4/16/12 Galvanizing the Profession of Product Management w/Rich Mironov

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrRich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author And Technologist,Discussed Galvanizing The Product Management Career Path on April 16, 2012 on the GlobalProduct Management Talk StartUPTalk Radio using the hashtag #prodmgmttalk "Im thrilled to join the Global Product Management Community for this ProdMgmtTalk. Theres a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. Im looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich. Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrINTROProduct managers are compelled to be heads-down and focused on results in order to manage their productswhile running offensively through the often-complex relationships with Engineering, Marketing, and otherfunctional groups within the business structure. The work of product management itself consumes them, leavinglittle time or energy to strategize about vital organizational concerns such as product management career pathsand reporting structures at big companies or getting product management in early enough at start-ups, or the softskills required for diplomatically handling the people issues let alone consistently tapping into their passion for thework of product management. How can product managers think organizationally, demonstrate value to theirexecutives, and get a seat at the table when it counts?Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.Host, Cindy F. Solomon is joined by co-hosts Adrienne Tan and Nick Coster of brainmates, Australia.  Podcast: http://bit.ly/HBVDDe  Links: http://bit.ly/ImaDpzABOUT RICH MIRONOVRich Mironov is a seasoned software executive and serial entrepreneur. He’s held the position of the "productguy" at six tech startups including as CEO and VP Marketing/Products. Rich founded the first Product Camp,now a world-wide movement of semi-unstructured get-togethers that provide product managers opportunity tonetwork, teach, learn and share. Product Bytes is his long-running series on software, start-ups, productstrategies, Silicon Valley, and the inner life of product managers. Rich’s book, “The Art of Product Management”captures the best of Product Bytes and represents the scrappy entrepreneur in all of us. Rich guest lectures atbusiness schools and executive education programs around the world, has served on the board of the SiliconValley Product Management Association and chaired the first product manager/ product owner tracks at AgileAlliance’s annual conference. Rich has a BS Physics from Yale and an MBA from Stanford. He is an in-demandspeaker for business, executive and technical audiences.QUESTIONS DISCUSSEDQ1 Whats the career path for an experienced product manager? Where do I go from here? Is being a productmanager different from being a Director?Q2 Should product management report up through Engineering, Marketing, or separately to the CEO?Q3 Shouldnt every start-up include a product person on the founding team?Q4 How do CEOs see product management?Q5 Ive read The Lean Startup and not sure where product management fits in.Q6 My agile team wants a product owner, but Im an (agile) product manager. Is this just title confusion?Q7 Product Camps are happening everywhere. Whats next for them?Q8 How do we measure success of our products? of ourselves as product managers?Q9 How do we work better with Engineering, and how can Engineering work better with us? Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfjohnpeltier RT @cindyfsolomon: Today! April 16: @RichMironov on Galvanizing #ProdMgmt Career Path #ProdMgmtTalk http://t.co/1x0MjRDe -1:40 PM Apr 16th, 2012brainmates Really looking forward to connecting with@cindyfsolomon & @RichMironov on #prodmgmttalk at 9AMSydney time today. Follow @ProdMgmtTalk -1:42 PM Apr 16th, 2012ProdMgmtTalk RT @brainmates: Really looking forward to connecting with @cindyfsolomon & @RichMironov on#prodmgmttalk at 9AM Sydney time today. Follow @ProdMgmtTalk -1:43 PM Apr 16th, 2012ProdMgmtTalk @ellenfeaheny Retweet to win TODAY! @RichMironov "Art of Product Management" (kindle download)http://t.co/ZJ9ayZ6l #prodmgmt #prodmgmttalk -1:43 PM Apr 16th, 2012ProdMgmtTalk RT @packoflinks: April 16: Rich Mironov on Galvanizing The Product Management Career Pathhttp://t.co/mvOxtVRO #prodmgmttalk -1:45 PM Apr 16th, 2012VFigatelix @ProdMgmtTalk @RichMironov #prodmgmt #prodmgmttalk -1:52 PM Apr 16th, 2012cindyfsolomon @VFigatelix Hope you can join us in 2 hours! Questions to start discussion: http://t.co/O8Ecty4B#prodmgmttalk #prodmgmt -1:53 PM Apr 16th, 2012joshua_d RT @RichMironov: RT @cindyfsolomon: April 16@RichMironov Galvanizing The #ProdMgmt Career Path#ProdMgmtTalk http://t.co/3JAsONaX #startup #prodmgmttalk -2:20 PM Apr 16th, 2012edbeaux RT @ProdMgmtTalk: Retweet to win TODAY! #ProdMgmtTalk @RichMironov "Art of Product Management"(kindle download) http://t.co/ZJ9ayZ6l #prodmgmt #prodmgmttalk -2:21 PM Apr 16th, 2012PCAustin RT @cindyfsolomon: Today! April 16: @RichMironov on Galvanizing #ProdMgmt Career Path #ProdMgmtTalkhttp://t.co/FHlhVclE -2:42 PM Apr 16th, 2012ProdMgmtTalk @Jim_Holland miss your participation! Today@RichMironov Galvanizing #ProdMgmt Career Pathhttp://t.co/QHalFDmZ #prodmgmttalk -3:04 PM Apr 16th, 2012product_anon RT @brainmates: Really looking forward to connecting with @cindyfsolomon & @RichMironov on#prodmgmttalk at 9AM Sydney time today. Follow... -3:08 PM Apr 16th, 2012Ycnt_ibdonlyjen RT @cindyfsolomon: Retweet to win TODAY!#ProdMgmtTalk @RichMironov "Art of ProductManagement" (kindle download) http://t.co/1MY92nEK... -3:35 PM Apr 16th, 2012ProdMgmtTalk Join Global Product Management Talk on LinkedIn http://t.co/2SwZRb9y #prodmgmt #prodmgmttalk -3:38 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrequintanilla RT @ProdMgmtTalk: Join Global Product Management Talk on LInkedIn http://t.co/2SwZRb9y #prodmgmt#prodmgmttalk-3:38 PM Apr 16th, 2012ProdMgmtTalk Never participated in a live twitter chat? FAQs http://t.co/AuZ0fHg1 #prodmgmt #innochat #social#prodmgmttalk -3:39 PM Apr 16th, 2012ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/EBe91eUW#prodmgmt #prodmgmttalk -3:39 PM Apr 16th, 2012ProdMgmtTalk Join @RichMironov @brainmates @cindyfsolomon for todays #prodmgmttalk TweetChat at:http://t.co/Ukm318J0 #prodmgmttalk -3:39 PM Apr 16th, 2012ProdMgmtTalk Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/lH3Vggas #prodmgmttalk -3:39PM Apr 16th, 2012ProdMgmtTalk Today’s questions for discussion & background links:http://t.co/uogNg2Al #prodmgmt #prodmgmttalk -3:41 PM Apr 16th, 2012ProdMgmtTalk Intro to todays speaker @RichMironov Seasoned Product Executive, Start-up Entrepreneur, Author AndTechnologist #prodmgmt #prodmgmttalk -3:41 PM Apr 16th, 2012ProdMgmtTalk Intro to todays speaker @RichMironov "product guy" at six tech startups including as CEO and VPMarketing/Products.#prodmgmt #prodmgmttalk -3:42 PM Apr 16th, 2012ProdMgmtTalk Intro to todays speaker @RichMironov founded the first Product Camp, now a world-wide movementhttp://t.co/6U5tjOVS #prodmgmt #prodmgmttalk -3:43 PM Apr 16th, 2012ProdMgmtTalk Advertise on Global Product Management Talk! Introductory pricing http://t.co/P9xK77rZ #prodmgmt#prodmgmttalk -3:43 PM Apr 16th, 2012ProdMgmtTalk Tweet to be entered to win The Art of Product Management by @RichMironov http://t.co/Nnh4DLJK#prodmgmt #prodmrktg #Agile #prodmgmttalk -3:44 PM Apr 16th, 2012ProdMgmtTalk Shout out to Product Camp St. Louis @PCampSTLthis weekend! Map of Global Product Campshttp://t.co/6U5tjOVS #prodmgmt #prodmgmttalk -3:44 PM Apr 16th, 2012ProdMgmtTalk Thanks to this weeks sponsor @AIPMM webinar User Experience Design w/ @Macadamian@the280group #prodmgmt http://t.co/bZBli1aS #prodmgmttalk -3:47 PM Apr 16th, 2012brainmates RT @ProdMgmtTalk: Tweet to be entered to win The Art of Product Management by@RichMironov http://t.co/jhErzM4J #prodmgmt #prodmgmttalk -3:54 PM Apr 16th, 2012brainmates Getting ready for our Product Management Talk with @RichMironov About Product ManagementCareers #prodmgmttalk-3:56 PM Apr 16th, 2012nickcoster RT @brainmates: Getting ready for our Product Management Talk with @RichMironov About ProductManagement Careers #prodmgmttalk -3:57 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Welcome @nickcoster @brainmates @RichMironov@cindyfsolomon ! #prodmgmttalk -3:59 PM Apr 16th,2012ellenfeaheny RT @ProdMgmtTalk: @ellenfeaheny Retweet to win TODAY! @RichMironov "Art of ProductMgmt" http://t.co/YRQIGwfp #prodmgmt #prodmgmttalk -3:59 PM Apr 16th, 2012lmckeogh Listening to @ProdMgmtTalk kick off this weeks#prodmgmttalk from Boulder today #prodmgmttalk -4:02 PMApr 16th, 2012roadmapwarrior Back in the discussion (finally!) - Jen from Kansas City #prodmgmttalk -4:03 PM Apr 16th, 2012brainmates Q1 Whats the career path for an experienced product manager? Where do I go from here? #prodmgmttalk-4:05 PM Apr 16th, 2012nickcoster RT @brainmates: Q1 Whats the career path for an experienced product manager? Where do I go from here?#prodmgmttalk -4:06 PM Apr 16th, 2012nickcoster A1 This depends on the size of the business.#prodmgmttalk -4:07 PM Apr 16th, 2012brainmates Q1B - Is being a product manager different from being a Director? #prodmgmttalk -4:07 PM Apr 16th, 2012nickcoster A1(cont) In larger businesses the role can develop from tactical to strategic responsibilities. #prodmgmttalk -4:07 PM Apr 16th, 2012ProdMgmtTalk Q1 Whats the career path for an experienced product manager? #prodmgmt #prodmgmttalk -4:07 PMApr 16th, 2012roadmapwarrior RT @brainmates: Q1 Whats the career path for an experienced product manager? Where do I go fromhere?#prodmgmttalk -4:07 PM Apr 16th, 2012roadmapwarrior Best quote so far - "When I started, dinosaurs were still roaming Cupertino..." #prodmgmttalk -4:08 PMApr 16th, 2012ProdMgmtTalk Welcome @roadmapwarrior @lmckeogh@ellenfeaheny Listen to @RichMironov livehttp://t.co/WA6F7mir #prodmgmt #prodmgmttalk -4:08 PM Apr 16th, 2012ProdMgmtTalk @RichMironov works w/both startups & large companies #prodmgmt A1 career path: #prodmgmttalk -4:09 PM Apr 16th, 2012ProdMgmtTalk A1 Narrow promotional funnel to #prodmgmtdirector/VP. Diagonal moves to run other functions maymake sense says @RichMironov #prodmgmttalk -4:09 PM Apr 16th, 2012brainmates A1: In large orgs Ive seen many Product Managers move on to become General Managers of ProductStrategy #prodmgmttalk -4:09 PM Apr 16th, 2012nickcoster @richmironov "Most product managers are too burned out to consider long term career growth"#prodmgmttalk -4:10 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Great #prodmgmt fills gaps/ works intramurally hangs back when credit awarded. Success invisiblesays @RichMironov #prodmgmttalk -4:10 PM Apr 16th, 2012roadmapwarrior A1: Depends where you want to go. Natural progression goes through PM>Dir>VP>etc. Some useexpertise to own other biz units. #prodmgmttalk -4:11 PM Apr 16th, 2012lmckeogh A1: Jr PM, PM, Sr. PM, laidoff, PM, Sr. PM, Director, laidoff, alternative career. #prodmgmttalk -4:11 PM Apr16th, 2012lmckeogh RT @nickcoster: @richmironov "Most product managers are too burned out to consider long term careergrowth"#prodmgmttalk -4:11 PM Apr 16th, 2012brainmates Or become a consultant :) RT @lmckeogh: A1: Jr PM, PM, Sr. PM, laidoff, PM, Sr. PM, Director, laidoff,alternative career.#prodmgmttalk -4:11 PM Apr 16th, 2012roadmapwarrior RT @ProdMgmtTalk: A1 Narrow promotional funnel to #prodmgmt director/VP. Diagonal moves to runother functions may make sense #prodmgmttalk -4:11 PM Apr 16th, 2012roadmapwarrior Great #prodmgmt fills gaps/ works intramurally hangs back when credit awarded. Success invisible says@RichMironov #prodmgmttalk -4:12 PM Apr 16th, 2012ProdMgmtTalk @RichMironov currently w/small 20 people - success based on company shipping product... #prodmgmtmetrics? #prodmgmttalk -4:12 PM Apr 16th, 2012roadmapwarrior RT @richmironov "Most product managers are too burned out to consider long term career growth"#prodmgmttalk -4:13 PM Apr 16th, 2012lmckeogh Not my personal career path, but a possible one. #prodmgmttalk -4:14 PM Apr 16th, 2012nickcoster Career path may be hampered because before you move you need to be replaceable. #prodmgmttalk -4:14PM Apr 16th, 2012roadmapwarrior @lmckeogh I wondered about that. #prodmgmttalk-4:14 PM Apr 16th, 2012WendySustainet RT @prodmgmttalk: Tweet 2 enter 2 win The Art of Product Management by @RichMironovhttp://t.co/Ba6CHUb5 #prodmgmt #prodmrktg #prodmgmttalk -4:14 PM Apr 16th, 2012ProdMgmtTalk Respect for @lmckeogh from @RichMironov for that mentioned career path #prodmgmttalk -4:14 PM Apr16th, 2012ProdMgmtTalk Welcome @WendySustainet ! Todays questions/background http://t.co/uogNg2Al answering Q1#prodmgmttalk -4:15 PM Apr 16th, 2012ProdMgmtTalk Discussing how #prodmgmt is too busy to pay attention to our personal career trajectories...#prodmgmttalk -4:16 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior Great insight. RT @nickcoster: Career path may be hampered because before you move you need to bereplaceable.#prodmgmttalk -4:16 PM Apr 16th, 2012lmckeogh Need to consider career as your own personal startup/product. If you dont actively manage it the product willfail. #prodmgmttalk -4:17 PM Apr 16th, 2012ProdMgmtTalk @brainmates says salespeople are very clear about career path @RichMironov says theyre focussed onprize #prodmgmt #prodmgmttalk -4:17 PM Apr 16th, 2012brainmates Good advice RT @lmckeogh: Need to consider career as your own personal startup/ product.#prodmgmttalk -4:18 PM Apr 16th, 2012ProdMgmtTalk #ProdMgmt fills holes, puts selves in gaps to serve organization & Product - hard to evaluate/ judge/reward... #prodmgmttalk -4:18 PM Apr 16th, 2012lmckeogh Sales is short term focused. #prodmgmt needs to look both near and far. Sales is attractive but may not bebest over long haul #prodmgmttalk -4:18 PM Apr 16th, 2012ProdMgmtTalk Great #prodmgmt throws itself against unanticipated product and org issues. Higher-order problemsolving. #prodmgmttalk -4:18 PM Apr 16th, 2012roadmapwarrior Funny how the prod mgrs in this group all deny being "sales" types. And that can make our career pathless defined. #prodmgmttalk -4:19 PM Apr 16th, 2012ProdMgmtTalk #ProdMgmt must always educate others in org to gain visibility & showcase how we make problemsdisappear...#prodmgmttalk -4:19 PM Apr 16th, 2012ProdMgmtTalk RT @brainmates: Good advice RT @lmckeogh: Need to consider career as your own personal startup/product.#prodmgmttalk -4:20 PM Apr 16th, 2012cindyfsolomon RT @brainmates: Good advice RT @lmckeogh: Need to consider career as your own personal startup/product.#prodmgmttalk -4:20 PM Apr 16th, 2012brainmates As Product Managers we need to teach organisations about #prodmgmt and our role in the organisation#prodmgmttalk-4:20 PM Apr 16th, 2012roadmapwarrior Like @nickcosters analogy of #prodmgmt as a central nervous system #prodmgmttalk -4:20 PM Apr16th, 2012ProdMgmtTalk @RichMironov says #prodmgmt Sports analogy "player/coach" directing players to where they need to be& truth teller #prodmgmttalk -4:20 PM Apr 16th, 2012brainmates RT @roadmapwarrior: Like @nickcosters analogy of#prodmgmt as a central nervous system#prodmgmttalk -4:21 PM Apr 16th, 2012roadmapwarrior RT @brainmates: As Product Managers we need to teach organisations about #prodmgmt and our rolein the organisation #prodmgmttalk -4:21 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior RT @ProdMgmtTalk: Great #prodmgmt throws itself against unanticipated product and org issues.Higher-order problem solving. #prodmgmttalk -4:21 PM Apr 16th, 2012ProdMgmtTalk Were not really parents or #prodmgmt until we’ve gotten some poop on our hands and laughed about itsays@RichMironov #prodmgmttalk -4:22 PM Apr 16th, 2012ProdMgmtTalk 3part post on #prodmgmt career ladder: http://t.co/dm4TvbEt http://t.co/GvnmQiAo http://t.co/IictAwUT#prodmgmttalk -4:23 PM Apr 16th, 2012ProdMgmtTalk #ProdMgmt must set process in place & think long term/ salespeople must do anything to create revenue#prodmgmttalk -4:23 PM Apr 16th, 2012roadmapwarrior @ProdMgmtTalk I think that may be the first poop mention in the history of #prodmgmttalk -4:24 PM Apr16th, 2012nickcoster Q2 Should product management report up through Engineering, Marketing, or separately to the CEO?#prodmgmttalk-4:24 PM Apr 16th, 2012cindyfsolomon LOL! RT @roadmapwarrior: @ProdMgmtTalk I think that may be the first poop mention in the historyof #prodmgmttalk #prodmgmt -4:24 PM Apr 16th, 2012lmckeogh @RichMironov: Natural tension sales <> #prodmgmt - and that is good. Agreed. #prodmgmttalk -4:24 PM Apr16th, 2012ProdMgmtTalk RT @nickcoster: Q2 Should product management report up through Engineering, Marketing, orseparately to the CEO? #prodmgmttalk -4:24 PM Apr 16th, 2012cindyfsolomon RT @nickcoster: Q2 Should product management report up through Engineering, Marketing, orseparately to the CEO? #prodmgmttalk -4:24 PM Apr 16th, 2012aipmm RT @nickcoster: Q2 Should product management report up through Engineering, Marketing, or separately to theCEO?#prodmgmttalk -4:24 PM Apr 16th, 2012roadmapwarrior RT @nickcoster: Q2 Should product management report up through Engineering, Marketing, orseparately to the CEO? #prodmgmttalk -4:24 PM Apr 16th, 2012ProdMgmtTalk RT @lmckeogh: @RichMironov: Natural tension sales <> #prodmgmt - and that is good.Agreed. #prodmgmttalk -4:25 PM Apr 16th, 2012cindyfsolomon RT @ProdMgmtTalk: RT @lmckeogh: @RichMironov: Natural tension sales <> #prodmgmt - and that isgood. Agreed.#prodmgmttalk -4:25 PM Apr 16th, 2012ProdMgmtTalk @brainmates Adrienne asking in a small startup - why cant #prodmgmt #prodmrktg report toCEO? #prodmgmttalk-4:27 PM Apr 16th, 2012roadmapwarrior A2: Ive reported to each at various times. There are pros/cons to all. Being a distinct dept is sometimesmore apt#prodmgmttalk -4:27 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @RichMironov in startup, CEO actually chief sales manager - #prodmgmt might need buffer#prodmgmttalk -4:27 PM Apr 16th, 2012roadmapwarrior RT @ProdMgmtTalk: 3part post on #prodmgmtcareer ladder: http://t.co/dm4TvbEt http://t.co/GvnmQiAohttp://t.co/IictAwUT #prodmgmttalk -4:27 PM Apr 16th, 2012ProdMgmtTalk RT @roadmapwarrior: A2: Ive reported to each at various times - pros/cons to all. Being a distinct dept issometimes more apt #prodmgmttalk -4:28 PM Apr 16th, 2012ProdMgmtTalk @NickCoster says #prodmgmt happening thruout every process w/in #startup #prodmgmttalk -4:28 PMApr 16th, 2012cindyfsolomon RT @ProdMgmtTalk: @NickCoster says #prodmgmthappening thruout every processw/in #startup #prodmgmttalk -4:28 PM Apr 16th, 2012ProdMgmtTalk To create company - need 2 people: someone to sell & someone to make #prodmgmt usuallyemployee #12-15 says@RichMironov #prodmgmttalk -4:30 PM Apr 16th, 2012lmckeogh To create a company need 2 types: someone to make it, someone to sell it. #Prodmgmt role comeslater. #prodmgmttalk -4:30 PM Apr 16th, 2012roadmapwarrior "Everyone [in a startup] does the parts of#prodmgmt they think they understand...and thats often andisaster" - @RichMironov #prodmgmttalk -4:31 PM Apr 16th, 2012ProdMgmtTalk @NickCoster evolution of org brings in #prodmgmtunder other roles - starting tosee #prodmgmt recognized in its own right #prodmgmttalk -4:31 PM Apr 16th, 2012lmckeogh Startup #prodmgmt, from my observations, occurs > employee 20. #prodmgmttalk -4:31 PM Apr 16th, 2012ProdMgmtTalk RT @lmckeogh: Startup #prodmgmt, from my observations, occurs > employee 20. #prodmgmttalk -4:32PM Apr 16th, 2012ProdMgmtTalk @RichMironov says #prodmgmt have to take more credit & toot our horns in addition to doing excellentwork w/in orgs #prodmgmttalk -4:33 PM Apr 16th, 2012lmckeogh #prodmgmt at !Yahoo was always subsidiary to engineer/mktg. Need to elevate profile of #prodmgmt andvalue.#prodmgmttalk -4:33 PM Apr 16th, 2012ProdMgmtTalk RT @lmckeogh: #prodmgmt at !Yahoo was always subsidiary to engineer/mktg. Need to elevate profileof #prodmgmtand value. #prodmgmttalk -4:33 PM Apr 16th, 2012roadmapwarrior #prodmgmt shouldnt be so quiet/invisible about their success; other groups arent - @RichMironov #prodmgmttalk-4:34 PM Apr 16th, 2012ProdMgmtTalk Senior #prodmgmt must build bridges, drive strategy to be obviously successful & push to be promotedup - waiting doesnt work #prodmgmttalk -4:34 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @roadmapwarrior: #prodmgmt shouldnt be so quiet/invisible about their success; other groups arent -@RichMironov #prodmgmttalk -4:34 PM Apr 16th, 2012lmckeogh Up to us to focus on business value and content. Build the bridges and push peers and seniors to higherlevels.@RichMironov #prodmgmttalk -4:35 PM Apr 16th, 2012brainmates RT @roadmapwarrior: #prodmgmt shouldnt be so quiet/invisible about their success; other groups arent -@RichMironov #prodmgmttalk -4:35 PM Apr 16th, 2012ProdMgmtTalk @RichMironov says 4 yrs ago when #Agile new,#prodmgmt were waiting/ignoring movement - didnt seeenuf standing up & roaring #prodmgmttalk -4:35 PM Apr 16th, 2012ProdMgmtTalk #ProdMgmt must be evangelists for innovation, advocating for better tools & getting engineers what theyneed to kick competitn #prodmgmttalk -4:36 PM Apr 16th, 2012roadmapwarrior RT @ProdMgmtTalk: Senior #prodmgmt must build bridges, drive strategy to be obviously successful &push to be promoted up #prodmgmttalk -4:36 PM Apr 16th, 2012ProdMgmtTalk #ProdMgmt must evangelize for innovation, advocating 4 better tools & get engineers what they need tokick competitn #prodmgmttalk -4:37 PM Apr 16th, 2012lmckeogh Didnt see enough #prodmgmt chest beating about better tools, methodologies. Problem w/ that is how level isthe playing field #prodmgmttalk -4:37 PM Apr 16th, 2012cindyfsolomon #ProdMgmt must evangelize for innovation, advocating 4 better tools & get engineers what they need tokick competitn #prodmgmttalk -4:37 PM Apr 16th, 2012NomadicPm A2: #prodmgmt needs to stand on its own, but linking marketing and development, so it should report toCEO.#prodmgmttalk #prodmgmttalk -4:37 PM Apr 16th, 2012aipmm #ProdMgmt must evangelize for innovation, advocating 4 better tools & get engineers what they need to kickcompetitn#prodmgmttalk -4:37 PM Apr 16th, 2012brainmates Q3 Shouldnt every start-up include a product person on the founding team? #prodmgmttalk -4:37 PM Apr16th, 2012ProdMgmtTalk Welcome @NomadicPM moving to Q3 Shouldnt every start-up include a product person on the foundingteam?#prodmgmt #prodmgmttalk -4:37 PM Apr 16th, 2012lmckeogh In order to affect change need to be subtle about it. Make it others ideas because change is scary tomany.#prodmgmttalk -4:37 PM Apr 16th, 2012roadmapwarrior RT @brainmates: Q3 Shouldnt every start-up include a product person on the foundingteam? #prodmgmttalk -4:37 PM Apr 16th, 2012ProdMgmtTalk RT @NomadicPm: A2: #prodmgmt needs to stand on its own, but linking marketing and development, soit should report to CEO. #prodmgmttalk -4:37 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates RT @NomadicPm: A2: #prodmgmt needs to stand on its own, but linking marketing and development, so itshould report to CEO. #prodmgmttalk -4:38 PM Apr 16th, 2012lmckeogh A3: first product person is the CEO and continues until they cannot manage everything day to day (~20ppl)#prodmgmttalk -4:38 PM Apr 16th, 2012ProdMgmtTalk @RichMironov on Galvanizing Product Managementhttp://t.co/uogNg2Al on Q3 #prodmgmttalk -4:38 PMApr 16th, 2012brainmates True! RT @lmckeogh: A3: first product person is the CEO and continues until they cannot manageeverything day to day #prodmgmttalk -4:39 PM Apr 16th, 2012ProdMgmtTalk @RichMironov took CEO in startup w/engineering to guarantee #prodmgmt on team #prodmgmttalk -4:39PM Apr 16th, 2012NomadicPm @lmckeogh yeah, change is scary to most especially when they dont feel part of theprocess. #prodmgmttalk -4:39 PM Apr 16th, 2012roadmapwarrior @lmckeogh We heard that same feedback at@RMPcamp #prodmgmttalk -4:39 PM Apr 16th, 2012brainmates Q4 How do CEOs see product management?#prodmgmttalk -4:40 PM Apr 16th, 2012ProdMgmtTalk Q4 How do CEOs see product management?#prodmgmt #prodmgmttalk -4:40 PM Apr 16th, 2012nickcoster RT @brainmates: Q4 How do CEOs see product management? #prodmgmttalk -4:40 PM Apr 16th, 2012lmckeogh Different level. Shi7 rolls downhill RT @billcarroll:@lmckeogh I bet Steve Jobs was subtle ... or not:)#prodmgmttalk -4:41 PM Apr 16th, 2012roadmapwarrior RT @ProdMgmtTalk: Q4 How do CEOs see product management? #prodmgmt #prodmgmttalk -4:41PM Apr 16th, 2012ProdMgmtTalk A4 CEOs whove been around block recognize#prodmgmt is critical - always challenge to find CEO whovalues/understands #prodmgmttalk -4:41 PM Apr 16th, 2012liz_blink Pms so bad at this. @RichMironov says #prodmgmt have to take more credit & toot our horns #prodmgmttalk" -4:41 PM Apr 16th, 2012ProdMgmtTalk RT @liz_blink: Pms so bad at this. @RichMironovsays #prodmgmt have to take more credit & toot ourhorns#prodmgmttalk" -4:41 PM Apr 16th, 2012nickcoster A4 Again depends on org size. Small org = good understanding, Big org= Different priorities #prodmgmttalk -4:41 PM Apr 16th, 2012ProdMgmtTalk Welcome @liz_blank Nice to see you again! Says @cindyfsolomon #prodmgmt #prodmgmttalk -4:42PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrliz_blink So true. "@roadmapwarrior: #prodmgmt shouldnt be so quiet/invisible about their success; other groups arent -@RichMironov #prodmgmttalk" -4:42 PM Apr 16th, 2012lmckeogh RT @NomadicPm: @lmckeogh yeah, change is scary to most especially when they dont feel part of theprocess.#prodmgmttalk -4:42 PM Apr 16th, 2012brainmates #prodmgmt is hidden is very large corporates. The title Head of Product Management doesnt appear in theorg structure#prodmgmttalk -4:43 PM Apr 16th, 2012ProdMgmtTalk Today’s participants entered to win The Art of Product Managementby @RichMironov http://t.co/Nnh4DLJK#prodmgmt #prodmrktg #prodmgmttalk -4:43 PM Apr 16th, 2012roadmapwarrior A4: Doesnt just depend on the size of company. Also depends on the background of the CEO & whattheyve seen before. #prodmgmttalk -4:43 PM Apr 16th, 2012brainmates Q5 Ive read The Lean Startup and not sure where product management fits in. #prodmgmttalk -4:43 PM Apr16th, 2012ProdMgmtTalk Q5 Ive read The Lean Startup and not sure where product management fitsin. #prodmgmt #prodmgmttalk -4:44 PM Apr 16th, 2012NomadicPm A4: Ive learned it depends on the background and experience of the CEO. Did they come from sales orproduct engineering. #prodmgmttalk -4:44 PM Apr 16th, 2012ProdMgmtTalk A5 Eric Ries took engineering driven startup & gave#prodmgmt to engineers... #prodmgmttalk -4:45 PMApr 16th, 2012ProdMgmtTalk RT @NomadicPm: A4: Ive learned it depends on background & experience of CEO. Did they come fromsales or product engineering. #prodmgmttalk -4:45 PM Apr 16th, 2012brainmates Q6 My agile team wants a product owner, but Im an (agile) product manager. Is this just titleconfusion?#prodmgmttalk -4:45 PM Apr 16th, 2012ProdMgmtTalk A5 Love excitement after reading The Lean StartUp but leaves out details of #prodmgmt process & dirtyinfrastructure#prodmgmttalk -4:46 PM Apr 16th, 2012lmckeogh Different skill set for engineering, sales, #prodmgmt, and marketing. 1 can do another role, but results will varyobviously#prodmgmttalk -4:46 PM Apr 16th, 2012liz_blink @ProdMgmtTalk @cindyfsolomon #prodmgmt #prodmgmttalk glad to be back! -4:46 PM Apr 16th, 2012roadmapwarrior RT @brainmates: Q6 My agile team wants a product owner, but Im an (agile) product manager. Is thisjust title confusion? #prodmgmttalk -4:46 PM Apr 16th, 2012ProdMgmtTalk RT @brainmates: Q6 Agile team wants product owner, but Im (agile) #product manager. Is this just titleconfusion? #prodmgmt #prodmgmttalk -4:47 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates Impossible to understand the mkt whilst #prodmgmt is only sitting with the engineering team writing storiesvia @RichMironov #prodmgmttalk -4:48 PM Apr 16th, 2012lmckeogh A6: Product owner sits in the solution, #prodmgmt sits in the problem space essence of thedistinction #prodmgmttalk -4:48 PM Apr 16th, 2012ProdMgmtTalk A6 Impossible to be Product Owner & also be out w/customers - get only technical or no vision consumedw/backlog#prodmgmt #prodmgmttalk -4:48 PM Apr 16th, 2012ProdMgmtTalk RT @lmckeogh: A6: Product owner sits in the solution, #prodmgmt sits in the problem space essence ofthe distinction #prodmgmttalk -4:48 PM Apr 16th, 2012roadmapwarrior RT @lmckeogh: A6: Product owner sits in the solution, #prodmgmt sits in the problem space essence ofthe distinction #prodmgmttalk -4:48 PM Apr 16th, 2012rcauvin A6: Original concept of product owner was customer proxy, NOT someone who sits in thesolution. #prodmgmttalk#prodmgmt -4:49 PM Apr 16th, 2012brainmates RT @lmckeogh: A6: Product owner sits in the solution,#prodmgmt sits in the problem space essence of thedistinction#prodmgmttalk -4:49 PM Apr 16th, 2012ProdMgmtTalk @RichMironov on #agile http://t.co/lchGOol7http://t.co/0b5bQMRt http://t.co/7rJ6knTR #prodmgmttalk -4:50 PM Apr 16th, 2012ProdMgmtTalk Welcome @RCauvin ! A6: Original concept of product owner was customer proxy, NOT someone whosits in the solution. #prodmgmt #prodmgmttalk -4:50 PM Apr 16th, 2012brainmates RT @rcauvin: Original concept of product owner was customer proxy, NOT someone who sits in thesolution. #agile#prodmgmt #prodmgmttalk -4:50 PM Apr 16th, 2012roadmapwarrior RT @rcauvin: A6: Original concept of product owner was customer proxy, NOT someone who sits in thesolution.#prodmgmttalk -4:51 PM Apr 16th, 2012lmckeogh The train runs just fine and in the background listening to BART out of Cindys windows.hahaha #prodmgmttalk -4:51 PM Apr 16th, 2012liz_blink But if you are not providing that vision to your team are you getting the bestresult? #prodmgmt @RichMironov#prodmgmttalk -4:51 PM Apr 16th, 2012liz_blink @ProdMgmtTalk #prodmgmt #prodmgmttalk can we not do both? -4:51 PM Apr 16th, 2012ProdMgmtTalk Classic failing @RichMironov : Product Owner confuses feedback from 2 committed customers as repsfor entire market #prodmgmt #prodmgmttalk -4:52 PM Apr 16th, 2012rcauvin A6: Ah, yes, the customer vs. market distinction. Thats an irrelevant red herringhere. #prodmgmt #prodmgmttalk -4:52 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 13

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh @rcauvin : product owner is a customer proxy within eng. team thus sits in the solutionspace. #prodmgmttalk -4:53 PM Apr 16th, 2012ProdMgmtTalk @lmckeogh Seeking sponsorship for sound proof studio far from Bart train...! #prodmgmttalk -4:53 PMApr 16th, 2012ProdMgmtTalk RT @liz_blink: But if you are not providing that vision to your team are you getting the bestresult? #prodmgmt @RichMironov #prodmgmttalk -4:53 PM Apr 16th, 2012ProdMgmtTalk RT @rcauvin: A6: Ah, yes, the customer vs. market distinction. Thats an irrelevant red herringhere. #prodmgmt#prodmgmttalk -4:53 PM Apr 16th, 2012brainmates Difficult to do both RT @liz_blink: can we not do both (product owner/manager)? #prodmgmttalk -4:53 PMApr 16th, 2012brainmates Q7 Product Camps are happening everywhere. Whats next for them? #prodmgmttalk -4:54 PM Apr 16th,2012ProdMgmtTalk Q7 Product Camps are happening everywhere. Whats next for them? Global ProductCamps http://t.co/6U5tjOVS #prodmgmt #prodmgmttalk -4:54 PM Apr 16th, 2012roadmapwarrior RT @brainmates: Q7 Product Camps are happening everywhere. Whats next forthem? #prodmgmttalk -4:54 PM Apr 16th, 2012hanneshelander A6 The benefit of the PO role is having one person being responsable for both solution spaces. Noteasy, but then nothing is. #prodmgmttalk -4:55 PM Apr 16th, 2012rcauvin A6: Scope of "customer proxy" depends on whether the product is for single customer or for broadermarket.#prodmgmttalk #prodmgmt -4:55 PM Apr 16th, 2012ProdMgmtTalk @RichMironov sees lots of discussion of tools & processes at #pcamps - wants next level forsenior #prodmgmt #prodmgmttalk -4:55 PM Apr 16th, 2012brainmates The next challenge for #Prodmgmt is to gather and share wisdom via @RichMironov #prodmgmttalk -4:55PM Apr 16th, 2012ProdMgmtTalk Shout out to Product Camp St. Louis @PCampSTLthis weekend! Map of Global ProductCamps http://t.co/6U5tjOVS #prodmgmt #prodmgmttalk -4:55 PM Apr 16th, 2012johnpeltier Dev-centric = dangerous MT @rcauvin: Original concept of prod owner was customer proxy, NOT someonewho sits in solution. #prodmgmttalk -4:56 PM Apr 16th, 2012liz_blink I like reaching for the impossible:-) @brainmates: Difficult to do both @liz_blink :can we not do both (productowner/manager)? #prodmgmttalk -4:56 PM Apr 16th, 2012ProdMgmtTalk Welcome back @hanneshelander #prodmgmt#prodmgmttalk -4:56 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 14

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior A7: Im honored to have met @lmckeogh at last years @RMPcamp.Meeting @jefflash & @jidoctor at @PCampSTL this weekend #prodmgmttalk -4:56 PM Apr 16th, 2012ProdMgmtTalk RT @johnpeltier: Dev-centric = dangerous MT @rcauvin: Original concept prod owner was customerproxy NOT who sits in solution. #prodmgmttalk -4:57 PM Apr 16th, 2012liz_blink Agreed. @RichMironov sees lots of discussion of tools & processes at #pcamps - wants next level forsenior #prodmgmt#prodmgmttalk -4:57 PM Apr 16th, 2012johnpeltier I do - both get short changed at times MT@brainmates: Difficult to do both RT @liz_blink: can we not do both(PO/#prodmgmt)? #prodmgmttalk -4:57 PM Apr 16th, 2012roadmapwarrior A7: ProductCamps are nice for me, getting to be part of a #prodmgmt community. Kansas City doesnthave a good network. #prodmgmttalk -4:58 PM Apr 16th, 2012lmckeogh Speaking of #pcamps, Ive got to run to next organizational mtg for RMPcamp Product SmackDown next week4/24. Ciao #prodmgmttalk -4:58 PM Apr 16th, 2012brainmates RT @hanneshelander: Benefit of PO role is having 1 person being responsible for both solutionspaces. #prodmgmttalk-4:58 PM Apr 16th, 2012ProdMgmtTalk Discussing next steps for #prodmgmt as a profession - @RichMironov is out ahead pushing future for ourprofession#prodmgmttalk -4:58 PM Apr 16th, 2012hanneshelander Most difficult PO task is switching btw vision and getting hands dirty with devs on nitty gritty details.While staying sane! #prodmgmttalk -5:00 PM Apr 16th, 2012brainmates Agree @hanneshelander: Most difficult PO task is switching btw vision & getting hands dirty with devs onnitty gritty details. #prodmgmttalk -5:02 PM Apr 16th, 2012ProdMgmtTalk Thank you @RichMironov for speaking today! @brainmates & @nickcoster for co-hosting @AIPMM forsponsoring todays #prodmgmt #prodmgmttalk -5:03 PM Apr 16th, 2012NomadicPm @hanneshelander Agree completely. To live the#prodmgmt life one has to be able to switch betweenmultiple modes, and listen! #prodmgmttalk -5:03 PM Apr 16th, 2012liz_blink Glad Im not the only one! @johnpeltier: I do - both get short changed at times @brainmates: Difft to do both(PO/#prodmgmt)? #prodmgmttalk -5:03 PM Apr 16th, 2012MetaMikeBiggs @brainmates to the CEO for sure. #prodmgmttalk-5:04 PM Apr 16th, 2012ProdMgmtTalk Todays winners "Art of Product Management" @roadmapwarrior @lmckeogh @liz_blink @nomadicpm@rcauvin @hanneshelander #prodmgmt #prodmgmttalk -5:04 PM Apr 16th, 2012roadmapwarrior @ProdMgmtTalk Thanks! #prodmgmttalk -5:05 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 15

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior Thanks! RT ProdMgmtTalk Todays winners "Art of Product Management" @roadmapwarrior [&friends] #prodmgmttalk-5:07 PM Apr 16th, 2012ProdMgmtTalk More winners of "Art of Product Management" by @RichMironov @equintanilla@johnpeltier @joshua_d@WendySustainet #prodmgmt #prodmgmttalk -5:07 PM Apr 16th, 2012ProdMgmtTalk Todays quickie stats: 232 tweets generated 313,455 impressions, reaching an audience of 30,651followers#prodmgmt #prodmgmttalk -5:08 PM Apr 16th, 2012ProdMgmtTalk Join us Tuesday next Tuesday 4/24 for Power of Personas w/@eholtzclaw Eric V. Holtzclaw,CEO @UserInsight#prodmgmt #prodmgmttalk -5:09 PM Apr 16th, 2012NomadicPm @ProdMgmtTalk Thanks! Some excellent topics today.#prodmgmttalk -5:10 PM Apr 16th, 2012ProdMgmtTalk Tomorrow @AIPMM User Experience Design w/in 7 Phase ProductLifeCycle @Macadamian @the280group #prodmgmthttp://t.co/bZBli1aS #prodmgmttalk -5:10 PM Apr 16th, 2012cindyfsolomon @NomadicPm Thanks for joining us today! Congrats on winning "Art of Product Management"by @RichMironov#prodmgmttalk #prodmgmt -5:10 PM Apr 16th, 2012ProdMgmtTalk Todays winners send email to cindy@prodmgmttalk.com for "Art of Product Management"by@RichMironov http://t.co/Nnh4DLJK #prodmgmttalk -5:12 PM Apr 16th, 2012ProdMgmtTalk Transcripts of todays tweets will be posted at http://t.co/4PX6qJmx #prodmgmt #prodmgmttalk -5:12 PMApr 16th, 2012ProdMgmtTalk Please Follow Us http://t.co/rgVn1HbN Like Us http://t.co/ppUFX3Kv Join http://t.co/2SwZRb9y Listenhttp://t.co/j02YmpOL #prodmgmttalk -5:14 PM Apr 16th, 2012ProdMgmtTalk Thanks for joining us today! @MetaMikeBiggs#prodmgmttalk -5:17 PM Apr 16th, 2012pjmasi RT @rcauvin: A6: Original concept of product owner was customer proxy, NOT someone who sits in thesolution.#prodmgmttalk #prodmgmt -5:21 PM Apr 16th, 2012ProdMgmtTalk @joshua_d twitter transcript: http://t.co/4PX6qJmx scroll to bottom & read up for chronoorder #prodmgmttalk podcast to be edited -5:31 PM Apr 16th, 2012ProdMgmtTalk @RichMironov said "Great #prodmgmt throws itself against unanticipated product and org issues. Higher-order problem solving" #prodmgmttalk -5:33 PM Apr 16th, 2012ProdMgmtTalk "#prodmgmt as shuttle diplomacy: after much hard work, other groups magically discover theyagree" @RichMironovquote #prodmgmttalk -5:33 PM Apr 16th, 2012ProdMgmtTalk From @RichMironov #prodmgmt as leaders http://t.co/MVz0pehR http://t.co/aGDmkFoS#prodmgmttalk -5:34 PM Apr 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 16

Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk From @RichMironov re: services, SaaS, whole products: http://t.co/lOgDgvwV http://t.co/p9Q3WLId#prodmgmttalk -5:34 PM Apr 16th, 2012cindyfsolomon Tomorrow @AIPMM User Experience Design w/in 7 Phase ProductLifeCycle @Macadamian @the280group #prodmgmthttp://t.co/eV3hkUJb #prodmgmttalk -5:40 PM Apr 16th, 2012cindyfsolomon Join us Tuesday next Tuesday 4/24 for Power of Personas w/ @eholtzclaw Eric V. Holtzclaw,CEO @UserInsight#prodmgmt #prodmgmttalk -5:40 PM Apr 16th, 2012paulalexgray RT @lmckeogh: A3: first product person is the CEO and continues until they cannot manage everythingday to day (~20 ppl) #prodmgmttalk -5:44 PM Apr 16th, 2012johnpeltier Nice work @stacyshade! MT @cindyfsolomon: Next Tuesday 4/24 Power of Personas w/ @eholtzclaw, CEO@userinsight #prodmgmt #prodmgmttalk -5:59 PM Apr 16th, 2012ProdMgmtTalk From @RichMironov #prodmgmt & other orgs: http://t.co/f1YSsVPEhttp://t.co/oCuYOdAE http://t.co/QJiKJ6yZhttp://t.co/wTEwn1KX #prodmgmttalk -6:02 PM Apr 16th, 2012joshua_d One of my favs! RT @ProdMgmtTalk: More winners of "Art of Product Management" by @RichMironov #prodmgmt #prodmgmttalk -6:17 PM Apr 16th, 2012cindyfsolomon @product_anon Thanks for RTs - join us again next week @prodmgmttalk #prodmgmttalk! -7:12 PM Apr 16th,2012 Please visit our sponsor @AIPMM http:/www.aipmm.comThank you Rich Mironov @RichMironov for SPEAKING today! Thank you Adrienne @brainmates and Nick@NickCoster for co-hosting!Join us next week April 24, 2012: Eric V. Holtzclaw, CEO @UserInsight The Power of Personas For ProductSuccess Follow for Reminders! http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AWFor Product Managers that don’t get a chance to leave their desk and participate in Product Talks inperson, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 17

4/16/12 Galvanizing the Profession of Product Management w/Rich Mironov

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