Transcript from Oct 3, 2011:                     Global Product Management Talk w/ Jose Briones, Ph.D.                    ...
Transcript from Oct 3, 2011:                  Global Product Management Talk w/ Jose Briones, Ph.D.                   Valu...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                    Va...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                    Va...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                    Va...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                   Val...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                    Va...
Transcript from Oct 3, 2011:                   Global Product Management Talk w/ Jose Briones, Ph.D.                    Va...
Transcript from Oct 3, 2011:                  Global Product Management Talk w/ Jose Briones, Ph.D.                   Valu...
Transcript from Oct 3, 2011:                  Global Product Management Talk w/ Jose Briones, Ph.D.                   Valu...
Transcript from Oct 3, 2011:                  Global Product Management Talk w/ Jose Briones, Ph.D.                   Valu...
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Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.

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This Global Product Management Talk Twitter discussion will uncover how value co-creation can be applied to the successful development of products and services.

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Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.

  1. 1. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrPodcast: http://bit.ly/pRXc5ZLinks: http://pack.li/3uINTRO Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a changein orientation towards quantifying the customer experience. Value co-creation is a movement towards recognizing the perceivedvalue experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize thatthe value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of products and services.ABOUT JOSE BRIONES, Ph.D. Dr. Jose A. Briones is currently the Dr. Briones has a Ph.D. in Chemical Engineering from Director of Operations of SpyroTek Clemson University and is a graduate of the Business Performance Solutions, a diversified Administration Program from Wharton Business School. Dr. supplier of BPM software and Briones’ expertise and experience includes: Innovation innovation management services. Management, Product Development and Ideation, Business Dr. Briones also holds managerial Model Assessments, Product Portfolio Value Analysis, and board positions in several Probabilistic Decision Forecasting Analysis and use of Social companies, including: Smarty-Ears Media to achieve Social Change. LLC, a developer of iPhone Apps forSpeech Therapy applications; Green Technologies Corp., a For the past year, Dr. Briones has been creating a next-supplier of hypoallergenic Natural Rubber and AXL Energy generation framework for innovation management based onLLC, a market research and engineering support company a spiral approach. The basis for the framework is the differentfor the oil and gas segment. Dr. Briones is also an Advisory management approaches for disruptive or new-marketBoard Member of the DFW Product Group. innovation vs. incremental innovation combined with a controlled iterative approach to the discovery process. ThisDr. Briones has 20 years of commercial and technical framework has been presented at numerous conferencesexperience in the manufacturing industry, holding positions in and webinars to great reviews.the areas of marketing, innovation, sales, engineering andR&D with Fortune 300 companies such as Celanese, Air "As a frequent participant in the Global Product ManagementProducts and Reichhold. Dr. Briones’ experience also Talk, as well as other Twitter chats, such as #innochat, I lookincludes custom manufacturing companies and software forward to the participants’ experience in applying value co-startups. Dr. Briones has been the commercial or technical creation to the product management process," commentedleader in the launch and commercialization of over 35 new Dr. Briones.products for a variety of applications and end use segments.Dr. Briones is also named as inventor in 5 different patents.QUESTIONS MENTIONED DURING TALKQ1 How do you define value? Value Co-Creation, The New Approach To Successful Product Innovation http://slidesha.re/nqm2AwQ2 Are there different types of value? My personal definition of Business with Customer Value Co- creation http://bit.ly/pBIgz7Q3 How do you measure value? Value-based Service Systems: Value Co-creation http://bit.ly/o8zfiUQ4 How do you define value co-creation? How Co-creation Differentiates Customer Experience « 90:10 Blog http://bit.ly/nBnos9Q5 What examples are you aware of where value Co-creation And The Impact On The Three Levels Ofco-creation has been used in the successful Product http://read.bi/oFFLGz What’s Your Platform for Value Co-Creation? « Social CRMdevelopment of products and services? ideas by Mark Tamis http://bit.ly/pw2btV Dan Ariely http://bit.ly/qy3u2iQ6 What advice would you give to a company that Tools: Kano, conjoint analysis Products: Apple Macintosh, hybrid cars, Virgin Airlineswants to get into value co-creation? Augmentative & Alternative Communication Technology (AAC): Steven Hawking, Roger Ebert_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 1 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  2. 2. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYHakanKilic Finally able to attend todays #prodmgmttalk! -2:10 PM Oct 3rd, 2011thebuddygroup Join #prodmgmttalk Mondays at 4:00 PM PST on Twitter. Follow @prodmgmttalk for more:http://ow.ly/6M5Ag /via @cindyfsolomon -2:55 PM Oct 3rd, 2011ProdMgmtTalk Thanks for RT! Hope to see you soon!@thebuddygroup http://t.co/BaBe5x4M Value Co-creationw/@brioneja #prodmgmttalk -3:10 PM Oct 3rd, 2011brainmates Aussie Product Management Talk Followers. Todays talk starts at 10AM because of Daylight Savings #prodmgmttalk -3:10 PM Oct 3rd, 2011ProdMgmtTalk Excellent! Todays resources: http://pack.li/3u Value Co-Creation w/ @brioneja RT @HakanKilic: Finallyable to attend todays #prodmgmttalk -3:11 PM Oct 3rd, 2011cindyfsolomon RT @brainmates: Aussie Product Management Talk Followers. Todays talk starts at 10AM because ofDaylight Savings#prodmgmttalk -3:12 PM Oct 3rd, 2011cindyfsolomon Questions for todays discussion are here: http://t.co/Tdm1S2PK #prodmgmttalk 3:13 PM Oct 3rd, 2011cindyfsolomon Resources for todays event: http://pack.li/3u#prodmgmttalk 3:13 PM Oct 3rd, 2011cindyfsolomon Value & Co-creation: Listen speaker & co-hostshttp://t.co/RBLwOuMq Tweet us to let us know yourecalling in: (323) 927-2957 #prodmgmttalk -3:16 PM Oct 3rd, 2011cindyfsolomon #prodmgmttalk talks place every Monday at 4:00 PM PT on Twitter. Follow @prodmgmttalk -3:19 PMOct 3rd, 2011Ycnt_ibdonlyjen RT @brainmates: Aussie Product Management Talk Followers. Todays talk starts at 10AM becauseof Daylight Savings#prodmgmttalk -3:20 PM Oct 3rd, 2011cindyfsolomon Starting in 1/2 hour: press releasehttp://t.co/pVPOGzqb Background readings: http://pack.li/3u#prodmgmttalk -3:31 PM Oct 3rd, 2011cindyfsolomon Read this! Value based Service Systems http://t.co/mUOqlNbH for Socratic discussion in 25 mins#prodmgmttalk -3:35 PM Oct 3rd, 2011cindyfsolomon Todays blogtalkradio Podcast http://t.co/osn2SrX2Call in & tweet us to let us know: (323) 927-2957 #prodmgmttalk -3:46 PM Oct 3rd, 2011HakanKilic RT @cindyfsolomon: Todays blogtalkradio Podcasthttp://t.co/PWxCqT2U Call in & tweet us to let us know:(323) 927-2957 #prodmgmttalk -3:49 PM Oct 3rd, 2011cindyfsolomon Pre-talk with Jose Briones has started! @brioneja http://t.co/osn2SrX2 Call in: (323) 927-2957 #prodmgmttalk -3:50 PM Oct 3rd, 2011cindyfsolomon Never participated in a twitter chat? FAQs -http://t.co/Qr2s1o0O Join us! #prodmgmttalk -3:51 PM Oct3rd, 2011cindyfsolomon How to participate in Global Prod Mgmt Talk? http://t.co/nV2DZflo #prodmgmttalk -3:52 PM Oct 3rd,2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 2 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  3. 3. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrpiplzchoice joining #prodmgmttalk with @cindysolomon and @jbriones http://t.co/gjy93SF1 -3:53 PM Oct 3rd, 2011cindyfsolomon Welcome @piplzchoice @HakanKilic #prodmgmttalk -3:53 PM Oct 3rd, 2011cindyfsolomon Please introduce yourself: where youre tweeting from, your involvement w/product management whenyou come in! #prodmgmttalk -3:54 PM Oct 3rd, 2011cindyfsolomon Today: Please follow @brioneja @prodmgmttalk@cindyfsolomon @brainmates and use hashtag#prodmgmttalk -3:54 PM Oct 3rd, 2011cindyfsolomon Our speaker @brioneja Dr. Jose A. Briones currently Director Operations of SpyroTek PerformanceSolutions #prodmgmttalk -3:55 PM Oct 3rd, 2011brainmates Dear followers. I will be co-hosting a twitter chat in 5 minutes. Please forgive the volume of tweets#prodmgmttalk -3:57 PM Oct 3rd, 2011cindyfsolomon Our speaker @brioneja Dr. Briones has 20 years of commercial & technical experience with Fortune300 companies #prodmgmttalk -3:57 PM Oct 3rd, 2011cindyfsolomon Dr. Briones’ experience also includes custom manufacturing companies and software startups.@brioneja #prodmgmttalk -3:57 PM Oct 3rd, 2011brainmates Looking forward to speaking to @brioneja talk about#value and the creation of value #prodmgmttalk -3:58PM Oct 3rd, 2011cindyfsolomon Tweeting Best Practices FAQs - #ProdMgmtTalkhttp://t.co/8WzU7LSf -3:58 PM Oct 3rd, 2011cindyfsolomon Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -3:59 PMOct 3rd, 2011cindyfsolomon Todays questions are at http://t.co/PUWTi1Q0 Todays pack of links & resources: http://pack.li/3u#prodmgmttalk -4:00 PM Oct 3rd, 2011Brioneja Hello to Product Managers, Market Developers and Innovators. Thanks for the opportunity of co-hosting thischat #prodmgmttalk -4:00 PM Oct 3rd, 2011Brioneja Look forward to your input, feedback and opinions regarding the definition and measurement of value#prodmgmttalk -4:00 PM Oct 3rd, 2011cindyfsolomon This is Cindy, your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -4:01 PMOct 3rd, 2011cindyfsolomon Welcome Jose Briones, Ph.D. @brioneja Todays speaker! #prodmgmttalk -4:01 PM Oct 3rd, 2011cindyfsolomon RT @piplzchoice: joining #prodmgmttalk with @cindysolomon and @jbriones http://t.co/gjy93SF1 -4:01PM Oct 3rd, 2011brainmates Hello everyone. Its Adrienne from Sydney.#prodmgmttalk -4:02 PM Oct 3rd, 2011JJRiquelmeM RT @Brioneja: Hello to Product Managers, Market Developers and Innovators. Thanks for theopportunity of co-hosting this chat #prodmgmttalk -4:02 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 3 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  4. 4. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrJJRiquelmeM RT @Brioneja: Look forward to your input, feedback and opinions regarding the definition andmeasurement of value#prodmgmttalk -4:02 PM Oct 3rd, 2011Brioneja Lets start the discussion #prodmgmttalk -4:03 PM Oct 3rd, 2011ProdMgmtTalk Todays questions are at http://t.co/pRHkMxjA Todays pack of links & resources: http://pack.li/3u#prodmgmttalk http://t.co/ZnvqR9DT -4:03 PM Oct 3rd, 2011ErikaLAndersen Hi from Erika Andersen in Salt Lake City. Check into #prodmgmttalk -4:03 PM Oct 3rd, 2011ProdMgmtTalk And were starting! Q1 How do you define value? #prodmgmttalk http://t.co/ZnvqR9DT -4:04 PM Oct3rd, 2011ProdMgmtTalk Please introduce yourself: where youre tweeting from, your involvement w/product management whenyou come in! #prodmgmttalk -4:04 PM Oct 3rd, 2011Trillogy3 RT @piplzchoice: joining #prodmgmttalk with@cindysolomon and @jbriones http://t.co/gjy93SF1 -4:04 PMOct 3rd, 2011Brioneja I think there is significant consensus regarding the importance of value in innovation and product/servicecreation #prodmgmttalk -4:04 PM Oct 3rd, 2011Brioneja However, there is little consensus as to the definition and measurement of value #prodmgmttalk -4:05 PM Oct3rd, 2011JJRiquelmeM RT @Brioneja: I think there is significant consensus regarding the importance of value in innovation andproduct/service creation #prodmgmttalk -4:05 PM Oct 3rd, 2011ProdMgmtTalk Welcome anonymous guests! #prodmgmttalk http://t.co/ZnvqR9DT -4:05 PM Oct 3rd, 2011JJRiquelmeM RT @Brioneja: However, there is little consensus as to the definition and measurement of value#prodmgmttalk -4:05 PM Oct 3rd, 2011Brioneja What is your own definition of value? All opinions are welcome #prodmgmttalk -4:05 PM Oct 3rd, 2011brainmates Agree RT @Brioneja: However, there is little consensus as to the definition and measurement of value#prodmgmttalk -4:05 PM Oct 3rd, 2011piplzchoice Gregory tweeting from SF East Bay #prodmgmttalk http://t.co/gjy93SF1 -4:06 PM Oct 3rd, 2011brainmates A1: Value = what customers are willing to exchange ($, info etc) for your product/service #prodmgmttalk -4:07 PM Oct 3rd, 2011Brioneja @ErikaLAndersen @piplzchoice Hello Erika and Gregory, I look forward to your opinions for todaysdiscussion #prodmgmttalk -4:07 PM Oct 3rd, 2011piplzchoice A1 Product value can be measured by a degree it meets customer expectations #prodmgmttalkhttp://t.co/gjy93SF1 -4:07 PM Oct 3rd, 2011ProdMgmtTalk RT @brainmates: A1: Value = what customers are willing to exchange ($, info etc) for your product/service #prodmgmttalk -4:08 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 4 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  5. 5. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh RT @brainmates: A1: Value = what customers are willing to exchange ($, info etc) for your product/ service #prodmgmttalk -4:08 PM Oct 3rd, 2011Brioneja A definition that I use is that value is a measure of need or desirability. What do you all think? #prodmgmttalk-4:08 PM Oct 3rd, 2011agilebench I like the notion that value is relative. It makes it easier to estimate value comparatively #prodmgmttalkhttp://t.co/mMD7bpR6 -4:08 PM Oct 3rd, 2011saeedwkhan @brainmates Value and price are different beasts entirely. Value is what you get from something. Price iswhat you pay. #prodmgmttalk -4:08 PM Oct 3rd, 2011Brioneja @agilebench Yes, it is certainly relative, different for every individual #prodmgmttalk -4:09 PM Oct 3rd, 2011agilebench This approach takes its queue from agile estimation techniques (which are focused on cost, not value)#prodmgmttalk http://t.co/mMD7bpR6 -4:09 PM Oct 3rd, 2011ProdMgmtTalk RT @agilebench: I like the notion that value is relative. It makes it easier to estimate valuecomparatively #prodmgmttalk http://t.co/mMD7bpR6 -4:09 PM Oct 3rd, 2011hienergyguy #prodmgmttalk value is what further rewards, relationships, and results can be obtained by after atransaction http://t.co/IUG7UalD -4:09 PM Oct 3rd, 2011lmckeogh @Brioneja : agree w/ half of that. I can think of some things that are desirable but dont necessarily havevalue .#prodmgmttalk -4:09 PM Oct 3rd, 2011brainmates Its only 1 part of it RT @Brioneja: A definition that I use is that value is a measure of need or desirability.#prodmgmttalk -4:09 PM Oct 3rd, 2011Brioneja @saeedwkhan Yes, they are absolutely different. Its critical to 1st determine the value of the offeringBEFORE setting price #prodmgmttalk -4:10 PM Oct 3rd, 2011Brioneja @brainmates Could you elaborate? #prodmgmttalk -4:10 PM Oct 3rd, 2011ProdMgmtTalk @lmckeogh - that something is desirable - does that not define its value (amount of desirability)?#prodmgmttalk http://t.co/ZnvqR9DT -4:11 PM Oct 3rd, 2011Brioneja @lmckeogh Desiring something to fulfill a personal want means the product has value for that individual#prodmgmttalk -4:11 PM Oct 3rd, 2011brainmates Agree @saeedwkhan: re: the diff btwn price & value but in #business world price closely follows value#prodmgmttalk -4:12 PM Oct 3rd, 2011Brioneja @lmckeogh The fashion industry has always relied on this. #prodmgmttalk -4:12 PM Oct 3rd, 2011piplzchoice RT @brainmates: Agree @saeedwkhan: re: the diff btwn price & value but in #business world price closelyfollows value #prodmgmttalk -4:12 PM Oct 3rd, 2011Brioneja @brainmates @saeedwkhan Unfortunately in most companies price comes first, value later #prodmgmttalk -4:12 PM Oct 3rd, 2011ErikaLAndersen Whether something "should" have value and "does" have value are different. #prodmgmttalk -4:13 PMOct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 5 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  6. 6. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @hienergyguy Yes, rewards and relationships is a big part of value. Service industries use this constantly#prodmgmttalk -4:13 PM Oct 3rd, 2011lmckeogh E.g. I desire a strand of pearls. However, its value or more exactly, its price is artificially set by someone(jeweler).#prodmgmttalk -4:13 PM Oct 3rd, 2011Brioneja @ErikaLAndersen Value is relative for each individual. Something may have value for you but not forme #prodmgmttalk -4:13 PM Oct 3rd, 2011ProdMgmtTalk Welcome @ErikaLAndersen @marybnolan @Trillogy3@Agilebench @hienergyguy #prodmgmttalkhttp://t.co/ZnvqR9DT -4:14 PM Oct 3rd, 2011Brioneja @ErikaLAndersen That forms the entire basis of real market segmentation #prodmgmttalk -4:14 PM Oct 3rd,2011lmckeogh Agree RT @ErikaLAndersen: Whether something "should" have value and "does" have value are different. #prodmgmttalk -4:14 PM Oct 3rd, 2011ProdMgmtTalk Q2 Are there different types of value? (were already answering this!) #prodmgmttalkhttp://t.co/ZnvqR9DT -4:15 PM Oct 3rd, 2011Brioneja @lmckeogh The price may be set, but some individuals may thing the price is above value, some below#prodmgmttalk -4:15 PM Oct 3rd, 2011agilebench What approaches could we take when attempting to enhance the value of our current products?#prodmgmttalk http://t.co/mMD7bpR6 -4:16 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk A2: I personally use two categories: Hard (monetizable, directly measurable) and soft(emotional/ subjective) #prodmgmttalk -4:16 PM Oct 3rd, 2011lmckeogh @Brioneja yes, price can be an arbitrary measure and will differ between consumers #prodmgmttalk -4:16PM Oct 3rd, 2011ErikaLAndersen A2: Yes, absolutely. Seat on airplane. Business ppl may value much more than vacationers - hence,segmentation #prodmgmttalk -4:16 PM Oct 3rd, 2011Trillogy3 Q2 Yes. The example that springs to mind is economic value versus personal value. #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:18 PM Oct 3rd, 2011ProdMgmtTalk @brioneja says "Some market segments value Hard > Soft: classical ex: hybrid cars" #prodmgmttalkhttp://t.co/ZnvqR9DT -4:19 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk The classic example is hybrid cars: Hard value: Gas Savings, Soft Value: Saving the Planet#prodmgmttalk -4:19 PM Oct 3rd, 2011saeedwkhan @brioneja - A2 Yes. Diff types of value. usu. saves time/effort, gives peace of mind, makes/saves moneyetc. #prodmgmttalk -4:19 PM Oct 3rd, 2011ProdMgmtTalk RT @Trillogy3: Q2 Yes. The example that springs to mind is economic value versus personal value.#prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:19 PM Oct 3rd, 2011Brioneja @Trillogy3 Could you elaborate? #prodmgmttalk -4:19 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 6 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  7. 7. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrErikaLAndersen Hard value for cars: ability to get from A to B. Soft: Luxurious feel, prestige? #prodmgmttalk -4:19 PMOct 3rd, 2011Trillogy3 Q2 Example - grandmas rocking chair on EBay. May have great value to me, but no econ. value#prodmgmttalk http://t.co/Qa9F1Ak2 -4:20 PM Oct 3rd, 2011Brioneja @saeedwkhan Do you define market segments using different types of value? #prodmgmttalk -4:20 PM Oct3rd, 2011ProdMgmtTalk RT @ErikaLAndersen: Hard value for cars: ability to get from A to B. Soft: Luxurious feel, prestige?#prodmgmttalk -4:20 PM Oct 3rd, 2011lmckeogh So, in simple terms @Brioneja, value has both a subjective&objective component. Could you plot objectivealong X axis vs. sub #prodmgmttalk -4:20 PM Oct 3rd, 2011Brioneja @ErikaLAndersen Yes, Branding big part of soft value#prodmgmttalk -4:20 PM Oct 3rd, 2011eghenson so categories of value - economic, social, personal?#prodmgmttalk -4:21 PM Oct 3rd, 2011piplzchoice RT @lmckeogh: So, in simple terms @Brioneja, value has both a subjective&objective component. Couldyou plot objective along X axis vs. sub #prodmgmttalk -4:21 PM Oct 3rd, 2011ProdMgmtTalk Welcome @eghenson #prodmgmttalkhttp://t.co/ZnvqR9DT -4:21 PM Oct 3rd, 2011brainmates RT @saeedwkhan: Diff types of value. usu. saves time/effort, gives peace of mind, makes/saves moneyetc.#prodmgmttalk -4:21 PM Oct 3rd, 2011Brioneja @Trillogy3 Wouldnt the fact that it does have great value to you also means some economic value to you?#prodmgmttalk -4:21 PM Oct 3rd, 2011Brioneja @lmckeogh It is theoretically possible, difficulty is relative measure of subjective value #prodmgmttalk -4:22PM Oct 3rd, 2011ProdMgmtTalk Q3 How do you measure value? #prodmgmttalk http://t.co/ZnvqR9DT -4:22 PM Oct 3rd, 2011ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalkhttp://t.co/ZnvqR9DT -4:22 PM Oct 3rd, 2011Trillogy3 Q3 price is one way. #prodmgmttalk http://t.co/Qa9F1Ak2 -4:23 PM Oct 3rd, 2011saeedwkhan @Brioneja Yes Segment by value & use case.Value changes based on who is recving value & whatvalue they in turn can deliver. #prodmgmttalk -4:23 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk I separated "Hard" and "Soft" value essentially b/c of easy of measurement/ quantification#prodmgmttalk -4:23 PM Oct 3rd, 2011lmckeogh A3: Time is money IMO. If I can save time depending on the cost I may value it. #prodmgmttalk -4:23 PMOct 3rd, 2011Brioneja @ProdMgmtTalk Easy to measure gas savings, more difficult to properly measure the satisfaction you getfrom saving the planet #prodmgmttalk -4:24 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 7 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  8. 8. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yreghenson often you can test/measure value by comparing the object of test to existing objects of proven value#prodmgmttalk -4:24 PM Oct 3rd, 2011Brioneja @lmckeogh Absolutely, time savings are quantifiable and measurable, "hard" value #prodmgmttalk -4:24 PMOct 3rd, 2011Trillogy3 A3: I guess you could also measure by volume - units purchased. Also number of referrals. #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:24 PM Oct 3rd, 2011brainmates A3: Measure value through desire to pay for it in some way (time, $, freedom) #prodmgmttalk -4:25 PM Oct3rd, 2011lmckeogh @Brioneja: What I meant by last comment was can you transform a soft measure into something hardduring value discovery #prodmgmttalk -4:25 PM Oct 3rd, 2011eghenson entertainment, as example. You pay X to go to the movies. Would you pay X for this other choice? or morethan X? #prodmgmttalk -4:25 PM Oct 3rd, 2011Brioneja @brainmates Yes, but how do you set the initial price if you do not know how much customers value youroffering? #prodmgmttalk -4:26 PM Oct 3rd, 2011lmckeogh @Brioneja: @brainmates : pick a price and see what happens. Shoot high. Easier to go lower#prodmgmttalk -4:27 PM Oct 3rd, 2011Brioneja @Trillogy3 The catch 22 is that if you dont have an estimate of the value of your offering, you may set pricetoo low or high #prodmgmttalk -4:27 PM Oct 3rd, 2011eghenson comparing new to existing gives you an initial basis for assessing value #prodmgmttalk -4:27 PM Oct 3rd,2011ErikaLAndersen value derived equated to goals met: hard goals (tasks, speed) measurable; soft (feeling smart, havingfun) not#prodmgmttalk -4:28 PM Oct 3rd, 2011Trillogy3 A3: Measuring soft value - market research can be helpful in quantifying. #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:28 PM Oct 3rd, 2011brainmates @brioneja - Through customer discovery - segmentation, problem definition, solution design & testing#prodmgmttalk -4:28 PM Oct 3rd, 2011Brioneja @lmckeogh @brainmates Setting the price too high may doom your product launch #prodmgmttalk -4:28 PMOct 3rd, 2011Brioneja @lmckeogh My favorite example is the Apple MacIntosh #prodmgmttalk -4:28 PM Oct 3rd, 2011ErikaLAndersen RT @Brioneja: @lmckeogh @brainmates Setting the price too high may doom your product launch#prodmgmttalk -4:28 PM Oct 3rd, 2011Brioneja @lmckeogh Before Steve Jobs learned how to do Marketing, he made horrible decisions #prodmgmttalk -4:28PM Oct 3rd, 2011piplzchoice RT @Brioneja: @lmckeogh @brainmates Setting the price too high may doom your product launch#prodmgmttalk -4:28 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 8 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  9. 9. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrsaeedwkhan @Brioneja Price is usu. dynamic and iterative. Setting initial price is easy. Setting a good initial price ishard. #prodmgmttalk -4:29 PM Oct 3rd, 2011lmckeogh Doom is so fatalistic. There is always tomorrow. Adjust based on feedback. Working against gravity isharder than with it.#prodmgmttalk -4:29 PM Oct 3rd, 2011brainmates @Brioneja: @lmckeogh @brainmates Setting the price too low may mean that youll leave $ on the table#prodmgmttalk -4:29 PM Oct 3rd, 2011eghenson Both @Brioneja @lmckeogh make good points. other market features need to be considered when definingprice#prodmgmttalk -4:29 PM Oct 3rd, 2011Brioneja @lmckeogh If Apple had lowered the prices in the late 90s just a bit, we would all be typing on a macintoshtoday#prodmgmttalk -4:29 PM Oct 3rd, 2011brainmates RT @saeedwkhan: Price is usu. dynamic and iterative. Setting initial price is easy. Setting a good initialprice is hard.#prodmgmttalk -4:30 PM Oct 3rd, 2011Brioneja @saeedwkhan Yes, that is the critical issue, understand value BEFORE setting the initial price#prodmgmttalk -4:30 PM Oct 3rd, 2011lmckeogh @Brioneja : But what would they have compromised in value? #prodmgmttalk -4:30 PM Oct 3rd, 2011Brioneja @saeedwkhan Use tools like Kano or conjoint analysis before going to market #prodmgmttalk -4:30 PM Oct3rd, 2011eghenson Please consider the notion of using reasonable comparisons for setting initial pricing or test pricing#prodmgmttalk -4:31 PM Oct 3rd, 2011Brioneja @lmckeogh sorry, I meant late 80s before the launch of Windows 3.1 #prodmgmttalk -4:31 PM Oct 3rd, 2011Brioneja @lmckeogh The fact is that Steve Jobs set the price higher than the perceived value of the UI and almostkilled the company #prodmgmttalk -4:31 PM Oct 3rd, 2011lmckeogh @Brioneja : agree about using tools. Kano can help with value but not necessarily a price point from myPOV. #prodmgmttalk -4:32 PM Oct 3rd, 2011eghenson anyhow I am new to this sort of forum and beg your indulgence if I am awkward - #prodmgmttalk -4:32 PMOct 3rd, 2011eghenson people seem to be iterating on what is hard or errors made rather than practical ideas toaddress #prodmgmttalk -4:32 PM Oct 3rd, 2011brainmates Q4 What do you define value co-creation?#prodmgmttalk -4:32 PM Oct 3rd, 2011Brioneja @eghenson All opinions welcome, keep the conversation coming #prodmgmttalk -4:32 PM Oct 3rd, 2011Brioneja @lmckeogh I agree, you need conjoint for price point#prodmgmttalk -4:33 PM Oct 3rd, 2011ProdMgmtTalk @eghenson Youre doing great! Were all new to Socratic method discussion & inquiry via Twitter!#prodmgmttalk -4:33 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 9 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  10. 10. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh @eghenson : by understanding the errors can be sure not to make same mistakes #prodmgmttalk -4:33 PMOct 3rd, 2011piplzchoice Good point RT @eghenson people seem to be iterating on what is hard or errors made rather thanpractical ideas to address #prodmgmttalk -4:33 PM Oct 3rd, 2011ErikaLAndersen Can do for comparable tasks, what about soft values like fun, prestige? RT @eghenson: reas. compsfor initial pricing #prodmgmttalk -4:33 PM Oct 3rd, 2011ProdMgmtTalk Resources of links attempting to define value co-creation http://pack.li/3u #prodmgmttalkhttp://t.co/ZnvqR9DT -4:34 PM Oct 3rd, 2011ErikaLAndersen Yes! More the merrier. Welcome! RT @eghenson: anyhow I am new to this sort of forum and begyour indulgence if I am awkward - #prodmgmttalk -4:34 PM Oct 3rd, 2011Brioneja @brainmates The subject of value co-creation is a more recent subset definition of value #prodmgmttalk -4:35PM Oct 3rd, 2011eghenson value-co creation - include customer as well as all internal stakeholders in product definition #prodmgmttalk -4:35 PM Oct 3rd, 2011ProdMgmtTalk Value co-creation bringing own resource for beneficial outcomes at point of consumption (value-in-use)http://t.co/cTIAyHAu #prodmgmttalk -4:35 PM Oct 3rd, 2011Brioneja @brainmates There are those that say it is about the customer experience #prodmgmttalk -4:35 PM Oct 3rd,2011lmckeogh [side note] In determine value one good reference is Dan Arielys Predictable Irrational. Talks about howmind plays tricks #prodmgmttalk -4:35 PM Oct 3rd, 2011ProdMgmtTalk Welcome @evaneekelen Today’s questions:http://t.co/pRHkMxjA Were on Q4 #prodmgmttalkhttp://t.co/ZnvqR9DT -4:36 PM Oct 3rd, 2011Brioneja @brainmates but others say that its about offerings that allow customers create individualized valuepropositions during use #prodmgmttalk -4:37 PM Oct 3rd, 2011eghenson Nice @ProdMgmtTalk I think your comment suggests that stakeholders have direct participation indefinition/ delivery #prodmgmttalk -4:37 PM Oct 3rd, 2011ErikaLAndersen A4: consider tasks accomplished, speed, money saved AND visceral enjoyment, reflectivequalities #prodmgmttalk -4:37 PM Oct 3rd, 2011Brioneja @eghenson There is a school of thought that says that value co-creation is more than joint productdevelopment #prodmgmttalk -4:37 PM Oct 3rd, 2011ErikaLAndersen Agree RT @Brioneja: @brainmates There are those that say it is about the customer experience#prodmgmttalk -4:38 PM Oct 3rd, 2011Brioneja @lmckeogh Do you have a link? #prodmgmttalk -4:38 PM Oct 3rd, 20brainmates RT @Brioneja: @eghenson There is a school of thought that says that value co-creation is more thanjoint product development #prodmgmttalk -4:38 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 10 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  11. 11. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yraussiegoldy You measure value by how close it is to a win-win. Win for the product/company and win for the consumer#prodmgmttalk -4:38 PM Oct 3rd, 2011ProdMgmtTalk Welcome! @aussiegoldy Glad to see you!#prodmgmttalk -4:39 PM Oct 3rd, 2011Brioneja @lmckeogh You can only adjust price if you have not irrevocably set a certain image of your product in thecustomers mind #prodmgmttalk -4:39 PM Oct 3rd, 2011lmckeogh RT @Brioneja: @lmckeogh Do you have a link?http://t.co/uYI52Ns9 #prodmgmttalk -4:39 PM Oct 3rd, 2011brainmates RT @aussiegoldy: You measure value by how close it is to a win-win. Win for the product/company andwin for the consumer #prodmgmttalk -4:39 PM Oct 3rd, 2011ErikaLAndersen Co-creation: Who is the co? the end user, the paying customer? stakeholders? #prodmgmttalk -4:39PM Oct 3rd, 2011eghenson @Brionej yes, that value co-creation > than joint product development. I agree. In what ways, what else isneeded? #prodmgmttalk -4:39 PM Oct 3rd, 2011ProdMgmtTalk RT @ErikaLAndersen: Co-creation: Who is the co? the end user, the paying customer? stakeholders?#prodmgmttalk -4:40 PM Oct 3rd, 2011aussiegoldy @ProdMgmtTalk Im not really here, but turned on Twitter and saw a #prodmgmttalk tweet. Couldnt helpmyself! -4:40 PM Oct 3rd, 2011eghenson @ErikaLAndersen yes, all of the above in some appropriate way #prodmgmttalk -4:40 PM Oct 3rd, 2011Brioneja @eghenson it is about different value creation during use due to the interactions of the customer with youroffering #prodmgmttalk -4:41 PM Oct 3rd, 2011eghenson @ErikaLAndersen each stakeholder, customer, end user need to somehow be represented in product /service dev process#prodmgmttalk -4:41 PM Oct 3rd, 2011Brioneja @aussiegoldy We are not here either #prodmgmttalk -4:41 PM Oct 3rd, 2011ProdMgmtTalk @aussiegoldy Were glad to be a valuable diversion!#prodmgmttalk -4:41 PM Oct 3rd, 2011ErikaLAndersen RT @Brioneja: @aussiegoldy We are not here either #prodmgmttalk -4:41 PM Oct 3rd, 2011eghenson @Brioneja LOL! #prodmgmttalk -4:42 PM Oct 3rd, 2011brainmates Q5 What successful examples r u aware of where value co-creation has been used in the successful devof products and services? #prodmgmttalk -4:42 PM Oct 3rd, 2011ProdMgmtTalk And theres no beer here either....! (too soon?) ((inside recurring joke)) :) #prodmgmttalk -4:42 PM Oct3rd, 2011lmckeogh @eghenson : are you trying to please too many constituents. Determine the Most Important Customer andset expectations there #prodmgmttalk -4:42 PM Oct 3rd, 2011Trillogy3 So would an ex. of co-creation be a donut and coffee together as opposed to one or the other?#prodmgmttalk http://t.co/Qa9F1Ak2 -4:42 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 11 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  12. 12. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @eghenson Yes, critical to involve all stakeholders #prodmgmttalk -4:43 PM Oct 3rd, 2011ProdMgmtTalk @Trillogy3 Thats a literal co- example - perhaps donut and coffee is more co-dependent than co-creation..#prodmgmttalk -4:43 PM Oct 3rd, 2011eghenson @lmckeogh I think this is a longer conversation. of course priorities need to be set. #prodmgmttalk -4:43 PMOct 3rd, 2011ErikaLAndersen A5: I like Virgin Airlines; successful airline with focus on good experience to passengers#prodmgmttalk -4:43 PM Oct 3rd, 2011Brioneja @Trillogy3 Good example. Cooking and food are certainly areas where co-creation is a way of life#prodmgmttalk -4:44 PM Oct 3rd, 2011Trillogy3 Or beer and a pretzel :-) #prodmgmttalk http://t.co/Qa9F1Ak2 -4:44 PM Oct 3rd, 2011lmckeogh Not critical, nice if you can RT @Brioneja: @eghensonYes, critical to involve all stakeholders#prodmgmttalk -4:44 PM Oct 3rd, 2011ProdMgmtTalk Indeed: RT @eghenson: @lmckeogh I think this is a longer conversation. of course priorities need tobe set .#prodmgmttalk -4:44 PM Oct 3rd, 2011brainmates #Prodmgmt need to manage the constituents & determine most important reqs @lmckeogh: @eghenson#prodmgmttalk -4:44 PM Oct 3rd, 2011eghenson back-scratcher. it provides the functional capability. I get to direct it to the itch LOL #prodmgmttalk -4:45 PMOct 3rd, 2011Brioneja @ErikaLAndersen What would you say characterizes Virgin Airlines experience? #prodmgmttalk -4:45 PMOct 3rd, 2011ErikaLAndersen "Beer!" RT @Trillogy3: Or beer and a pretzel :-)#prodmgmttalk http://t.co/hi3mjuzQ #prodmgmttalk -4:45 PM Oct 3rd, 2011Brioneja @eghenson Some people use back scratchers for other applications than the one it is intended for. Reachingfor example#prodmgmttalk -4:46 PM Oct 3rd, 2011Brioneja @eghenson But the key is to design product that encourage a customer to explore different avenues of valuevia customization #prodmgmttalk -4:47 PM Oct 3rd, 2011Trillogy3 Virgin is a good example. Food/entertainment, great experience and travel #prodmgmttalk -4:47 PM Oct 3rd,2011eghenson @Brioneja RT so the value is extended beyond original intent. big win for consumer and likely also provider#prodmgmttalk -4:47 PM Oct 3rd, 2011eghenson @Brioneja is that a dogma or sometimes appropriate intent? #prodmgmttalk -4:48 PM Oct 3rd, 2011brainmates Isnt it more than that? RT @Brioneja: @brainmatesThere are those that say it is about the customerexperience #prodmgmttalk -4:48 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 12 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  13. 13. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @brioneja says key is to design the product so each user will customize it according to their owndesires#prodmgmttalk http://t.co/ZnvqR9DT -4:48 PM Oct 3rd, 2011Brioneja @eghenson what this would mean is that you did not just offer one product, but an infinitenumber #prodmgmttalk -4:49 PM Oct 3rd, 2011lmckeogh @Brioneja : a platform type of product that other functionality can be built upon it. E.g. including APIs insoftware #prodmgmttalk -4:49 PM Oct 3rd, 2011Brioneja @brainmates It is about the offering being capable to offer different experiences based on customerinteractions #prodmgmttalk -4:49 PM Oct 3rd, 2011Trillogy3 Virgin is customizeable! #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:49 PM Oct 3rd, 2011ProdMgmtTalk RT @hienergyguy: so, clearly value is individual and companies need to determine individually#prodmgmttalk -4:50 PM Oct 3rd, 2011brainmates So its customised experience rather than customer experience @Brioneja #prodmgmttalk -4:50 PM Oct3rd, 2011ErikaLAndersen @Brioneja havent flown VA for while, but they had comfy seats, fun attendants; focus on goodexperience #prodmgmttalk -4:50 PM Oct 3rd, 2011eghenson @Brioneja I believe I understand your meaning. I am intrigued by the notion that any product can beinfinitely flexible #prodmgmttalk -4:50 PM Oct 3rd, 2011lmckeogh From an airline example standpoint there is limited co-creation unless I can fly the plane #prodmgmttalk -4:50 PM Oct 3rd, 2011Brioneja @brainmates not just customized, it is about the offering being capable of being customized BY thecustomer#prodmgmttalk -4:51 PM Oct 3rd, 2011brainmates New product! RT @lmckeogh: From an airline example standpoint there is limited co-creation unless I canfly the plane #prodmgmttalk -4:51 PM Oct 3rd, 2011eghenson @brainmates I do like your definition. concrete and understandable #prodmgmttalk -4:51 PM Oct 3rd, 2011Brioneja @eghenson The best example I was recently exposed to was iPad apps for alternativecommunication #prodmgmttalk -4:51 PM Oct 3rd, 2011Trillogy3 @lmckeogh - actually you can order off a menu for food or entertainment - very customizable. #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:51 PM Oct 3rd, 2011brainmates I am a simple lass :) RT @eghenson: @brainmates I do like your definition. concrete and understandable#prodmgmttalk -4:51 PM Oct 3rd, 2011ErikaLAndersen IDEO has created business furniture that can be easily moved around based on need#prodmgmttalk -4:51 PM Oct 3rd, 2011Brioneja @eghenson Individuals with limited communication abilities represent an infinite number of variations#prodmgmttalk-4:52 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 13 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  14. 14. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @eghenson These apps can be customized to match the exact level/need of the individual #prodmgmttalk -4:52 PM Oct 3rd, 2011lmckeogh @Trillogy3 : you are customizing and paying ala-cart. I am not adding any value unless I could make myown omelet for others #prodmgmttalk -4:53 PM Oct 3rd, 2011brainmates Q6 What advice would you have to a company that wants to get into value co-creation? #prodmgmttalk -4:53 PM Oct 3rd, 2011ErikaLAndersen So like deaf, dyslexic, blind, stammerers etc. RT@Brioneja: @eghenson limited communicationabilities #prodmgmttalk -4:53 PM Oct 3rd, 2011eghenson @brainmates elegant and well spoken, not simple. To state something simply ... #prodmgmttalk -4:53 PMOct 3rd, 2011Brioneja @eghenson Thus the same product looks very different in the hands of one user vs. another #prodmgmttalk -4:53 PM Oct 3rd, 2011eghenson @brainmates elegant and well spoken, not simple. To state something simply ... #prodmgmttalk -4:53 PMOct 3rd, 2011Brioneja @eghenson Thus the same product looks very different in the hands of one user vs. another #prodmgmttalk -4:53 PM Oct 3rd, 2011brainmates Shucks Thanks! RT @eghenson: @brainmates elegant and well spoken, not simple. To state somethingsimply ...#prodmgmttalk -4:54 PM Oct 3rd, 2011Brioneja @ErikaLAndersen Augmented and alternative communication is a specific field that deals with individuals withlimited ..... #prodmgmttalk -4:54 PM Oct 3rd, 2011Brioneja @ErikaLAndersen .. ability to speak and even type #prodmgmttalk -4:54 PM Oct 3rd, 2011lmckeogh A6: Should think about and plan for extensions at inception if you want it to take on a life of its own #prodmgmttalk-4:54 PM Oct 3rd, 2011lmckeogh A6: Create that Kano map and use it to fill out the roadmap #prodmgmttalk -4:55 PM Oct 3rd, 2011eghenson @lmckeogh yes, but beware planning paralysis. ;-) #prodmgmttalk -4:55 PM Oct 3rd, 2011Brioneja @ErikaLAndersen The best example is Stephen Hawking #prodmgmttalk -4:56 PM Oct 3rd, 2011eghenson @Brioneja thanks for great examples and opening up my thinking #prodmgmttalk -4:56 PM Oct 3rd, 2011ErikaLAndersen Value co-creation means the product is platform that is jumping off point for infiniteuses #prodmgmttalk -4:56 PM Oct 3rd, 2011VFigatelix Sorry I missed most of the chat! Happy to read the transcripts later! #prodmgmttalk -4:56 PM Oct 3rd, 2011ProdMgmtTalk Yes! "Customization by design" include at inception of product RT @lmckeogh: A6: Should think about& plan for extensions #prodmgmttalk -4:56 PM Oct 3rd, 2011Brioneja @ErikaLAndersen That is a good way to look at it. #prodmgmttalk -4:56 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 14 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  15. 15. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @eghenson Thanks for the great conversation! #prodmgmttalk -4:57 PM Oct 3rd, 2011lmckeogh @eghenson : yes, hard to know where users will take the product, but dont create a brittle architecture.Make it flexible #prodmgmttalk -4:57 PM Oct 3rd, 2011brainmates RT @lmckeogh: hard to know where users will take the product, but dont create a brittle architecture. Makeit flexible#prodmgmttalk -4:57 PM Oct 3rd, 2011Brioneja @lmckeogh Yes, the design of the product should incorporate customization from the early stages#prodmgmttalk -4:57 PM Oct 3rd, 2011ProdMgmtTalk Welcome! No worries: unedited transcript will be here http://t.co/W8s6i8Ap RT @VFigatelix: Sorry Imissed most of the chat! #prodmgmttalk -4:58 PM Oct 3rd, 2011Brioneja @Trillogy3 I have never flown Virgin. What do you mean?#prodmgmttalk -4:58 PM Oct 3rd, 2011eghenson @lmckeogh great! flexible architecture as requirement for customizable products and as foundation for co-creation #prodmgmttalk -4:58 PM Oct 3rd, 2011brainmates RT @Brioneja: @lmckeogh Yes, the design of the product should incorporate customization from the earlystages #prodmgmttalk -4:58 PM Oct 3rd, 2011Brioneja RT @eghenson @lmckeogh great! flexible architecture as requirement for customizable products and asfoundation for co-creation #prodmgmttalk -4:58 PM Oct 3rd, 2011ProdMgmtTalk @brioneja says "Diff betw customizing prod before ship & product being customizable bycustomer" #prodmgmttalk -4:59 PM Oct 3rd, 2011Brioneja @VFigatelix Sorry you could not join us earlier.#prodmgmttalk -4:59 PM Oct 3rd, 2011ProdMgmtTalk Thank you @brioneja for speaking today! Everyones participation appreciated! #prodmgmttalk -5:00PM Oct 3rd, 2011lmckeogh Ive gotta run, thanks for a great session Jose et. al.#prodmgmttalk -5:00 PM Oct 3rd, 2011brainmates Time has flown by so quickly today. Thank you to @brioneja for an exceptional talk #prodmgmttalk -5:00PM Oct 3rd, 2011eghenson thanks. I found this to be of value. #prodmgmttalk -5:00 PM Oct 3rd, 2011ErikaLAndersen Thanks all! #prodmgmttalk -5:01 PM Oct 3rd, 2011ProdMgmtTalk Todays unedited transcript of tweets: http://t.co/W8s6i8Ap #prodmgmttalk -5:01 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk Thanks for the chance to co-host this discussion and thanks to everyone for participating#prodmgmttalk-5:01 PM Oct 3rd, 2011brainmates Come again! RT @eghenson: thanks. I found this to be of value. #prodmgmttalk -5:01 PM Oct 3rd, 2011ProdMgmtTalk Next week is a holiday - but we have @saeedwkhanscheduled to speak...watch for updates#prodmgmttalk -5:01 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 15 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  16. 16. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrVFigatelix @Brioneja Thanks so much for the insights - More infor Here http://t.co/usz1WDUj #prodmgmttalk -5:01 PMOct 3rd, 2011ProdMgmtTalk Please blog about your insights to todays talk to be reposted at http://t.co/89nt0ATG #prodmgmttalk -5:02 PM Oct 3rd, 2011ProdMgmtTalk Global Product Management Talk Speaker Schedule http://t.co/RrgV9wRq #prodmgmttalk -5:02 PMOct 3rd, 2011Brioneja This is a presentation I put together on Value Co-Creation if interested http://t.co/aV1UFn53 #prodmgmttalk -5:02 PM Oct 3rd, 2011brainmates RT @Brioneja: This is a presentation I put together on Value Co-Creation if interestedhttp://t.co/2vf0vXQM #prodmgmttalk -5:02 PM Oct 3rd, 2011product_guy Thanks @brioneja @brainmates @cindyfsolomon#prodmgmttalk Great session. Good food for furtherstudy ! #prodmgmttalk -5:02 PM Oct 3rd, 2011ProdMgmtTalk Like us on facebook http://t.co/qVF86JIc #prodmgmttalk -5:02 PM Oct 3rd, 2011ProdMgmtTalk Follow us on LinkedIn http://t.co/78wulBDs Join LinkedIn group http://t.co/2SwZRb9y #prodmgmttalk -5:02 PM Oct 3rd, 2011ProdMgmtTalk Resources from todays talk: http://pack.li/3u #prodmgmttalk -5:03 PM Oct 3rd, 2011ProdMgmtTalk Global Product Management Talk Speaker Schedule http://t.co/RrgV9wRq Subscribe to our newsletterhttp://t.co/3bSifQnj #prodmgmttalk -5:04 PM Oct 3rd, 2011Brioneja @product_guy Thanks for participating! #prodmgmttalk -5:04 PM Oct 3rd, 2011ProdMgmtTalk Youre welcome to come here for continued talking during the week #prodmgmttalkhttp://t.co/ZnvqR9DT -5:05 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk I have to get going. Thanks for a great discussion! #prodmgmttalk -5:06 PM Oct 3rd, 2011ProdMgmtTalk Thank you so much Jose Briones! @brioneja Everyones contribution valuable. Lots of people inchatroom! #prodmgmttalk http://t.co/ZnvqR9DT -5:07 PM Oct 3rd, 2011ProdMgmtTalk And thank you to our co-host Adrienne @brainmatesand our Aussie friends! As well as Canada,Venezuela..#prodmgmttalk http://t.co/ZnvqR9DT -5:08 PM Oct 3rd, 2011ProdMgmtTalk Contribute to the Global Product Management Talk blog http://t.co/yNqC2Ksu #prodmgmttalkhttp://t.co/ZnvqR9DT -5:08 PM Oct 3rd, 2011ProdMgmtTalk Next week: Essential Knowledge and Skills for Product Management Success w/Saeed Khan@saeedwkhan #prodmgmttalk http://t.co/ZnvqR9DT -5:10 PM Oct 3rd, 2011VFigatelix Join us next week Essential Knowledge and Skills for Product Management Success w/Saeed Khan@saeedwkhan #prodmgmttalk http://t.co/PL6HXAkp -5:12 PM Oct 3rd, 2011ProdMgmtTalk Thank you everyone! Todays stats: 320 tweets generated 449,319 impressions, reaching an audienceof 18,142 followers #prodmgmttalk -5:12 PM Oct 3rd, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 16 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk
  17. 17. Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrVFigatelix RT @ProdMgmtTalk: Thank you everyone! Todays stats: 320 tweets generated 449,319 impressions,reaching an audience of 18,142 followers #prodmgmttalk -5:13 PM Oct 3rd, 2011ProdMgmtTalk Speaker Schedule is packed through Feb, 2012! http://t.co/xJ9kLkSb #prodmgmttalk -5:15 PM Oct 3rd,2011ProdMgmtTalk Bravo! @brioneja @cindyfsolomon @brainmates@lmckeogh @piplzchoice @erikalandersen@aussiegoldy @eghenson @jjriquelmem #prodmgmttalk -5:25 PM Oct 3rd, 2011ProdMgmtTalk RT @product_guy: Thanks @brioneja @brainmates@cindyfsolomon #prodmgmttalk Great session.Good food for further study! #prodmgmttalk -5:28 PM Oct 3rd, 2011ProdMgmtTalk Value! @trillogy3 @jjriquelmem @joshua_d@saeedwkhan @thebuddygroup @hakankilic @VFigatelix@product_guy @eghenson @Trillogy3 #prodmgmttalk -5:29 PM Oct 3rd, 2011ProdMgmtTalk Applause! @agilebench @marybnolan @hienergyguy @aussiegoldy @evaneekelen@Ycnt_ibdonlyjen @JJRiquelmeM @HakanKilic @eghenson #prodmgmttalk -5:33 PM Oct 3rd, 2011 Visit our website blog http://bit.ly/eOFmB6 for more information about weekly speakers, talk focus, & resources : http://www.prodmgmttalk.com_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh 17 GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk

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