Strategy formulation

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Strategy formulation

  1. 1. Strategy means the long range overall approach for dealing with organisation’s competitive environment with a view to winning over competitors in the business Strategies are designed to improve the organisation’s relations to its environment. Strategy sets the direction. Provides framework for other operational plans. 10/12/10 Charu Nagpal
  2. 2. <ul><li>Corporate level </li></ul><ul><li>Business level </li></ul><ul><li>Functional level </li></ul>10/12/10 Charu Nagpal
  3. 3. <ul><li>Stability Strategy </li></ul><ul><li>Growth strategy </li></ul><ul><li>Retreat strategy </li></ul><ul><li>Combination strategy </li></ul><ul><li>Grand/master strategy </li></ul>10/12/10 Charu Nagpal
  4. 4. <ul><li>Determining mission </li></ul><ul><li>Identifying current objective </li></ul><ul><li>Environmental analysis </li></ul><ul><li>Organizational analysis </li></ul><ul><li>Developing strategic alternatives </li></ul><ul><li>Evaluation of strategic alternatives </li></ul><ul><li>Choosing the best one </li></ul><ul><li>Implementation </li></ul><ul><li>Follow up </li></ul>10/12/10 Charu Nagpal
  5. 5. Ques 1: - what are the various techniques of decision making? Ques 2: - what are the various steps in rational decision making? 10/12/10 Charu Nagpal

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