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The Quest to be Market-driven Transcript
 

The Quest to be Market-driven Transcript

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Global Product Management Talk on twitter with Mike Gospe on What product managers and product marketers need to do to become the customers’ advocate

Global Product Management Talk on twitter with Mike Gospe on What product managers and product marketers need to do to become the customers’ advocate

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    The Quest to be Market-driven Transcript The Quest to be Market-driven Transcript Document Transcript

    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us! How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtagprodmgmttalk #prodmgmttalkProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/lXVEyXProdMgmtTalk Please introduce yourself & where youre from when you come in!cindyfsolomon NOTE: Todays speaker, @Mikegospe is tweeting as @prodmgmttalk today to guarantee you see histweets! http://bit.ly/kn5C0e -3:32 PM Jun 27th, 2011ProdMgmtTalk Hi! This is @mikegospe preparing for todays Global Product Management Talk: The Quest 2B MarketDriven-today at 4pm, pacific -3:36 PM Jun 27th, 2011brainmates My little #prodmgmt vitamin pill for the week. Join us in 20 minutes for a session with @mikegospe Thequest to be mkt driven -3:41 PM Jun 27th, 2011gander2112 Yay, made it home in time! -3:50 PM Jun 27th, 2011cindyfsolomon Product Management Tip Of The Day Contest http://conta.cc/iDolT0 -3:52 PM Jun 27th, 2011cindyfsolomon Prequel to todays talk w @mikegospe tweeting as @prodmgmttalk http://bit.ly/jZ9ISc -3:55 PM Jun27th, 2011ProdMgmtTalk Todays topic: Quest 2B Market-driven on best practices discussed here:http://marketinghighground.wordpress.com -3:55 PM Jun 27th, 2011cindyfsolomon 2 minutes to go for todays Quest 2B Market-driven: best practices discussedhere: http://bit.ly/iDpyCG @mikegospebrainmates Getting ready for weekly dose of #prodmgmt. On skype with @cindyfsolomon and @mikegospe -3:59PM Jun 27th, 2011theresepadilla Join me at "Global Product Management Talk @ProdMgmtTalk " on Jun 27th. RSVP athttp://twvt.us/prodmgmttalk #twvt -3:59 PM Jun 27th, 2011cindyfsolomon Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag -4:00 PM Jun27th, 2011 1 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYgander2112 Showtime! Geoff Anderson from Tucson is here! (113F outside right now) -4:01 PM Jun 27th, 2011brainmates @gander2112 Thanks for joining! Good start to the week for you guys in the US -4:01 PM Jun 27th, 2011ProdMgmtTalk hi everyone! Im looking forward to participating and learning from everyone. @mikegospe -4:02 PMJun 27th, 2011brainmates This week @mikegospe is tweeting using @prodmgmttalk -4:02 PM Jun 27th, 2011StacyLeidwinger Hi All! Stacy Leidwinger, Sr. Dir Prod Mgmt with @Vivisimo_Inc here! #ProdMgmtTalk -4:02 PM Jun27th, 2011brainmates Hello everyone its Adrienne here in Sydney, Principal consultant at brainmates -4:02 PM Jun 27th, 2011gander2112 Ready for the best hour of my week -4:03 PM Jun 27th, 2011ErikaLAndersen Hi all! Erika Andersen from Salt Lake checking in -4:03 PM Jun 27th, 2011StefanieM Hi Everyone! Looking forward to todays chat at -4:03 PM Jun 27th, 2011brainmates Intro speaker @mikegospe (tweeting as@prodmgmttalk today): accomplished leader, marketingstrategist and corporate executive -4:04 PM Jun 27th, 2011brainmates Intro speaker @mikegospe : co-founder of KickStart Alliance, a sales and marketing leadership consultingteam -4:05 PM Jun 27th, 2011brainmates Intro speaker @mikegospe: drives integrated marketing & voice-of-the customer programs -4:05 PM Jun27th, 2011brainmates Intro speaker @mikegospe: the author of "The Marketing High Ground" and “Marketing CampaignDevelopment“ -4:06 PM Jun 27th, 2011ProdMgmtTalk The quest 2b market driven starts by becoming a "customer advocate" @mikegospe -4:06 PM Jun27th, 2011brainmates Lets start Q1. What do product managers & product marketers need to do to earn a seat at theircompanys leadership table? -4:06 PM Jun 27th, 2011cindyfsolomon Discussion questions from each talk http://t.co/gYJa4tT Today’s questions: http://t.co/vgEfonA -4:07PM Jun 27th, 2011 2 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYProdMgmtTalk When a mrkter or prod mgr understands the market so well, they become acknowledged and valuedinternally as a "cust advocate" -4:08 PM Jun 27th, 2011StacyLeidwinger A1: Must be strategic & thought leaders. Should offer insights into unmet need of cust based onknowing mrkt -4:08 PM Jun 27th, 2011gander2112 A1 - Depends. is there a history of PM/PMK or not? Where do they report? History of success? (productdev/launch/mkt win)? -4:08 PM Jun 27th, 2011ErikaLAndersen Hey, just to confirm...Cindy is tweeting only as@cindyfsolomon, and tweetsfrom @prodmgmttalk are from@mikegospe -4:09 PM Jun 27th, 2011gander2112 A1: Good point Mike. Bringing credible, actionable input from market & customers is an onramp -4:09PM Jun 27th, 2011StacyLeidwinger Must be more than marcom > how cust use the prod daily, possibilities wth engineering,competitive landscape ... -4:09 PM Jun 27th, 2011cindyfsolomon RT @ErikaLAndersen: YES! Cindy is tweeting only as @cindyfsolomon, and tweetsfrom @prodmgmttalk are from@mikegospe -4:09 PM Jun 27th, 2011ProdMgmtTalk Yes! RT @StacyLeidwinger: Must b strat & thought leaders. Should offer insights into unmet need ofcust based on knowing mrkt -4:10 PM Jun 27th, 2011brainmates YES! RT @ErikaLAndersen: Hey, just to confirm...Cindy is tweeting as @cindyfsolomon, & tweetsfr @prodmgmttalk r fr@mikegospe -4:10 PM Jun 27th, 2011StacyLeidwinger RT @gander2112: A1: Good point Mike. Bringing credible, actionable input from market &customers is an onramp -4:10 PM Jun 27th, 2011CollegeChat RT @cindyfsolomon: List of twitter chats: 400 plus and growing! Twitter ChatSchedule http://bit.ly/dJVfHk #collegechat -4:10 PM Jun 27th, 2011gander2112 RT @StacyLeidwinger: Must be more than marcom - Very very true. It isnt really communications. -4:10PM Jun 27th, 2011ProdMgmtTalk This is where marketers can really earn their seat at the leadership table - by understanding themarket & sharing knwldge -4:11 PM Jun 27th, 2011 3 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYProdMgmtTalk Often, engineering/sales view marketing as overhead and only tactical. We can add to our value bybeing a "cust advocate" -4:12 PM Jun 27th, 2011StacyLeidwinger Hi Erika :) RT @ErikaLAndersen: Hi all! Erika Andersen from Salt Lake checking into -4:12 PM Jun27th, 2011gander2112 A1: PM/PMK really needs to have the customer angle, AND the business acumen to back it up. Big task,not for faint of heart -4:12 PM Jun 27th, 2011StefanieM A1: must be able to bring the customers voice to the table and be able to align it with internal resourcesand strategy -4:12 PM Jun 27th, 2011theresepadilla In my opinion leadership is about decisions, and as a pm, making solid decisions for the company willget you a seat -4:12 PM Jun 27th, 2011StacyLeidwinger RT @ProdMgmtTalk: Often, eng/sales view marketing as overhead and only tactical. Add to ourvalue by being a "cust advocate" -4:12 PM Jun 27th, 2011gander2112 RT @ProdMgmtTalk: Often, engineering/sales view marketing as overhead and only tactical. - sad buttrue. Need to fight this -4:13 PM Jun 27th, 2011ProdMgmtTalk There are 3 best practices to help marketers make this tangible: personas, positioning statements,messaging -4:13 PM Jun 27th, 2011campusexplorer RT @CollegeChat: RT @cindyfsolomon: List of twitter chats: 400 plus and growing! Twitter ChatSchedulehttp://bit.ly/dJVfHk #collegechat -4:13 PM Jun 27th, 2011ErikaLAndersen And bringing that input in terms they understand RT @gander2112: A1: Bringing credbl, actionbl inptfr mrkt & cust is onramp -4:13 PM Jun 27th, 2011brainmates A1: Bringing mkt insights is 1 aspect but also other aspects - financial acumen, input into corporatestrategy -4:13 PM Jun 27th, 2011ProdMgmtTalk Right on! RT @ErikaLAndersen: And bringing that input in terms they understand RT @gander2112:Bringing credbl, actionbl inpt -4:14 PM Jun 27th, 2011ErikaLAndersen Hi again! RT @StacyLeidwinger: Hi Erika :) RT@ErikaLAndersen: Hi all! Erika Andersen from Salt Lake-4:14 PM Jun 27th, 2011 4 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYgander2112 Amen. It isnt enuf as you say. RT @brainmates: A1: Bringing mkt insights is 1 aspect -4:14 PM Jun 27th,2011StefanieM @brainmates yes, definitely need to tie metrics to market insights -4:14 PM Jun 27th, 2011brainmates Moving on to Q2. How many of you use personas in your developing product use cases? -4:15 PM Jun27th, 2011gander2112 No engineer I ever took on a VoC visit ever doubted the value or the information again. Sold for life -4:15 PM Jun 27th, 2011ProdMgmtTalk Bravo! RT @gander2112: No engineer I ever took on a VoC visit ever doubted the value or theinformation again. Sold for life -4:15 PM Jun 27th, 2011newlogicusa RT @brainmates: Moving on to Q2. How many of you use personas in your developing product usecases? -4:15 PM Jun 27th, 2011gander2112 A2: <raises hand> Often need to be a one man band on the importance early in a project tho -4:15 PMJun 27th, 2011ErikaLAndersen Yes! RT @gander2112: No engineer I ever took on a VoC visit ever doubted the value or theinformation again. Sold for life -4:15 PM Jun 27th, 2011charlieoliver @gander2112 VoC visit? -4:16 PM Jun 27th, 2011StacyLeidwinger +1 RT @gander2112: A2: <raises hand> Often need to be a one man band on the importance early ina project tho -4:16 PM Jun 27th, 2011brainmates More to A1.... I dont think PMs can always rely on just bringing mkt insights. We need to bring more tothe table -4:16 PM Jun 27th, 2011Macmyday Heya, ers! Sorry Im late today... -4:16 PM Jun 27th, 2011gander2112 @charlieoliver @gander2112 Voice of Customer - a structured meeting to identify needs and problems.Not a problem solving trp -4:16 PM Jun 27th, 2011ProdMgmtTalk VoC = voice of the customer -- a type of informal (or formal) market research to better understandthe customer -4:16 PM Jun 27th, 2011 5 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYcindyfsolomon NOTE: Today our speaker @mikegospe is tweeting as @prodmgmttalk today to guarantee visibility! -4:17 PM Jun 27th, 2011brainmates A2: We not only use personas but we spend time verifying our assumptions by testing personas in market-4:17 PM Jun 27th, 2011ErikaLAndersen Personas crucial for user-experience designers RT@gander2112: A2: Often must be 1-man band onimportance early in project -4:17 PM Jun 27th, 2011charlieoliver @gander2112 Ah, much what I imagine, fantastic concept. -4:18 PM Jun 27th, 2011gander2112 A2: I do find myself revisiting, refreshing, and enhancing personas as the project evolves -4:18 PM Jun27th, 2011ProdMgmtTalk A "persona" is representation of a real user/buyer. A persona illustrates a real market segment -4:18PM Jun 27th, 2011aussiegoldy @cindyfsolomon Sorry, about to speak at a conference. Hopefully will be at next week! -4:18 PM Jun27th, 2011brainmates RT @gander2112: A2: I do find myself revisiting, refreshing, and enhancing personas as the projectevolves -4:18 PM Jun 27th, 2011ProdMgmtTalk A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with a targetmarket @mikegospe -4:18 PM Jun 27th, 2011gander2112 @aussiegoldy Have fun! -4:18 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: A "persona" is representation of a real user/buyer. A persona illustrates a realmarket segment -4:18 PM Jun 27th, 2011StacyLeidwinger RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with atarget market@mikegospe -4:19 PM Jun 27th, 2011charlieoliver @ProdMgmtTalk Thank you for clarifying, read my mind on that one, question answered before assked! -4:19 PM Jun 27th, 2011ErikaLAndersen Good luck! RT @aussiegoldy: @cindyfsolomonSorry, about to speak at conference. Hopefully will beat next week! -4:19 PM Jun 27th, 2011 6 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYProdMgmtTalk Heres the deal: whoever understands the customer best, wins! @mikegospe -4:19 PM Jun 27th,2011ErikaLAndersen Yes! RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZEwith a target market@mikegospe -4:19 PM Jun 27th, 2011StacyLeidwinger Absolutely!!!! RT @ProdMgmtTalk: Heres the deal: whoever understands the customer best,wins! @mikegospe -4:19 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: Heres the deal: whoever understands the customer best, wins! @mikegospe -4:19PM Jun 27th, 2011gander2112 Usually. Execution counts too RT @ProdMgmtTalk: Heres the deal: whoever understands the customerbest, wins!@mikegospe -4:19 PM Jun 27th, 2011ProdMgmtTalk The resource library on personas, with examples.http://tinyurl.com/4xn3j4d @mikegospe -4:19 PMJun 27th, 2011Jim_Holland Jim Holland I tend to agree, Often its not just the customer you have to understand, its the userexperience & data found in personasErikaLAndersen +1 RT @gander2112: Usually. Execution counts too RT @ProdMgmtTalk: Whoever understands thecustomer best, wins! @mikegospe -4:20 PM Jun 27th, 2011cindyfsolomon Welcome @Macmyday @charlieoliver@newlogicusa @campusexplorer @StefanieM @theresepadillaWere on Q2: using personas -4:20 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: The resource library on personas, with examples. http://tinyurl.com/4xn3j4d@mikegospe -4:20 PM Jun 27th, 2011charlieoliver @gander2112 @ProdMgmtTalk @mikegospe I guess the assumption is that you can _use_ theinformation gathered effectively! -4:20 PM Jun 27th, 2011ProdMgmtTalk While "execution" does indeed count, if the persona is wrong, the marketing investment will only besub-standard -4:21 PM Jun 27th, 2011brainmates True! RT @charlieoliver: I guess the assumption is that you can _use_ the information gatheredeffectively! -4:21 PM Jun 27th, 2011 7 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYErikaLAndersen Key is developing that empathy. View world as customer actually does, not how you hope they do -4:21 PM Jun 27th, 2011rcauvin #prodmgmt is about enabling product decisions informed by market understanding & marketing principles.#prodmgmt -4:21 PM Jun 27th, 2011StacyLeidwinger RT @rcauvin: #prodmgmt is about enabling product decisions informed by market understanding &marketing principles. -4:22 PM Jun 27th, 2011brainmates Nice RT @rcauvin: #prodmgmt is about enabling product decisions informed by market understanding &marketing principles. -4:22 PM Jun 27th, 2011ProdMgmtTalk Ive seen 2 many marketing teams waste $ by shifting campaigns 2 often because they dontunderstand the persona -4:22 PM Jun 27th, 2011cindyfsolomon "@rcauvin is like a knight in shining armor - always stepping in to save the day!" says @brainmates onskype.... -4:22 PM Jun 27th, 2011gander2112 Indeed - hard 2 fix RT @ProdMgmtTalk: While "exec" does cnt, if the persona is wrong, the mktginvestment will only be sub-std -4:23 PM Jun 27th, 2011cindyfsolomon Moving on to Q3. What are the most common challenges you confront when developing a positioningstatement for your product? -4:23 PM Jun 27th, 2011ProdMgmtTalk Yes! RT @brainmates: Nice @rcauvin: #prodmgmt is about enabling prod decisions informed by mktunderstanding & mkting princ -4:23 PM Jun 27th, 2011ErikaLAndersen Nice! RT @cindyfsolomon: "@rcauvin is like a knight in shining armor - always stepping in to save theday!" says@brainmates -4:23 PM Jun 27th, 2011rcauvin VOC is essential input into market understanding &#prodmgmt. Also need to apply strategic marketingprinciples. -4:23 PM Jun 27th, 2011gander2112 Ditto here. But they ply ignorant 2 RT@ProdMgmtTalk: Ive seen 2 many marketing teams waste $ byshifting campaigns 2 often -4:23 PM Jun 27th, 2011ProdMgmtTalk RT @rcauvin: VOC is essential input into market understanding & #prodmgmt. Also need to applystrategic marketing principles. -4:24 PM Jun 27th, 2011 8 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYjohncass RT @brainmates: RT @ProdMgmtTalk: The resource library on personas, with examples.http://tinyurl.com/4xn3j4d @mikegospe -4:24 PM Jun 27th, 2011gander2112 A3: Lack of knowledge of "real" customers. Too easy to abstract too far. -4:24 PM Jun 27th, 2011cindyfsolomon Q3: common challenges on positioning statement: that it get buy in, reflect the entire market oppty &not just prod/feature -4:24 PM Jun 27th, 2011ProdMgmtTalk A3: a "positioning statement" that I use is a simple fill in the blanks sentence @mikegospe -4:25 PMJun 27th, 2011gander2112 A3: Haphazard or simplified personas. Not enough knowledge of market. Listening to sales too closely -4:25 PM Jun 27th, 2011brainmates @johncass Join us for our weeklyy #prodmgmt chat. This week with @mikegospe -4:25 PM Jun 27th,2011ProdMgmtTalk A3: What is a positioning statement? Here’s a proper definition: http://tinyurl.com/67v2keh -4:26PM Jun 27th, 2011gander2112 A3: Know your customers customer -4:26 PM Jun 27th, 2011cindyfsolomon Welcome @johncass! Our speaker @mikegospetweeting from @prodmgmttalk TodaysQuestions: http://on.fb.me/lXVEyX now on Q3 -4:26 PM Jun 27th, 2011StacyLeidwinger A3: Ensuring it shows bus value – not just where it fits overall cust landscape but what quantifiablevalue prod will deliver -4:26 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: A3: What is a positioning statement? Here’s a properdefinition: http://tinyurl.com/67v2keh -4:26 PM Jun 27th, 2011ProdMgmtTalk A3: To (persona), the (product) is the one (category), that (offers benefit), unlike(competition) @mikegospe -4:26 PM Jun 27th, 2011ErikaLAndersen Yes! RT @gander2112: A3: Know your customers customer -4:26 PM Jun 27th, 2011StacyLeidwinger Excellent advice RT @gander2112: A3: Know your customers customer -4:26 PM Jun 27th, 2011rcauvin A3: Biggest & most important challenge is narrowing the focus. Own 1 word/idea in the mind ofcustomers #prodmgmt -4:26 PM Jun 27th, 2011 9 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYcindyfsolomon RT @ProdMgmtTalk: A3: What is a positioning statement? Here’s a proper definition:http://tinyurl.com/67v2keh -4:26 PM Jun 27th, 2011Macmyday A3: Making the rest of the business truly understand the product, getting input from stakeholders, gettingaccurate cost ests -4:27 PM Jun 27th, 2011AndreaMoe RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with atarget market@mikegospe -4:27 PM Jun 27th, 2011cindyfsolomon RT @ProdMgmtTalk A3: To (persona), the (product) is the one (category), that (offers benefit), unlike(competition) @mikegospe -4:27 PM Jun 27th, 2011charlieoliver @ProdMgmtTalk @mikegospe Thank you for sharing that! -4:27 PM Jun 27th, 2011ProdMgmtTalk Yes! RT @rcauvin: Big & most important challenge is narrowing the focus. Own 1 word/idea in themind of customers#prodmgmt -4:27 PM Jun 27th, 2011cindyfsolomon Welcome @AndreaMoe ! -4:27 PM Jun 27th, 2011ProdMgmtTalk Insights on positioning: a fun example on “when is a television not a television?”: http://t.co/ckv2Aii-4:28 PM Jun 27th, 2011rcauvin A3: Best positioning is rooted in prospect problems determined from VOC but has a single theme tying themtogether. #prodmgmt -4:29 PM Jun 27th, 2011cindyfsolomon Welcome @Travis_Arnold ! http://www.prodmgmttalk.com Quest to be Market Driven Questions:http://on.fb.me/lXVEyX -4:29 PM Jun 27th, 2011charlieoliver @gander2112 The corp mission statement? Of who? -4:29 PM Jun 27th, 2011Macmyday RT @StacyLeidwinger A3: Ensuring it shows bus value – not just cust landscape but what quantifiablevalue prod will deliver -4:29 PM Jun 27th, 2011ProdMgmtTalk A3: Positioning statements r about "Aha!" moments:http://tinyurl.com/43d8v83 @mikegospe -4:29PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: A3: Positioning statements r about "Aha!" moments: http://tinyurl.com/43d8v83@mikegospe -4:30 PM Jun 27th, 2011 10 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYrcauvin A3: Ries & Trout say: "Create a new product category and be the first or best in it." #prodmgmt -4:30 PM Jun27th, 2011StefanieM A3: the more specific the better. too abstract and high level statements are easily ignored -4:30 PM Jun27th, 2011gander2112 @charlieoliver Your company. If you let your marcom people own positioning, they fall back to that(unless they are savvy) -4:30 PM Jun 27th, 2011ProdMgmtTalk A3: Positioning statements are internal tools used to guide prod decisions. It is not a message to endcustomer. -4:30 PM Jun 27th, 2011brainmates RT @StefanieM: A3: the more specific the better. too abstract and high level statements are easilyignored -4:30 PM Jun 27th, 2011cindyfsolomon Moving on to Q4. What best practices do you use to evaluate the power of your positioningstatement? -4:31 PM Jun 27th, 2011brainmates RT @cindyfsolomon: Moving on to Q4. What best practices do you use to evaluate the power of yourpositioning statement? -4:31 PM Jun 27th, 2011cindyfsolomon I think this is a key question! Q4. What best practices do you use to evaluate the power of yourpositioning statement? -4:31 PM Jun 27th, 2011ProdMgmtTalk A4: A real pos statement example, with evaluation notes. Lessons for application in your company.http://tinyurl.com/3r977pw -4:31 PM Jun 27th, 2011gander2112 A4: If the receptionist can grok it, it is good -4:32 PM Jun 27th, 2011StacyLeidwinger Too funny RT @gander2112: A4: If the receptionist can grok it, it is good -4:32 PM Jun 27th, 2011ProdMgmtTalk not bad! Everyone needs to grok it! RT@gander2112: A4: If the receptionist can grok it, it is good -4:32 PM Jun 27th, 2011Macmyday Too true RT @gander2112 Too much temptation to repeat the corp mission statement. Lack ofimagination and thought. -4:32 PM Jun 27th, 2011StacyLeidwinger RT Q4. What best practices do you use to evaluate the power of your positioning statement? -4:32PM Jun 27th, 2011 11 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYrcauvin A4: Focus, tie-back to compelling prospect problems, attacks competitors biggest strength, embracesproduct weaknesses. -4:33 PM Jun 27th, 2011charlieoliver @gander2112 Ah, fair point! -4:33 PM Jun 27th, 2011ProdMgmtTalk Most positioning statements try be "all things to all people" - they are confused, run-on sentencesthat only confuse -4:33 PM Jun 27th, 2011ProdMgmtTalk Yes! @rcauvin: Focus, tie-back to compelling prospect problems, attacks competitors biggeststrength, embraces prod weaknes -4:33 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: Most positioning statements try be "all things to all people" - they are run-onsentences that only confuse -4:33 PM Jun 27th, 2011StacyLeidwinger A4: Need to deliver meaning in 5 words, use FUBO matrix when developing -4:33 PM Jun 27th,2011gander2112 A4: More seriously, if you talk to a gartner or similar, and they "get it" you are golden. They are prettygood BS detectors -4:34 PM Jun 27th, 2011cindyfsolomon Positioning Statements in Action! A4: example w/evaluation notes for application in your company.http://tinyurl.com/3r977pw -4:34 PM Jun 27th, 2011ProdMgmtTalk A good pos statement is focused on a single persona, their pain points, and relevant differentators -4:34 PM Jun 27th, 2011ErikaLAndersen RT @gander2112: A4: More seriously, if you talk to a gartner or similar, and they "get it" you aregolden. Good BS detectors -4:34 PM Jun 27th, 2011ProdMgmtTalk Part 2: A quick evaluation of a real B2B positioning statement: http://tinyurl.com/5sxqg7f -4:34 PMJun 27th, 2011StacyLeidwinger A4: Eliminate “fluffy” marketing language – use direct wording explaining the business value. -4:35PM Jun 27th, 2011ProdMgmtTalk Now, lets talk about customer-ready messaging . . . Q5 -4:35 PM Jun 27th, 2011cindyfsolomon NOW! Q5. What techniques do you use to create customer-ready messaging? (messages that gobeyond just being feature focussed) -4:35 PM Jun 27th, 2011 12 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYgander2112 Spot on RT @StacyLeidwinger: A4: Eliminate “fluffy” marketing language – use direct wording explainingthe business value. -4:35 PM Jun 27th, 2011cindyfsolomon A5: targeting messaging to stakeholders needs & pain points -4:36 PM Jun 27th, 2011StacyLeidwinger RT @cindyfsolomon: NOW! Q5. What techniques do you use to create customer-ready messaging?-4:36 PM Jun 27th, 2011Macmyday A4: My fav Albert Einstein quote applies here too: "If you cant explain it to a 6-year-old you dontunderstand it yourself" -4:37 PM Jun 27th, 2011ProdMgmtTalk A5: I believe successful mktg is about story telling. The "message box" is a great tool for this.http://tinyurl.com/3s3ypfr -4:37 PM Jun 27th, 2011gander2112 A5: Short, meaningful statements. Factual, no opinion. Based on a segment or persona -4:37 PM Jun27th, 2011brainmates A5: Addressing problem instead of listing features and benefits -4:37 PM Jun 27th, 2011ErikaLAndersen RT @gander2112: A5: Short, meaningful statements. Factual, no opinion. Based on a segment orpersona -4:37 PM Jun 27th, 2011ErikaLAndersen RT @brainmates: A5: Addressing problem instead of listing features and benefits -4:37 PM Jun 27th,2011gander2112 A5: I often will go back to diagramming sentences to remove extraneous fluff marcom will lard in -4:38PM Jun 27th, 2011ProdMgmtTalk Most companies push "buy now" messages to the point where they are yelling at customers. Instead,story telling works better -4:38 PM Jun 27th, 2011StacyLeidwinger A5: Focus on valid business drivers and mapping positioning to how you resolve these -4:38 PM Jun27th, 2011Macmyday A4: Does it answer a customer need and how? -4:38 PM Jun 27th, 2011gander2112 Totally agree. RT @ProdMgmtTalk: Most companies push "buy now" messages Instead, story tellingworks better -4:38 PM Jun 27th, 2011 13 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYrcauvin A5: Rank prospect problems; find focused theme that ties high-priority ones together & differentiates fromcompetition. -4:38 PM Jun 27th, 2011StacyLeidwinger We start with 200, 50, 25 then 5 word statements RT @gander2112: A5: Short, meaningfulstatements. -4:38 PM Jun 27th, 2011ProdMgmtTalk A5: A word about messaging, and a graphic for mkters trying to break into newmarkets.http://tinyurl.com/yznnxeb @mikegospe -4:38 PM Jun 27th, 2011ProdMgmtTalk It must! RT @Macmyday: A4: Does it answer a customer need and how? -4:39 PM Jun 27th, 2011gander2112 A5: Remember that the message may need a few different versions to resonate with diff decisionmakers too. one size aint enuf -4:39 PM Jun 27th, 2011cindyfsolomon A5: This is what social media/direct marketers need to learn from us: messaging tht makes adifference at right time/place -4:39 PM Jun 27th, 2011rcauvin A5: Compose a "mindshare map" that carves out the competitive landscape in the mind of the customer. #prodmgmt -4:39 PM Jun 27th, 2011StacyLeidwinger RT @rcauvin: A5: Compose a "mindshare map" that carves out the competitive landscape in themind of the customer. #prodmgmt -4:40 PM Jun 27th, 2011ProdMgmtTalk Customers go out of there way to AVOID the sales rep. Our messages must be "findable" in a worldwe no longer control -4:40 PM Jun 27th, 2011bigyahu RT @brainmates: RT @ProdMgmtTalk: A3: Positioning statements r about "Aha!"moments: http://tinyurl.com/43d8v83@mikegospe -4:40 PM Jun 27th, 2011gander2112 @cindyfsolomon you mean spamming me when I mention my iPad is a #fail? -4:40 PM Jun 27th, 2011cindyfsolomon RT @rcauvin: A5: Compose "mindshare map" carves out competitive landscape in mind of thecustomer. #prodmgmt -4:40 PM Jun 27th, 2011ProdMgmtTalk Yes! RT @gander2112: A5: the message may need a few versions to resonate with diff decisionmakers too. one size aint enuf -4:40 PM Jun 27th, 2011StacyLeidwinger LOL! RT @gander2112: @cindyfsolomon you mean spamming me when I mention my iPad isa #fail? -4:40 PM Jun 27th, 2011 14 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYErikaLAndersen RT @StacyLeidwinger: RT @rcauvin: A5: Compose "mindshare map" that carves out the competlandscape in the mind of customer. -4:41 PM Jun 27th, 2011rcauvin A5: Ries & Trout say positioning is a battle for the mind. Understand the "territory" that you can capture &defend. -4:41 PM Jun 27th, 2011brainmates I like @mikegospe answer of story telling. Too often we forget. Perhaps we can forget abt competitors ifstory is captivating -4:41 PM Jun 27th, 2011cindyfsolomon Welcome @bigyahu on Q5. What techniques to create messages that go beyond just being featurefocussed?http://on.fb.me/lXVEyX -4:41 PM Jun 27th, 2011gander2112 A5: The message will be different to different segments too. Dont get fixated on your clever positioning-4:41 PM Jun 27th, 2011ProdMgmtTalk A5: A cheat-sheet for mapping mrcm objectives to the buying & sales processes. Tool for B2B mktrs.http://tinyurl.com/25lupfc -4:42 PM Jun 27th, 2011StefanieM Stefanie Mainwaring @prodmgmttalk: Whats your take on competitive depositioning statements?StacyLeidwinger So true RT @gander2112: A5: Dont get fixated on your clever positioning -4:42 PM Jun 27th, 2011gander2112 A5: If it fails, re-spin, and re-target. There is no wrong answer -4:42 PM Jun 27th, 2011ProdMgmtTalk A5: Yes, different personas will need different messages focused on addressing their needs -4:42 PMJun 27th, 2011johncass @ProdMgmtTalk agreed has to be different messages depending on the personacindyfsolomon RT @ProdMgmtTalk: A5: For mapping mrcm objectives to buying & sales processes; Tool for B2Bmktrs http://tinyurl.com/25lupfc -4:43 PM Jun 27th, 2011rcauvin @gander2112 Too complicated. Unfortunately, a brand usually can stand for only 1 thing in the marketplace. #prodmgmt -4:43 PM Jun 27th, 2011Macmyday @ProdMgmtTalk Certainly it has to. My question was the answer;) -4:43 PM Jun 27th, 2011Macmyday @ProdMgmtTalk Certainly it has to. My question was the answer;) -4:43 PM Jun 27th, 2011 15 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYProdMgmtTalk The POSITIONING statement is the theme or central thread. The MESSAGE BOX is the words to usewith customers -4:43 PM Jun 27th, 2011gander2112 @rcauvin I had a product with different position for automotive, medical device, and semiconductor. 1pos statement would fail -4:44 PM Jun 27th, 2011brainmates RT @ProdMgmtTalk: The POSITIONING statement is the theme or central thread. The MESSAGE BOX isthe words to use with customers -4:44 PM Jun 27th, 2011rcauvin @gander2112 Should have created separate brands. Each brand has different positioning. #prodmgmt -4:44PM Jun 27th, 2011gander2112 @rcauvin Their values, and needs were orthogonal -4:44 PM Jun 27th, 2011cindyfsolomon Part 1: Q6. Successful marketing requires sacrifice in not addressing all markets at the same time. -4:44 PM Jun 27th, 2011cindyfsolomon Part 2: Q6 How effective is your organization in prioritizing market segments, use cases, features andbenefits? -4:45 PM Jun 27th, 2011gander2112 @rcauvin Tried multiple brands. Failed. Orig. brand had high value that mapped diff mkts -4:45 PM Jun27th, 2011brainmates Q6: Many companies say they do it well but many simply focus on features which they apply to ALLsegments -4:46 PM Jun 27th, 2011gander2112 A6.1: Yep, hardest lesson for a GM/VP to learn. When to walk away. Otherwise, U become sales focused-4:46 PM Jun 27th, 2011StacyLeidwinger A6: Orgs must do this well - especially smaller orgs. PM need to focus & also help qualify where salesspends their time -4:47 PM Jun 27th, 2011gander2112 Amen. Too many examples of this. RT @brainmates: Q6: Many companies say they do it well ... -4:47PM Jun 27th, 2011rcauvin @gander2112 This is bread & butter Ries material. Seehttp://bit.ly/eyW63v. #prodmgmt -4:47 PM Jun 27th,2011gander2112 Very true. Training sales is key RT @StacyLeidwinger: A6: PM need to focus & also help qualify wheresales spends their time -4:48 PM Jun 27th, 2011 16 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYcindyfsolomon @mikegospe @prodmgmttalk "Personas, Positioning, & Messaging to help marketing teams critiquework" http://tinyurl.com/2dcq5mx -4:48 PM Jun 27th, 2011StacyLeidwinger A6: As an org were very focused on solution sales – from how we build, sell and support ourproduct -4:48 PM Jun 27th, 2011cindyfsolomon @rcauvin @gander2112 AMEN from @mikegospe@prodmgmttalk (overloaded on tweets right now) -4:49 PM Jun 27th, 2011gander2112 @rcauvin one day I will tell you about the company I worked for that pulled this off. Bad choices early,but it worked -4:49 PM Jun 27th, 2011StacyLeidwinger A6: A key thing orgs need to grasp is that it isn’t about having a lot of activity but the RIGHT activity-4:49 PM Jun 27th, 2011ErikaLAndersen RT @StacyLeidwinger: A6: A key thing orgs need to grasp is that it isn’t about having a lot of activitybut the RIGHT activity -4:50 PM Jun 27th, 2011charlieoliver @cindyfsolomon Fantastic insight on Q6! RT @cindyfsolomon A6.1 http://bit.ly/k8ZbG5 A6.2http://bit.ly/kapNL0 -4:50 PM Jun 27th, 2011gander2112 A6.2: I wouls say so so. PM is good with it, but sales has a pipeline to sr. mgmt, and gets their way. Leadsto 2 much tactcl -4:50 PM Jun 27th, 2011brainmates True! RT @StacyLeidwinger: A key thing org need to grasp is that it isn’t about having lot of activity butthe RIGHT activity -4:50 PM Jun 27th, 2011rcauvin @gander2112 Sounds good. Would love to hear the story. #prodmgmt -4:51 PM Jun 27th, 2011StacyLeidwinger A6: Don’t spend/waste cycles on what is not your core competence –someone will be better thanyou. -4:51 PM Jun 27th, 2011cindyfsolomon @mikegospe s new book of templates & techniques on personas, positioning & messaginghttp://amzn.to/mPiaFd -4:51 PM Jun 27th, 2011rcauvin RT @StacyLeidwinger: A6: Don’t spend/waste cycles on what is not your core competence –someone will bebetter than you. -4:51 PM Jun 27th, 2011 17 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYErikaLAndersen yes! RT @StacyLeidwinger: A6: Don’t spend/waste cycles on what is not your core competence –someone will be better than you. -4:52 PM Jun 27th, 2011cindyfsolomon @mikegospe says to @brainmates "more is not better" activity -4:52 PM Jun 27th, 2011brainmates @mikegospe says more does not equal better -4:52 PM Jun 27th, 2011gander2112 A6: Learn to say no, mean it, and walk away, regrdless of how many benjamins are waved at you. If itaint your core, sty awy -4:52 PM Jun 27th, 2011cindyfsolomon A perspective on voice-of-the-market programs and how marketers can/should own the "highground."http://tinyurl.com/yhk4bc2 -4:53 PM Jun 27th, 2011rcauvin RT @gander2112: A6: Say no, mean it, & walk away, regrdless of how many benjamins waved at u If it aint urcore, sty awy -4:53 PM Jun 27th, 2011ErikaLAndersen RT @gander2112: A6: Learn to say no, mean it, and walk away, regrdless of benjamins waved. If itaint your core, sty awy -4:54 PM Jun 27th, 2011brainmates Check out @mikegospe - The Marketing High Ground - contains tools and tips abt what we havediscussed today -4:54 PM Jun 27th, 2011cindyfsolomon All @mikegospe URLs & book "Marketing High Ground" answers these questions & morehttp://amzn.to/mPiaFd -4:54 PM Jun 27th, 2011ProdMgmtTalk For more on personas, positioning, messaging best practices: check out new blog:http://marketinghighground.wordpress.com -4:55 PM Jun 27th, 2011gander2112 A6: As a marketeer, it can be difficult to hold to discipline. It is why you need market authority, and aseat at the table -4:55 PM Jun 27th, 2011rcauvin RT @brainmates: Check out @mikegospe - The Marketing High Ground - contains tools and tips abt what wehave discussed today -4:55 PM Jun 27th, 2011StacyLeidwinger A6: Focus on your core and dont stray too far unless you are ready to expand market reach. -4:55PM Jun 27th, 2011gander2112 A6: 1st time you win a battle with engineering (data high road, not pissing match), you will have trust,and ability to succd -4:56 PM Jun 27th, 2011 18 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYcindyfsolomon NOTE: Global Product Management Talk off next week for July 4 USA Holiday. Join us July 11 withLance Knight of @Accept360 -4:57 PM Jun 27th, 2011ProdMgmtTalk Yes. @gander2112 A6: when mkters respond as a "cust advocate" they stand a better chance ofdebating engineering successfully -4:57 PM Jun 27th, 2011ProdMgmtTalk Thank you everyone for a fabulous session! I enjoyed your tweets. -4:58 PM Jun 27th, 2011cindyfsolomon Thank you everyone for todays talk - unedited transcript will be posted in next hour - please blogyour insights & tweet us! -4:58 PM Jun 27th, 2011ErikaLAndersen RT @gander2112: A6: 1st time you win battle w/ engng (data high road, not pissing match), youllhave trust & ability to succd -4:58 PM Jun 27th, 2011ProdMgmtTalk Keep on leading your companies and clients to the marketing high ground! @mikegospe -4:58 PMJun 27th, 2011brainmates Women in #prodmgmt - step up & take the challenge. Lead a talk on #prodmgmt on twitter. We have nothad women speak yet.. -4:58 PM Jun 27th, 2011gander2112 Thanks so much! GReat times! -4:58 PM Jun 27th, 2011rcauvin Really enjoyed the w/ folks like@gander2112, @ErikaLAndersen, @StacyLeidwinger, @brainmates,& @cindyfsolomon. #prodmgmt -4:59 PM Jun 27th, 2011gander2112 Fabulous conversations that I have missed greatly (due to travel) -4:59 PM Jun 27th, 2011cindyfsolomon Thank you Mike Gospe @mikegospe tweeting from @prodmgmttalk today for overcoming tweetingtech obstacles & rich content -4:59 PM Jun 27th, 2011brainmates Have a good 4th of July holiday next week guys! -4:59 PM Jun 27th, 2011johncass @ProdMgmtTalk thanks for running great -4:59 PM Jun 27th, 2011StefanieM Great insights at todays . thanks to Everyone! -4:59 PM Jun 27th, 2011charlieoliver @mikegospe @rcauvin @gander2112 @ErikaLAndersen@StacyLeidwinger @brainmates @cindyfsolomon Thank you all! -5:00 PM Jun 27th, 2011 19 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYStacyLeidwinger TY! Always love your wisdom nuggets @rcauvin @gander2112 @ErikaLAndersen @brainmates@cindyfsolomon -5:00 PM Jun 27th, 2011rcauvin Thanks a bunch to @mikegospe for seeding the conversation & for his expertise. #prodmgmt -5:00 PM Jun27th, 2011ErikaLAndersen Agreed RT @rcauvin: Really enjoyed the w/ folks like @gander2112, @StacyLeidwinger,@brainmates & @cindyfsolomon -5:00 PM Jun 27th, 2011StacyLeidwinger Indeed! RT @rcauvin: Thanks a bunch to@mikegospe for seeding the conversation & for hisexpertise. #prodmgmt -5:00 PM Jun 27th, 2011cindyfsolomon Please like Global Management Talk on FB to stay updated with news http://on.fb.me/kQF1dY -5:00PM Jun 27th, 2011brainmates @rcauvin: @mikegospe says thank you very much! -5:01 PM Jun 27th, 2011ErikaLAndersen RT @StacyLeidwinger: Indeed! RT @rcauvin: Thanks a bunch to @mikegospe for seeding theconversation & for his expertise. -5:01 PM Jun 27th, 2011cindyfsolomon Mike Gospe says "Thank you very much!" to@rcauvin and everyone! -5:01 PM Jun 27th, 2011cindyfsolomon Please blog about todays talk to be repostedhttp://www.prodmgmttalk.com -5:02 PM Jun 27th,2011cindyfsolomon Please Join LinkedIn grouphttp://linkd.in/jRmwRx Follow company:http://linkd.in/e3JmDn -5:02 PMJun 27th, 2011cindyfsolomon Subscribe to newsletter for ebook launch:http://bit.ly/gHIWcO -5:03 PM Jun 27th, 2011kate_mcgoey @rcauvin @gander2112 @ErikaLAndersen@StacyLeidwinger @brainmates @cindyfsolomon enjoyedwatching your tweets. good stuff! thx -5:09 PM Jun 27th, 2011cindyfsolomon Thank you everyone! Have a great 2 weeks - please visit the site to keep up on background infohttp://www.prodmgmttalk.com -5:10 PM Jun 27th, 2011cindyfsolomon Request for Sequel blog posts for today! Heres Prequel to The Quest To Be Market-driven with MikeGospe http://bit.ly/jZ9ISc -5:17 PM Jun 27th, 2011 20 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
    • Transcript from June 27/28, 2011 The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate Global Product Management Talk with Mike Gospe http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dYJessicaK RT @ProdMgmtTalk: While "execution" does indeed count, if the persona is wrong, the marketinginvestment will only be sub-standard -5:18 PM Jun 27th, 2011cindyfsolomon Todays unedited transcript: June 27 Transcript cleaning http://bit.ly/jeSKJh (scroll to bottom up andread up) -5:22 PM Jun 27th, 2011gander2112 Glad to see familiar and NEW faces @prodmgmttalk. Great time was had by all!stempm Irina Menn RT @ProdMgmtTalk: A word about messaging and a graphic for mkters trying to break into newmarkets. tinyurl.com/yznnxeb @mikegospe #prodmktgStefanieM Great insights at todays #prodmgmttalk. thanks to Everyone!cindyfsolomon @Jim_Holland Didnt see your tweets in the stream! Heres how to get indexed by twitter http://t.co/ljBKFEL -5:28 PM Jun 27th, 2011 21 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk