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12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
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12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy

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The Global Product Management Talk On Approaches To Product Strategy

The Global Product Management Talk On Approaches To Product Strategy

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  • 1. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrPrabhakar Gopalan, Strategy Prabhakar says:Consultant, spoke at the weekly "Im very excited to participate in TheGlobal Product Management Talk Global Product Management Talk on Twitter. Im hoping to learn and shareon Twitter Monday, December 12, insights from a curious group of2011 using the hashtag product leaders. Speaking of#prodmgmttalk experiments, this (ProdMgmtTalk) is a fantastic one!"INTROProduct strategy is a topic in the minds of everyone involved with developing and selling a product. Mostproduct failures are attributed to "bad strategy". This discussion will take a look at product strategy from afresh perspective - from that of the experimental school . We’ll compare and contrast the experimentalapproach with the more prevalent “God complex” approach. What we share and learn could inspire us tochallenge and test our approaches to strategy as a practice going forward.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event. • Podcast: http://bit.ly/tJcjy4 • Links: http://bit.ly/sU3IugABOUT PRABHAKAR GOPALANPrabhakar Gopalan is a strategy consultant based in Austin, Texas and a corporate strategist at Dell. Prabhakarfounded Whole Mind Consulting, an innovation driven management consulting firm. His experience spansworking in a number of roles in product management, product marketing and consulting services at large andsmall technology firms. He is a popular speaker at ProductCamp Austin. Prabhakar’s blog postings can be foundat the popular product management blog, http://onproductmanagement.net as well as building4.tumblr.comQUESTIONS FOR DISCUSSIONQ1 Who owns product strategy in your organization? product management? product marketing? development?does it matter?Q2 How many of you write and follow a strategy document? Does it actually work?Q3 Does your executive team take strategy input from your team or from some other source? (e.g. externalconsulting firms)Q4 What would be one reason your product strategy failed? (past/present/an experience)Q5 Does your business have a long term roadmap and what value does it provide?Q6 How does organizational design affect strategy?Q7 Do executives in your organization empower line managers and developers to experiment?Q8 How do agile development methods affect (positively) in your product strategy?Q9 Does cloud computing help you in your experiments? In what ways, how?Q10 If theres one small experiment youd do tomorrow, what would it be?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRx_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfPGopalan hello everyone! thanks for joining the tweetchat and blogtalkradio on productstrategy. #prodmgmttalkNickCoster here tweeting for @brainmates to co-host Global Product Management Talk to discuss ProductStrategy.#prodmgmttalkCindyFSolomon your co-host checking in from foggy San Francisco Bay delighted to welcome speaker@PGopalan and @NickCoster as co-host today!ProdMgmtTalk FIRST Q: Please introduce yourself with where youre tweeting from & your involvementw/ #prodmgmt #prodmgmttalkProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan strategy consultant based in Austin, Texas and acorporate strategist at Dell.#prodmgmttalkProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan founded Whole Mind Consulting, an innovationdriven management consulting firm #prodmgmttalkCindyFSolomon Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1,A2, A3 #prodmgmttalkjohnpeltier Hello all from Atlanta - Product manager, marketer, strategist here catching a few tweets inbetween bites!#prodmgmttalk -4:03 PM Dec 12th, 2011cindyfsolomon Q1 Who owns product strategy in your organization? product management? productmarketing? development? does it matter? #prodmgmttalk -4:04 PM Dec 12th, 2011brainmates Welcome Prabhakar (@PGopalan) to Global Product Management Talk! #prodmgmttalk -4:04PM Dec 12th, 2011cindyfsolomon Welcome @johnpeltier! #prodmgmttalk -4:04 PM Dec 12th, 2011PGopalan greetings and welcome John! #prodmgmttalk -4:04 PM Dec 12th, 2011rcauvin Hello from Austin, Im a product strategist & manager. Ill be here for a few minutes before ameeting. #prodmgmttalk -4:04 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon In Startups, the CEO/founder owns product strategy and is also the #prodmgmt andeverything else #prodmgmttalk -4:05 PM Dec 12th, 2011PGopalan welcome @rcauvin thanks for joining @johnpeltier#prodmgmttalk -4:05 PM Dec 12th, 2011rcauvin A1 The *team* owns the product & product strategy. No single individualdoes. #prodmgmt #prodmgmttalk -4:06 PM Dec 12th, 2011hanneshelander Ni hao from Shanghai. Product Director at StarryMedia, developing marketing tools forChinese social media.#prodmgmttalk -4:06 PM Dec 12th, 2011cindyfsolomon @rcauvin Welcome! #prodmgmttalk -4:06 PM Dec 12th, 2011brainmates A1) Once it has been defined everyone should be able to Own it. But who definesit? #prodmgmttalk -4:06 PM Dec 12th, 2011cindyfsolomon Q1 Who owns product strategy in your organization? product management? productmarketing? development? does it matter? #prodmgmttalk -4:06 PM Dec 12th, 2011ProdMgmtTalk Welcome @hanneshelander from Shanghai!#prodmgmttalk -4:06 PM Dec 12th, 2011rcauvin A1 A product manager informs product decisions w/ market knowledge & strategicinsights. #prodmgmt #prodmgmttalk -4:07 PM Dec 12th, 2011cindyfsolomon @rcauvin Is that your experience or dream that everyone owns it? #prodmgmttalk -4:07 PMDec 12th, 2011cindyfsolomon @pgopalan says not a one person effort, @rcauvinis right: every1 should own & be able todefine. Easier in startup/social org #prodmgmttalk -4:08 PM Dec 12th, 2011rcauvin @cindyfsolomon My experience! Unilateral product decisions dontstick. #prodmgmt #prodmgmttalk -4:08 PM Dec 12th, 2011cindyfsolomon @pgopalan "most of us work in large orgs - looking at strategy team w/biz units have indivbiz unit strategy teams - overused" #prodmgmttalk -4:08 PM Dec 12th, 2011cindyfsolomon @pgopalan says "Remove bottlenecks to let people experiment to get tosolutions..." #prodmgmttalk -4:09 PM Dec 12th, 2011rcauvin A1: On a related note, see my latest blog entry, "Who Owns theProduct?" http://t.co/gMHexle4 #prodmgmt#prodmgmttalk -4:09 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrrcauvin +1 RT @cindyfsolomon: @pgopalan says "Remove bottlenecks to let people experiment to get tosolutions..."#prodmgmttalk -4:10 PM Dec 12th, 2011brainmates One of the challenges is that strategy is being developed by "strategy people" independently tothe "doing people" @PGopalan #prodmgmttalk -4:10 PM Dec 12th, 2011johnpeltier A1) Current org - PM team along with CEO/ownership.#prodmgmttalk -4:10 PM Dec 12th, 2011ProdMgmtTalk RT @johnpeltier: A1) Current org - PM team along with CEO/ownership. #prodmgmttalk -4:10 PM Dec 12th, 2011rcauvin A1: Now I do believe the #prodmgmt role brings skills to the table ideally suited for helping todefine strategy. #prodmgmt#prodmgmttalk -4:11 PM Dec 12th, 2011hanneshelander A1) Important to distinguish ownership from involvement. My experience says collectiveownership is not easy.#prodmgmttalk -4:11 PM Dec 12th, 2011nickcoster RT @brainmates: One of the challenges is that strategy is being developed by "strategy people"independently to the "doing people" @PGopalan #prodmgmttalk -4:12 PM Dec 12th, 2011ProdMgmtTalk @pgopalan "Large orgs have to disagregate themselves to think like smll orgs - moreeffective" #Prdmgmthave 360 view #prodmgmttalk -4:12 PM Dec 12th, 2011rcauvin @hanneshelander Agree collective ownership isnt easy. But its often the only way to run a trulyeffective product effort.#prodmgmttalk -4:12 PM Dec 12th, 2011ProdMgmtTalk RT @hanneshelander: A1) Important to distinguish ownership from involvement. Myexperience= collective ownership is not easy. #prodmgmttalk -4:13 PM Dec 12th, 2011ProdMgmtTalk @PGopalan "lrg orgs silo out strategy into long term: tactics short term/strategy longterm...NO! Must do right in short term" #prodmgmttalk -4:13 PM Dec 12th, 2011ProdMgmtTalk RT @rcauvin: @hanneshelander Agree collective ownership isnt easy- often only way to runa truly effective product effort. #prodmgmttalk -4:14 PM Dec 12th, 2011brainmates #prodmgmt is best placed to influence the direction of Product strategy -@PGopalan #prodmgmttalk -4:14 PM Dec 12th, 2011johnpeltier RT @brainmates: #prodmgmt is best placed to influence the direction of Product strategy - @PGopalan#prodmgmttalk -4:15 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @PGopalan has a lot to say: listen inhttp://t.co/pFkD8AB7 #prodmgmttalk -4:15 PM Dec12th, 2011ProdMgmtTalk @PGopalan "What are your goalposts? Remove them! Let customer determine what thesuccess metric is!"#prodmgmttalk -4:16 PM Dec 12th, 2011ProdMgmtTalk @PGopalan says "all just accounting gimmicks - must always work to customersatisfaction." #prodmgmttalk -4:17 PM Dec 12th, 2011ProdMgmtTalk Q2 How many of you write and follow a strategy document? Does it actuallywork? #prodmgmttalk -4:17 PM Dec 12th, 2011rcauvin Im interested in what @pgopalon has to say about positioning as a battle for the mind & as theroot of strategy.#prodmgmt #prodmgmttalk -4:17 PM Dec 12th, 2011rcauvin A2: In my opinion, positioning of the product drives all product decisions & lies at the root ofstrategy. #prodmgmt#prodmgmttalk -4:18 PM Dec 12th, 2011rcauvin I know @pgopalon has some concerns about the military analogies. #prodmgmt #prodmgmttalk -4:19 PM Dec 12th, 2011brainmates @PGopalan has been "ranting" in the audio channel (http://t.co/RQhEubnK). Trying to captureand bring back to questions. #prodmgmttalk -4:19 PM Dec 12th, 2011rcauvin But I think Ries & Trout were dead on when they characterized marketing as a battle for themind. #prodmgmt#prodmgmttalk -4:19 PM Dec 12th, 2011johnpeltier @brainmates Less value to the twitter part of this. Is it really a "Twitter chat" anymore?:) #prodmgmttalk -4:19 PM Dec 12th, 2011ProdMgmtTalk @PGopalan is pulling books: Strategy Bites Back - explores dif schools; positioning,experimentation...requires predisposed #prodmgmttalk -4:20 PM Dec 12th, 2011hanneshelander A2) I write them occasionally. The writing process helps me clarify strategy issues, butmostly the document is useless. #prodmgmttalk -4:20 PM Dec 12th, 2011ProdMgmtTalk @johnpeltier It fluctuates - attempting to stay open and provide choices! #prodmgmttalk -4:20 PM Dec 12th, 2011johnpeltier RT @rcauvin: I think Ries & Trout were dead on when they characterized marketing as a battlefor the mind. #prodmgmt#prodmgmttalk -4:20 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrerrandmanagers Just joined the #prodmgmttalk chat, good evening everyone #prodmgmttalk -4:22 PM Dec12th, 2011ProdMgmtTalk @PGopalan says Porters 5 forces are dated - MBA schools shld stop teaching irrelevant totodays environmnet#prodmgmttalk -4:23 PM Dec 12th, 2011saeedwkhan Just joined as well. #prodmgmttalk -4:23 PM Dec 12th, 2011ProdMgmtTalk Welcome @errandmanagers ! http://t.co/0Xgi31TRwere on Q2 #prodmgmttalk -4:23 PMDec 12th, 2011brainmates @PGopalan: "Curent Strat Docs use 3 main tools. Porters 5 forces, SWOT, and Roadmaps. Theseore outdated and irrelevant" #prodmgmttalk -4:24 PM Dec 12th, 2011ProdMgmtTalk Welcome @saeedwkhan ! @PGopalan is speaking very fast and passionately!http://t.co/pFkD8AB7 #prodmgmttalk -4:24 PM Dec 12th, 2011errandmanagers @ProdMgmtTalk Thanks getting caught up :D#prodmgmttalk -4:25 PM Dec 12th, 2011brainmates @PGopalan: "SWOT has a dangerous confirmation bias" #prodmgmttalk -4:25 PM Dec 12th,2011saeedwkhan A2 I find writing a strat doc helps to clarify thinking & brings focus. Its not abt what U do butwhy youre doing it.#prodmgmttalk -4:26 PM Dec 12th, 2011ProdMgmtTalk Were skipping to Q5 Does your business have a long term roadmap and what value does itprovide?#prodmgmttalk -4:26 PM Dec 12th, 2011saeedwkhan @ProdMgmtTalk Yeah....the passion is great, but you need to slow him down. :-) #prodmgmttalk -4:26 PM Dec 12th, 2011brainmates @PGopalan: "Does Facebook consider Porters 5 forces when they design product strategy?Unlikely" #prodmgmttalk -4:27 PM Dec 12th, 2011errandmanagers RT @ProdMgmtTalk: Were skipping to Q5 Does your business have a long term roadmapand what value does it provide? #prodmgmttalk -4:27 PM Dec 12th, 2011ProdMgmtTalk @nickcoster and I just debriefed with @PGopalan - get ready for another rant on"roadmaps" coming up!#prodmgmttalk -4:28 PM Dec 12th, 2011saeedwkhan A5 For some products 3 years is not possible, for others 3 years is the bare minimum. Dependson market, maturity etc. #prodmgmttalk -4:28 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @PGopalan "strategy should be about innovation..." #prodmgmttalk -4:29 PM Dec 12th,2011saeedwkhan @pgopalan Yeah but you cant disprove by citing one example. :-) What do you propose asalternative to Porters 5F?#prodmgmttalk -4:29 PM Dec 12th, 2011cindyfsolomon @PGopalan "Example: product w/500 customers - cant have goal oriented strategy....youhave to keep experimenting" #prodmgmttalk -4:30 PM Dec 12th, 2011cindyfsolomon RT @saeedwkhan: @pgopalan Yeah but you cant disprove by citing 1 exmpl :-) What do youpropose as alternative to Porters 5F? #prodmgmttalk -4:30 PM Dec 12th, 2011saeedwkhan @pgopalan -- or should innovation be central to strategy? :-) #prodmgmttalk -4:30 PM Dec12th, 2011cindyfsolomon @nickcoster says "strategy comes before objective - once decide on biz goal, what bizobjectives?"#prodmgmttalk -4:31 PM Dec 12th, 2011cindyfsolomon @PGopalan says if you truly want to be innovative (drives creative/destructn) look at waysto solve problms - not just $ #prodmgmttalk -4:31 PM Dec 12th, 2011cindyfsolomon @PGopalan says "cant use spreadsheet to predetermine where you might end up...customers dont react based on models..." #prodmgmttalk -4:32 PM Dec 12th, 2011liz_blink A5 road map helps to not lose track at every request or brushfire. Reminds you to backburn.Aussie reference there!#prodmgmttalk" -4:32 PM Dec 12th, 2011cindyfsolomon @PGopalan must incorporate customer behavioral - not static, not rational - customersmore dynamic/not predictable #prodmgmttalk -4:33 PM Dec 12th, 2011liz_blink RT @cindyfsolomon: @PGopalan says "cant use spreadsheet to predetermine where you mightend up...customers dont react based on models..." #prodmgmttalk -4:33 PM Dec 12th, 2011cindyfsolomon Welcome @liz_blink A5 road map helps keep track at every request or brushfire; Remindsyou to backburn. Aussie reference here! #prodmgmttalk -4:34 PM Dec 12th, 2011cindyfsolomon @nickcoster discussing evolutionary strategies w/ @PGopalan - trying to work out bizstrategy to pre-empt wastage #prodmgmttalk -4:34 PM Dec 12th, 2011errandmanagers RT @cindyfsolomon: @PGopalan must incorporate customer behavioral - not static,notrational -cust more dynamic/not predictable #prodmgmttalk -4:35 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjoshua_d RT @cindyfsolomon: @PGopalan says "cant use spreadsheet to predetermine where you mightend up...customers dont react based on models..." #prodmgmttalk -4:35 PM Dec 12th, 2011cindyfsolomon @PGopalan says "stop wastage by iterating/pivoting w/out planning too farahead"#prodmgmttalk -4:35 PM Dec 12th, 2011johnpeltier Per @PGopalan strategy s/b experimenting in steps [like lean startup], more than 3-yearplans. #prodmgmttalk -4:36 PM Dec 12th, 2011cindyfsolomon @PGopalan says "Agility will determine direction and cut down on wastage: Ex. Boeing http://t.co/ZweDbpHZ#prodmgmttalk -4:36 PM Dec 12th, 2011cindyfsolomon Q6 How does organizational design affect strategy? #prodmgmttalk -4:37 PM Dec 12th,2011cindyfsolomon A6 @PGopalan wants to plug Conways lawhttp://t.co/5oNb3hDN #prodmgmttalk -4:37 PMDec 12th, 2011nickcoster I am disagreeing with @PGopalan about the importance of having a strategy before planningActions. #prodmgmttalk -4:37 PM Dec 12th, 2011saeedwkhan @pgopalan can U define strategy from your perspective. A lot of what UR mentioning soundsmore like execution than strat. #prodmgmttalk -4:38 PM Dec 12th, 2011cindyfsolomon @joshua_d Welcome - didnt see you come in!#prodmgmttalk -4:38 PM Dec 12th, 2011cindyfsolomon @PGopalan says strategists should be systems thinkers: i.e. Agile dev applies to all types ofproduct develop#prodmgmttalk -4:39 PM Dec 12th, 2011saeedwkhan @nickcoster How do you define strategy?I want to compare yourswith @pgopalans #prodmgmttalk -4:39 PM Dec 12th, 2011cindyfsolomon @PGopalan mentioning Marc Andreeson NY Times/Post article #prodmgmttalk -4:39 PMDec 12th, 2011cindyfsolomon RT @saeedwkhan: @pgopalan can U define strategy perspective. what UR mentioningsounds more like execution than strat. #prodmgmttalk -4:40 PM Dec 12th, 2011nickcoster Strategy defines the direction for all actions to follow. Objectives (eg financial, measurable) areway of measuring progress #prodmgmttalk -4:40 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @PGopalan says "strategy is about rethinking how we approach prod development - its not1 thing, its a lot of related ideas" #prodmgmttalk -4:40 PM Dec 12th, 2011cindyfsolomon Strategy is typically emergent - in retrospect you see how it occured... #prodmgmttalk -4:41PM Dec 12th, 2011nickcoster (Product) Strategy: What outcome does the product aim to deliver to the market? Whatproblems will it solve and for who?#prodmgmttalk -4:42 PM Dec 12th, 2011cindyfsolomon @PGopalan says "Dont ignore serendipity" Successful entrepreneurs say theyre lucky(theyre humble & its true) #prodmgmttalk -4:42 PM Dec 12th, 2011cindyfsolomon @PGopalan says people want definiteness, clarity & exactness of things - But we dont livein world of absolutes - no pure B&W #prodmgmttalk -4:44 PM Dec 12th, 2011johnpeltier RT @nickcoster: Prod Strategy: What outcome does the prod aim to deliver? What problemswill it solve and for who?#prodmgmttalk -4:45 PM Dec 12th, 2011liz_blink @cindyfsolomon @PGopalan cust behavior not rational#prodmgmttalk no reason for roadmap toentirely reflect customer madness! PM sanitycheck -4:45 PM Dec 12th, 2011saeedwkhan @nickcoster 4 me strategy is a frmewrk to guide decisions. What to do but also what not todo. It can change w/ new info. #prodmgmttalk -4:45 PM Dec 12th, 2011cindyfsolomon @PGopalan says its very "Descartian approach - but there are too many variables in morethan 2 dimensions..."#prodmgmttalk -4:45 PM Dec 12th, 2011cindyfsolomon RT @liz_blink @PGopalan cust behavior not rational/no reason for roadmap to entirelyreflect customer madness! PM sanitycheck #prodmgmttalk -4:46 PM Dec 12th, 2011hanneshelander Agree. “@nickcoster: Prod Strategy: What outcome does the prod aim to deliver? Whatproblems will it solve and for who? #prodmgmttalk” -4:46 PM Dec 12th, 2011cindyfsolomon Q7 Do executives in your organization empower line managers and developers toexperiment? #prodmgmttalk -4:46 PM Dec 12th, 2011brainmates #prodmgmt needs to be able to embrace uncertainty. This applies to strategy and all productdecisions. The is no 100% right. #prodmgmttalk -4:46 PM Dec 12th, 2011saeedwkhan @nickcoster - more on it here http://t.co/kGQjFax0#prodmgmttalk -4:47 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @PGopalan Agrees! RT @saeedwkhan:@nickcoster 4 me strategy is a frmewrk to guidedecisions. It can change w/ new info. #prodmgmttalk -4:47 PM Dec 12th, 2011cindyfsolomon RT @saeedwkhan: @nickcoster - more on it herehttp://t.co/SsBXXTyF #prodmgmttalk -4:47PM Dec 12th, 2011saeedwkhan @pgopalan -- Agreement. Yeah!!! :-) #prodmgmttalk -4:48 PM Dec 12th, 2011cindyfsolomon @PGopalan says @saeedwkhan is a true pragmatist and not an extremistlike @PGopalan!#prodmgmttalk -4:48 PM Dec 12th, 2011cindyfsolomon @PGopalan says "strategy should reflect diversity - strategy is not a differentiater - its amodel to be copied" #prodmgmttalk -4:49 PM Dec 12th, 2011cindyfsolomon How can you quantify experimentation unless youre a research scientist? #prodmgmttalk -4:50 PM Dec 12th, 2011cindyfsolomon @PGopalan says "look to customer to learn from experimental process" #prodmgmttalk -4:50 PM Dec 12th, 2011johnpeltier A7: Experiments are dangerous if co. expects time sensitive market release. #prodmgmttalk -4:50 PM Dec 12th, 2011cindyfsolomon @nickcoster says "you start with a hypothesis to test with the customer" #prodmgmttalk -4:51 PM Dec 12th, 2011cindyfsolomon (participants - I keep attempting to bring conversation back to a Q&A format....appreciateyour commitment to staying in!) #prodmgmttalk -4:52 PM Dec 12th, 2011noshamecreative RT @nickcoster: (Product) Strategy: What outcome does the product aim to deliver to themarket? What problems will it solve and for who? #prodmgmttalk -4:52 PM Dec 12th, 2011cindyfsolomon RT @johnpeltier: A7: Experiments are dangerous if co. expects time sensitive marketrelease. #prodmgmttalk -4:52 PM Dec 12th, 2011cindyfsolomon Skipping to Q10 If theres one small experiment youd do tomorrow, what would itbe? #prodmgmttalk -4:52 PM Dec 12th, 2011cindyfsolomon Welcome @noshamecreative! #prodmgmttalk -4:53 PM Dec 12th, 2011cindyfsolomon @PGopalan says A10: try to do simple things - a little (incremental) change, to see if hasaffect....#prodmgmttalk -4:53 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  • 11. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrnoshamecreative RT @nickcoster: Strategy defines the direction for all actions to follow. Objectives (egfinancial, measurable) are way of measuring progress #prodmgmttalk -4:54 PM Dec 12th, 2011johnpeltier RT @johnpeltier: A10 A/B testing on my product if I had the infrastructure inplace! #prodmgmttalk -4:54 PM Dec 12th, 2011brainmates Experiments should be initiated to test a hypothesis. Along the way other insights will beunearthed.http://t.co/oR6RHJ1X #prodmgmttalk -4:55 PM Dec 12th, 2011Brioneja @johnpeltier Far more dangerous to do full scale launch and get it wrong #prodmgmttalk -4:55PM Dec 12th, 2011cindyfsolomon RT @Brioneja: @johnpeltier Far more dangerous to do full scale launch and get itwrong #prodmgmttalk -4:56 PM Dec 12th, 2011cindyfsolomon Welcome Jose @Brioneja ! #prodmgmttalk -4:56 PM Dec 12th, 2011saeedwkhan A10 - one experiment tomorrow? pricing sensitivity on my year end bonus! :-) #prodmgmttalk -4:56 PM Dec 12th, 2011joshua_d @cindyfsolomon just catching a quick peak. Too much going on at home to follow realtime #prodmgmttalk -4:56 PM Dec 12th, 2011cindyfsolomon @PGopalan says "hypothesis limits what is tested and what outcome" #prodmgmttalk -4:57PM Dec 12th, 2011hanneshelander For me, strategy is how to focus our actions to achieve an specific outcome. Simple,actionable, moldable and evolving. #prodmgmttalk -4:57 PM Dec 12th, 2011cindyfsolomon @joshua_d No worries! Very swift discussion today! #prodmgmttalk -4:57 PM Dec 12th,2011Brioneja @cindyfsolomon time for experimentation needs to be built into roadmap. Include "soft launch"and "hard launch"#prodmgmttalk -4:57 PM Dec 12th, 2011saeedwkhan @pgopalan -- when building a product, how do U know how little to make it before releasingto market?#prodmgmttalk -4:57 PM Dec 12th, 2011cindyfsolomon @PGopalan says FB would not have been created in a large org usinghypothesis... #prodmgmttalk -4:58 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
  • 12. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @cindyfsolomon use small scale/regional/overseas launch as experiment #prodmgmttalk -4:58PM Dec 12th, 2011cindyfsolomon @NickCoster says distinctions in languaging definitions were using - examples mentionedare counterpoints to product thinking #prodmgmttalk -4:59 PM Dec 12th, 2011Brioneja @cindyfsolomon @PGopalan Orkut was launched by Google at the same time as Facebook, faileddue to lack of experimentation #prodmgmttalk -4:59 PM Dec 12th, 2011saeedwkhan @pgopalan -- how did FB "out experiment" Orkut? I really am not clear onthat? #prodmgmttalk -5:00 PM Dec 12th, 2011Brioneja @cindyfsolomon @PGopalan Now Google is desperately trying to catch up to FB #prodmgmttalk -5:01 PM Dec 12th, 2011cindyfsolomon Wow! I propose we experiment w/video chat & other tools for future Global ProductManagement Talks!#prodmgmttalk -5:01 PM Dec 12th, 2011johnpeltier @saeedwkhan Re How little: Greenspace or launching with establishedcompetitors? #prodmgmttalk -5:01 PM Dec 12th, 2011noshamecreative @brainmates @cindyfsolomon What would be your best tool of influence if yr hypothesiscontradicts current process or ideas? #prodmgmttalk -5:01 PM Dec 12th, 2011kmbrantley RT @hanneshelander: For me, strategy is how to focus our actions to achieve an specificoutcome. Simple, actionable, moldable and evolving. #prodmgmttalk -5:01 PM Dec 12th, 2011saeedwkhan or maybe my FB vs. Orkut question should have gone to @brioneja #prodmgmttalk -5:01 PMDec 12th, 2011cindyfsolomon @kmbrantley Welcome! #prodmgmttalk -5:02 PM Dec 12th, 2011Brioneja @cindyfsolomon @PGopalan When history is written, Googles decision to discard Orkut will be upw saying no to the Beatles #prodmgmttalk -5:02 PM Dec 12th, 2011saeedwkhan @johnpeltier existing competitors #prodmgmttalk Is there ever a real greenspace product? ;-) -5:02 PM Dec 12th, 2011Brioneja @saeedwkhan I became a member of Orkut at launch b/c of family reasons, so I followed it veryclosely #prodmgmttalk -5:03 PM Dec 12th, 2011kmbrantley RT @cindyfsolomon: @kmbrantley Welcome!#prodmgmttalk -5:03 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12
  • 13. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @saeedwkhan FB now is radically different from 2004. Orkut looks practically thesame #prodmgmttalk -5:03 PM Dec 12th, 2011saeedwkhan @Brioneja So Im not clear, but how did FB out experiment Orkut. IMHO FB has done a lot toalienate users & still succeeds. #prodmgmttalk -5:04 PM Dec 12th, 2011Brioneja @saeedwkhan FB has continuously incorporated new features, changed UI/UX, co-opted othersocial media sites, most recently G+ #prodmgmttalk -5:04 PM Dec 12th, 2011johnpeltier @cindyfsolomon May I also suggest experimenting with a time that doesnt conflict with thehour my wife prepares dinner? :) #prodmgmttalk -5:05 PM Dec 12th, 2011saeedwkhan @Brioneja OK...so is that more "adapt" than "experiment"? #prodmgmttalk -5:05 PM Dec12th, 2011cindyfsolomon Unfortunately, we arrived at end of hour too soon! Join us again next week for one last talkbefore holidays & new year! #prodmgmttalk -5:05 PM Dec 12th, 2011cindyfsolomon @johnpeltier YES! Want to help w/a survey for pivoting in 2012 into new time andadditional experiments for#prodmgmt talks? #prodmgmttalk -5:06 PM Dec 12th, 2011Brioneja @saeedwkhan It is experiment b/c they have also withdrawn a lot of the features they haveintroduced along the way #prodmgmttalk -5:07 PM Dec 12th, 2011cindyfsolomon You can view Recaps http://t.co/0YoiXgYs and Blog http://t.co/kSJQdy3V #prodmgmttalk -5:07 PM Dec 12th, 2011PGopalan wow! that was an enjoyable experience. thanks for the opportunity to speakat #prodmgmttalk @cindyfsolomon -5:07 PM Dec 12th, 2011johnpeltier @cindyfsolomon Sure thing! How can I help?#prodmgmttalk -5:07 PM Dec 12th, 2011cindyfsolomon Transcript of tweets will be captured here:http://t.co/XW37yAMr #prodmgmttalk -5:07 PMDec 12th, 2011cindyfsolomon Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-hosting!#prodmgmttalk -5:08 PM Dec 12th, 2011cindyfsolomon @johnpeltier What questions should we ask#prodmgmt to improve value/participation atGlobal Prod Mgmt Talks? #prodmgmttalk -5:09 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 13
  • 14. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Todays stats: 196 tweets generated 284,816 impressions, reaching an audience of 21,806followers#prodmgmttalk -5:09 PM Dec 12th, 2011cindyfsolomon Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan@joshua_d @kmbrantley@hanneshelander @kmbrantley #prodmgmttalk -5:11 PM Dec 12th, 2011cindyfsolomon 3.3 million = Total number of tweets placed in follower Twitter feeds last 13 weekly GlobalProduct Management Talk #prodmgmttalk -5:11 PM Dec 12th, 2011cindyfsolomon Participants shared tweets with 264.5K Followers during last 13 weekly Global ProductManagement Talks #prodmgmt #prodmgmttalk -5:12 PM Dec 12th, 2011PGopalan RT @cindyfsolomon: Participants shared tweets with 264.5K Followers during last 13 weeklyGlobal Product Management Talks #prodmgmt #prodmgmttalk -5:13 PM Dec 12th, 2011PGopalan RT @cindyfsolomon: 3.3 million = Total number of tweets placed in follower Twitter feeds last 13weekly Global Product Management Talk #prodmgmttalk -5:13 PM Dec 12th, 2011PGopalan RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers@saeedwkhan @joshua_d @kmbrantley @hanneshelander #prodmgmttalk -5:13 PM Dec 12th, 2011PGopalan RT @cindyfsolomon: Todays stats: 196 tweets generated 284,816 impressions, reaching anaudience of 21,806 followers #prodmgmttalk -5:13 PM Dec 12th, 2011cindyfsolomon Also Thank you first timers: @noshamecreative @hanneshelander @kmbrantley And greatto see you again @liz_blink #prodmgmttalk -5:15 PM Dec 12th, 2011kmbrantley RT @cindyfsolomon: Also Thank you first timers: @noshamecreative @hanneshelander@kmbrantley And great to see you again @liz_blink #prodmgmttalk -5:16 PM Dec 12th, 2011kmbrantley RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier@errandmanagers @saeedwkhan @joshua_d@kmbrantley @hanneshelander @kmbrantley #prodmgmttalk -5:16 PM Dec 12th, 2011cindyfsolomon News: we had beta tested @stanzr tool for Twitter Talks - its pivoting into fee based tool -may use it again (w/sponsorship!) #prodmgmttalk -5:16 PM Dec 12th, 2011cindyfsolomon News: Thanks to #pmchat and @rkelly976Project Managers (PMP) can now get PMI PDUsby participating! See me for >details #prodmgmttalk -5:17 PM Dec 12th, 2011cindyfsolomon Join us Next week: Jeff ‘SKI’ Kinsey @consultskidiscussing "Is anyone still using the Four Pconcept?"http://t.co/Fs0UJxw8 #prodmgmttalk -5:22 PM Dec 12th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 14
  • 15. Transcript from Dec 12, 2011: Global Product Management Talk Prabhakar Gopalan, Corporate Strategist @PGopalan The Necessity For A Fresh View Of Product Strategy MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Thank you to @saeedwkhan and @OnPM for promoting and participating in weekly GlobalProduct Management Talks! #prodmgmt #prodmgmttalk -5:25 PM Dec 12th, 2011Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-hosting!Thank you @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan @joshua_d@kmbrantley @hanneshelander @kmbrantley @noshamecreative @liz_blinkNext Week "Global Product Management Talk #ProdMgmtTalk" on Dec 19: Jeff ‘SKI’ Kinsey@consultski discussing "Is anyone still using the Four P concept?" Todays stats: 196 tweets generated 284,816 impressions, reaching an audience of 21,806 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 15

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