CGACC/AIEA 2+2 session in SF
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  • The US patterns have largely tracked this persistent growth.


  • 1. &
    2+2:Tapping Hidden Resources for International Student Recruitment2/22/11
    Center for Global Advancement of Community CollegesUniversity of CincinnatiCity College of San FranciscoNorthern Virginia Community College
    Zepur Solakian Ron CushingJoAnne LowPaul McVeigh
  • 2. Workshop Outline
    Current Global Market Trends
    2+2 at University of Cincinnati
    2+2 at City College of San Francisco
    2+2 at Northern Virginia Community College
    Q and A
  • 3. Global Market Trends
    Growth in international higher education
    • OECD and UNESCO have forecast the demand for international education could increase to 4m students by 2015 and to 6.4m students by 2025.
  • Global Market Trends
    Market environment – secure demand growth
    • Student enrollment into university-level education increased by more than 20% on average in OECD countries between 1995 and 2008 (Education at a Glance 2010, OECD 2010).
  • Global Market Trends
    Factors driving growth
    • The world’s population is growing
    • 4. Growing middle class
    • 5. The global move to a knowledge-based economy
    • 6. Capacity shortfall - domestic universities in many countries are unable to meet demand of a growing middle class
    • 7. Funding shortfall - universities increasingly recognize the financial and cultural value of international students.
    • 8. Skills shortfall - governments and employers require higher level skills and talent to support economic growth.
    • 9. Increasing competition in labor markets
  • Global Market Trends
  • 10. U.S Market Trends
    U.S. share has fallen from 28% to less than 20% in less than 10 years
    Recent healthy year-on-year increases (7-8%) mask the underlying problem
    Complex post-9/11 student visa to U.S.
    U.S. education too costly
    Competitors, such as Australia, UK and France, increased market share during the same period
    Canada, Spain and China “Newcomers” have seen rapid growth
    Decline in opportunities in U.S. for students (Indian Market)
  • 11. Global Market Trends
    National recruiting campaigns:
    • Australia: “Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries
    • 12. Germany: “Land of Ideas“, DAAD has 64 offices worldwide
    • 13. France: Campus France has 100 Offices in 75 countries
    • 14. UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries
    • 15. United States: Lacks a coordinated national strategy, institutions recruit individually. But: Over 400 advising centers some in US embassies and consulates
  • U.S Market Trends
  • 16. U.S Market Trends
  • 17. Ponder this!
    Do we want to be globally competitive?
    How can we use available tools/vehicles such as 2+2 to get there?
  • 18. University of Cincinnati
    During 2008, UC signed its first undergraduate 2+2 and 2+3 articulation agreements with foreign universities.
    In 2010 the decision was made to expand the 2+2 concept to U.S. community colleges with large international student populations whose students are focused on obtaining a U.S. Bachelor’s Degree.
    The University of Cincinnati has recently implemented an aggressive University Strategic Enrollment Plan called UC2019. This plan calls for increasing international student enrollment by 1,200 (from 2,100 to 3,300). We are hoping that partnerships with U.S. community colleges can help us accomplish this goal.
  • 19. University of Cincinnati
    UC’s Evaluation Process for Indentifying Partners
    Proven track record of recruiting students with higher aspirations
    Large percentage of students matriculating to four year schools
    Students matriculating to quality schools
    Currently have 2+2 programs in place (curriculums in specific programs already in place; business practices established
    Has committed resources to program evaluation
    Do site visits with partners
    Tracks progress of students
    Tracks experiences of students
    Has a quality International Services Office
    Proper advising
  • 20. University of Cincinnati
    What do you need to make it work?
    Senior Admissions Officer for Institutional Partnerships
    Global Scholarship
    TOEFL waivers for partners
    Conditional Letters of Admission
    Identify programs and where you have capacity
    Be committed to making changes
    Understand it’s a long term commitment
    Identify niche programs/services
    - Co-operative Education
    - Architecture
    - Global Scholarship
  • 21. University of Cincinnati
    Why is UC using the 2+2 model?
    Helps identify and remove obstacles to enrollment of International Students
    Helps identify target markets for international student enrollment
    Diversity of student populations
    Undergraduate students
    Helps with retention of international students
    Arrive better prepared (English proficiency/cultural adjustment)
    Two years already completed
    Helps insure discipline-specific student pipe lines
    Extension of our recruiting efforts
  • 22. University of Cincinnati
    Current 2+2 Agreements with U.S. community colleges:
    Green River Community College (signed)
    Northern Virginia Community College (in process)
    Don’t forget your own university system
    Raymond Walters College
  • 23. City College of San Francisco
    2+2 at City College
    Current plans
  • 24. Northern Virginia Community College
    2+2 at NOVA
    Current plans
  • 25. Q and A
    Thank You!