& 2+2:Tapping Hidden Resources for International Student Recruitment2/22/11 Center for Global Advancement of Community CollegesUniversity of CincinnatiCity College of San FranciscoNorthern Virginia Community College Zepur Solakian Ron CushingJoAnne LowPaul McVeigh
Workshop Outline Current Global Market Trends 2+2 at University of Cincinnati 2+2 at City College of San Francisco 2+2 at Northern Virginia Community College Q and A
Global Market Trends Growth in international higher education
OECD and UNESCO have forecast the demand for international education could increase to 4m students by 2015 and to 6.4m students by 2025.
Global Market Trends Market environment – secure demand growth
Student enrollment into university-level education increased by more than 20% on average in OECD countries between 1995 and 2008 (Education at a Glance 2010, OECD 2010).
U.S Market Trends U.S. share has fallen from 28% to less than 20% in less than 10 years Recent healthy year-on-year increases (7-8%) mask the underlying problem Why? Complex post-9/11 student visa to U.S. U.S. education too costly Competitors, such as Australia, UK and France, increased market share during the same period Canada, Spain and China “Newcomers” have seen rapid growth Decline in opportunities in U.S. for students (Indian Market)
Global Market Trends National recruiting campaigns:
Australia: “Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries
Germany: “Land of Ideas“, DAAD has 64 offices worldwide
France: Campus France has 100 Offices in 75 countries
UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries
United States: Lacks a coordinated national strategy, institutions recruit individually. But: Over 400 advising centers some in US embassies and consulates
Ponder this! Do we want to be globally competitive? How can we use available tools/vehicles such as 2+2 to get there?
University of Cincinnati During 2008, UC signed its first undergraduate 2+2 and 2+3 articulation agreements with foreign universities. In 2010 the decision was made to expand the 2+2 concept to U.S. community colleges with large international student populations whose students are focused on obtaining a U.S. Bachelor’s Degree. The University of Cincinnati has recently implemented an aggressive University Strategic Enrollment Plan called UC2019. This plan calls for increasing international student enrollment by 1,200 (from 2,100 to 3,300). We are hoping that partnerships with U.S. community colleges can help us accomplish this goal.
University of Cincinnati UC’s Evaluation Process for Indentifying Partners Proven track record of recruiting students with higher aspirations Large percentage of students matriculating to four year schools Students matriculating to quality schools Currently have 2+2 programs in place (curriculums in specific programs already in place; business practices established Has committed resources to program evaluation Do site visits with partners Tracks progress of students Tracks experiences of students Has a quality International Services Office Proper advising
University of Cincinnati What do you need to make it work? Infrastructure Senior Admissions Officer for Institutional Partnerships Global Scholarship TOEFL waivers for partners Conditional Letters of Admission Identify programs and where you have capacity Be committed to making changes Understand it’s a long term commitment Identify niche programs/services - Co-operative Education - Architecture - Global Scholarship
University of Cincinnati Why is UC using the 2+2 model? Helps identify and remove obstacles to enrollment of International Students Costs Location Timing Helps identify target markets for international student enrollment Diversity of student populations Undergraduate students Helps with retention of international students Arrive better prepared (English proficiency/cultural adjustment) Two years already completed Helps insure discipline-specific student pipe lines Extension of our recruiting efforts
University of Cincinnati Current 2+2 Agreements with U.S. community colleges: Green River Community College (signed) Northern Virginia Community College (in process) Don’t forget your own university system Raymond Walters College
City College of San Francisco 2+2 at City College Current plans
Northern Virginia Community College 2+2 at NOVA Current plans