Google Confidential and ProprietarySprint 1:"Designer, just do something, anything, right now so we can get somefeedback, we can always change it later.Sprint 2:“Designer, sorry, we cant make changes anymore--that would affectthe back end.”Sprint 3:"Oh we can’t do that because of lack of resources. You have to stickwith your current design. Of course you can always tack on a newvisual design."
Google Confidential and ProprietaryRIDE (Rapid Iterative Design and Evaluation)· Encouraging the design team (by which I mean to include everybody withdesign input--interaction designers, visual designers, user experienceresearchers, and, yes, even engineers) to work faster through collaboratingrather than working in isolation· Respecting the best practices of UCD/HCI/Design· Encouraging the development and evaluation of multiple design concepts ateach stage.
Google Confidential and ProprietaryThe main ingredients of RIDE are:1. Understanding the product context2. UX Planning -- Establishing cross-disciplinary collaboration3. Establishing UX goals4. Rapidly generating and evaluating multiple design concepts5. Holistic iterationRIDE (Rapid Iterative Design and Evaluation)