#PCampSV Presentation

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A tip of the iceberg presentation for an interactive session to stimulate conversation about how product excellence is defined, how to create a culture for product excellence, how to work cross-functionally and collaborate to achieve product excellence, where to go to get more.

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#PCampSV Presentation

  1. 1. How to Create a Culture for Product Excellence@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  2. 2. Cindy F. Solomon Founder & Host, Global Product Management Talk, a top 10 podcast on the blogtalkradio network reaching 20,000 listeners weekly, available on iTunes Created ProdMgmtTalk Android mobile app Startup Product Summit in San Francisco monthly Startup Product Talk meetups and digital events for product professionals. contributing writer for the SVPMA and forthcoming ProdBOK Product Management evangelist, Product Manager coach 15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  3. 3. @STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  4. 4. Cindy F. Solomon@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  5. 5. Cindy F. Solomon@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  6. 6. Cindy F. Solomon@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  7. 7. @STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  8. 8. Questions • Who’s here? • What do YOU want? • What does it take to create a product centric focus in your organization? • How do you raise visibility, respect and product leadership for increasing product success?@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  9. 9. How Do You Define Product Excellence?@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  10. 10. "Above all else, align with customers. Win when they win. Win only when they win.“ —Jeff Bezos, 2012@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  11. 11. What Makes A Product Great Depends…@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  12. 12. • On where it is in the Product Lifecycle• On who you’re asking• On where you’re looking• On who’s using it, etc.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  13. 13. The Invisible Computer Donald Norman mapped lifecycle of products why good products can fail…@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  14. 14. lifecycle of products “In its early days, a technology cannot meet all the needs of its customers. Early adopters need the technology and they are willing to suffer inconvenience to get it. With time, the technology matures, offering better performance and higher reliability. When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior. Emotional reaction, pride of ownership, and pleasurability all can become major selling points.” The Invisible Computer Donald Norman@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  15. 15. @STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  16. 16. http://www.lukew.com/ff/entry.asp?618@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  17. 17. Product Excellence is measured differently in Each Stage@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  18. 18. Stage 1 Pure function is all that matters: If the one thing it does is the only option available, people will be happy with it.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  19. 19. Stage 2 Feature Wars The number of features matters because frequently the buyer doesnt understand what each feature actually means. Later in this phase, specific features do make a difference as people are looking for certain features to make their purchase decisions.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  20. 20. Stage 3 Experience Wars The experience and total cost of ownership matters most. Products with fewer -but better- features will trump the more feature-laden winners of Stage 2.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  21. 21. Stage 4 Commodities The actual item becomes absorbed into a larger product mix. Individual features of the technology no longer matter, but become a price/performance issue for the integrator.@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  22. 22. Product Excellence Depends on where you’re touching Cindy F. Solomon@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  23. 23. How Do You Drive Alignment of Product perspective across all functions?@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  24. 24. Identify Where The Product Is in the lifecycle AIPMM Product Management Lifecycle Framework@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  25. 25. Become Expert At Speaking “Product” And DELIVER RESULTS ACROSS ALL PHASES AIPMM Product Management Lifecycle Framework@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  26. 26. Ask Questions, Listen & Learn Their Language@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  27. 27. • What are their concerns, issues, focus?• What motivates them?• How do they define and measure product success?• What do they need to guarantee success of the product?• What can you provide them that forwards their success?@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  28. 28. Translate the RoadMap For Various Audiences Cindy F. Solomon@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  29. 29. Gain Respect of Developers LISTEN: http://bit.ly/T2hEOy@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  30. 30. Understand What Sales Needs LISTEN: http://bit.ly/RDnbtF@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  31. 31. @STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com
  32. 32. Cindy F. Solomon510-499-6955cfsolomon@gmail.comLinkedIn! www.linkedin.com/in/cfsolomonTwitter and skype @cindyfsolomonJoin the Startup Product movement for product excellence!@startupproduct #startupproducthttp://startupproduct.comhttp://www.meetup.com/StartupProductTalks/http://www.meetup.com/StartupProduct/Founder, Global Product Management Talkhttp://www.blogtalkradio.com/prodmgmttalkBroadcast discussion of vital issues affecting professionals passionate aboutproducts, business process, product management, startups, marketing, innovationand excellence.@prodmgmttalk #prodmgmttalkBe showcased on the show! http://bit.ly/f4xAIW@STARTUPPRODUCT © Cindy F. Solomon# STARTUPPRODUCT cfsolomon@gmail.com

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