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Product Management And Marketing Body of Knowledge, ProdBOK: September 9, 2013 Broadcast & Webcast

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For the last three years approximately sixty of the industry’s leading product professionals banded together and contributed to the development of the ProdBOK Guide. The goal? To distill a …

For the last three years approximately sixty of the industry’s leading product professionals banded together and contributed to the development of the ProdBOK Guide. The goal? To distill a collaborative cornerstone that can be built upon to ensure that the product management profession better supports the needs of the product community at large.

Greg Geracie, President of Actuation Consulting, will talk with Cindy F. Solomon on the weekly Global Product Management Talk on Monday, September 9, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk Listen: http://bit.ly/17jR2jg

Following the broadcast, Greg Geracie will present a webcast showcasing the contents of the ProdBOK with visuals at 11:30 AM PT, 12:30 PM MST, 1:30 PM CST and 2:30 PM EST. Register: http://bit.ly/1aeGV4W

Greg says, "It’s been a tremendous privilege to collaborate with a wide swath of industry thought leaders inside and outside of the product management community. Delighted to celebrate the publication of the ProdBOK with the Global Product Management Talk and Startup Product communities!"

About ProdBOK
As a result of groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). http://amzn.to/15nSR2L

Brought to you this week by:

Product Bootcamp San Francisco - Oct 10-12, 2013
Workshops, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP

Oct 10, 2013 Product Bootcamp Workshop Day http://startupproduct.com/workshop-day/

Oct 11, 2013 Startup Product Summit SF2 http://bit.ly/11fNVcU
Site: http://startupproduct.com
Twitter: http://www.twitter.com/startupproduct
Sponsor Opportunities: http://bit.ly/1dreT5g

Oct 12, 2013 ProductCamp San Francisco
Participant driven unconference for product professionals who present
http://pcampsf.com
Twitter: http://www.twitter.com/productcampsf

--------------------------------------
Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. Bringing the entire corporation to the software development process by showing managers and non-engineers a top-level view of what programmers are doing. http://sprint.ly

Published in: Business, Technology

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  • 1. Announcing The Product Management And Marketing Body of Knowledge, ProdBOK Greg Geracie, President Of Actuation Consulting And Editor In Chief Of The Product Management And Marketing Body of Knowledge, ProdBOK, Discusses This Historic Milestone For Product Professionals FOR IMMEDIATE RELEASE PRLog (Press Release) – Sept 3, 2013 - SAN FRANCISCO -- Today the product management community is a robust, thriving community of very intelligent and talented people that are rarely ever content with the status quo and who strive to change their industries and their organizations for the better. We face significant business challenges every day and develop thick skin and laser-like focus – necessary traits for success. Successful product managers have to be smart, flexible, and savvy leaders in spite of the fact, that unlike other professions, there is little academic training for product managers, so we are forced to learn as we go, and there is no industry consensus on what product management is and does. For the last three years approximately sixty of the industry’s leading product professionals banded together and contributed to the development of the ProdBOK Guide. The goal? To distill a collaborative cornerstone that can be built upon to ensure that the product management profession better supports the needs of the product community at large.
  • 2. Greg Geracie, President of Actuation Consulting, will talk with Cindy F. Solomon on the weekly Global Product Management Talk on Monday, September 9, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk Listen! http://bit.ly/17jR2jg Following the broadcast, Greg Geracie will present a webcast showcasing the contents of the ProdBOK with visuals at 11:30 AM PT, 12:30 PM MST, 1:30 PM CST and 2:30 PM EST. Register: http://bit.ly/1aeGV4W Greg says, "It’s been a tremendous privilege to collaborate with a wide swath of industry thought leaders inside and outside of the product management community. Delighted to celebrate the publication of the ProdBOK with the Global Product Management Talk and Startup Product communities!" ----------------------
  • 3. NOTE: DAY & TIME Monday, September 9, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston. ----------------------- About Greg Geracie Greg Geracie is the President of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Actuation Consulting provides popular training courses for product managers and product teams and publishes the global Study of Product Team Performance© annually. Greg is also the author of the global best seller Take Charge Product Management© and led the development of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK©) as editor in chief. He is also an adjunct professor at DePaul University's College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management. http://www.actuationconsultingllc.com/ Greg@ActuationConsultingllc.com Twitter: @greggeracie About ProdBOK As a result of groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). http://amzn.to/15nSR2L
  • 4. About Global Product Management Talk The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence. A top 10 business podcast on the BlogTalkRadio network hosted by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. http://startupproduct.com/global-product-management-talk/ Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx RSS http://bit.ly/IyCnJD Twitter @ProdMgmtTalk Sponsor: http://bit.ly/gF0Tt3 Speak: http://bit.ly/f4xAIW Contact: info@prodmgmttalk.com Global map of product camps: http://bit.ly/phwTS1 ------------------- What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3
  • 5. Questions for Discussion: PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk Q1 What is the ProdBOK? Q2 Why did it take 3 years to develop the Guide to the ProdBOK? Q3 Who was involved in the process of developing the ProdBOK? Q4 What information is covered in the ProdBOK? Q5 Where can people purchase the ProdBOK? Q6 Is the ProdBOK intended to be an academic textbook to #prodmgmt? ------------------- Brought to you this week by: Brought to you this week by: Product Bootcamp San Francisco - Oct 10-12, 2013 Workshops, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP Oct 10, 2013 Product Bootcamp Workshop Day http://startupproduct.com/workshop-day/ Oct 11, 2013 Startup Product Summit SF2 http://bit.ly/11fNVcU Site: http://startupproduct.com Twitter: http://www.twitter.com/startupproduct Sponsor Opportunities: http://bit.ly/1dreT5g
  • 6. Oct 12, 2013 ProductCamp San Francisco Participant driven unconference for product professionals who present http://pcampsf.com Twitter: http://www.twitter.com/productcampsf Startup Product is a movement for product excellence. Site: http://startupproduct.com Meetings: http://www.meetup.com/StartupProductTalks/ Bring Startup Product Talks and Summit to your community! http://www.meetup.com/StartupProduct Newsletter: http://bit.ly/WtN2oY Twitter: http://www.twitter.com/startupproduct -------------------------------------- The AIPMM The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise. http://www.aipmm.com -------------------------------------- Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. You can find them on the web at sprint dot ly. Bringing the entire corporation to the software development process by showing managers and non-engineers a top-level view of what programmers are doing. Site: https://sprint.ly --->Get 10% off first 3 months at Sprint.ly: use code "prodmgmttalk2013" --------------------------------------
  • 7. Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com ------------------- Music courtesy of @BlameSally http://www.BlameSally.com ------------------- Disclaimer Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional. --- End --- -------------------------------------- Register for Startup Product Summit SF2 October 11, 2013 at Broadway Studios http://bit.ly/11J59AG