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Strategy formulation

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strategy

strategy

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  • 1. Strategy means the long range overall approach for dealing with organisation’s competitive environment with a view to winning over competitors in the business Strategies are designed to improve the organisation’s relations to its environment. Strategy sets the direction. Provides framework for other operational plans. 10/12/10 Charu Nagpal
  • 2.
    • Corporate level
    • Business level
    • Functional level
    10/12/10 Charu Nagpal
  • 3.
    • Stability Strategy
    • Growth strategy
    • Retreat strategy
    • Combination strategy
    • Grand/master strategy
    10/12/10 Charu Nagpal
  • 4.
    • Determining mission
    • Identifying current objective
    • Environmental analysis
    • Organizational analysis
    • Developing strategic alternatives
    • Evaluation of strategic alternatives
    • Choosing the best one
    • Implementation
    • Follow up
    10/12/10 Charu Nagpal
  • 5. Ques 1: - what are the various techniques of decision making? Ques 2: - what are the various steps in rational decision making? 10/12/10 Charu Nagpal