Product Development - Iterating by Color transcript

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Product Development - Iterating by color with Robert Swanwick transcript from June 20, 2011 Global Product Management Talk on twitter

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Product Development - Iterating by Color transcript

  1. 1. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us! How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtagprodmgmttalk #prodmgmttalkProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/iQvL1dProdMgmtTalk Please introduce yourself & where youre from when you come in!joshua_d RT @ProdMgmtTalk: 20 minutes until todays creative discussion on iterating with color for Product/featuredevelopment!http://bit.ly/lcUE8t -3:52 PM Jun 20th, 2011ProdMgmtTalk On Skype w/our speaker, Robert Swanwick@swanwick & Adrienne Tan @brainmates discussing whysome peoples tweets dont show up http://bit.ly/kn5C0e -3:53 PM Jun 20th, 2011ProdMgmtTalk Welcome @joshua_d -3:53 PM Jun 20th, 2011swanwick Looking forward to getting started in just a few mins. Thanks @cindyfsolomon for putting together chaton -3:54 PM Jun 20th, 2011ProdMgmtTalk Welcome @swanwick ! Looking forward to your presentation in 6 minutes! Iterating by Colorhttp://bit.ly/mifIO9 -3:55 PM Jun 20th, 2011ProdMgmtTalk Discussing format with @swanwick questions posted as Q1, Q2, Q3. Please answer with A1, A2, A3 -3:56 PM Jun 20th, 2011ProdMgmtTalk Intro Robert: he manages many twitter accounts including @swanwick @twebevent @twchat@SpkrInteractive -3:57 PM Jun 20th, 2011swanwick Yes, I have multiple personality issues. :) -3:57 PM Jun 20th, 2011ProdMgmtTalk Warning! @swanwick will be dj-ing this event - may mix up the questions: http://on.fb.me/iQvL1dProdMgmtTalk counting down 3 minutes to official start - todays talk will have a different flavor of fun - or color! -3:58 PM Jun 20th, 2011ProdMgmtTalk Never participated in a twitter chat? FAQs -http://bit.ly/i88OuC Join us in 10, 9, 8, 7... -3:59 PM Jun20th, 2011ProdMgmtTalk See a list of all the twitter chats: 433 and growing! Twitter Chat Schedule http://bit.ly/dJVfHk createdby @swanwick! -4:00 PM Jun 20th, 2011swanwick If u can see this tweet, RT to ur peeps. Help out the Product Mgrs out there. Join us athttp://twebevent.com/prodmgmttalk -4:00 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 1
  2. 2. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYProdMgmtTalk Join us NOW! At http://tweetchat.com/room/prodmgmttalk automatically appendshashtag #prodmgmttalk -4:00 PM Jun 20th, 2011brainmates Looking forward to learning something different with @swanwick on interating with colour in productdevelopmentk -4:00 PM Jun 20th, 2011brainmates Hello everyone. Its Adrienne from Sydney -4:01 PM Jun 20th, 2011ErikaLAndersen RT @brainmates: Looking forward to learning something different w/ @swanwick on interating withcolour in product development -4:01 PM Jun 20th, 2011StacyLeidwinger Hi All! Stacy Leidwinger, Sr Dir. Prod Mgmt with @Vivisimo_Inc - Hi Robert! -4:02 PM Jun 20th, 2011cindyfsolomon Please introduce yourself & where youre from! Cindy here, your co-host, tweeting from across bayfrom San Francisco -4:02 PM Jun 20th, 2011StacyLeidwinger @ErikaLAndersen Hi Erika! How are you? -4:02 PM Jun 20th, 2011spkrinteractive About to start chatting with Product Mgrs on #prodmgmttalk Leading a discussion about "Iterating byColor" Join us. -4:02 PM Jun 20th, 2011nickcoster Join me in Sydney for a TweetChat at: http://tweetchat.com/room/prodmgmttalk -4:02 PM Jun 20th,2011ProdMgmtTalk Welcome @StacyLeidwinger @ErikaLAndersen ! -4:02 PM Jun 20th, 2011StacyLeidwinger RT @swanwick: If u can see this tweet, RT Help out the Product Mgrs out there. Join us athttp://twebevent.com/prodmgmttalk -4:03 PM Jun 20th, 2011swanwick Erika, Stacy gr8 to see you guys here. Looking forward to fun chat! -4:03 PM Jun 20th, 2011brainmates RT @spkrinteractive: About to start chatting with Product Mgrs. Leading a discussion about "Iterating byColor" Join us. -4:03 PM Jun 20th, 2011ErikaLAndersen Great. How bout yourself? RT @StacyLeidwinger: @ErikaLAndersen Hi Erika! How are you? -4:03PM Jun 20th, 2011ProdMgmtTalk Please welcome, Robert Swanwick, 20 years in IT consulting including clients Accenture, AT&T,Plumtree (now Oracle), & IBM -4:03 PM Jun 20th, 2011swanwick @nickcoster I WISH I could join you in Sydney. :) -4:03 PM Jun 20th, 2011ProdMgmtTalk Intro Robert: Now working with early stage firms on strategy & product management, presented atProduct Camp Washington, DC -4:04 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 2
  3. 3. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYProdMgmtTalk Intro Robert: Founder of http://twebevent.com/, an online tool for integrating media with twitterchats -4:04 PM Jun 20th, 2011swanwick My name is Rob Swanwick. Originally from London, through NYC, and now DC. Product Manager andEntrepreneur. -4:04 PM Jun 20th, 2011StacyLeidwinger @ErikaLAndersen Im good :) -4:04 PM Jun 20th, 2011ProdMgmtTalk Intro Robert: Founder of KMers.org, an online community for knowledge management -4:04 PM Jun20th, 2011zoernert Thorsten Zoerner - with Vivisimo in Germany -4:05 PM Jun 20th, 2011swanwick OK folks, lets do a warm-up. Q1: tell us a little bit about your product and its iterations -4:06 PM Jun 20th,2011joshua_d @swanwick have been in the past, currently Director of Product Marketing. -4:06 PM Jun 20th, 2011ProdMgmtTalk @zoernert Welcome! -4:06 PM Jun 20th, 2011swanwick Thorsten, good to have you on. Vivisimo seems very active in twitter chats. -4:07 PM Jun 20th, 2011ProdMgmtTalk And Robert @swanwick throws out first pitch (changing up questions!) Q1: tell us a bit about yourproduct and its iterations -4:07 PM Jun 20th, 2011swanwick Q1: Do you iterate your product? One big launch? -4:08 PM Jun 20th, 2011cindyfsolomon RT @swanwick OK folks, lets do a warm-up. Q1: tell us a little bit about your product and itsiterations -4:09 PM Jun 20th, 2011zoernert @swanwick Active - Realtime - SocialBuzz/Reputation Monitoring is part of my job :) (and a product Imanaged a while ago) -4:09 PM Jun 20th, 2011StacyLeidwinger A1: Our product Velocity provides information optimization. And we our newest custexpoptimization. Several iterations -4:10 PM Jun 20th, 2011ProdMgmtTalk (You know YOU DO!) Warming up with a #prodmgmteasy question! RT @swanwick Q1: Do you iterateyour product? One big launch? -4:11 PM Jun 20th, 2011swanwick If you havent already read the blog post, I suggest a quick skim for context: http://bit.ly/hZhNcX -4:11 PMJun 20th, 2011joshua_d A1: Do it depends on the type of product. -4:11 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 3
  4. 4. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYbrainmates A1: Clients have combination of 1 big launch followed by smaller launches, big launches only as well assmal product launches -4:11 PM Jun 20th, 2011nickcoster A1) Part of that answer depends on the product. For tangible physical products it is hard to iterate postrelease. -4:11 PM Jun 20th, 2011swanwick @zoernert Excellent. You must have to iterate rep mgmt significantly. -4:11 PM Jun 20th, 2011swanwick @zoernert Thoughts on Empire Avenue? -4:12 PM Jun 20th, 2011zoernert A1: I personally prefer multiple iter. as this ensures best user experience. "do good and talk about it" (withyour clients) -4:12 PM Jun 20th, 2011swanwick @StacyLeidwinger Weekly, monthly, how do you decide when to iterate? -4:12 PM Jun 20th, 2011nickcoster A1) (cont) For software or service products iteration is easier. There is nothing to recall and change effectis immediate. -4:13 PM Jun 20th, 2011zoernert @swanwick :) You so my stock price on #EVA :) - great tool! Similar Idea I had with hashstoxx.eu a while ago... -4:13 PM Jun 20th, 2011StacyLeidwinger Adhere closely to roadmap - # times vary depending on features & cust req. RT @swanwick:@StacyLeidwinger Weekly, monthly, -4:14 PM Jun 20th, 2011lmckeogh A1: For HW can do a soft launch or beta to a limited group in order to gauge feedback and make lastminute improvements -4:15 PM Jun 20th, 2011swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16PM Jun 20th, 2011lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included inperiodic updates -4:16 PM Jun 20th, 2011swanwick Q2: when looking at your feature backlog, how do you decide which iteration to put something in? -4:16PM Jun 20th, 2011lmckeogh A1: for software, it goes out. There may be a beta, but the product is what it is. Fixes are included inperiodic updates -4:16 PM Jun 20th, 2011zoernert @nickcoster in regards to your #A1 - had a nice chat with a big telco last week - and those products are evenmore complicated -4:18 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 4
  5. 5. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYStacyLeidwinger A2: A lot of times customer/market demands drives what prod feature is added and when -4:18 PMJun 20th, 2011ProdMgmtTalk People - Twitter is apparently slow today, lots of noise on skype -4:19 PM Jun 20th, 2011lmckeogh A2: use a combination of strategic & tactical planning. Start w/ strat items any time leftover work in tactical/ short dev 1s -4:19 PM Jun 20th, 2011zoernert A2: I am a fan of NPS and Kano Model http://bit.ly/lkExj4- both provide a decision criteria if you have a massof fedback -4:20 PM Jun 20th, 2011swanwick @StacyLeidwinger how do you balance customer needs with product vision? -4:21 PM Jun 20th, 2011zoernert A2: (cont) if not I prefer a relevancy analysis on the description of trial users (Do they see the "aspects" wedesigned ?) -4:22 PM Jun 20th, 2011cindyfsolomon Now: Product Development-Iterating by Color http://t.co/WYiXrKB @swanwick is adding questionstoday! -4:22 PM Jun 20th, 2011swanwick @zoernert Nice. Thx for sharing the link -4:22 PM Jun 20th, 2011cindyfsolomon RT @zoernert A2: Im fan of NPS & Kano Model http://t.co/S8x5Ljf both provide decision criteria ifyou have mass of feedback -4:23 PM Jun 20th, 2011brainmates RT @zoernert: Fan of NPS & Kano Model http://bit.ly/lkExj4 - both provide a decision criteria if you havea mass of fedback -4:23 PM Jun 20th, 2011swanwick @zoernert By "trial" do you mean paper prototypes? or alpha release? -4:25 PM Jun 20th, 2011zoernert @swanwick type of trial depends heavy on the product. Sometimes paper, sometimes prototype - as manysenses as possible... -4:26 PM Jun 20th, 2011swanwick Lets get to the "meat" -> Q3: How do you decide TO WHAT EXTENT to accomplish a given feature? -4:26PM Jun 20th, 2011swanwick Eg. Lots of different cars will get you from AtoB, but some will be faster and some will be more luxurious. -4:27 PM Jun 20th, 2011rcauvin @swanwick Product vision selects a set of prospect problems under a central theme. -4:28 PM Jun 20th,2011zoernert @swanwick do you remember the "Palm" story of innovation - with the wooden block? -4:28 PM Jun 20th,2011rcauvin @swanwick Primary criterion for scoring a customer request should be the extent to which it reinforces thetheme -4:29 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 5
  6. 6. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYbrainmates A3: It depends on your market & their needs. -4:31 PM Jun 20th, 2011swanwick RT @rcauvin: Product vision selects a set of prospect problems under a central theme. -4:31 PM Jun 20th,2011ProdMgmtTalk @rcauvin Welcome! yeah - very slow twitter today @swanwick is posting new questions here:http://on.fb.me/kLmfWI Q3 (meat...) -4:31 PM Jun 20th, 2011zoernert A3: Extend what gets described if you let your customers talk about the product/offering. -4:31 PM Jun20th, 2011lmckeogh A3: Answering - What market are you serving, what are their problems & what are they willing to payfor/find useful. -4:32 PM Jun 20th, 2011swanwick @zoernert Please share for the group if you can squeeze it into a few tweets. :) -4:32 PM Jun 20th, 2011StacyLeidwinger RT @brainmates: A3: It depends on your market & their needs. -4:32 PM Jun 20th, 2011lmckeogh A3 (contd) Kano sorts this out nicely by placing features on 2d grid based on user feedback -4:32 PM Jun20th, 2011rcauvin A3: At first, implement the feature only to the extent it is necessary for minimum viable product (MVP). -4:33 PM Jun 20th, 2011swanwick @rcauvin I like that approach a lot. But, Q3: how do u decide to what EXTENT to meet a customer request? -4:33 PM Jun 20th, 2011lmckeogh A3: cannot be all things to all customers -4:34 PM Jun 20th, 2011ErikaLAndersen RT @swanwick: RT @rcauvin: Product vision selects a set of prospect problems under a centraltheme. -4:34 PM Jun 20th, 2011rcauvin A3: Use the implementation of the feature & release of the MVP to learn more about the true needs of themarket. -4:34 PM Jun 20th, 2011zoernert @swanwick The legend says, that before "Palm" was invented the founder said "It needs to fit into my shirt"- so he crafted... -4:34 PM Jun 20th, 2011swanwick @brainmates humour me with a generalization since we dont have the luxury of full consultation via 140chars. :) -4:34 PM Jun 20th, 2011zoernert @swanwick ...carried it a few days around - used it whenever he would use a "Palm" . So he had the "Userexperience" first. -4:35 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 6
  7. 7. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYErikaLAndersen RT @rcauvin: A3: At first, implement the feature only to extent necessary for minimum viableproduct. -4:36 PM Jun 20th, 2011swanwick @rcauvin great point. What about extending beyond MVP? -4:36 PM Jun 20th, 2011brainmates RT @rcauvin: Implement the feature only to the extent it is necessary for minimum viable product(MVP). -4:36 PM Jun 20th, 2011ProdMgmtTalk Hacker News | The story of round rectangles http://bit.ly/lW6xmY re: Jeff Hawkins team leader,wanted Palm Pilot to be simple -4:37 PM Jun 20th, 2011rcauvin @swanwick Implement customer request only to the extent it reinforces product theme & is needed forMVP. -4:37 PM Jun 20th, 2011rcauvin @swanwick Once we release MVP, we "test" our requirements & feature assumptions and go further ifvalidated. -4:38 PM Jun 20th, 2011swanwick So for extent. We use yellow=MVP, green=covers user need without too many mice running on thewheel. ..... -4:40 PM Jun 20th, 2011swanwick blue=long-term scaleable solution. -4:40 PM Jun 20th, 2011swanwick While 3 colors is somewhat simplistic, we find that it dramatically helps with iteration planning discussions. -4:41 PM Jun 20th, 2011swanwick and stops us from trying to go for a blue before we have iterated through yellow and green. -4:41 PM Jun20th, 2011rcauvin A3: Extent to which we implement cust request is determined by return on investment. -4:41 PM Jun 20th,2011swanwick Q4: anyone use something similar to that color method for deciding what LEVEL to accomplish a givenfeature? -4:42 PM Jun 20th, 2011ErikaLAndersen Test with customers? Against market? RT@rcauvin: @swanwick "test" our requirements/featureassumptions -4:42 PM Jun 20th, 2011swanwick @rcauvin yes, smart methodology to launch and then measure for possible extension. -4:43 PM Jun 20th,2011rcauvin A3: Guidelines for estimating ROI are consistency w/ product theme & level of implementation effort,primarily. -4:43 PM Jun 20th, 2011swanwick I blogged a bit about it: http://swanthinks.wordpress.com/2011/02/14/product-development-iterating-by-color/ -4:44 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 7
  8. 8. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYzoernert A4: Used the color method too - beside of freetext analysis (which is kind of job illness of me) -4:44 PM Jun20th, 2011lmckeogh RT @rcauvin: A3: Extent to which we implement cust request is determined by return on investment. -4:45 PM Jun 20th, 2011brainmates RT @rcauvin: Extent to which we implement cust request is determined by return on investment. -4:45PM Jun 20th, 2011rcauvin @ErikaLAndersen "Test" assumptions by releasing to MARKET & validating anticipated "funnel" ofbuyers/users. -4:46 PM Jun 20th, 2011zoernert A4: (cont) A method I never use again for proddev is KPIs and BSC-systems .... -4:47 PM Jun 20th, 2011ProdMgmtTalk @swanwick says "Colors add another dimension of iteration-what to put in & what extent to spendtime to accomplish user need" -4:47 PM Jun 20th, 2011swanwick @ErikaLAndersen I think all of the above for testing. The more the better as long as you are deriving usefulinfo. -4:47 PM Jun 20th, 2011rcauvin @ErikaLAndersen Also test assumptions by putting real product in front of real users & observing/gettingfeedback. -4:47 PM Jun 20th, 2011mhowell @swanwick I have also considered the Kano Model in determining implementation for initial release -4:47PM Jun 20th, 2011cindyfsolomon @zoernert so many references to research! "freetext analysis"? -4:49 PM Jun 20th, 2011swanwick @zoernert "freetext analysis"? -4:49 PM Jun 20th, 2011mhowell @rcauvin A3: Not all features can be measured by strictly ROI. Example: Brand Recognition -4:49 PM Jun20th, 2011swanwick @zoernert How do you use colors? -4:49 PM Jun 20th, 2011rcauvin @mhowell "return" != money -4:50 PM Jun 20th, 2011rcauvin @mhowell Brand recognition is a form of return we get from our investment. -4:51 PM Jun 20th, 2011ProdMgmtTalk @swanwick "splits into green & blue to say even after MVP, for another middle step for morerobust/less backend work" -4:51 PM Jun 20th, 2011swanwick Q5: anything you read in the blog post that you think is usable in your organization? -4:52 PM Jun 20th,2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 8
  9. 9. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYProdMgmtTalk @mhowell Welcome - todays updated discussion questions: http://on.fb.me/k1DOfO -4:52 PM Jun20th, 2011mhowell @rcauvin Brand Recognition can be a difficult concept to measure, especially for small companies -4:53PM Jun 20th, 2011cindyfsolomon Apparently a 4 minute lag on twitter search today - hampering quick response times for discussion...Hang in for @swanwick Q5 -4:54 PM Jun 20th, 2011zoernert @swanwick #colorsystem is in the way I use it traffic light (blue=red) "timeline" or "status" is the traffic -4:54 PM Jun 20th, 2011rcauvin @mhowell Indeed. But #leanstartup has shown that forming measurable assumptions is possible &important. -4:54 PM Jun 20th, 2011zoernert @mhowell doesnt Brand Recognition not always be reflected on the top line revenue. Got some niceGerman reports showing that. -4:55 PM Jun 20th, 2011mhowell @ProdMgmtTalk Sorry Im late =) -4:56 PM Jun 20th, 2011swanwick @rcauvin lots of ways to gain return that will turn into money down the line that r not money now. Trick isto measure them. -4:57 PM Jun 20th, 2011rcauvin RT @swanwick: lots of ways to gain return that will turn into money down the line. Trick is to measure them. -4:57 PM Jun 20th, 2011ErikaLAndersen RT @mhowell: @rcauvin Brand Recognition can be a difficult concept to measure, especially for smallcompanies -4:57 PM Jun 20th, 2011swanwick @zoernert Does red have a negative connotation? -4:59 PM Jun 20th, 2011zoernert A5: (in regard to: http://bit.ly/kT9mfO ) Key takeaway: It is always a cone in product management -5:00 PMJun 20th, 2011mhowell What if you’re not a startup =) RT @rcauvin: Indeed. But #leanstartup has shown that forming measurableassumptions is important -5:01 PM Jun 20th, 2011zoernert @swanwick red is not negative - but has to be not considered in the current agile dev process. -5:02 PMJun 20th, 2011rcauvin @mhowell Some of the same principles still apply in a company that isnt a #leanstartup. -5:02 PM Jun 20th,2011ProdMgmtTalk First iteration of transcript quick today! Read from bottom up: June 20 transcript cleaninghttp://bit.ly/mvTUiX -5:03 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 9
  10. 10. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dYbrainmates Definitely learnt something new about using colour to help prioritise features. Speak to everyone nextweek. -5:03 PM Jun 20th, 2011ProdMgmtTalk Join us next week for The Quest to be Market-driven with Mike Gospe of KickStartAlliance @mikegospe -5:03 PM Jun 20th, 2011swanwick If anyone has never seen the Twitter Chat Schedule, feel free to read about it and check it outvia http://bit.ly/ChatSched -5:03 PM Jun 20th, 2011ProdMgmtTalk Join us next week for What product managers & product marketers need to do to become thecustomers’ advocate w/ @mikegospe -5:04 PM Jun 20th, 2011ProdMgmtTalk Please like us on FB to stay updated with news http://on.fb.me/kQF1dY -5:04 PM Jun 20th, 2011ProdMgmtTalk Thank you Robert @swanwick for your patience & contribution today! -5:05 PM Jun 20th, 2011mhowell You should all read the "Iterating by Color" post by@swanwick http://matti.co/kQLAfE -5:05 PM Jun 20th,2011swanwick Bye Everyone. Thx for the chat. Sorry twitter had so much lag today, but hopefully everyone gainedsomething. -5:05 PM Jun 20th, 2011swanwick Thx to @cindyfsolomon and @brainmates for doing a great job organizing and hosting. -5:06 PM Jun 20th,2011ErikaLAndersen Red = STOP RT @swanwick: @zoernert Does red have a negative connotation? -5:06 PM Jun 20th,2011rcauvin @swanwick Thanks very much for the stimulating topic, questions, and conversation -5:06 PM Jun 20th,2011ProdMgmtTalk Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and @swanwick on Skype today!verrryyyy slow twitter stream.... -5:06 PM Jun 20th, 2011ProdMgmtTalk Please blog about todays talk & tweet us to be reposted http://www.prodmgmttalk.com -5:07 PMJun 20th, 2011ProdMgmtTalk Please Join LinkedIn group http://linkd.in/jRmwRx Follow company: http://linkd.in/e3JmDn -5:07PM Jun 20th, 2011zoernert @swanwick thanks for the great questions - And I will rethink my "color schema" -5:07 PM Jun 20th, 2011 Sponsor Opportunities! http://bit.ly/gF0Tt3 10
  11. 11. Transcript from June 20/21, 2011 Product Development- Iterating by Color Global Product Management Talk with Robert Swanwick http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY ErikaLAndersen Thank you @ProdMgmtTalk: Nice to have @ErikaLAndersen join @brainmates @cindyfsolomon and@swanwick on Skype today! -5:07 PM Jun 20th, 2011ProdMgmtTalk Subscribe to newsletter to stay informed of ebook launch: http://bit.ly/gHIWcO -5:07 PM Jun 20th,2011ProdMgmtTalk Join us next week for The Quest to be Market Driven with @mikegospe Sponsor Opportunities! http://bit.ly/gF0Tt3 11

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