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CHBA's National Marketing Committee: Social Media
 

CHBA's National Marketing Committee: Social Media

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May 28, 2010

May 28, 2010

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    CHBA's National Marketing Committee: Social Media CHBA's National Marketing Committee: Social Media Presentation Transcript

    • National Marketing Committee Social Media May 28, 2010
    •  
    • 76 percent of the campaign’s budget of $15 million is being earmarked for new media. Benjamin Moore & Company, part of the Berkshire Hathaway empire led by Warren E. Buffett, is introducing a campaign that is dominated by social media, particularly Facebook, rather than traditional media.
    • Overall, experts foresee an unprecedented rise in consumer power, more dramatic than what has been seen so far with the advent of the Internet. Quipp predicts an “integrity revolution. It’ll no longer be about separating clients from as much money as possible. It’ll be making sure you deliver beyond expectation.”
    • Social media – interactive websites, blogs, chat rooms, Facebook, Twitter – are in the forefront of a revolution in the way new homes are marketed. Granted, only a few builders have taken the message to heart just yet.
    • Social Media Video
    • Today’s Discussion
      • Why Should You Have A Social Media Strategy
      • Work Your Assets
      • Social Media Used By Home Builders
    • Why Should You Have A Social Media Strategy?
      • Reputation Management
      • Social Media Optimization (SMO/SEO)
      • Social Media Marketing
    • Why Should You Have A Social Media Strategy?
      • Reputation Management
      • Own all your corporate and personal URL’s
      • Google ‘Alerts’ to monitor your company or personal name online
      • Search your name regularly
    • Reputation Management Google Alerts
    • Why Should You Have A Social Media Strategy?
      • Social Media Optimization
      • Drive more traffic to your website
      • Organic results – not paid
      • Keywords and Links
    • Social Media Optimization Analytics Report
    • FORGET FREE Social Media Marketing
    • Social Media Marketing
      • Work Your Assets!
      • Display your visual assets
      • Publish your story
      • Register , Interact and Connect
    • Social Media Marketing
      • Displaying Your Visual Assets
      • YouTube
      • SlideShare
      • Flickr
      • Pisca
      • Free, but you can’t control
      • Social Media Optimization (SMO)
      • Links to E-blasts, Web, and Blog
    • Publish Your Story – Copy
      • Free, but may not control
      • Social Media Optimization
      • Links to E-blasts, Web, Blog, Videos and Photos
        • Social Media Websites
        • PR Article Portal
      articlealley.com goarticles.com articlesfactory.com ideamarketers.com searchwarp.com
    • Register, Interact and Connect
      • Web Blog
      • Facebook
      • LinkedIn
      • MySpace
      • Twitter
    • Display Your Visual Assets Devonleigh NAHB TV YouTube
    • New Homes by Lennar Display Your Visual Assets YouTube
    • Display Your Visual Assets SlideShare
    • Display Your Visual Assets CHBA Devonleigh Homes Flickr
    • Publish Your Story CHBA Blog
    • Publish Your Story Stonebridge By The Bay Martell Home Builders Blog
    • Publish Your Story Blog Lennar Cares
    • Register, Interact, & Connect Facebook
    • Boone Homes Martell Home Builders Register, Interact, & Connect Facebook
    • Register, Interact, & Connect Twitter
    • Tridel Martell Home Builders Register, Interact, & Connect Twitter
    • Register, Interact, & Connect American West Homes Twitter
    • Evaluate Google Analytics
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    • National Marketing Committee Social Media May 28, 2010