Lean content marketing
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,686
On Slideshare
1,672
From Embeds
14
Number of Embeds
4

Actions

Shares
Downloads
45
Comments
0
Likes
6

Embeds 14

http://lanyrd.com 7
https://twitter.com 5
http://www.linkedin.com 1
http://fp1pmjh2ucfonfpqc5g38e6k1n1ap94k-a-sites-opensocial.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Lean Product Marketing by Cindy F. Solomon Dec 8, 2014 Leancamp SF
  • 2. Cindy F. Solomon, CPM, CPMM • Founder, Global Product Management Talk and Startup Product movement for product excellence • Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities • 42 Rules Product Marketing #13 Emulate Twitter • ProdBOK, Product Management And Marketing Body of Knowledge • 20 years of web development, services, consulting & software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/ © Cindy F. Solomon cfsolomon@gmail.com
  • 3. Questions Who’s here? What do YOU want? © Cindy F. Solomon cfsolomon@gmail.com
  • 4. Key Takeaway #1 Contribute Value in every interaction
  • 5. Key Takeaway #2 ASK QUESTIONS
  • 6. Key Takeaway #3 LISTEN to what IS & what is NOT being communicated
  • 7. Key Takeaway #4 STRATEGIZE
  • 8. Content Starts With Who? Why? What? How? © Cindy F. Solomon cfsolomon@gmail.com
  • 9. Define Lean Content Product Marketing
  • 10. Lean Content • • • • • Write less and say more Curate Analyze Data Create fast feedback loops Provide on-demand messaging across platforms
  • 11. http://leanentrepreneur.co/tech-product-marketing-channel-segment
  • 12. Lean Marketing http://gigaom.com/2012/12/03/marc-andreessen-not-every-startup-should-be-a-lean-startu
  • 13. Product Marketing http://www.consumerpsychologist.com/intro_Product.html
  • 14. http://corcom-inc.com/?p=1054
  • 15. Stories Start With Who? Why? What? How? © Cindy F. Solomon cfsolomon@gmail.com
  • 16. http://www.cyberalert.com/blog/index.php/better-content-marketing-core-components-l
  • 17. http://www.informing-arts.biz/cco-magazine-good-enough/
  • 18. The Global Product Management Talk • • • • • • • • Tweet that traveled 7400 miles Socratic Twitter Chat format Difficult to tweet & discuss complex issues Recorded thought leaders via Skype Top 10 business podcast on BlogTalkRadio 2 years >100 podcasts >35k listeners/episode Community: >1800 SF members, 10 locations Conference: Startup Product Summit (2X SF – next Sydney, Australia Vivid June 6, 2014) • School: Startup Product Academy http://www.blogtalkradio.com/prodmgmttalk © Cindy F. Solomon cfsolomon@gmail.com
  • 19. Recommended Tweet Format “Please Retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]”. © Cindy F. Solomon cfsolomon@gmail.com
  • 20. Twitter Chat Best Practices Post Event Following Each Twitter Chat 1. Capture tweets on storify http://storify.com/prodmgmttalk/ 2. Post transcript to slideshare 3. Post and repackage content across mediums beyond Twitter scoop.it 4. Blog 5. Reach out to local participants & meetup! © Cindy F. Solomon cfsolomon@gmail.com
  • 21. Daily Content Promotion Tools 1. storify http://storify.com/prodmgmttalk/ 2. slideshare http://www.slideshare.net/CFSolomon/ 3. scoop.it http://www.scoop.it/u/startup-product 4. Bufferapp 5. Blog Medium, Tumblr, Wordpress, blogspot 6. Prlog http://startupproduct.com/broadcast-news/ © Cindy F. Solomon cfsolomon@gmail.com
  • 22. @cindyfsolomon @prodmgmttalk @startupproduct Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/ Startup Product http://startupproduct.com Local Meetups: http://www.meetup.com/StartupProductTalks/ http://www.meetup.com/StartupProductEastBay/ http://www.meetup.com/StartupProductAcademy/ © Cindy F. Solomon cfsolomon@gmail.com