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MicroTask Aggregation, Search and Recommendation engine. Developed and presented at StartUp Weekend 5/2/10 Paypal Town Hall, San Jose, CA

MicroTask Aggregation, Search and Recommendation engine. Developed and presented at StartUp Weekend 5/2/10 Paypal Town Hall, San Jose, CA

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  • 1. mTasR microTask Aggregation, Search & Recommendation engine 5/2/10 Group 19 Cindy F. Solomon Catherine Jones
  • 2. Why? We are solving a problem in the emerging field of  “ microtask crowdsourcing”
  • 3. Crowdsourcing Crowdsourcing is the practice of using large, distributed and minimally directed groups to accomplish tasks.  
  • 4. What are Microtasks? Microtasks are a new type of crowdsourced digital work that is lightweight, scalable and efficient. 
  • 5. What are Microtasks? Microtasks are Small tasks done online that can take between 5 and 60 minutes to complete
  • 6. Microtasks are Performed in exchange for small payments via distributed human computing
  • 7. Market Opportunity
    • BURGEONING CROWDSOURCE ECOSYSTEM
    • already 20 identified microtask solution providers with new entries from Europe monthly (over 300 crowdsourcing solution providers)
    • TOO MANY MICROTASKS TO CHOOSE FROM
    • Upwards of 500,000 real time microtasks available at any given moment (conservative guestimate)
    • NEED FOR QUALITY ASSURANCE, POLICING & VETTING OF MICROTASK REQUESTERS to sustain & encourage increasingly qualified workers
  • 8. Microtask Solution Providers
  • 9. Worker Pain
    • They have 5 minutes to do work NOW
      • Takes too long to search for appropriate tasks that are desirable within the limited time available to do them
    • Poor Experience interacting with sites
      • Steep learning curve just to register on various platforms and figure out which tasks to perform and how to qualify for different requirements
      • Amazon Mechanical Turk created the first and biggest microtask platform for the work requesters, not for the microtask workers
    • No protection
      • Workers can get scammed, spammed and stiffed with no recourse
  • 10. mTasR Solution
    • mTasR
    • Aggregates microtasks from providers
    • Provides Search of all tasks in one place
    • Rejects inappropriate tasks
    • Rates task requesters
    • Recommends tasks according to worker preferences
    • Presents tasks in pleasing fashion with clear instructions
  • 11. Benefits for Workers
    • mTasR
    • Saves workers’ time
    • Solves immense hassle of finding relevant microtasks
    • Promotes microtask opportunities
    • Vets microtask requesters based on track record
    • Introduces previously unknown microtask sites
    • Enables shared worker community
  • 12. Benefits for Providers
    • mTasR
    • Educates the work force about microtask opportunities
    • Provides access to ongoing streams of worker traffic
    • Increases alacrity of experienced and skilled workers producing accurate results
    • Raises perception of and esteem for microtask providers
  • 13. Business Model
    • Workers pay nominal subscription fee:
      • receive newsletter, task alerts, twitter feed, ongoing education, access to community
    • Providers pay for
      • Inclusion, sponsored content, advertising, placement & ranking, presence in newsletters, alerts and access to community web events
  • 14. Go To Market
    • Educating, creating & reaching workers via
    • Microtask forums:
      • turkernation, requesternation, mturk forum, turk monitor
    • Twitter feeds, YouTube Videos
    • Facebook connect, Ning, Group.ly
    • Books written & promoted by Cindy F. Solomon
      • Guide to Microtask Work on mTurk
      • Crowdsourcing Ecosystem
    • Future of Work
      • live events, webinars, Talkshoe
      • Expert interviews
    • Partnerships w/Crowdflower, CrowdCloud, PayPal, etc.
    • CrowdSummit community
  • 15. mTasR microTask Aggregation, Search & Recommendation engine 5/2/10 Group 19 Cindy F. Solomon Catherine Jones