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Marketing research
 

Marketing research

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market research

market research

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    Marketing research Marketing research Presentation Transcript

    • Marketing Research
    • Marketing Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.
      Systematic gathering, recording and analysis of data relating to marketing of goods and services.
    • Marketing research is used to find out the best possible solution for a marketing problem.
      Used to eliminate possible risk of a specific problem.
      Based on data, facts and information.
      Specific procedure is followed to conduct marketing research
      Managerial purpose.
      Solution oriented.
      Characteristics
    • Importance
      Consumer oriented marketing
      Reduces risk
      Effective managerial decisions
      Identification of opportunities
      Stimulates sales
      Assessment of real image of the company
      Reduction of marketing cost
      More profitability
    • Applications
      • Product research
      • Advertising research
      • Distribution research
      • Pricing research
      • Consumer research
      • Sales research
      • Marketing environment research