Presentation for Rocky Mountain Product Camp

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Starting points & Questions to ask to create the foundation for how your organization defines product excellence and how to work cross functionally to create buy-in and collaboration on the product vision

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  • The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.Mission:Engage Product people in regularly scheduled, real-time discussionShowcase Product Management experts, speakers, bloggers, thought leaders and practitionersEvangelize Product related job titles as exciting, challenging & rewarding career endeavorsRaise important issues that all Product Management professionals confrontExtend shared resources across industries and bordersFacilitate on-going dialogue, networking, mentoring & support beyond weekly eventsEnable global community around product management knowledge Educate & defend the value of the product professional
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Concise: A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
  • Presentation for Rocky Mountain Product Camp

    1. 1. How To Create A Culture For Product Excellence November 10, 2012 PresentationCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 1Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    2. 2. Cindy F. SolomonCindy F. Solomon, CPM, CPMM is the voice of product professionals! Listen weekly to Global Product Management Talk at http://www.blogtalkradio.com/prodmgmttalkSolomon hosts StartUPTalk Radio, produces Startup Product events, andcreated the ProdMgmtTalk mobile application. She is an innovator, earlyadopter, serial entrepreneur, product management evangelist, contentmarketing & social media strategist, and contributing author to several books,including "42 Rules of Product Marketing".Solomon brings over 15 years of web development, services, and softwareproduct marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds AIPMM CPM/CPMM certification. Cindy F. Solomon, CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 2
    3. 3. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomonFounder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
    4. 4. Worldwide map of product camps and Storify content archives bit.ly/phwTS1Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 4Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    5. 5. Sfproducttalks.comCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 5Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    6. 6. Startupproduct.comCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 6Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    7. 7. Questions • Who’s here? • What do YOU want? • What does it take to create a product centric focus in your organization? • How do you raise visibility, respect and product leadership for increasing product success?Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 7Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    8. 8. 1. How Do You Define Product Excellence? "Above all else, align with customers. Win when they win. Win only when they win.“ —Jeff Bezos, 2012Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 8Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    9. 9. What Makes A Product Great Depends on where it is in the Product LifecycleThe Invisible Computer: Donald Norman mapped lifecycle of products“In its early days, a technology cannot meet all the needs of itscustomers.Early adopters need the technology and they are willing to sufferinconvenience to get it. With time, the technology matures, offeringbetter performance and higher reliability.When the technology exceeds the basic needs of most of its customers,there is a major change in customer behavior.Emotional reaction, pride of ownership, and pleasurability all canbecome major selling points.” Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 9 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    10. 10. http://www.lukew.com/ff/entry.asp?44Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 10Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    11. 11. Product Excellence is measured differently in Each Stage Stage 1: product excellence is measured by function alone. Stage 2: product excellence is measured by feature inclusion and integration. Stage 3: product excellence is measured by the overall user experience. Stage 4: product excellence is measured by integration into other products.Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 11Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    12. 12. http://www.lukew.com/ff/entry.asp?618Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 12Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    13. 13. Stage 1 Pure function is all that matters: If the one thing it does is theonly option available, people will be happy with it.Stage 2 Feature Wars: The number of features matters becausefrequently the buyer doesnt understand what each feature actuallymeans. Later in this phase, specific features do make a difference aspeople are looking for certain features to make their purchasedecisions.Stage 3 Experience Wars: The experience and total cost of ownershipmatters most. Products with fewer -but better- features will trump themore feature-laden winners of Stage II.Stage 4 Commodities: The actual item becomes absorbed into a largerproduct mix. Individual features of the technology no longer matter,but become a price/performance issue for the integrator. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 13 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    14. 14. 2. How Do You Drive Alignment of Productperspective across all functions?Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 14Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    15. 15. Ask Questions, Listen & Learn TheirLanguage• What are their concerns, issues, focus?• What motivates them?• How do they define and measure product success?• What do they need to guarantee success of the product?• What can you provide them that forwards their success?Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 15Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    16. 16. Gain Respect of DevelopersREAD:http://www.managingtheunmanageable.net/ LISTEN: http://bit.ly/T2hEOyCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 16Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    17. 17. Understand What Sales Needs READ: http://amzn.to/UfxBQ6 LISTEN: http://bit.ly/RDnbtFCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 17Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    18. 18. http://excellencenow.com/part-4/Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 18Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    19. 19. Identify Where The Product Is in the lifecycle AIPMM Product Management Lifecycle FrameworkCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 19Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    20. 20. Translate the RoadMap For Various Audiences Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 20 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    21. 21. Become Expert At Speaking “Product” AndDELIVER RESULTS ACROSS ALL PHASES AIPMM Product Management Lifecycle FrameworkCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 21Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    22. 22. Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk http://www.CindyFSolomon.com @cindyfsolomon @prodmgmttalk Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.comCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 22Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
    23. 23. AIPMM Webinar Series FridaysNov 16 Torpedo Product Marketing StrategiesGlobal Product Management Talk #ProdMgmtTalk Google HangoutNov 12 Product Management Titles w/ Steve Johnson, CMO, PrimaryIntelligenceFollow http://www.blogtalkradio.com/prodmgmttalkNewsletter: http://www.aipmm.com/subscribeLinkedIn: http://www.linkedin.com/company/aipmmMembership: http://www.aipmm.com/join.phpCertification: http://aipmm.com/html/certification/ Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 23 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

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