National Marketing Committee Social Media May 28, 2010
 
76 percent of the campaign’s budget of $15 million is being earmarked for new media. Benjamin Moore & Company, part of the...
Overall, experts foresee an unprecedented rise in consumer power, more dramatic than what has been seen so far with the ad...
Social media – interactive websites, blogs, chat rooms, Facebook, Twitter – are in the forefront of a revolution in the wa...
Social Media Video
Today’s Discussion <ul><li>Why Should You Have A Social Media Strategy </li></ul><ul><li>Work Your Assets </li></ul><ul><l...
Why Should You Have A Social Media Strategy? <ul><li>Reputation Management </li></ul><ul><li>Social Media Optimization (SM...
Why Should You Have A Social Media Strategy? <ul><li>Reputation Management </li></ul><ul><li>Own all your corporate and pe...
Reputation Management Google Alerts
Why Should You Have A Social Media Strategy? <ul><li>Social Media Optimization </li></ul><ul><li>Drive more traffic to you...
Social Media Optimization Analytics Report
FORGET FREE Social Media Marketing
Social Media Marketing <ul><li>Work Your Assets! </li></ul><ul><li>Display  your  visual  assets </li></ul><ul><li>Publish...
Social Media Marketing <ul><li>Displaying Your Visual Assets </li></ul><ul><li>YouTube  </li></ul><ul><li>SlideShare </li>...
Publish Your Story – Copy <ul><li>Free, but may not control </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>...
Register, Interact and Connect <ul><li>Web Blog </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>My...
Display Your Visual Assets Devonleigh NAHB TV YouTube
New Homes by  Lennar Display Your Visual Assets YouTube
Display Your Visual Assets SlideShare
Display Your Visual Assets CHBA Devonleigh  Homes Flickr
Publish Your Story CHBA Blog
Publish Your Story Stonebridge By The Bay Martell Home Builders Blog
Publish Your Story Blog Lennar  Cares
Register, Interact, & Connect Facebook
Boone Homes Martell Home Builders Register, Interact, & Connect Facebook
Register, Interact, & Connect Twitter
Tridel Martell Home Builders Register, Interact, & Connect Twitter
Register, Interact, & Connect American West Homes Twitter
Evaluate Google Analytics
 
 
 
 
 
 
National Marketing Committee Social Media May 28, 2010
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CHBA's National Marketing Committee: Social Media

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May 28, 2010

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CHBA's National Marketing Committee: Social Media

  1. 1. National Marketing Committee Social Media May 28, 2010
  2. 3. 76 percent of the campaign’s budget of $15 million is being earmarked for new media. Benjamin Moore & Company, part of the Berkshire Hathaway empire led by Warren E. Buffett, is introducing a campaign that is dominated by social media, particularly Facebook, rather than traditional media.
  3. 4. Overall, experts foresee an unprecedented rise in consumer power, more dramatic than what has been seen so far with the advent of the Internet. Quipp predicts an “integrity revolution. It’ll no longer be about separating clients from as much money as possible. It’ll be making sure you deliver beyond expectation.”
  4. 5. Social media – interactive websites, blogs, chat rooms, Facebook, Twitter – are in the forefront of a revolution in the way new homes are marketed. Granted, only a few builders have taken the message to heart just yet.
  5. 6. Social Media Video
  6. 7. Today’s Discussion <ul><li>Why Should You Have A Social Media Strategy </li></ul><ul><li>Work Your Assets </li></ul><ul><li>Social Media Used By Home Builders </li></ul>
  7. 8. Why Should You Have A Social Media Strategy? <ul><li>Reputation Management </li></ul><ul><li>Social Media Optimization (SMO/SEO) </li></ul><ul><li>Social Media Marketing </li></ul>
  8. 9. Why Should You Have A Social Media Strategy? <ul><li>Reputation Management </li></ul><ul><li>Own all your corporate and personal URL’s </li></ul><ul><li>Google ‘Alerts’ to monitor your company or personal name online </li></ul><ul><li>Search your name regularly </li></ul>
  9. 10. Reputation Management Google Alerts
  10. 11. Why Should You Have A Social Media Strategy? <ul><li>Social Media Optimization </li></ul><ul><li>Drive more traffic to your website </li></ul><ul><li>Organic results – not paid </li></ul><ul><li>Keywords and Links </li></ul>
  11. 12. Social Media Optimization Analytics Report
  12. 13. FORGET FREE Social Media Marketing
  13. 14. Social Media Marketing <ul><li>Work Your Assets! </li></ul><ul><li>Display your visual assets </li></ul><ul><li>Publish your story </li></ul><ul><li>Register , Interact and Connect </li></ul>
  14. 15. Social Media Marketing <ul><li>Displaying Your Visual Assets </li></ul><ul><li>YouTube </li></ul><ul><li>SlideShare </li></ul><ul><li>Flickr </li></ul><ul><li>Pisca </li></ul><ul><li>Free, but you can’t control </li></ul><ul><li>Social Media Optimization (SMO) </li></ul><ul><li>Links to E-blasts, Web, and Blog </li></ul>
  15. 16. Publish Your Story – Copy <ul><li>Free, but may not control </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Links to E-blasts, Web, Blog, Videos and Photos </li></ul><ul><ul><li>Social Media Websites </li></ul></ul><ul><ul><li>PR Article Portal </li></ul></ul>articlealley.com goarticles.com articlesfactory.com ideamarketers.com searchwarp.com
  16. 17. Register, Interact and Connect <ul><li>Web Blog </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul>
  17. 18. Display Your Visual Assets Devonleigh NAHB TV YouTube
  18. 19. New Homes by Lennar Display Your Visual Assets YouTube
  19. 20. Display Your Visual Assets SlideShare
  20. 21. Display Your Visual Assets CHBA Devonleigh Homes Flickr
  21. 22. Publish Your Story CHBA Blog
  22. 23. Publish Your Story Stonebridge By The Bay Martell Home Builders Blog
  23. 24. Publish Your Story Blog Lennar Cares
  24. 25. Register, Interact, & Connect Facebook
  25. 26. Boone Homes Martell Home Builders Register, Interact, & Connect Facebook
  26. 27. Register, Interact, & Connect Twitter
  27. 28. Tridel Martell Home Builders Register, Interact, & Connect Twitter
  28. 29. Register, Interact, & Connect American West Homes Twitter
  29. 30. Evaluate Google Analytics
  30. 37. National Marketing Committee Social Media May 28, 2010

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