Market positioning<br />A firm discovers different needs and groups in market place, targets those needs and groups that i...
Positioning strategies<br />A firm should identify possible competitive advantage in the form of: -<br />      a) product ...
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Market positioning

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market positioning

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Market positioning

  1. 1. Market positioning<br />A firm discovers different needs and groups in market place, targets those needs and groups that it can satisfy in a better way, and then positions its offering so that the target market recognizes the firm’s distinctive offering and image.<br />
  2. 2. Positioning strategies<br />A firm should identify possible competitive advantage in the form of: -<br /> a) product differentiation<br /> b) service differentiation<br /> c) image differentiation<br /> d) personnel differentiation<br />2. It should select right competitive objectives<br />3. There should be proper media planning<br />4. Timing is very important for positioning<br />5. Keeping in view the whole marketing environment, it should be decided by the firm where and how to position the product<br />

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