Email
Like
Liked ×
Save
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
Loading

+ Follow

Opportunities in the Ghananian payments market

by CGAP on Jul 23, 2012

1,540 views

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

File a copyright complaint

4 Embeds 126

http://unjobs.org	122
http://cgapdev.forumone.com	2
http://technology.cgap.org	1
https://twitter.com	1

Statistics

Likes: 0
Downloads: 63
Comments: 0
Embed Views: 126
Views on SlideShare: 1,414
Total Views: 1,540

Comments are closed.

Not an academic exercise but an attempt to understand the demand side and identify opportunities and challenges in the domestic payments market’Household, not an adult study.
Remote payments only, calculation of valuation is based on median payment amounts and frequencies for each type of payment
Aggregated based on verbatim answers from all 1003 PIEs; 22% of those households with a secondary source of income are traders also.
Orange: # of households sending money from this origin/location to friends and familyBlue: # of households sending money TO these destinations/locations from somewhere else
Tamale and Yendi are significant markets in the North for business remittances; initially identified in focus groups in Nima
Larger value of remittances for business comes out of working capital and not necessarily from income;3 adults means if you can get one adult to use branchless banking then may be able to show other adults how to use
Information on location of agents is available for access by MM or bank staff as well as agents and end-users
Forms of savings =Deposit it in commercial Bank, Deposit it in rural Bank, Deposit it with NGO/MFI, Keep it with a cooperative, Keep it with a susu, Keep it with input supplier, Keep it with savings group, Keep it at Home , Store it on my cellphone, Invest in business, Buy Building materials, livestockTo liquidate in case of necessity
GCB is market leader in domestic payments market
201-250: n=52101-150: n=9676-100: n=135251+: n=223151-200: n=242
Unbanked using GCB services; GCB is the financial inclusion bank
Formal: banks, MM, e-Zwich, post office, bus companiesInformal: drivers, friends and family, susu
Value of stolen or lost money is significant; may explain why people use informal methods for smaller amounts
Impact of recipient on choice is different than Philippines study BFA undertook for Gates Foundation
Still a significant number of non-users of mobile money cite cost as a reason for not choosing MM
The cost of accountholders sending money to non-accountholders is cheaper when using mobile money; October 2011 prices
Regardless of purpose or method
Regardless of purpose or method.
Multi-response; privacy is an important issue
Of those who stopped using direct:3 switched to GCB1 switched to MM4 switched to family and friends1 switched to another bank1 stopped making payments/sending money
HH upkeep n=242Medical expenses n=113Education n=212Family events n=122Business n=109
Plenty of room for both banks and MM to take market share from households who pay their bills and school fees over-the-counter, but direct payers may choose this method to also negotiate problems with electric or water company and partial pay school fees
- We think some children live with family elsewhere to attend school Of those 212 who send money to F&F for Education:172 (81%) have children (under 18 years) in their household, send money to F&F for education, and pay school fees locally39 (18%) do not have children in their household, send money to F&F for education, and pay school fees1 (1%) have children in their household, send money for education and do not pay school fees
From PZ slide

Opportunities in the Ghananian payments market

by CGAP on Jul 23, 2012

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 126

Statistics

Let LinkedIn power your SlideShare experience

Let LinkedIn power your SlideShare experience

Customize SlideShare content based on your interests

Keep up to date when your LinkedIn contacts post on SlideShare