CSU Libraries\' Use of Social Netowrking Platforms


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An overview of how the 23 campus libraries in the California State University system use social networking platforms.

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  • CSU Northridge’s Oviatt Library uses five services; facebook, MySpace, Twittr, YouTube and RSS, as you can see by the row of icons in the lower righthand part of the page.
  • RSS, Email subscription, facebook, twitter, Flickr and SJPL Mobile.
  • I posted these questions on the 14 facebook pages run by CSU libraries and received responses from several of them.
  • CSU Libraries\' Use of Social Netowrking Platforms

    1. 1. CSU Libraries’ Use of Social Networking Platforms Cynthia McCarthy MLIS, December 2010 • Administration Office Volunteer 2011 May 10, 2011
    2. 2. California State University’s 24 campus libraries <ul><li>Bakersfield </li></ul><ul><li>Channel Islands </li></ul><ul><li>Chico </li></ul><ul><li>Dominguez Hills </li></ul><ul><li>East Bay </li></ul><ul><li>Fresno </li></ul><ul><li>Fullerton </li></ul><ul><li>Humboldt </li></ul><ul><li>Long Beach </li></ul><ul><li>Los Angeles </li></ul><ul><li>California Maritime Academy </li></ul><ul><li>Monterey Bay </li></ul><ul><li>Moss Landing </li></ul><ul><li>Northridge </li></ul><ul><li>Cal Poly Pomona </li></ul><ul><li>Sacramento </li></ul><ul><li>San Bernardino </li></ul><ul><li>San Diego </li></ul><ul><li>San Francisco </li></ul><ul><li>San Jose </li></ul><ul><li>Cal Poly San Luis Obispo </li></ul><ul><li>San Marcos </li></ul><ul><li>Sonoma </li></ul><ul><li>Stanislaus </li></ul>
    3. 3. Social Networking Platforms
    4. 4. Which platforms do CSU libraries use to communicate with students?
    5. 6. AND WHO DOESN’T <ul><li>Who uses social networking </li></ul>
    6. 7. CSU facebook RSS Twitter Flickr YouTube MySpace Bakersfield • Fresno • Fullerton • • • • • • Humboldt • • • Long Beach • • • Los Angeles • • Monterey Bay • • Northridge • • • • • Cal Poly, Pomona • • • San Bernardino • San José • • San Diego • • • • • • Cal Poly, SLO • • • • Sonoma • • Stanislaus • •
    7. 8. Who doesn’t CSU facebook RSS Twitter Flickr YouTube MySpace Channel Islands Chico Dominguez Hills East Bay Long Beach Maritime Academy Moss Landing Sacramento San Bernardino
    8. 10. Most Popular platform
    9. 11. Full Social Networking Fullerton, Northridge and San Diego
    10. 16. What do CSU libraries communicate with students? “ Friend” or Like them to find out
    11. 17. Marian Paroo, friend to CSU libraries
    12. 23. CSU Library Friends Friendless, but Liked Bakersfield 1,540 Cal Poly, Pomona 1370 1,430 Cal Poly, SLO 1,132 1,172 Fresno 1,131 1,201 Los Angeles 726 824 Fullerton 603 626 San Diego State 594 633 Northridge 498 515 Humboldt 220 237 San Marcos 164 180 San Bernardino 83 130 Sonoma 71 79 Stanislaus 56 64 As of February 9, 2011 May 6, 2011
    13. 24. Library facebook pages offer students: <ul><li>Information about hours and resources </li></ul><ul><li>Status updates on wifi connections </li></ul><ul><li>Answers to study and reference questions </li></ul><ul><li>Serious topics like plagiarism and identity theft </li></ul><ul><li>How-to videos through YouTube links </li></ul><ul><li>A chance to complain or compliment </li></ul><ul><li>Posts about lost cell phones </li></ul><ul><li>And, rarely, obituaries of faculty members </li></ul>
    14. 25. Status Updates
    15. 29. YouTube video on peer review
    16. 31. A few libraries have a personality <ul><li>Mr. Congeniality, </li></ul><ul><li>CSU Bakersfield’s </li></ul><ul><li>Walter W. Stiern Library: </li></ul><ul><li>“ Walter loves you!” </li></ul><ul><li>“ We love you, too!” </li></ul><ul><li>“ You’re a good man, Walter!” </li></ul>
    17. 33. facebook page as complaint department
    18. 34. Library’s too loud
    19. 35. Better chairs, please
    20. 38. How the King Library uses facebook
    21. 42. SJPL Social Media guides
    22. 43. How libraries run their pages <ul><li>Why did your library create a facebook page? </li></ul><ul><li>How does your library benefit from a facebook page? </li></ul><ul><li>Who makes the posts? </li></ul><ul><li>Whose maintains the page? </li></ul><ul><li>What are your policies about material on the page? </li></ul><ul><li>Any problems? </li></ul>
    23. 44. Who runs their facebook pages? <ul><li>Pamela A. Jackson, Information Literacy Librarian, TV/Film/Theater Liaison Library and Information Access , San Diego State University </li></ul><ul><li>Katherine O'Clair, Agriculture and Environmental Sciences Librarian, Kennedy Library, Cal Poly, San Luis Obispo </li></ul><ul><li>Joe Marquez, Web Services Librarian, Sonoma State University Library </li></ul><ul><li>Mackenzie von Kleist , Pfau Library Marketing/Events Intern, San Bernardino </li></ul><ul><li>Michael Germano, Business, Economics and Law Librarian, Cal State LA </li></ul>
    24. 45. Why create a facebook page? <ul><li>“ Wanted to reach students . My background is in sales and marketing. I was asked to market the library . This seemed the easiest and most meaningful way. - Cal State LA </li></ul><ul><li>“ It allows us to push important info to our users . We use it for fun stuff, too.” - Cal Poly, SLO </li></ul><ul><li>“ These networks are a quick and easy way to communicate with our patrons about library services and resources, but beyond that, it shows (students) that we are savvy to social and emerging technologies .”  </li></ul><ul><li>- San Dieg o State </li></ul>
    25. 46. Why create a facebook page? <ul><li>“ It gives another way for students to access what is going on here … inside the library . Social networking is such a big part of students life style these days and so many other institutions, organizations, businesses and other places on our campus use facebook to promote what they are doing.” – San Bernardino </li></ul><ul><li>“ I wanted to connect to the students where the students are . We currently have 77 people who like us - so, I am really not sure if we are connecting with them or not, to be honest. If nothing else, facebook and Twitter allow us an opportunity to send out a message about what is going on with or in the Library.” – Sonoma State </li></ul>
    26. 47. How does your library benefit ? <ul><li>“ Social media presence.  Just another avenue to reach out to our patrons on systems they already use .  It doesn't take much time and effort on our part so why not?” – SDSU </li></ul><ul><li>“ I think it shows we are present . The librarians make a commitment to being present on campus. I think this 2.0 avenue allows for an extension of that commitment to &quot;being present&quot; for consumers of electronic media.” </li></ul><ul><li>– Sonoma State librarian </li></ul><ul><li>“ It's another point of contact and allows a subtle way to educate students about library resources, research, etc.” – Cal State LA </li></ul>
    27. 48. Policies? Problems? Maintenance? <ul><li>“ None. Policy would kill this. Common sense is exercised. “It is not labor intensive. I answer most inquiries on my phone and post 2-3 times a week max. ” – Cal State LA </li></ul><ul><li>“ We don’t censor the page. If someone says ‘I hate the library you’re never open when I need you’ we leave that up.” – Cal Poly SLO </li></ul><ul><li>Nothing written.  Casual policy.  Use some common sense .  Should be library related postings and a casual but professional tone is expected.” </li></ul><ul><li>– San Diego State </li></ul><ul><li>“ There’s no strategic way or calendar. – Cal Poly SLO </li></ul>
    28. 49. Will you be my friend?