Your SlideShare is downloading. ×
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nov 14: Global Product Management Talk on Roadmapping w/Bill Galfano, President, MileMarker

905

Published on

Published in: Business, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
905
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBill Galfano, President And Co-Founder, MileMarker, Leads Discussion About The Value of RoadMapping In Managing Product Evolution Podcast: http://bit.ly/viOw3Q Links: http://bit.ly/tleW2j INTRO Bill Galfano, President And Co-Founder, MileMarker spoke at the weekly Global ProductManagement Talk on Twitter Monday, November 14, 2011 using the hashtag #prodmgmttalk. We utilized the beta product, stanzrSocial Media Chat for the last time.Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants onTwitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweetsand podcast are available after the live event.ABOUT BILL GALFANOBill Galfano has been working in the Internet and software industry for more than 16 years. What started as a careerwith a small firm building websites and web applications, turned into a passion for user experience, product design,and marketing. Bill is currently Executive Director and Strategist for Minneapolis based marketing firm, Magnet 360.Bill is also the President and Co-Founder of MileMarker, a web-based application designed to help product managersand innovation leaders better manage their product roadmaps.Bill says, "Im excited to participate in the Global Product Management Talk, a forum that brings together the greattalents of the product management community."MENTIONED DURING TALKStanzr Social Media Tool http://bit.ly/rZG2TaCome for the X, Stay for the Y http://bit.ly/u4qS4YPrioritization Matrix http://bit.ly/vQlys7Uservoice for internal & external boardQUESTIONS DISCUSSEDQ1 Please introduce yourself & where you are tweeting from! Share your involvement/interest with products &roadmapsQ2 How do you currently manage your product roadmap and how would you rate its effectiveness?Q3 How often do you communicate the current or future direction of your product to your management team?To your product teams? To your custumers?Q4 How does your organization decide what features will take priority in the evolution of your product?Q5 In what ways does your organization support internal collaboration around the current or future directionof your product?Q6 Do you invite customers to collaborate around the current of future direction of your product?Q7 What role does customer feedback play when deciding how to evolve your product?_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfgalfano Looking forward to talking product roadmaps on #prodmgmttalk with @rcauvin & @cindyfsolomon at 6pm CTtoday. #prodmgmtcindyfsolomon Roadmapping: Global Product Management Talk w/ @galfano @rcauvin @cindyfsolomon live!Listen http://t.co/mLgx7pKV #prodmgmt #prodmgmttalk 3:38pmPRODMGMTTALK The audio pre-talk has begun! @galfano talking about #pcampmn this past Sat! #prodmgmttalk3:50pmcindyfsolomon @galfano referring to his presentation at #pcampmn & You dont need a product road map -(37signals) http://t.co/zRsS04FM #prodmgmttalk 3:54pmgalfano Getting warmed up with @cindyfsolomon and @rcauvin for #prodmgmttalk on product road maps #prodmgmt3:55pmProdMgmtTalk Sadly, were beta using stanzr.com/prodmgmttalk for last time today...such is situation in lean startupworld... #prodmgmttalkroadmapwarrior Will most of the convo this week be on Twitter or audio? #prodmgmttalk 3:56pmProdMgmtTalk @roadmapwarrior remains to be seen, join us here for last time stanzr.com/prodmgmttalk#prodmgmttalkrcauvin Three minutes until #prodmgmttalk begins. Join us here: http://t.co/DDR3QNjJ. You can also "listen" tothe#prodmgmttalk hashtag. #prodmgmt 3:57pmgalfano RT @rcauvin: Three minutes until #prodmgmttalk begins. Join us here: http://t.co/DDR3QNjJ. You can also"listen" to the #prodmgmttalk hashtag. #prodmgmt 3:57pmlmckeogh Larry checking in from Boulder for a bit... #prodmgmttalk 3:59pmProdMgmtTalk Cindy F. Solomon here from the San Francisco Bay Area! On audio with @rcauvin and @galfano#prodmgmttalkroadmapwarrior Jen here from Kansas City #prodmgmttalk 3:59pmroadmapwarrior Am I missing something? I havent seen a post for the past few minutes #prodmgmttalk 4:04pmcindyfsolomon @roadmapwarrior slow start #prodmgmttalk 4:05pmroadmapwarrior OK just checking. Today has been a day of technical difficulties #prodmgmttalk 4:05pmjohnpeltier Checking in on #prodmgmttalk for a bit... 4:04pmrcauvin First question coming up! #prodmgmttalk 4:05pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Q2 How do you currently manage your product roadmap and how would you rate itseffectiveness? #prodmgmt #prodmgmttalkgalfano RT @ProdMgmtTalk: Q2 How do you currently manage your product roadmap and how would you rateits effectiveness? #prodmgmt #prodmgmttalk 4:06pmlmckeogh Our roadmap is communicated using PPT and reviewed quarterly. We look out 3 years w/ more concretefeatures closer in #prodmgmttalk 4:07pmProdMgmtTalk A2 Currently, update roadmap weekly - but after the fact, like a report – not projection #prodmgmttalkroadmapwarrior Req backlog > periodic prioritization sessions > creation of internal & external roadmaps, usually 4+release cycles out #prodmgmttalk 4:08pmjohnpeltier A2: My roadmap for a v1 product in dev shows milestones until GA and planned user stories for each.Very helpful. #prodmgmttalk 4:10pmsaeedwkhan Hi not seeing too many #prodmgmttalk tweets today? Anyone out there aside from the few? 4:10pmProdMgmtTalk @saeedwkhan welcome! Tech issues w/end of stanzr beta #prodmgmttalkProdMgmtTalk Lots of discussion with @rcauvin & @galfano tobtr.com/s/2441197 #prodmgmttalkProdMgmtTalk @galfano says At #pcampmn answered that shared RoadMap w/customers who expected/demanded it, quarterly exercise #prodmgmttalkroadmapwarrior Effectiveness is a tougher question - depends on the audience #prodmgmttalk 4:10pmProdMgmtTalk RT @lmckeogh: Our roadmap is communicated using PPT & reviewed quarterly We look out 3 yearsw/ more concrete features closer #prodmgmttalklmckeogh @roadmapwarrior : our backlog is rolled into overhead time. Size of features dictate time dedicated. Mostlyit contains tasks #prodmgmttalk 4:10pmroadmapwarrior @lmckeogh Good point. I didnt mention it but the roadmap creation has to reconcile priority &packaging ability #prodmgmttalk 4:13pmcindyfsolomon @galfano says teams get into discussions betw prod roadmap & project mgmt #prodmgmttalk 4:13pmsaeedwkhan @johnpeltier How detailed are the points under the milestones? Is it rendered in bullets in ppt orsomething more detailed? #prodmgmttalk 4:13pmProdMgmtTalk @rcauvin asks "What do you put in a backlog? Tasks or fine grained user stories or features orepics?" #prodmgmttalkrcauvin Anyone use "themes" in their roadmaps and try to avoid features and fine-grained stories? #prodmgmttalk4:14pmsaeedwkhan @rcauvin Have used themes (e.g. connectivity, performance etc.) but people want to know thedetails.#prodmgmttalk 4:15pmlmckeogh @rcauvin : Yes, weve got themes - 6. Not all get worked all the time but try to assign all tasks back tothese central themes #prodmgmttalk 4:15pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior @rcauvin Ill use themes on the public/external view of the roadmap, less so for the dev version#prodmgmttalk 4:15pmrcauvin Do frequent iterations and demos relieve some of the pressure for detail in product roadmaps? #prodmgmttalk4:15pmProdMgmtTalk RT @rcauvin: Do frequent iterations and demos relieve some of the pressure for detail in productroadmaps? #prodmgmttalksaeedwkhan @rcauvin No. :) Iterations/demos are good for some int. customers, but sales teams & ext. customerswant longer term view. #prodmgmttalk 4:17pmroadmapwarrior @rcauvin Depends on whether a client is asking their account person or not #prodmgmttalk4:17pmProdMgmtTalk @rcauvin says demos are multi-tiered strategy to elicit feedback from customers (& appease theirneed to know progress) #prodmgmttalkcarlymicallef Hi its Carly joining again from Sydney. #prodmgmttalk 4:18pmProdMgmtTalk @carlymicallef Welcome Carly! #prodmgmttalkProdMgmtTalk (Thank you callers! Trying to bring you onto audio discussion) #prodmgmttalkroadmapwarrior @cindyfsolomon @galfano Do you have the technical prod mgr set release cycles or a project mgr?Or both working together? #prodmgmttalk 4:19pmVFigatelix hello! a bit late but here! #prodmgmttalk 4:20pmProdMgmtTalk @VFigatelix Welcome from everywhere! Were attempting to use stanzr.com/prodmgmttalk one lasttime #prodmgmttalkProdMgmtTalk RT @roadmapwarrior @galfano Do you have the technical prod mgr set release cycles or a projectmgr? Or both working together? #prodmgmttalkcindyfsolomon @galfano says "Want tech prodmgm & projmgmt working together to understand ramifications"#prodmgmttalk 4:21pmProdMgmtTalk @galfano says "Yes, keep collab to understnd how release cycles impact prod direction."#prodmgmttalkrcauvin Per the question, how do you rate the effectiveness of a product roadmap? #prodmgmt #prodmgmttalk4:21pmProdMgmtTalk RT @rcauvin: Per the question, how do you rate the effectiveness of a productroadmap? #prodmgmt #prodmgmttalkrcauvin I.e., what criteria do you use to evaluate whether a product roadmap is "good" or "bad"? #prodmgmt#prodmgmttalk 4:22pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrsaeedwkhan @rcauvin By how many people believe its actually going to happen with no changes. :-) #prodmgmttalk4:22pmVFigatelix A2: Currently managing at a strategic level and very useful 4 a #starup company #prodmgmttalk 4:22pmlmckeogh Sorry to have to leave early tonight, enjoyed the conversation so far and meeting Bill this past wkend@#pcampMN #prodmgmttalk 4:23pmProdMgmtTalk @lmckeogh thanks for your contribution as always! next week Overcoming LimitedResources/Unrealistic Expectatns w/@wapolanco #prodmgmttalkgalfano @lmckeogh Thanks for joining #prodmgmttalk . Great meeting you at #pcampmn 4:24pmrcauvin @saeedwkhan So in other words, by how well youve deceived them? :-) #prodmgmt #prodmgmttalk 4:23pmcindyfsolomon RT @bfgmartin probably net promoter score type measurement - do all the stakeholders understandthe priorities? #prodmgmttalksaeedwkhan @rcauvin but sriously..by how well it aligns with strat and other biz goals and is achievable, assuming noother changes #prodmgmttalk 4:24pmcindyfsolomon @bfgmartin Welcome! please add twitter check to post out to twitter! #prodmgmttalk 4:24pmVFigatelix A2: we decide if its good based on how many agree on it and how much it will contribute w/ companysgoals #prodmgmttalk 4:24pmrcauvin @saeedwkhan What about the effectiveness for *communicating*? #prodmgmt #prodmgmttalk 4:25pmsaeedwkhan @rcauvin :-) well isnt that Y every roadmap pres. starts w. big disclaimer abt how none of it shd beviewed as commitment. #prodmgmttalk 4:25pmVFigatelix Ok Im in http://t.co/vlEtkZzs #prodmgmttalk 4:26pmcindyfsolomon @VFigatelix Welcome #prodmgmttalk 4:26pmwapolanco I ask "would you buy/consume the product not just based on what it solves for today but based theplanned enhancements"? #prodmgmttalk 4:26pmrcauvin A product roadmap helps communicate. Communicate what? Communicate to whom? Communicate why?#prodmgmt #prodmgmttalk 4:26pmjohnpeltier OK, time for dinner! Will look for transcript. #prodmgmttalk 4:26pmVFigatelix @johnpeltier Bon Apetite! #prodmgmttalk 4:28pmProdMgmtTalk @johnpeltier Thanks for joining us #prodmgmttalkProdMgmtTalk Q3 How often do you communicate the current or future direction of your product to yourmanagement team? #prodmgmttalkProdMgmtTalk Q3 more: How often do you communicate To your product teams? To yourcustumers? #prodmgmttalk_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior @rcauvin Depends on the form. Internal comms to dev on where their heads should be next.External comms to sales on value. #prodmgmttalk 4:27pmsaeedwkhan @rcauvin roadmap is a plan based on & tied to strat, mkt dynamics, goals etc. It comm. intent andPLANNED direction #prodmgmttalk 4:27pmbfgmartin Communicate roadmap every quarter, updates/changes every week #prodmgmttalk 4:28pmProdMgmtTalk @bfgmartin Wow - consumes a lot of time updating roadmap - who does this? #prodmgmttalkGetMileMarker A very engaging discussion about product roadmaps on #prodmgmttalk with @cindyfsolomon& @rcauvin 4:29pmProdMgmtTalk RT @saeedwkhan: @rcauvin roadmap is a plan based on & tied to strat, mkt dynamics, goals etccomm. intent & PLANNED direction #prodmgmttalkVFigatelix Quarterly if it is a well established company, 4 a startup monthly? #prodmgmttalk 4:29pmProdMgmtTalk RT @GetMileMarker: A very engaging discussion about product roadmapson #prodmgmttalk with @cindyfsolomon & @rcauvin #prodmgmttalkroadmapwarrior @wapolanco Sounds like http://t.co/EvWpinpG #prodmgmttalk 4:29pmsaeedwkhan @bfgmartin how detailed is the roadmap that it changes every week? Why does it change sooften?#prodmgmttalk 4:30pmVFigatelix @carlymicallef nice distinction! team vs. exces #prodmgmttalk 4:30pmwapolanco A3: Direction should come from the PM if s/he has a pulse on market and align to orgs vision.#prodmgmttalk 4:30pmVFigatelix to customers, I only keep a informative version and it is probably once a year #prodmgmttalk 4:31pmcindyfsolomon RT @carlymicallef: communicate roadmap fortnightly with my team, quarterly withexecutives. #prodmgmttalk 4:31pmProdMgmtTalk RT @VFigatelix: to customers, I only keep a informative version and it is probably once ayear #prodmgmttalkbfgmartin @saeedwkhan all about agile - roadmap changes to match market and customer needs #prodmgmttalk4:31pmrcauvin If, by "roadmap", you mean backlog, then youll update frequently. If based more on long-term themes, lessfrequent updates. #prodmgmttalk 4:31pmProdMgmtTalk RT @bfgmartin: @saeedwkhan all about agile - roadmap changes to match market and customerneeds #prodmgmttalkgalfano Is your roadmap an expression of your vision or an expression of the tasks your team needs to work on?#prodmgmttalk 4:31pmProdMgmtTalk RT @rcauvin: If you mean backlog, then youll update frequently. If based more on long-term themes,less frequent updates. #prodmgmttalk_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior A3: comm to dev is continuous, to sales/account/mgmt monthly #prodmgmttalk 4:32pmProdMgmtTalk RT @galfano: Is your roadmap an expression of your vision or an expression of the tasks your teamneeds to work on? #prodmgmttalkStacyShade RT @ProdMgmtTalk: RT @GetMileMarker: A very engaging discussion about product roadmapson#prodmgmttalk with @cindyfsolomon & @rcauvin #prodmgmttalk 4:32pmProdMgmtTalk @StacyShade Welcome! #prodmgmttalksaeedwkhan @bfgmartin so every week you learn something new that changes what you were planning lastweek?#prodmgmttalk 4:32pmuserinsight @ProdMgmtTalk Nice! Were happy to join! And listen!! #prodmgmttalk 4:33pmProdMgmtTalk Welcome @userinsight @StacyShade #prodmgmttalksaeedwkhan @galfano Good question and point! roadmap is a plan, but is expression of your vision. Agreed!#prodmgmttalk 4:33pmbfgmartin @rcauvin both roadmap and backlog change frequently - just differ in level of detail #prodmgmttalk 4:33pmwapolanco @roadmapwarrior exactly right. Come for what you see, stay for what youll get (soon)! #prodmgmttalk4:33pmProdMgmtTalk RT @wapolanco: @roadmapwarrior exactly right. Come for what you see, stay for what youll get(soon)! #prodmgmttalkroadmapwarrior @galfano I think Id use the term "evolution" rather than full "vision" for roadmap #prodmgmttalk4:34pmrcauvin @bfgmartin But dont documents w/ low level of detail generally require less frequent updates? #prodmgmt#prodmgmttalk 4:34pmbfgmartin @saeedwkhan not every week, but often enough we need to be able to react that quickly yes#prodmgmttalk 4:34pmgalfano @wapolanco & @roadmapwarrior Stay for the value you get today! #prodmgmttalk -4:36rcauvin One form of product roadmap focuses on themes that address or group prospectproblems. #prodmgmt #prodmgmttalk -4:36 PMbfgmartin ROI ROI ROI, whats going to move the dial the most for the least effort #prodmgmttalk -4:37roadmapwarrior @rcauvin New positioning? Or just more complete?#prodmgmttalk -4:37cindyfsolomon RT @bfgmartin: ROI ROI ROI, whats going to move the dial the most for the leasteffort #prodmgmttalk -4:38 PM Nov 14th, 2011ProdMgmtTalk RT @rcauvin: One form of product roadmap focuses on themes that address or group prospectproblems. #prodmgmt #prodmgmttalk_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Q4 How does your organization decide what features will take priority in the evolution of yourproduct? #prodmgmttalkgalfano A4: Feasibility + Value = Priority ; Operation Feasibility, Tech Feasibility, Business Value, UserValue #prodmgmttalk -4:38 PMrcauvin Value prop & positioning should drive prioritization of roadmap, backlog, and all product decisions. #prodmgmt#prodmgmttalk -4:38 PMProdMgmtTalk RT @galfano: A4: Feasibility + Value = Priority ; Operation Feasibility, Tech Feasibility, BusinessValue, User Value #prodmgmttalkroadmapwarrior @bfgmartin IMO that could be looked at 2 ways - your ROI and customers ROI, both areimportant #prodmgmttalk -4:39 PMcarlymicallef We have 4 measures to rate against, conversion and awareness, engagement, penetration andretention.#prodmgmttalk -4:39 PMbfgmartin @rcauvin yes but you still need the flexibility to change often - even if you dont #prodmgmttalk -4:39 PMProdMgmtTalk RT @carlymicallef: We have 4 measures to rate against, conversion and awareness, engagement,penetration and retention.#prodmgmttalkcindyfsolomon RT @carlymicallef: We have 4 measures to rate against, conversion and awareness, engagement,penetration and retention. #prodmgmttalk -4:39 PMsaeedwkhan @bfgmartin Is it always just that? move dial with least effort? Isnt it sometimes more complex or strategicthan that? #prodmgmttalk -4:39 PMwapolanco @galfano Agreed. Current feature set needs to make your clients stay. But roadmap will help sell based onwhats coming. #prodmgmttalk -4:39 PMBrioneja @rcauvin Unfortunately the definition of what a product roadmap is varies a lot #prodmgmttalk -4:40 PM Nov14th, 2011ProdMgmtTalk @Brioneja Jose, Welcome! #prodmgmttalkbfgmartin @roadmapwarrior if your ROI isnt aligned with your customers you have problem… ;-) #prodmgmttalk -4:40PM Nov 14th, 2011ProdMgmtTalk Value = new biz opp, prove ROI, user value=measure of talking to cust, direct cust feedback,user/concept testing, Data drives #prodmgmttalkwapolanco RT @bfgmartin: @roadmapwarrior if your ROI isnt aligned with your customers you have problem… ;-)#prodmgmttalk-4:40 PM Nov 14th, 2011bfgmartin @carlymicallef Amen, tie it back to KPIs, always.#prodmgmttalk -4:40 PM Nov 14th, 2011Brioneja @rcauvin I personally use product roadmaps more for longer range planning, major modifications/ versions#prodmgmttalk -4:41 PM Nov 14th, 2011bfgmartin Do you focus on full Cost Benefit Analysis or a more quick and dirty relative prioritisation? #prodmgmttalk -4:41 PM Nov 14th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yruserinsight RT @wapolanco: RT @bfgmartin: @roadmapwarrior if your ROI isnt aligned with your customers you haveproblem… ;-)#prodmgmttalk -4:42 PM Nov 14th, 2011Brioneja @rcauvin Others use them for every minor version change#prodmgmttalk -4:42 PM Nov 14th, 2011carlymicallef @bfgmartin I wish my organisation would go for quick and dirty! #prodmgmttalk -4:42 PM Nov 14th,2011ProdMgmtTalk @rcauvin you dropped from audio! trying to skype you back in - please repeat what you weresaying #prodmgmttalkroadmapwarrior 280 Group has a good prioritization matrix if anyones looking http://t.co/4x3uGst8 #prodmgmttalk -4:42 PM Nov 14th, 2011ProdMgmtTalk @rcauvin dropped offline...from audio and tweeting...lets all will him back on! oh tech gods...!#prodmgmttalkgalfano @bfgmartin I think its somewhere in the middle.#prodmgmttalk -4:42 PM Nov 14th, 2011VFigatelix @cindyfsolomon can I write my comments on following questions on http://t.co/vlEtkZzs in advance?#prodmgmttalk -4:43 PM Nov 14th, 2011ProdMgmtTalk @VFigatelix Ill open the questions so you can try - but last time using tool unfortunately...#prodmgmttalkbfgmartin I do quick and dirty - most important thing for my small team is to work on the most important thing at anyone time#prodmgmttalk -4:43 PM Nov 14th, 2011saeedwkhan @roadmapwarrior - gd. pt WRT ROI, but can U always get good measure of cust. ROI 4 everything? A lotis subjective isnt it? #prodmgmttalk -4:44 PM Nov 14th, 2011galfano Do any of you use online tools to get input from business stakeholders and customers? #prodmgmttalk -4:44PM Nov 14th, 2011Brioneja @roadmapwarrior Great resource! Thanks! #prodmgmttalk-4:45 PM Nov 14th, 2011saeedwkhan @galfano what kind of online tools are you thinking of? #prodmgmttalk -4:45 PM Nov 14th, 2011bfgmartin @galfano UserVoice - love it. Have an internal and external board. #prodmgmttalk -4:45 PM Nov 14th, 2011ProdMgmtTalk Q5 In what ways does your organization support internal collaboration around the current or futuredirection of your product? #prodmgmttalkProdMgmtTalk Yes, moved onto Q5 (time runs fast during chat!) #prodmgmttalkrcauvin A5: Believe it or not, direction is pretty clear due to a shared understanding of the core value prop. #prodmgmt#prodmgmttalk -4:46 PM Nov 14th, 2011galfano @saeedwkhan RE: tools for getting input: Feedback tools, online communities, etc. #prodmgmttalk -4:46 PMNov 14th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Next 3 Qs have a theme: how do you include ext feedback in evolving product roadmap?#prodmgmttalkrcauvin A7: Customer feedback is critical and on-going. However, the overall product vision doesnt change toomuch. #prodmgmt#prodmgmttalk -4:47 PM Nov 14th, 2011saeedwkhan @galfano Yes, definitely...but most all low/med signal med/high noise. They are a starting point fordeeper research. #prodmgmttalk -4:47 PMroadmapwarrior @saeedwkhan Fair point. Some judgment comes from how customer perceives ROI #prodmgmttalk -4:47 PM Nov 14th, 2011saeedwkhan @rcauvin @prodmgmttalk -- is someone tweeting the questions? Im not seeing them. #prodmgmttalk -4:48 PM Nov 14th, 2011bfgmartin Clear vision/mission, product focuses on defining problem so all can contribute solutions, transparentprocess and open inputs #prodmgmttalk -4:48 PM Nov 14th, 2011cindyfsolomon Q5 In what ways does your organization support internal collaboration around the current or futuredirection of your product? #prodmgmttalk -4:49 PM Nov 14th, 2011roadmapwarrior Are we on 5 now? #befuddled #prodmgmttalk -4:49 PM Nov 14th, 2011galfano RT @ProdMgmtTalk: Q5 In what ways does your organization support internal collaboration around thecurrent or future direction of your product? #prodmgmttalk -4:49 PM Nov 14th, 2011VFigatelix RT @bfgmartin: Clear vision/mission, product focuses on defining problem so all can contribute solutions...#prodmgmttalk -4:50 PM Nov 14th, 2011VFigatelix @saeedwkhan I think people is reading Qs here http://t.co/vlEtkZzs #prodmgmttalk -4:50 PM Nov 14th,2011saeedwkhan A5 - Impossible to answer in 140 chars. :-(. Lots of ways, across many teams and activities.#prodmgmttalk -4:51 PM Nov 14th, 2011VFigatelix Sorry gotta run, great Topic! will look forward 4 the transcripts see you next week #prodmgmttalk -4:51 PMNov 14th, 2011ProdMgmtTalk @VFigatelix Join us next week for Overcoming Limited Resources & Unrealistic Expectations w/@wapolanco #prodmgmttalksaeedwkhan A5 -- but in the end, it comes down to personal relationships across key team members and working wppl who think alike. #prodmgmttalk -4:52 PM Nov 14th, 2011ProdMgmtTalk RT @saeedwkhan: A5 -- in end comes down to personal relationships across key team members andworking w ppl who think alike. #prodmgmttalkroadmapwarrior ProdMgmt & SMEs for the product domain have a great relationship #prodmgmttalk -4:53 PM Nov14th, 2011ProdMgmtTalk @saeedwkhan @galfano says, yes "alignment of vision & how ppl work together to fulfillit" #prodmgmttalk_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  • 11. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrroadmapwarrior Moving on to 6/7? #prodmgmttalk -4:56 PM Nov 14th, 2011saeedwkhan @prodmgmttalk - r we done? #prodmgmttalk -4:57 PM Nov 14th, 2011ProdMgmtTalk Were answering all Qs 5-7 simultaneously in next 3 minutes! Sorry for confusion! #prodmgmttalkroadmapwarrior A6: Yes but looking to expand that effort#prodmgmttalk -4:58 PM Nov 14th, 2011roadmapwarrior A7: If you dont listen to customer feedback you risk losing customers - loyalty always depends onemotion not just function #prodmgmttalk -4:59 PM Nov 14th, 2011ProdMgmtTalk @rcauvin re: vision, when look at value of particular features - criteria alignm w/single vision or perfeature/problem? #prodmgmttalkbfgmartin You lost us a bit at the end, not sure everyone can listen to the radio… #prodmgmttalk -5:00 PM Nov 14th,2011ProdMgmtTalk unfortunately ending beta test of stanzr.com product this week...bec they’re ending development &moving on… #prodmgmttalkProdMgmtTalk @galfano says "ProdMrktg must make sure there is clear line of site to keep prod teams on path"align on core value prop #prodmgmttalkroadmapwarrior @saeedwkhan I think were talking to ourselves at this point #prodmgmttalk -5:01 PM Nov 14th, 2011ProdMgmtTalk @saeedwkhan winding down - @rcauvin & @galfano still talking - will be available in editedpodcast... #prodmgmttalkProdMgmtTalk @carlymicallef hard communicating w/vendors, they get disgruntled when features they would havepaid for get scrapped. #prodmgmttalkgalfano Had a great time participating on #prodmgmttalk with@cindyfsolomon and @rcauvin. And great feedback bythe participants! -5:01 PM Nov 14th, 2011carlymicallef Thanks for todays talk. Would really like to hear from people about software they use for managingroadmaps...#prodmgmttalk -5:01 PM Nov 14th, 2011bfgmartin Dont just listen to feedback! But to what the client really needs #prodmgmttalk Cars, not faster horses. -5:01PM Nov 14th, 2011saeedwkhan @roadmapwarrior good to talk to you. :-)#prodmgmttalk -5:01 PM Nov 14th, 2011carlymicallef RT @bfgmartin: Dont just listen to feedback! But to what the client really needs #prodmgmttalk Cars, notfaster horses. -5:01 PM Nov 14th, 2011saeedwkhan @bfgmartin yeah but Ford completely failed later cuz couldnt adapt to market and competition. i.e. hedidnt listen. :-)#prodmgmttalk -5:03 PM Nov 14th, 2011roadmapwarrior @bfgmartin Agreed. Listen to what they need for what to build. Listen to what they say to showconcern #prodmgmttalk -5:03 PM Nov 14th, 2011saeedwkhan @carlymicallef - that software is usually some part(s) of MS office unfortunately. :-) #prodmgmttalk -5:04PM Nov 14th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
  • 12. Transcript from Nov 14, 2011: Global Product Management Talk Bill Galfano, President, MileMarker Product RoadMapping MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @galfano has a roadmapping tool that solves these problems: getmilemarker.com #prodmgmttalkroadmapwarrior Time for consumption of food products. Thanks to everyone for the chat! #prodmgmttalk -5:06 PM Nov14th, 2011ProdMgmtTalk Thank you so much Bill @galfano & Roger @rcauvin & every1 for participating today – despite audiocutoff & tool confusion #prodmgmttalkBrioneja @carlymicallef @bfgmartin it is critical to interpret what the customer is saying. Faster transportation, notfaster horses #prodmgmttalk -5:07 PM Nov 14th, 2011Brioneja @saeedwkhan Fords Model T case is that of the "one innovation hit wonder company". Dell is todays bestexample#prodmgmttalk -5:10 PM Nov 14th, 2011ProdMgmtTalk Thank you Bill @galfano and Roger @rcauvin for your participation today! Listen on iTunesbit.ly/silH98 #prodmgmttalkProdMgmtTalk Tried to capture Unedited Tweets from all sources, scroll to bottom and read upbit.ly/vtMKdC#prodmgmttalkProdMgmtTalk Todays top 5 impression makers! @rcauvin @brioneja @bfgmartin @saeedwkhan@lmckeogh #prodmgmttalkProdMgmtTalk Todays top 10 impression makers @galfano @vfigatelix @roadmapwarrior @johnpeltier@cindyfsolomon #prodmgmttalkProdMgmtTalk Appreciation todays Top Tweeters: @roadmapwarrior @saeedwkhan @cindyfsolomon @rcauvin@bfgmartin #prodmgmttalkProdMgmtTalk Recognition: More top Tweeters @galfano @vfigatelix @lmckeogh @carlymicallef @wapolanco#prodmgmttalkProdMgmtTalk 151 tweets generated 117,245 impressions, reaching an audience of 13,399 followers#prodmgmttalkProdMgmtTalk Join us next week for Global Product Management Talk On Overcoming Limited Resources AndUnrealistic Expectations w/ @wapolanco bit.ly/w47k08 #Business Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6 Stay in the know with the Global Product Management Talk Community! Converse with us #prodmgmttalk http://bit.ly/i4EihK Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Listen on iTunes http://bit.ly/silH98 Recaps http://bit.ly/slnpP2 Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12

×