U of U Undergraduate IMC Class

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Presentation Deck for University of Utah Undergraduate Integrated Marketing Communications Class November 17, 2009

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U of U Undergraduate IMC Class

  1. 1. Who here is L33T? WE’Z IN UR CLASS, P0WNIN’ UR BRAINZ #UOFUIMC
  2. 2. Social Media... Wha? U of U Undergraduate IMC Class November 17, 2009
  3. 3. Chris Carlston David Blain Solutions Architect Executive Vice President chris.carlston@raremethod.com david.blain@raremethod.com @chriscarlston @dblain
  4. 4. Shifting Gears Then • broadcast (traditional media, brochure websites) • communication (email, video conferencing) • socialization (blogs, the statusphere) Now • applications (SaaS, "the cloud") • Monolithic service providers (Google, Micro$oft) • Closed ecosystems (Facebook, Apple) • Geolocation, Hyper-locality Ahead • Decentralization & Democratization of publishing power (open source)
  5. 5. YOU NEED TO BE HERE?
  6. 6. You need to be here
  7. 7. Success • Simple • Mobile enabled • Open & Remix-able • Dramatic Adoption • Zeitgeist • Geolocation (coming) Failure • Fail Whale (Overload)
  8. 8. The Rise of the Personal Brand • The Internet enables YOU as a publisher • As a Publisher, You ARE a Brand! • The Modern Brand is the collective external perception of many factors; a logo, touchpoint messaging, sub-brands, and personal brands.
  9. 9. Rare Method Brand Map Brand Emotion How customers feel about you. Customer Brand Personality Owns Understood traits and characteristics. Shared Ownership Brand Logic Facts, features and benefits. Company Owns
  10. 10. Becoming a Publisher !"#$%& !"#$%&' !"#$#% !"#"$%&'" !"#$%#$ !"#$#%&#
  11. 11. 01 * %2 23 ) 01 1. 7( 34# ' #$ 1' !' -5 !& #", */0 0*' 1/6 !"#$%& '( #& 1+ ." $% ;7% '( !"# ,- , )# +( )" * / $7) ) * & + # " , - ./ * & , 7 ( # 879 : 3'4'560*'
  12. 12. P.O.S.T. Methodology People Objectives Strategy Technology
  13. 13. Get a freakin’ job / Who we’d hire PRACTIONERS • Less resumes, more websites/profiles • Experience in: • Coding • User Experience Design • Advertising: Key Word, Display • Analytics & Optimization • Content & Promotion Creation • Email Campaigns • Social Media: Monitoring & Engagement What are you teaching YOURSELF?! • Academia struggles to keep up • THINK!
  14. 14. www.raremethod.com

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