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Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success

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Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product …

Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.

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  • 1. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc, Leads Discussion About Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success INTRO In todays economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence. The product management professional is becoming the go-toperson for everything ranging from what does the industry want/need to prioritizing and roadmap management to what programminglanguage should be used to build it all. Well be discussing how you can succeed in small orgs and/or with limited resources andhow can "jack-of-all-trades" PMs ensure product success(?)Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants onTwitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweetsand podcast are available after the live event. • Podcast: http://bit.ly/tylADY • Links: http://bit.ly/uHi87LABOUT W. ALEJANDRO POLANCOW. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc. is a seasoned, product management leader with apassion for user experience. Polanco has more than 10 years of experience with a solid combination of technology background andbusiness acumen. He drives quantifiable results by orchestration and delivery of complex products in online marketing, cloud-basedtools and e-commerce.Alex says, "Anxiously looking forward to sharing with and learning from some of the brightest minds in the product managementprofession."QUESTIONS DISCUSSED Q1 Who dictates how you prioritize whats going to be built into the product? Q2 How do you communicate to clients that their requested feature(s) are not coming soon? Biggest mistake is saying to clients "we have limited resources". Q3 How do you stay centered w/roadmap & vision w/o reacting to limited resources & changing requirements Its easy to fall into a reactive mode and let your roadmap fade away as you try to balance vision and production issues. Share some tactics that have proven successful in maintaining this balance. Q4 How do you include key steps & teams into go-to-market strategies? In highly-competitive industries and fast-moving technologies how do you build go-to-market strategies without bypassing key steps and teams like UX/UAT, internal communication, marketing, sales training and ensure your strategy is not obsolete by the time youre ready to go live? Q5 What is an appropriate percentage of time a PM should allocate to industry research? with the understanding that there are only so many hours to dedicate to all other tasks without burning out?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRx_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfcindyfsolomon Discussing w/ @wapolanco Nov 21 W. Alejandro Polanco Product Strategy Experthttp://t.co/tNeWJ7Nc #prodmgmttalk #prodmgmttalk Nov 18TwtrChat411 Global Product Management Talk today on #ProdMgmtTalk at 4:00 pm PST - http://t.co/u9nnpKhB8:15amTwtrChat411 #ProdMgmtTalk is starting moderated by @ProdMgmtTalk @cindyfsolomon @brainmates 10:00amwapolanco #prodmgmttalk @cindyfsolomon is having technical difficulties. Todays session will be via Twitter only. Novoice recording 3:52pmbrainmates @wapolanco @cindyfsolomon Ready and waiting for our weekly #prodmgmt chat #prodmgmttalk4:01pmwapolanco Talk about overcoming limited resources and obstacles. @cindyfsolomon is having tech issues and is notable to join us :( #prodmgmttalk 4:02pmErikaLAndersen Hi all. Checking into #prodmgmttalk. Are we on TweetChat or a different app? #prodmgmttalk4:03pmwapolanco Heres background information for todays talk http://t.co/c8k8yVtx #prodmgmttalk 4:03pmErikaLAndersen @cindyfsolomon wont make it at all? Sad :-( #prodmgmttalk 4:04pmwapolanco Hi Erika. Cindy is having tech issues and is not able to moderate. #prodmgmttalk 4:04pmbrainmates Lets get started. Its Adrienne from Sydney #prodmgmttalk 4:04pmbrainmates Q1 When development resources are scarce how do you prioritize what gets built? #prodmgmttalk4:05pmlmckeogh Larry checking in from Boulder #prodmgmttalk 4:06pmwapolanco Hi Larry. #prodmgmttalk 4:07pmlmckeogh A1: prioritization, in my mind, boils down to ROI. Reality has a way of interfering w/ that at times though#prodmgmttalk 4:07pmroadmapwarrior Jen trying to check in from Kansas City #prodmgmttalk #tweetchatfail 4:08pmwapolanco @lmckeogh good point. So should your clients and/or sales team dictate your productroadmap?#prodmgmttalk 4:09pmErry1HatesChris RT @brainmates Q1 When development resources are scarce how do you prioritize what getsbuilt?#prodmgmttalk 4:10pmlmckeogh a1: against executive priority, have to bring some data to bear. Against key customer reqs, have to ask howmuch is it worth #prodmgmttalk 4:10pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates Do your top clients dictate, does the competition, or do org leaders win out on what should bebuilt?#prodmgmttalk 4:11pmroadmapwarrior A1: whats the best fit for the market & gives you most bang for your buck per yourKPIs #prodmgmttalk 4:11pmlmckeogh @wapolanco : dictate is a loaded term. A good PM has to hold some line or gets run over by number ofstakeholders #prodmgmttalk 4:11pmErikaLAndersen RT @lmckeogh: a1: against exec priority, must bring data to bear. Against key customer reqs, mustask how much its worth #prodmgmttalk 4:11pmwapolanco @lmckeogh Depending on the exec, the priority may be "key customer" though. #prodmgmttalk4:12pmbrainmates Should it be about your KPIs or ROI? RT @roadmapwarrior: .... most bang for your buck per your KPIs#prodmgmttalk 4:12pmbrainmates Agree RT @lmckeogh: @wapolanco A good PM has to hold some line or gets run over by number ofstakeholders #prodmgmttalk 4:13pmlmckeogh @wapolanco : that is where data becomes important and not chasing the short term reward for the longerterm payoff #prodmgmttalk 4:13pmbrainmates Should you build for 1 customer? RT @wapolanco: @lmckeogh Depending on the exec, the priority maybe "key customer" though. #prodmgmttalk 4:14pmsaeedwkhan A1 - Arent Dev resources always scarce? Prioritization is based on aligning with objectives, addressingmarket needs etc. #prodmgmttalk 4:14pmroadmapwarrior @brainmates In the KPI vs ROI debate I guess it depends how you would define each of thoseterms, it could be either #prodmgmttalk 4:14pmbrainmates RT @saeedwkhan: Prioritization is based on aligning with objectives, addressing market needsetc.#prodmgmttalk 4:15pmwapolanco @brainmates Its an art. Must balance key clients needs, your own prod vision, market trend and yourorgs vision/mission #prodmgmttalk 4:16pmlmckeogh Resources are always scarce MT @saeedwkhan: Arent Dev resources always scarce? Prioritization basedon aligning w/ objectives #prodmgmttalk 4:16pmVFigatelix Hi! Im in #prodmgmttalk 4:16pmbrainmates Any other ways to prioritise? @saeedwkhan: Prioritization is based on aligning with objectives, addressingmarket needs etc. #prodmgmttalk 4:16pmErikaLAndersen RT @lmckeogh: @wapolanco : thats where data become important & not chasing short term rewardfor longer term payoff #prodmgmttalk 4:17pmroadmapwarrior When resources are scarce, so is sanity :) #prodmgmttalk 4:17pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates BTW - Welcome everyone! Thanks for joining @wapolanco for this weeks talk. @cindyfsolomon is havingtechnical issues #prodmgmttalk 4:17pmsaeedwkhan @brainmates Prioritization is subjective to be honest. Some based on $$ (i.e. deal funnel) else based onlonger term goals #prodmgmttalk 4:18pmbrainmates That must mean were insane all the time RT @roadmapwarrior: When resources are scarce, so is sanity:) #prodmgmttalk 4:18pmlmckeogh A1: In addition to data, can make some tradeoffs by grouping enhancements by themes and cust.segments#prodmgmttalk 4:18pmErikaLAndersen RT @brainmates: That must mean were insane all the time RT @roadmapwarrior: When resourcesare scarce, so is sanity :) #prodmgmttalk 4:19pmwapolanco @saeedwkhan At the end of the day though it boils down to $$$ unless youre in a non-profit. #prodmgmttalk 4:19pmroadmapwarrior @brainmates Prioritization can also be affected by whether you need your technology to be broadervs deeper to solve problems #prodmgmttalk 4:19pmsaeedwkhan @roadmapwarrior Act. ppl w/ unlimited resources r usu the insane ones. Witness wealthy buying jewelryfor their pets etc. #prodmgmttalk 4:19pmlmckeogh A1: other ways to manage competing priorities is to turn the question back to the customer and have themchose x/y number #prodmgmttalk 4:20pmbrainmates Agree! RT @wapolanco: @saeedwkhan At the end of the day though it boils down to $$$ unless youre ina non-profit. #prodmgmttalk 4:20pmsaeedwkhan @wapolanco $$$ cant always be quantified. i.e. how to quantify $$$ of good arch.. Sometimes, justneed to do whats right. #prodmgmttalk 4:21pmroadmapwarrior Ive always liked the 37 Signals approach http://t.co/RIy8TVeq #prodmgmttalk 4:21pmbrainmates Moving on to Q2... #prodmgmttalk 4:21pmbrainmates Q2 What steps should PMs take to communicate to clients that their requested feature(s) are not comingsoon? #prodmgmttalk 4:21pmwapolanco @saeedwkhan Ive been on both situations PM with and w/o resource constraints. Takes more smarts,patience, grit on former :) #prodmgmttalk 4:21pmbrainmates RT @roadmapwarrior: Ive always liked the 37 Signals prioritisation approach http://t.co/l4waVzCH#prodmgmttalk 4:22pmsaeedwkhan @brainmates A2 -- Tell them "its on the roadmap" :-) #prodmgmttalk 4:22pmlmckeogh A2: use the roadmap and explain why items are on it. Can also through in cost of the pet feature they want#prodmgmttalk 4:22pmroadmapwarrior RT @lmckeogh: A2: use the roadmap and explain why items are on it. Can also through in cost ofthe pet feature they want #prodmgmttalk 4:23pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrErry1HatesChris RT @brainmates Q2 What steps should PMs take to communicate to clients that their requestedfeature(s) are not coming soon? #prodmgmttalk 4:23pmsaeedwkhan @wapolanco Agreed. Constraints force (good) decision making and tradeoffs. Helps focus on whatreally is important. #prodmgmttalk 4:24pmlmckeogh A2: Id try to be as upfront as possible. Can a compromise be worked out or another feature supersederequest #prodmgmttalk 4:24pmwapolanco Does roadmap have deliverable dates? Clients will want to see/hear WHEN features arecoming.#prodmgmttalk 4:25pmroadmapwarrior A2: Depends on whether "not coming soon" actually means "on the roadmap" or "this contradicts theproduct vision" #prodmgmttalk 4:25pmlmckeogh @wapolanco : roadmap dates become vaguer as you go out in time. I can tell you when for next quarter or2 tops. #prodmgmttalk 4:26pmsaeedwkhan My "on the roadmap" comment was a bit tongue-in-cheek, but have seen it used to deflect a short termrequest. #prodmgmttalk 4:26pmbrainmates Seems that we are only talking about B2B clients. What about B2C customers? #prodmgmttalk4:28pmroadmapwarrior @wapolanco I have diff roadmaps for internal v external audiences, only bracket releases into ageneral part-of-year timeline #prodmgmttalk 4:28pmwapolanco There should be two roadmaps. One internal and one (high-level), customer-facing. #prodmgmttalk4:29pmbrainmates RT @roadmapwarrior I have diff roadmaps for internal v external audiences #prodmgmttalk 4:29pmsaeedwkhan @brainmates Can you give an ex. of the B2C feature request scenario? i.e. do B2C PMs have that levelof interaction w custs #prodmgmttalk? -4:29 PM Nov 21st, 2011lmckeogh @brainmates : in B2C types of situations I think it is what the company determines is important in themarket.#prodmgmttalk -4:30 PM Nov 21st, 2011brainmates Through social media channels RT @saeedwkhan: B2C PMs have that level of interaction wcusts #prodmgmttalk?#prodmgmttalk -4:30 PM Nov 21st, 2011VFigatelix @brainmates Thanks for including the #B2C part, trying to think of an example :S #prodmgmttalk -4:30 PMNov 21st, 2011lmckeogh @brainmates : B2C instances dont carry so much weight and too varied as opposed to B2B where 1 salesis large $$#prodmgmttalk -4:31 PM Nov 21st, 2011saeedwkhan @brainmates A2 - via SM -- OK, but is there an obligation to commit on futures in B2C to a spec.customer?#prodmgmttalk -4:31 PM Nov 21st, 2011roadmapwarrior @brainmates Depending on the type of prod & your targets, crowdsourcing can help balance internalobjectives w custmr requests #prodmgmttalk -4:31 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrVFigatelix A2: #B2C from surveys/communities @saeedwkhan we can probably deduce what features they askfor #prodmgmttalk -4:32 PM Nov 21st, 2011wapolanco RT @brainmates: RT @roadmapwarrior I have diff roadmaps for internal v externalaudiences #prodmgmttalk -4:32 PM Nov 21st, 2011brainmates People want more engagement RT @saeedwkhan: Is there an obligation to commit on futures in B2C to aspec. customer? #prodmgmttalk -4:32 PM Nov 21st, 2011wapolanco RT @lmckeogh: @brainmates : B2C instances dont carry so much weight and too varied as opposed toB2B where 1 sales is large $$ #prodmgmttalk -4:32 PM Nov 21st, 2011VFigatelix @saeedwkhan @brainmates #B2C features, not a commitment, but dont we want to please our customer?if we can... #prodmgmttalk -4:33 PM Nov 21st, 2011wapolanco Short article on the benefits of an "external" roadmap http://t.co/gCTozOij #prodmgmttalk -4:34 PM Nov21st, 2011cindyfsolomon Just started following #prodmgmttalk hashtag stream. You can also follow here: http://t.co/mUsSAna1 -4:34 PM Nov 21st, 2011brainmates What if there r many? RT @lmckeogh: B2C instances dont carry so much weight & toovaried #prodmgmttalk -4:34 PM Nov 21st, 2011brainmates RT @wapolanco: Short article on the benefits of an "external" roadmap http://t.co/FBfuplcI#prodmgmttalk -4:34 PM Nov 21st, 2011roadmapwarrior @saeedwkhan Your companys financial status may say yes to committing to a specific customersrequest (hopefully not) #prodmgmttalk -4:34 PM Nov 21st, 2011VFigatelix @wapolanco @lmckeogh @brainmates but one good feature for the #B2C will generate lost of$$$ #prodmgmttalk -4:34 PM Nov 21st, 2011brainmates Welcome @cindyfsolomon #prodmgmttalk -4:35 PM Nov 21st, 2011roadmapwarrior RT @wapolanco: Short article on the benefits of an "external" roadmap http://t.co/gCTozOij#prodmgmttalk -4:35 PM Nov 21st, 2011brainmates Agree! RT @VFigatelix: but one good feature for the#B2C will generate lost of $$$ #prodmgmttalk -4:35PM Nov 21st, 2011lmckeogh @VFigatelix : sure, always want to please customer but B2C there is less reliance on 1 specificcustomer #prodmgmttalk -4:35 PM Nov 21st, 2011wapolanco @roadmapwarrior Quora is a great tool for helping with this. Ive used it in the past to help buildpriority/vision alignment#prodmgmttalk -4:35 PM Nov 21st, 2011saeedwkhan @brainmates Agreed on "engagement". but does that mean B2C PM shd publicly commit (or not) toupcoming features in prods? #prodmgmttalk -4:36 PM Nov 21st, 2011brainmates Q3 When resources are limited its easy to fall into reactive mode & let your roadmap fade away. Sharetactics 2 stop this #prodmgmttalk -4:36 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates But its ok for B2B? RT @saeedwkhan: But does that mean B2C PM shd publicly commit (or not) toupcoming features in prods? #prodmgmttalk -4:36 PM Nov 21st, 2011cindyfsolomon Thankful to ProdMgmtTalk community, Alex @wapolanco & Adrienne @brainmates for carrying ontodays discussion! #prodmgmttalk -4:37 PM Nov 21st, 2011saeedwkhan @brainmates A3 always abt prioritization & alignment to objctvs. if resources prevent reaching objctvs,then its a prob#prodmgmttalk -4:38 PM Nov 21st, 2011roadmapwarrior Trying to think how to answer Q3 in so few words... #prodmgmttalk -4:38 PM Nov 21st, 2011VFigatelix A3: Focus on quality, I mean just stick to the core product proposition.. keep prioritizing but keepdeveloping#prodmgmttalk -4:38 PM Nov 21st, 2011lmckeogh A3: have to get out of the office & step away. Could be a customer visit or attending a conference. Adjustperspective#prodmgmttalk -4:39 PM Nov 21st, 2011VFigatelix A3: if resource restriction prevents product objective, maybe we have to kill the product? #prodmgmttalk -4:39 PM Nov 21st, 2011saeedwkhan @brainmates A2 -- B2B has different dynamics - much larger $$$, fewer customers, tighter custrelationship etc.#prodmgmttalk -4:39 PM Nov 21st, 2011lmckeogh @VFigatelix : agreed, focus, focus, ruthlessly focus on what matters. #prodmgmttalkbrainmates Agree RT @saeedwkhan: B2B has different dynamics - much larger $$$, fewer customers, tighter custrelationship etc.#prodmgmttalk -4:40 PM Nov 21st, 2011 -4:40 PM Nov 21st, 2011wapolanco @roadmapwarrior LOL..... it is intentionally a loaded question ;) #prodmgmttalk -4:40 PM Nov 21st, 2011brainmates Like it! RT @lmckeogh: @VFigatelix : agreed, focus, focus, ruthlessly focus on whatmatters. #prodmgmttalk -4:40 PM Nov 21st, 2011roadmapwarrior A3: You may have to be reactive esp if your prod depends on other peoples tech so budget a lil for itbut focus on vision #prodmgmttalk -4:41 PM Nov 21st, 2011lmckeogh Sorry, but Ive got to drop off early. Thanks for the chat once again. #prodmgmttalk -4:43 PM Nov 21st,2011brainmates A3 Customer interviews, visits... keeps you on focus & on track #prodmgmttalk -4:43 PM Nov 21st, 2011wapolanco A3: Be surgical with your daily calendar. I plan my day with meetings and tasks and block out time tostrategize.#prodmgmttalk -4:43 PM Nov 21st, 2011brainmates Thanks @lmkeogh. Speak next week #prodmgmttalk -4:43 PM Nov 21st, 2011VFigatelix A3: as @liubinskas would say Brutal Focus#prodmgmttalk -4:44 PM Nov 21st, 2011wapolanco @lmckeogh Thanks for participating Larry. C U next week. #prodmgmttalk -4:44 PM Nov 21st, 2011roadmapwarrior RT @wapolanco: A3: Be surgical with your daily calendar. I plan my day with meetings and tasks andblock out time to strategize. #prodmgmttalk -4:44 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrrcauvin "The most powerful concept in marketing is owning a word in the prospects mind." - Ries &Trout #prodmgmt #prodmgmttalk-4:45 PM Nov 21st, 2011VFigatelix @brainmates @lmkeogh Yes please join us next week!#prodmgmttalk -4:45 PM Nov 21st, 2011roadmapwarrior @wapolanco Love that phrase "be surgical" - great concept #prodmgmttalk -4:45 PM Nov 21st, 2011roadmapwarrior RT @rcauvin: "The most powerful concept in marketing is owning a word in the prospects mind." -Ries & Trout#prodmgmt #prodmgmttalk -4:46 PM Nov 21st, 2011demingSoS @rcauvin The most powerful concept in marketing is "The most powerful concept in marketing is.."statement#prodmgmt #prodmgmttalk -4:46 PM Nov 21st, 2011brainmates Q4 how do u build go2mkt strategies w/out bypassing steps & teams & ensure your strategy is notobsolete by time 2 mkt? #prodmgmttalk -4:46 PM Nov 21st, 2011brainmates Tough gig RT @rcauvin "Most powerful concept in marketing is owning a word in the prospects mind" -Ries & Trout#prodmgmt #prodmgmttalk -4:47 PM Nov 21st, 2011saeedwkhan @roadmapwarrior But surgeries can be botched. :-)#prodmgmttalk And lets not discuss the militaryoxymoron "surgical strike" -4:47 PM Nov 21st, 2011roadmapwarrior A4: another of the benefits of starting small is that you dont take too long to get to mkt & can keepfinger on the pulse #prodmgmttalk -4:48 PM Nov 21st, 2011saeedwkhan @brainmates A4 by understanding what you are doing and why and ruthlessly gathering mkt intelligenceto course correct. #prodmgmttalk -4:48 PM Nov 21st, 2011VFigatelix A4: OMG thats a tough one... wkly meetings and including front line staff on my GTM project - they hear mycustomer #prodmgmttalk -4:49 PM Nov 21st, 2011cindyfsolomon (Really difficult to come in late! Had to physically drive to location w/internet working - no thanks toxfinity...)#prodmgmttalk -4:49 PM Nov 21st, 2011saeedwkhan @cindyfsolomon Welcome Cindy. #prodmgmttalk -4:50 PM Nov 21st, 2011VFigatelix A4: it is so tempting to skip steps when time 2 mkt presses.. Im guilty! #prodmgmttalk -4:50 PM Nov 21st,2011brainmates @roadmapwarrior: A4 I like the start small and test concept. That way you can do it well #prodmgmttalk -4:51 PM Nov 21st, 2011wapolanco The answer is DONT skip steps in SDLC but between meetings, fire drills, etc. its difficult notto. #prodmgmttalk -4:51 PM Nov 21st, 2011cindyfsolomon Thanks @saeedwkhan! Hi Evry1! Capturing transcript at http://t.co/vQIruGKh #prodmgmttalk -4:51 PMNov 21st, 2011roadmapwarrior @brainmates Agreed! Always Be Testing.#prodmgmttalk -4:52 PM Nov 21st, 2011brainmates We have less than 10 minutes left. I shall move on to Q5. #prodmgmttalk -4:52 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates Q5 What is an appropriate % of time a PM should allocate to industry research given amnt of tactical tasksPM has?#prodmgmttalk -4:53 PM Nov 21st, 2011saeedwkhan @brainmates And Q5 is? :-) #prodmgmttalk -4:53 PM Nov 21st, 2011cindyfsolomon RT @brainmates: Q5 Whats appropriate % of time PM should allocate to industry research given amntof tactical tasks PM has? #prodmgmttalk -4:54 PM Nov 21st, 2011VFigatelix A5: 15 - 20% I would say its what I try to do... TRY#prodmgmttalk -4:54 PM Nov 21st, 2011saeedwkhan @brainmates A5 -- completely depends. Also, should not assume single PM does allresearch. #prodmgmttalk -4:55 PM Nov 21st, 2011cindyfsolomon A5 difficult question to answer...RT saeedwkhan completely depends- shouldnt assume 1 PM does allresearch..#prodmgmttalk -4:56 PM Nov 21st, 2011brainmates Agree! @saeedwkhan: PMs should share insights. Also should leverage off research fr other departments- marketing, sales #prodmgmttalk -4:56 PM Nov 21st, 2011wapolanco Q5 is fundamental to building strategy and maintaining roadmap. In my view a good PM considers this atop priority. 40% #prodmgmttalk -4:56 PM Nov 21st, 2011VFigatelix RT @saeedwkhan: @brainmates A5 -- completely depends. Also, should not assume single PM does allresearch.#prodmgmttalk -4:56 PM Nov 21st, 2011cindyfsolomon Wow! RT @wapolanco: Q5 is fundamental to building strategy & maintaining roadmap. good PMconsiders this a top priority. 40% #prodmgmttalk -4:57 PM Nov 21st, 2011roadmapwarrior A5: Stumped on a # but could also depend on where you are in lifecycle-more res for GTM, less butcontinual for later versions #prodmgmttalk -4:58 PM Nov 21st, 2011brainmates Agree with @wapolanco that PMs should spend more time analysing mkt but its not thenorm. #prodmgmttalk -4:58 PM Nov 21st, 2011wapolanco Without research (incl client visits) you cant build strategy/ roadmap. #prodmgmttalk -4:59 PM Nov 21st,2011brainmates RT @wapolanco: Without research (incl client visits) you cant build strategy/ roadmap.#prodmgmt #prodmgmttalk -4:59 PM Nov 21st, 2011saeedwkhan @wapolanco At times, Ive spent ~80% of my time doing that, but 40% would be great! Overall for me itscloser to 10%-15% #prodmgmttalk -4:59 PM Nov 21st, 2011cindyfsolomon To help you stay up to date: Global Product Management Talk launches "Tools of the Trade" audioprogram http://t.co/FIDsloz7 #prodmgmttalk -5:00 PM Nov 21st, 2011saeedwkhan @wapolanco -- actually, on second thought, its probably 20% or so WRT market research. #prodmgmttalk -5:00 PM Nov 21st, 2011brainmates Ahhh times up already. Any final comments?#prodmgmttalk -5:01 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrwapolanco @brainmates understanding the mkt is key. Back to Q4.... no a step to take lightly otherwise = prodfailure.#prodmgmttalk -5:01 PM Nov 21st, 2011brainmates We missed @cindyfsolomon today. Shell be back next week. #prodmgmttalk -5:02 PM Nov 21st, 2011cindyfsolomon Thank you, thank you everyone for participating - we went back to basics w/pure Twitterevent!#prodmgmttalk -5:02 PM Nov 21st, 2011VFigatelix Thanks for the chat! Please join us next week :)#prodmgmttalk -5:02 PM Nov 21st, 2011cindyfsolomon Join us next week for Product Portfolio Management w/ Veronica Figarella @VFigatelix #prodmgmttalk-5:02 PM Nov 21st, 2011cindyfsolomon RT @VFigatelix: Thanks for the chat! Please join us next week :) #prodmgmttalk -5:03 PM Nov 21st,2011roadmapwarrior Unrelated question but Im curious - how big are your #prodmgmt teams (i.e. # people vs #prods)? #prodmgmttalk-5:03 PM Nov 21st, 2011VFigatelix RT @cindyfsolomon: Join us next week for Product Portfolio Management w/ VeronicaFigarella @VFigatelix#prodmgmttalk -5:03 PM Nov 21st, 2011cindyfsolomon Todays unedited transcript will be available at http://t.co/vQIruGKh #prodmgmttalk -5:03 PM Nov 21st,2011brainmates Agree RT @wapolanco. understanding the mkt is key. Not a step to take lightly otherwise = prodfailure. #prodmgmttalk-5:03 PM Nov 21st, 2011wapolanco Smaller orgs and the prod dev processhttp://t.co/t2hLVYnZ #prodmgmttalk -5:03 PM Nov 21st, 2011brainmates RT @cindyfsolomon: Join us next week for Product Portfolio Management w/ VeronicaFigarella @VFigatelix#prodmgmttalk -5:04 PM Nov 21st, 2011ProdMgmtTalk Todays stats: 162 tweets generated 146,861 impressions, reaching an audience of 9,529 followers#prodmgmttalk -5:05 PM Nov 21st, 2011roadmapwarrior RT @wapolanco: Smaller orgs and the prod dev process http://t.co/t2hLVYnZ #prodmgmttalk -5:05PM Nov 21st, 2011brainmates Thanks so much for joining us today. Its been great having @wapolanco share his insights withus #prodmgmttalk -5:05 PM Nov 21st, 2011cindyfsolomon Thank you Alex @wapolanco for speaking & Adrienne @brainmates for hosting w/out audio connectiontoday! #prodmgmttalk -5:05 PM Nov 21st, 2011wapolanco @roadmapwarrior Thats a difficult question to answer but goes right to the topic of limited resources. 3prods/pm.#prodmgmttalk -5:06 PM Nov 21st, 2011wapolanco Thank you all for participating. Its been a blast as always. Lots of learning. #prodmgmttalk -5:06 PM Nov21st, 2011cindyfsolomon Thanks for your contributions! @lmckeogh @saeedwkhan @vfigatelix @roadmapwarrior@demingsos@rcauvin @erikalandersen #prodmgmttalk -5:07 PM Nov 21st, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  • 11. Transcript from Nov 21, 2011: Global Product Management Talk W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Overcoming Limited Resources and Unrealistic Expectations to Ensure Product Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Please blog your insights to be included with todays resources & posted at ourblog http://t.co/kSJQdy3V #prodmgmttalk -5:08 PM Nov 21st, 2011wapolanco Thanks @cindyfsolomon for coordinating and Adrienne@brainmates for moderating. #prodmgmttalk -5:08PM Nov 21st, 2011cindyfsolomon Alex @wapolanco & @brainmates appreciate your willingness to carry on despite technical obstacles &my worse case scenario! #prodmgmttalk -5:08 PM Nov 21st, 2011wapolanco @cindyfsolomon As you said earlier... wanted to talk about obstacles and limited resources and thats whatwe learned :-) #prodmgmttalk -5:10 PM Nov 21st, 2011brainmates @cindyfsolomon Product Managers are flexible and versatile and can carry on even when things arentworking quite well. #prodmgmttalk -5:10 PM Nov 21st, 2011cindyfsolomon @wapolanco Indeed! Amazing how much we can discuss w/Twitter alone despitelimitations! #prodmgmttalk -5:12 PM Nov 21st, 2011wapolanco RT @brainmates: @cindyfsolomon Prod Mgrs are flexible & versatile and can carry on even when thingsarent working quite well. #prodmgmttalk -5:12 PM Nov 21st, 2011cindyfsolomon @brainmates And the Global Product Management Talk community demonstrates best of thebreed!#prodmgmttalk -5:12 PM Nov 21st, 2011brainmates Absolutely! RT @cindyfsolomon: And the Global Product Management Talk community demonstrates bestof the breed! #prodmgmttalk -5:13 PM Nov 21st, 2011wapolanco RT @brainmates: Thanks so much for joining us today. Its been great having @wapolanco share hisinsights with us#prodmgmttalk -5:15 PM Nov 21st, 2011cindyfsolomon Our American participants will have Turkey Thursday and well be back w/audio next week w/VeronicaFigarella @VFigatelix #prodmgmttalk -5:16 PM Nov 21st, 2011wapolanco RT @brainmates: Agree RT @wapolanco. understanding the mkt is key. Not a step to take lightlyotherwise = prod failure.#prodmgmttalk -5:16 PM Nov 21st, 2011Prodmgmttalk RT @wapolanco: RT @brainmates: @cindyfsolomon Prod Mgrs are flexible & versatile and can carryon even when things arent working quite well. #prodmgmttalkNext Week "Global Product Management Talk #ProdMgmtTalk" on Nov 28th. RSVP at http://t.co/tNeWJ7Nc#prodmgmttalk #twvt Todays stats: 162 tweets generated 146,861 impressions, reaching an audience of 9,529 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6Converse with us #prodmgmttalk http://bit.ly/i4EihK Listen on iTunes http://bit.ly/silH98Like Us on Facebook http://on.fb.me/lR0RNP Recaps http://bit.ly/slnpP2Join Us on LinkedIn http://linkd.in/jRmwRx Announcing New Audio series! "Tools of theFollow Us on BlogTalkRadio http://bit.ly/nbw9Yr Trade" http://bit.ly/shdFb8_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11

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