24. Zhengjie Liu, User Experience in Asia, Journal of Usability Studies, Vol. 9, Issue 2, February 2014 pp. 42-50. http://www.upassoc.org/upa_publications/jus/2014february/JUS_Liu_February_ 2014.pdf 1
  25. 25. ACM SIGCHI 1
  26. 26. Parent Organization  ACM: Association for Computing Machinery  Founded in 1947  ~100,000 members  Volunteer-run  Extensive digital library (ACM DL)  2,000,000 entries, 334,000 full text documents  1,250,000 downloads/month  50+ Journals  Awards  Turing Award  ACM Fellows, Distinguished Members, Senior Members  36 special interest groups (SIG)
  27. 27. SIGCHI  SIGCHI: Special Interest Group on Computer-Human Interaction  4,300 members world-wide  Membership reflects HCI’s multidisciplinary nature  Social Sciences (Psychology, Ethnography, Ergonomics, Communication)  Computer Science/Engineering/Information Sciences  Design (Arts, Architecture, Industrial Design)  Awards  Lifetime Research/Practice/Service, Social Impact, CHI Academy  SIGCHI members come from industry and academia  48% academic  38% industry professional  28% students (some choose multiple labels)
  28. 28. SIGCHI Executive Committee  Elected  President  EVP, VP finance, VP membership, VP at Large  Appointed according to bylaws or ACM rules, e.g.  VPs for conferences, publications, chapters, operations, IFIP Rep., Editors Interactions  Appointed by President, e.g.  AC Education, Publicity, Developing worlds, Public policy … 1
  29. 29. Publications  Interactions magazine  Transactions on CHI (TOCHI)  SIGCHI material in the ACM DL  ~27,000  Cumulative downloads: ~11,000,000 1
  30. 30. Conferences  Flagship conference  CHI: Conference on Human Factors in Computing Systems  17 Sponsored and co-sponsored conferences  CSCW, UbiCOMP, MobileHCI, UIST, DIS, RecSys, TEI, ITS, IUI, GROUP,…  25 Conferences in-cooperation 1
  31. 31. CHI  Premier international HCI conference  Founded: 1982, held annually since 1985  Recent locations - Moving between continents since 1993  2011 Vancouver, BC, Canada  2012 Austin, TX, USA  2013 Paris, France  2014 Toronto, ON, Canada  2015 Seoul, South Korea  2016 North America 1
  32. 32. CHI: Stable Attendance • 2013: 3450 • 2012: 2554 • 2011: 2696 • 2010: 2385 • 2009: 2341 • 2008: 2692 • 2007: 2353 • 2006: 2410
  33. 33. CHI 2006 - 2012 2341 2692 2353 2410 2385 2696 2554 0 500 1000 1500 2000 2500 3000 2006 2007 2008 2009 2010 2011 2012
  34. 34. industry: 713 academia: 1727 CHI 2012 - total: 2555
  35. 35. CHI 2012 - per continent 1650 616 243 28 13 4 0 200 400 600 800 1000 1200 1400 1600 1800 North America Europe Asia Oceania South America Africa Total Total
  36. 36. CHI 2012 - per country 1497 209 139 111 87 76 47 46 39 30 24 24 23 20 20 18 13 13 12 12 11 11 9 8 8 7 6 5 3 3 3 3 3 2 1 1 1 1 1 1 1 1 1 1 1 1 1 10 100 1000 10000 UnitedStates UnitedKingdom Canada Germany Korea,Republicof Japan France Sweden Denmark Singapore Austria Switzerland Netherlands Finland Australia China Spain Portugal Israel Mexico Italy Brazil Taiwan RussianFederation NewZealand Belgium India Norway HongKong Ireland Cyprus Poland SaudiArabia Philippines Thailand CzechRepublic Estonia Jamaica Chile Kenya Slovenia Turkey SouthAfrica Georgia Namibia Greece Total
  37. 37. CHI 2012 - attendees per country USA 1497 UK 209 Canada 139 Germany 111 Korea 87 Japan 78 …..
  38. 38. CHI 2015 1 0 50 100 150 200 250 2006 2007 2008 2009 2010 2011 2012 Asian Attendance at CHI 2006-2012 Korea Asia Total
  39. 39. SIGCHI Benefits  Publications: Interactions, TOCHI  Conferences (support, logistics, publicity, CHI member reg.)  Proceedings SIGCHI conferences in the ACM DL  Support for workshops & local chapters, development fund  Communities  Education  Public policy  Recognition of excellence in the field 1
  40. 40. Membership Demographics - Age
  41. 41. Membership Demographics – HCI Experience
  42. 42. Membership and Students 1 Year Students Members 2011 470 4306 2010 732 4415 2009 718 4845 2008 672 5117
  43. 43. Map of Local ACM SIGCHI Chapters 38 SIGCHI chapters around the world, on 6 continents, in 23 countries, over 3,000 members (about 2,300 reported)
  44. 44. ACM SIGCHI Chapters 34 professional, 4 student chapters Atlanta ACM SIGCHI Chapter Belgian ACM SIGCHI Brazil ACM SIGCHI Central Chile ACM SIGCHI Central Russia ACM SIGCHI China ACM SIGCHI Cyprus ACM SIGCHI Czech ACM SIGCHI Estonian SIGCHI of the ACM Finland ACM SIGCHI Greater Boston ACM SIGCHI Greece ACM SIGCHI Ireland ACM SIGCHI Italian ACM SIGCHI Korea ACM SIGCHI Mexico ACM SIGCHI Michigan ACM SIGCHI New Zealand ACM SIGCHI North India ACM SIGCHI Northern Utah ACM SIGCHI Ottawa ACM SIGCHI Paris ACM SIGCHI PhillyCHI (Philadelphia ACM SIGCHI) Poland ACM SIGCHI Portland ACM SIGCHI Puget Sound ACM SIGCHI Romania ACM SIGCHI San Francisco Bay ACM SIGCHI Spain ACM SIGCHI St Louis ACM SIGCHI Swiss ACM SIGCHI Tel Aviv ACM SIGCHI Toulouse/France ACM SIGCHI Wananchi (Nairobi, Kenya) George Mason University ACM Student SIGCHI Iowa State University Chapter (Student SIGCHI) Rochester Institute of Technology ACM SIGCHI Student Chapter University of Michigan ACM Student SIGCHI
  45. 45. Chapters Benefits • Visibility in the form of Interactions chapter columns and at the SIGCHI website • Annual Chapters Workshop at CHI • Financial support for chapter networking projects* • Administrative and web tools • Promotional materials • Visibility for chapter events • ACM Distinguished Speakers Program (new European HCI speakers coming soon) *A novel benefit for local chapters is support for chapter networking projects involving at least two chapters
  46. 46. SIGCHI in Developing Worlds 1 Shift to another set of slides …
  47. 47. 48 谢谢

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