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Transcript

  • 1. April 21-22, 2010  San Antonio, TX Got SWAG? Fort é Tarek Korraa Follow us on twitter: #cgxemerge
  • 2. history of promo products industry
    • 1789 – Commemorative buttons when George Washington was elected President!
    • In the 1800’s - advertising calendars, bags for school books were used by an early pioneer
    • Then came caps, aprons, fans, advertising trays (think Coke)
    • Industry today has associations with over 7500 members comprising $18B in annual revenue
    • Members are both manufacturers and distributors
  • 3. our history in this industry
    • In the business of promotional products since 1992
    • Forte, PiPS and H&N are all on the distributor side
    • Saw an opportunity to support our print customer’s need with additional services
    • Volume has tripled in size since 2005, year we were acquired by Consolidated Graphics
    • Attendance at major national trade shows critical to seeing new products and forming new relationships
  • 4. offerings
    • The most recognized items include –
      • Tote bags
      • Pens, adhesive pads, magnets
      • T-shirts & caps
      • Ceramic & travel mugs, water bottles
      • Wearables (comprises 30%)
    • Unique gifts & ideas
      • Recognition awards
      • Food gifts
      • Electronics
      • Watches
      • Environmentally friendly products
  • 5. why / how are they used?
    • It’s a form of gift-giving, originating from the earliest recorded history
    • Ideas for employee awards and incentives
    • Thank you’s to clients and prospective customers
    • Conventions and trade shows
    • Great for promoting and sustaining brand awareness - create lasting memories
    • People love to show off brand loyalties
  • 6. available brands
    • Cutter & Buck
    • Cross, Waterman, Bic, Mont Blanc
    • 3M Post-it
    • Titleist, Calaway
    • Nike, Adidas, Slazenger, Dockers
    • Wenger
    • Zippo
    • Waterford
    • Etc, etc, etc…
  • 7. decorating methods
    • Screen printing
    • Embroidery
    • Laser etching/engraving
    • Deboss
    • Foil/ Hot stamping
    • Pad printing
    • Heat transfer
    • Digital
    • Additional Decoration Methods for Wearables:
    • Sequin Embroidery
    • Laser Applique
    • Rhinestone Applique
  • 8. trusted suppliers
    • Carefully selected, scrubbed, reliable list of supplier partners
    • Volume business = better pricing/service
    • Boutique suppliers for unique items
    • Throughout the United States & Asia
    • Relationship business
    • Asia - higher volumes if time allows
  • 9. safety, health, environment
    • Bisphenol-A Free (BPA free)
      • Hormone disrupting chemical harmful to human health
      • From scratched or worn polycarbonate
    • California Prop 65
    • Green products
    • Child labor concerns
  • 10. brand and process management
      • We know you – let us protect your brand
        • Your colors
        • Your standards
        • Your logo(s)
        • Your requirements
        • We apply our knowledge here
      • We manage the process for you & ensure deadlines and quality
  • 11. integrated solutions
      • Print & promotional products often merged together in marketing campaigns
      • Fulfillment and one source solution
      • Online Solutions – storefronts
      • Use in direct mail to improve response rate
        • Magnets
        • Flash drives
        • Compressed t-shirts
  • 12. creative ideas!
      • Our claim to fame!
      • Need something? Out of ideas? Talk to us!
        • What’s your budget?
        • What’s your occasion?
        • What are your goals?
        • Involve us early for options and samples
      • Depend on our expertise to come up with that ideal solution!
        • The latest and greatest
        • Special deals on overstocked merchandise
  • 13. upcoming offerings from CGX
      • Print on demand items
      • Personalized one-off’s in full color
      • Initial offerings will include
        • T-shirts
        • Sweatshirts
        • Bags
        • Mugs
        • Mousepads
      • Great for your employees and your customers!
      • Orders through customized FotoFront available through CGX
  • 14. April 21-22, 2010  San Antonio, TX Got SWAG? Fort é Tarek Korraa