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What Is LBD?

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Definition of the Acronymn for Lean Back Device, lean forward media

Definition of the Acronymn for Lean Back Device, lean forward media

Published in: Technology

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Transcript

  • 1. What is LBD?
  • 2. LEAN BACK DEVICE Mathias Dopfner, Chairman & CEO, Axel Springer, categorized the iPad as the first mass market “lean back” media device while on Charlie Rose April 6, 2010
  • 3. Enjoyment Oriented Environment Enjoyment oriented (lean-back) environment of the living room. From “Browsing Large Personal Multimedia Archives in a Lean-Back Environment”
  • 4. TABLETS ARE LBD Tablets are a NEW category that sit in between the laptop and the smartphone. Tablets are designed for a lean back experience.
  • 5. LEAN QUALITY DEVICE laptops are a lean forward experience, smartphones are an in-transit experience. Christian Williamson
  • 6. SLATES ARE LBD low-cost, capable, hand-held devices, that are thinner, lighter and typically omit physical keyboards altogether.
  • 7. LEAN BACK QUALITIES iPad elevates touch screen and entertainment over a keyboard and productivity.
  • 8. LEAN FORWARD MEDIA “… the kind we create, engage with, mashup, share, link to, comment on, embed in our blogs etc.” JIM LONG, Vergenewmedia
  • 9. LEAN FORWARD MEDIA blogs and the comments on them embeddable video links to content within a blog Twitter
  • 10. LEAN BACK MEDIA “ Lean back is the kind we passively consume.” Books Movies Certain TV shows Certain iPad content
  • 11.
    • Thank you to:
    • Frédéric Filloux 
    • [email_address]