Deconstructing The Code For
Product Excellence
by Cindy F. Solomon
1:45 PM Saturday Oct 5 Room: 4305
Forwarding Product Leaders
• Creating brilliant products is a group effort.
• It takes designers, developers, marketers – ...
http://sfproducttalks.com
http://startupproduct.com
Agenda.startupproduct.com
Voting for @ProductCampSF Sessions Oct 12
OPEN!!!! Inside @ProdThink http://bit.ly/1gbDhZU
© Cindy F. Solomon
cfsolomon@gmail.com
@STARTUPPRODUCT
# STARTUPPRODUCT
• Founder, Host, Producer Global Product Managemen...
The Global Product Management Talk
• started with a tweet that traveled 7400 miles
• Pioneered Socratic Twitter Chat Forma...
Startup Product
A movement for Product Excellence
• Holistic view of product
• Cross-functional, cross-discipline
collabor...
1.RECOGNIZE WHO IS IN THE
ROOM (who)
2. ESTABLISH CONTEXT (why)
3. DEFINE TERMS (what)
4. SOLVE PAIN / PROVIDE VALUE
(how)...
Blank Slide
(I’ve got 50 slides prepared – however, none
of them are more important than your
answers to the following que...
Questions
• Who’s here?
• What do YOU want to get?
• What does product excellence mean
to you?
• What metrics do you use t...
How Do You
Define Product
Excellence?
"Above all else, align with customers.
Win when they win. Win only when
they win.“
—Jeff Bezos, 2012
Product Excellence Depends
on where you’re touching
What Makes A Product Great
Depends…
© Cindy F. Solomon
cfsolomon@gmail.com
• On who you’re asking
• On where you’re looking
• On what you’re touching
• On whe...
© Cindy F. Solomon
cfsolomon@gmail.com
The Invisible Computer
Donald Norman mapped
lifecycle of products
why good products...
© Cindy F. Solomon
cfsolomon@gmail.com
lifecycle of products
“In its early days, a technology cannot meet all the needs
of...
http://www.lukew.com/ff/entry.asp?618
© Cindy F. Solomon
cfsolomon@gmail.com
Product Excellence is
measured differently in
Each Stage
Stage 1
Pure function is all that
matters: If the one thing it
does is the only option
available, people will be
happy wit...
Stage 2 Feature Wars
The number of features matters
because frequently the buyer doesn't
understand what each feature actu...
Stage 3 Experience Wars
The experience and total cost of
ownership matters most. Products
with fewer -but better- features...
The actual item becomes
absorbed into a larger product
mix.
Individual features of the
technology no longer matter,
but be...
© Cindy F. Solomon
cfsolomon@gmail.com
There is a lifecycle that every
product, startup, idea and
project passes through t...
© Cindy F. Solomon
cfsolomon@gmail.com
Focusing on where the product
is in its lifecycle enables a
conversation that bring...
Identify Where The Product
Is in the lifecycle
AIPMM Product Management Lifecycle Framework
Become Expert At Speaking “Product”
DELIVER RESULTS ACROSS ALL PHASES
AIPMM Product Management Lifecycle Framework
© Cindy F. Solomon
cfsolomon@gmail.com
1.Business, organization view
2.Product Management functional view
3.Personal (team...
© Cindy F. Solomon
cfsolomon@gmail.com
Solomon says
“Product Managers create context for
the product within the company, w...
PRODUCT
MANAGEMENT
Building a successful product management
organization requires not only developing the
skills of your p...
© Cindy F. Solomon
cfsolomon@gmail.com
Product
Management
Product
Management
- Verb
Product-specific (inbound) responsibil...
© Cindy F. Solomon
cfsolomon@gmail.com
The PRODUCT
MANAGEMENT - thing
Department,
Group
Product Manager,
Product Marketing...
© Cindy F. Solomon
cfsolomon@gmail.com
PRODUCT MANAGEMENT
You
job, position, career, profession,
identity Your Personal Va...
© Cindy F. Solomon
cfsolomon@gmail.com
@STARTUPPRODUCT
# STARTUPPRODUCT
How Do You Drive
Alignment of Product
perspective ...
© Cindy F. Solomon
cfsolomon@gmail.com
Listen
• What are their concerns, issues, focus?
• What motivates them?
• How do th...
© Cindy F. Solomon
cfsolomon@gmail.com
© Cindy F. Solomon
cfsolomon@gmail.com
Ask Questions, Listen &
Learn Their Language
Translate the Road Map
For Various Aud...
© Cindy F. Solomon
cfsolomon@gmail.com
Practice The Art Of Product
ManagementLISTEN: http://bit.ly/14a95K4
© Cindy F. Solomon
cfsolomon@gmail.com
@STARTUPPRODUCT
# STARTUPPRODUCT
Gain Respect of
Developers
LISTEN: http://bit.ly/T...
© Cindy F. Solomon
cfsolomon@gmail.com
Understand What Sales
Needs
LISTEN: http://bit.ly/RDnbtF
Put Humans First
LISTEN: http://bit.ly/17a6dNl
Embrace UX
LISTEN: http://bit.ly/NNHc2V
Become A Better Leader
Dave Kerpen is the New York
Times bestselling author of two
books, Likeable Social
Media and Likeab...
http://excellencenow.com/part-4/
© Cindy F. Solomon
cfsolomon@gmail.com
Archives
http://www.blogtalkradio.com
/prodmgmttalk
Listen on iTunes
http://bit.ly/...
© Cindy F. Solomon
cfsolomon@gmail.com
ProdBOK
ProdBOK is the Product
Management and
Marketing Body of
Knowledge , an indu...
© Cindy F. Solomon
cfsolomon@gmail.com
Listen: http://bit.ly/JX15Oq
Attributes of High Performing
Product Teams
Thank you!
Join me weekly on Global Product Management Talk
And on Twitter:
@cindyfsolomon
@prodmgmttalk
@startupproduct
@...
Cindy F. Solomon
510-499-6955
cfsolomon@gmail.com
LinkedIn! www.linkedin.com/in/cfsolomon
Twitter and skype @cindyfsolomon...
Silicon Valley Code Camp Preso: Deconstructing The Code For Product Excellence
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Silicon Valley Code Camp Preso: Deconstructing The Code For Product Excellence

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Everyone is passionate about product excellence - but in reality, is it possible to achieve? This interactive discussion will lay the foundation for how to define product excellence in your organization, product team according to your own standards; recognize the 7 phases of the product management lifecycle; understand perspectives of customers, users and others consuming your code, and isolate soft skills to help you communicate, collaborate and align with non-technical team members

http://www.siliconvalley-codecamp.com/Session/2013/deconstructing-the-code-for-product-excellence

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Silicon Valley Code Camp Preso: Deconstructing The Code For Product Excellence

  1. 1. Deconstructing The Code For Product Excellence by Cindy F. Solomon 1:45 PM Saturday Oct 5 Room: 4305
  2. 2. Forwarding Product Leaders • Creating brilliant products is a group effort. • It takes designers, developers, marketers – really, everyone in the product ecosystem. • Startup Product Summit is the premiere place to gain valuable insights from product stars that have been in the trenches and have the battle scars to prove it.
  3. 3. http://sfproducttalks.com
  4. 4. http://startupproduct.com
  5. 5. Agenda.startupproduct.com
  6. 6. Voting for @ProductCampSF Sessions Oct 12 OPEN!!!! Inside @ProdThink http://bit.ly/1gbDhZU
  7. 7. © Cindy F. Solomon cfsolomon@gmail.com @STARTUPPRODUCT # STARTUPPRODUCT • Founder, Host, Producer Global Product Management Talk • Organizer, Startup Product Talks.Producer, Startup Product Summit. • Startup Product movement for product excellence through cross-discipline collaboration and holistic product perspective. • Contributing writer for the SVPMA, 42 Rules Product Marketing, and ProdBOK, Product Management Body of Knowledge • >15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/ Cindy F. Solomon, CPM, CPMM
  8. 8. The Global Product Management Talk • started with a tweet that traveled 7400 miles • Pioneered Socratic Twitter Chat Format • Discovered difficult to tweet & discuss complex issues • Started recording thought leaders via Skype • Became top 10 business podcast on BlogTalkRadio • 2 years, >100 chats, 30,000 listeners/week, new programming • Spawned in-person community >1700 members • Conference: Startup Product Summit • Startup Product Academy at Broadway Studios, SF Listening to the market, to practitioners, to what’s needed to forward future product leaders
  9. 9. Startup Product A movement for Product Excellence • Holistic view of product • Cross-functional, cross-discipline collaboration http://startupproduct.com/about/
  10. 10. 1.RECOGNIZE WHO IS IN THE ROOM (who) 2. ESTABLISH CONTEXT (why) 3. DEFINE TERMS (what) 4. SOLVE PAIN / PROVIDE VALUE (how) 4 Steps to Collaboration
  11. 11. Blank Slide (I’ve got 50 slides prepared – however, none of them are more important than your answers to the following questions)
  12. 12. Questions • Who’s here? • What do YOU want to get? • What does product excellence mean to you? • What metrics do you use to measure excellence? • What’s your success rate? • What’s not being voiced?
  13. 13. How Do You Define Product Excellence?
  14. 14. "Above all else, align with customers. Win when they win. Win only when they win.“ —Jeff Bezos, 2012
  15. 15. Product Excellence Depends on where you’re touching
  16. 16. What Makes A Product Great Depends…
  17. 17. © Cindy F. Solomon cfsolomon@gmail.com • On who you’re asking • On where you’re looking • On what you’re touching • On where it is in the Product Lifecycle • On who’s using it, etc.
  18. 18. © Cindy F. Solomon cfsolomon@gmail.com The Invisible Computer Donald Norman mapped lifecycle of products why good products can fail…
  19. 19. © Cindy F. Solomon cfsolomon@gmail.com lifecycle of products “In its early days, a technology cannot meet all the needs of its customers. Early adopters need the technology and they are willing to suffer inconvenience to get it. With time, the technology matures, offering better performance and higher reliability. When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior. Emotional reaction, pride of ownership, and pleasurability all can become major selling points.” The Invisible Computer Donald Norman
  20. 20. http://www.lukew.com/ff/entry.asp?618
  21. 21. © Cindy F. Solomon cfsolomon@gmail.com Product Excellence is measured differently in Each Stage
  22. 22. Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it.
  23. 23. Stage 2 Feature Wars The number of features matters because frequently the buyer doesn't understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions.
  24. 24. Stage 3 Experience Wars The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage 2.
  25. 25. The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator. Stage 4 Commodities
  26. 26. © Cindy F. Solomon cfsolomon@gmail.com There is a lifecycle that every product, startup, idea and project passes through to be realized that parallels the “creative process”
  27. 27. © Cindy F. Solomon cfsolomon@gmail.com Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
  28. 28. Identify Where The Product Is in the lifecycle AIPMM Product Management Lifecycle Framework
  29. 29. Become Expert At Speaking “Product” DELIVER RESULTS ACROSS ALL PHASES AIPMM Product Management Lifecycle Framework
  30. 30. © Cindy F. Solomon cfsolomon@gmail.com 1.Business, organization view 2.Product Management functional view 3.Personal (team member) view How You Define Product Excellence Depends on Where You’re Looking
  31. 31. © Cindy F. Solomon cfsolomon@gmail.com Solomon says “Product Managers create context for the product within the company, within the development process, with all the stakeholders and within the industry, market, channel and end-user community.”
  32. 32. PRODUCT MANAGEMENT Building a successful product management organization requires not only developing the skills of your product managers, but making sure they know how to work effectively with the rest of the product team, as a key part of your company’s overall product development organization and product development process, and knowing how to create the type of products your company requires, and knowing how to compete successfully in the markets you play in. Marty Cagan, SVPG PRODUCT MANAGEMENT - NOUN BUSINESS FOUNDATION
  33. 33. © Cindy F. Solomon cfsolomon@gmail.com Product Management Product Management - Verb Product-specific (inbound) responsibilities: •Product strategy development (high level vision for how the product drives the business model and competes against competition) •Requirements and use case gathering and development (both internal and external customers) •Requirement prioritization •Create specification (detailed to address requirements) •Product life cycle management (including release definitions, roadmap development, etc.) •Project management - manage the day-to-day execution of the product team (QA, development, design, copy, etc.) Market-specific (outbound) responsibilities: •Product positioning and marketing messaging •Competitive monitoring and analysis •Collateral development explaining product and features •Training and education of internal and external customers on new product and features •Launch campaign development and support - e.g. PR campaigns, tradeshows, webinars, social media marketing, etc. General business responsibilities: P/L management Organization Function
  34. 34. © Cindy F. Solomon cfsolomon@gmail.com The PRODUCT MANAGEMENT - thing Department, Group Product Manager, Product Marketing Manager, Product Owner, Scrum Master Agile Project Manager Program Manager ? Strategic? Execution? Customer driven? Sales driven? Technology driven?
  35. 35. © Cindy F. Solomon cfsolomon@gmail.com PRODUCT MANAGEMENT You job, position, career, profession, identity Your Personal Value – what you’re providing and what you’re getting from being or doing product management PRODUCT MANAGEMENT Professional People
  36. 36. © Cindy F. Solomon cfsolomon@gmail.com @STARTUPPRODUCT # STARTUPPRODUCT How Do You Drive Alignment of Product perspective across all functions?
  37. 37. © Cindy F. Solomon cfsolomon@gmail.com Listen • What are their concerns, issues, focus? • What motivates them? • How do they define and measure product success? • What do they need to guarantee success of the product? • What can you provide them that forwards their success?
  38. 38. © Cindy F. Solomon cfsolomon@gmail.com
  39. 39. © Cindy F. Solomon cfsolomon@gmail.com Ask Questions, Listen & Learn Their Language Translate the Road Map For Various Audiences
  40. 40. © Cindy F. Solomon cfsolomon@gmail.com Practice The Art Of Product ManagementLISTEN: http://bit.ly/14a95K4
  41. 41. © Cindy F. Solomon cfsolomon@gmail.com @STARTUPPRODUCT # STARTUPPRODUCT Gain Respect of Developers LISTEN: http://bit.ly/T2hEOy
  42. 42. © Cindy F. Solomon cfsolomon@gmail.com Understand What Sales Needs LISTEN: http://bit.ly/RDnbtF
  43. 43. Put Humans First LISTEN: http://bit.ly/17a6dNl
  44. 44. Embrace UX LISTEN: http://bit.ly/NNHc2V
  45. 45. Become A Better Leader Dave Kerpen is the New York Times bestselling author of two books, Likeable Social Media and Likeable Business. http://bit.ly/ZqO6va
  46. 46. http://excellencenow.com/part-4/
  47. 47. © Cindy F. Solomon cfsolomon@gmail.com Archives http://www.blogtalkradio.com /prodmgmttalk Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx RSS http://bit.ly/IyCnJD Twitter @ProdMgmtTalk Sponsor: http://bit.ly/gF0Tt3 Speak: http://bit.ly/f4xAIW Contact: info@prodmgmttalk.com
  48. 48. © Cindy F. Solomon cfsolomon@gmail.com ProdBOK ProdBOK is the Product Management and Marketing Body of Knowledge , an industry- wide effort to standardize the practice of product management sponsored by the Association of International Product Management and Marketing (AIPMM) http://bit.ly/ZPbdH6
  49. 49. © Cindy F. Solomon cfsolomon@gmail.com Listen: http://bit.ly/JX15Oq Attributes of High Performing Product Teams
  50. 50. Thank you! Join me weekly on Global Product Management Talk And on Twitter: @cindyfsolomon @prodmgmttalk @startupproduct @productcampsf October 12, 2013 Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/
  51. 51. Cindy F. Solomon 510-499-6955 cfsolomon@gmail.com LinkedIn! www.linkedin.com/in/cfsolomon Twitter and skype @cindyfsolomon Join the Startup Product movement for product excellence! @startupproduct #startupproduct http://startupproduct.com http://www.meetup.com/StartupProductTalks/ http://www.meetup.com/StartupProduct/ Founder, Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk Broadcast discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence. @prodmgmttalk #prodmgmttalk Be showcased on the show! http://bit.ly/f4xAIW

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