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Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                   The Intrinsic Value Of Product Marketing                   Global Produ...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                   The Intrinsic Value Of Product Marketing                   Global Produ...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
Transcript from July 18/19, 2011                  The Intrinsic Value Of Product Marketing                  Global Product...
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July 18: The Intrinsic Value Of Product Marketing w/Jennifer Doctor

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Transcript from the Global Product Management Talk on Twitter July 18 discussion

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Transcript of "July 18: The Intrinsic Value Of Product Marketing w/Jennifer Doctor"

  1. 1. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us! How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag#prodmgmttalkProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/ptFG73threadyblock @MacMyDay wonder what % of #prodmgmttalk participants are on G+. Id assume many are techearly adopters. -3:56 PM Jul 18th, 2011mhowell @threadyblock @MacMyDay @cindyfsolomon I think we need a survey / polling solution for these events:) -3:57 PM Jul 18th, 2011gander2112 This better be good. I put off a meeting for it -3:57 PM Jul 18th, 2011brainmates @gander2112 Of course it will be - meetings ... pah... -3:58 PM Jul 18th, 2011jidoctor @gander2112 stop the pressure! stop the pressure! -3:58 PM Jul 18th, 2011ProdMgmtTalk Count down in 2 minutes to our First Female speaker! @jidoctor on Intrinsic Value of Product Mrktgjidoctor.eventbrite.com -3:59 PM Jul 18th, 2011gander2112 Just queued up the AC/DC for the appropriate background music -3:59 PM Jul 18th, 2011ProdMgmtTalk Please introduce yourself: where youre tweeting from, your involvement w/product managementwhen you come in!#prodmgmttalk -3:59 PM Jul 18th, 2011MacMyDay @threadyblock Yes, you would think so. Would be good to start advertising this now to use it in 1 or 2months time.#prodmgmttalk -3:59 PM Jul 18th, 2011ProdMgmtTalk This is Cindy, your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -3:59PM Jul 18th, 2011ErikaLAndersen Hi, Erika Andersen in Salt Lake City checking into #prodmgmttalk -4:00 PM Jul 18th, 2011ProdMgmtTalk @jimholland If youre NOT showing up in twitter search, follow these instructionshttp://bit.ly/kn5C0e -4:00 PM Jul 18th, 2011MacMyDay @gander2112 Hehe, I have that timeslot blocked out. But people here dont understand that I have anonline meeting. -4:00 PM Jul 18th, 2011brainmates Hi everyone. Its Adrienne from Sydney. -4:01 PM Jul 18th, 2011 1 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  2. 2. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8ProdMgmtTalk Please follow @jidoctor @prodmgmttalk@cindyfsolomon @brainmates and usehashtag #prodmgmttalk -4:00 PM Jul 18th, 2011gander2112 Geoff Anderson here, from Tucson AZ (overcast and threatening ran + 105F) -4:00 PM Jul 18th, 2011ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -4:00PM Jul 18th, 2011gander2112 RT @MacMyDay: @gander2112 Hehe, I have that timeslot blocked out. - Hate that! #prodmgmttalk -4:01 PM Jul 18th, 2011jidoctor @gander2112 here in #Mpls were at a heat index of 117...stop whining but glad youre joiningus. #prodmgmttalk -4:01 PM Jul 18th, 2011mhowell This is Matt Howell, from sunny San Diego, CA.#prodmgmttalk -4:01 PM Jul 18th, 2011nickcoster @gander2112 It had better have been a good meeting otherwise the chat is doing you afavour. #prodmgmttalk -4:02 PM Jul 18th, 2011cindyfsolomon NOTE: Please welcome todays speaker Jennifer Doctor @jidoctor (follow hernow!) #prodmgmttalk -4:02 PM Jul 18th, 2011cindyfsolomon Intro speaker @jidoctor brings more than 15 years of experience in product marketing and productmanagement #prodmgmttalk -4:02 PM Jul 18th, 2011gander2112 @nickcoster @gander2112 - Oh, it is doing me a favor ;-) #prodmgmttalk -4:02 PM Jul 18th, 2011MacMyDay @gander2112 I often get interrupted. I should book myself into a meetingroom ;) #prodmgmttalk -4:02 PM Jul 18th, 2011bdoctor Hi, Barry from steamy Minnesota is checking in for#prodmgmttalk -4:02 PM Jul 18th, 2011cindyfsolomon speaker @jidoctor experience incl “time in trenches” gathering reqs, developing use cases, featureprioritization, MRD/PRDs #prodmgmttalk -4:03 PM Jul 18th, 2011cindyfsolomon Intro speaker @jidoctor strong advocate of Product Camps, even founding ProductCampMinnesota#prodmgmttalk -4:04 PM Jul 18th, 2011cindyfsolomon Intro speaker @jidoctor recognized thought-leading blogger http://www.OutsideInView.com &onproductmanagment.com #prodmgmttalk -4:04 PM Jul 18th, 2011cindyfsolomon Todays questions are at http://on.fb.me/q7TaRu Q1 What is product marketing? #prodmgmttalk -4:04 PM Jul 18th, 2011threadyblock Jason in Toronto tuning in. 32 Celcius. No idea the F conversion for the Americans.Lol #prodmgmttalk -4:04 PM Jul 18th, 2011jidoctor lets start with: #prodmktg is about the bridge between#prodmgmt #marketing. but whatelse? #prodmgmttalk -4:05 PM Jul 18th, 2011brainmates @threadyblock Welcome. Thanks for joining us.#prodmgmttalk -4:05 PM Jul 18th, 2011 2 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  3. 3. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8gander2112 A1: #prodmktg is a crucial component of the#prodmgmt discipline. Getting the product right, gettingthe mkts right, & (cont) #prodmgmttalk -4:05 PM Jul 18th, 2011brainmates A1: Product Marketing responsible for articulating value propositions #prodmgmttalk -4:06 PM Jul18th, 2011cindyfsolomon Bckgrnd: If Product Marketing is so Strategic, Why do I always get stuck in theweeds? http://bit.ly/rpgmsi#prodmgmttalk -4:06 PM Jul 18th, 2011gander2112 A1: (Cont) and keeping sales in the know and ready#prodmgmttalk -4:06 PM Jul 18th, 2011jidoctor but isnt it more then the value prop or being sales training on it? #prodmgmttalk -4:06 PM Jul 18th, 2011cindyfsolomon Bckgrnd: Justify Product Marketing in Your Organization http://bit.ly/qTps54 #prodmgmttalk -4:06PM Jul 18th, 2011bdoctor RT @Jim_Holland: RT @cindyfsolomon: Intro speaker@jidoctor strong advocate of Product Camps, evenfounding ProductCamp Minnesota #prodmgmttalk -4:07 PM Jul 18th, 2011brainmates Creating value most difficult aspect though..RT@jidoctor: but isnt it more then the value prop or beingsales training on it? #prodmgmttalk -4:07 PM Jul 18th, 2011jidoctor like @jim_hollands "getting the RIGHT product on shelf" but also in the RIGHT way with the RIGHTmessage in the RIGHT market #prodmgmttalk -4:07 PM Jul 18th, 2011nickcoster A) the role of #prodmkting is to identify and communicate the product value to a targetmarket. #prodmgmttalk-4:07 PM Jul 18th, 2011cindyfsolomon Bckgrnd: Where Do You Belong?http://bit.ly/ramUAR #prodmgmttalk -4:08 PM Jul 18th, 2011threadyblock Prdmktg turns the idea in to revenue. outbound story takes tech and applies to real problem peoplepay to fix.#prodmgmttalk -4:08 PM Jul 18th, 2011mhowell A1: To me, #prodmktg is the science of studying consumers, developing theories, and measuring theresult.#prodmgmttalk -4:08 PM Jul 18th, 2011bdoctor RT @Jim_Holland: A1: #prodmktg is a strategic element to many orgs. Getting the product right on theshelf and off the shelf#prodmgmttalk -4:08 PM Jul 18th, 2011bstg A1: #prodmgmt is about being the bridge to, and advocate for, the user #prodmgmttalk -4:09 PM Jul 18th,2011MacMyDay A1 #product conception, product development, product launch, keeping product alive, retiringproduct #prodmgmttalk -4:09 PM Jul 18th, 2011cindyfsolomon Prodct Mrketing provides strategy, narrative, messaging, content betw market, customers,competitv space & developm team #prodmgmttalk -4:09 PM Jul 18th, 2011gander2112 Great! True. RT @threadyblock: Prdmktg turns the idea in to revenue. #prodmgmttalk -4:09 PM Jul18th, 2011 3 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  4. 4. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8jidoctor the multitude of answers to Q1 is the very basis of our challenge in #prodmktg - we cantagree #prodmgmttalk -4:09 PM Jul 18th, 2011mhowell RT @gander2112: Great! True. RT @threadyblock: Prdmktg turns the idea in torevenue. #prodmgmttalk -4:10 PM Jul 18th, 2011cindyfsolomon Welcome @bstg @MacMyDay @mhowell - In Australia, no product marketing position? Essence ofissue!#prodmgmttalk -4:10 PM Jul 18th, 2011gander2112 A1: As mktg evolved into a service and transaction oriented group, #prodmktg needs to fill thegap #prodmgmttalk -4:10 PM Jul 18th, 2011MacMyDay RT @nickcoster The role of #prodmkting is to identify and communicate the product value to a targetmarket.#prodmgmttalk -4:10 PM Jul 18th, 2011ErikaLAndersen RT @cindyfsolomon: Prod Mrktng provides strategy, narrative, msgng, content btwn market,customers, comptv space & dev team #prodmgmttalk -4:11 PM Jul 18th, 2011bdoctor RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller" for the product team. Instrumentalin @jidoctor Outside in View #prodmgmttalk -4:11 PM Jul 18th, 2011MacMyDay @jidoctor How are we then supposed to explain our roles to friends (and even colleagues);) #prodmgmttalk -4:11 PM Jul 18th, 2011jidoctor #prodmktg is more than turning the idea into revenue. i caution all about latching onto thisdef #prodmgmttalk -4:11 PM Jul 18th, 2011jidoctor if we cant agree on a def, how can we show/add value in our orgs? #prodmgmttalk -4:12 PM Jul 18th,2011brainmates A1: Seems to me that there are so many definitions of#prodmktg. What is the diffbtwn #prodmgmt vs #prodmktg#prodmgmttalk -4:12 PM Jul 18th, 2011mhowell I love this analogy RT @Jim_Holland: A1: To me,#prodmktg is also the "story teller" for the productteam.#prodmgmttalk -4:12 PM Jul 18th, 2011bdoctor RT @Jim_Holland: @MacMyDay - Do some of these cross the lineswith #prodmgmt? @jidoctor #product #prodmgmttalk -4:12 PM Jul 18th, 2011gander2112 so hard to answer in 140 chars. Sigh #prodmgmttalk -4:12 PM Jul 18th, 2011brainmates RT @mhowell: I love this analogy RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller"for the product team. #prodmgmttalk -4:12 PM Jul 18th, 2011cindyfsolomon Exciting for me - this is why I started Global Product Management Talk! So we can come together asa community to define! #prodmgmttalk -4:12 PM Jul 18th, 2011threadyblock agree “@gander2112: A1: As mktg evolved into a service and transaction orientedgroup, #prodmktg needs to fill the gap #prodmgmttalk” -4:12 PM Jul 18th, 2011 4 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  5. 5. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8jidoctor as #prodmktg, we need to be all this and more. but our value comes in the strategic vision & direction weprovide, not tactics #prodmgmttalk -4:13 PM Jul 18th, 2011nickcoster I see #Prodmktg as just one of the roles withing the#prodmgmt domain. #prodmgmttalk -4:13 PM Jul18th, 2011mhowell @MacMyDay @jidoctor I am pretty sure my family thinks I work for Best Buys GeekSquad. #prodmgmttalk -4:13 PM Jul 18th, 2011gander2112 A2: Value is hard to show in isolation. If U dont have it, U dont know what you aremissing. #prodmgmttalk -4:13 PM Jul 18th, 2011jidoctor in australia, prodmktg NEEDS to be defined and stand outside prodmgmt to add value #prodmgmttalk -4:13 PM Jul 18th, 2011bdoctor RT @Jim_Holland: @jidoctor - we have to be more than#innovation identifiers andspecialist #prodmktg #prodmgmttalk -4:14 PM Jul 18th, 2011cindyfsolomon RT @mhowell: @MacMyDay @jidoctor I am pretty sure my family thinks I work for Best Buys GeekSquad.#prodmgmttalk -4:14 PM Jul 18th, 2011gander2112 Yep. Good to separate, but tied 2 RT @nickcoster: I see #Prodmktg as just one of the roles withingthe #prodmgmtdomain. #prodmgmttalk -4:14 PM Jul 18th, 2011jidoctor @nickcoster otherwise, prodmgmt gets caught not focusing on product priorities #prodmgmttalk -4:14 PMJul 18th, 2011nickcoster So what is the key difference between #prodmktg and#prodmgmt? and where do theyoverlap. #prodmgmttalk -4:15 PM Jul 18th, 2011threadyblock RT @mhowell: I love this analogy RT @Jim_Holland: A1: To me, #prodmktg is also the "story teller"for the product team. #prodmgmttalk -4:15 PM Jul 18th, 2011lmckeogh depends on organization and their definition. Been classified as #ProdMktg as wellas #Prodmgmt @gander2112@nickcoster #prodmgmttalk -4:16 PM Jul 18th, 2011gander2112 I fear separating (isolating) PM and PMKTG demeans the PM role to a tactical firefighter. I see thishappening here :-(#prodmgmttalk -4:16 PM Jul 18th, 2011bdoctor @mhowell tell the fam that you help the co max profits by targeting the msgs to the rightbuyers #prodmgmttalk -4:16 PM Jul 18th, 2011jidoctor one difference between #prodmgmt & #prodmktg is the focus: features vs market #prodmgmttalk -4:16PM Jul 18th, 2011cindyfsolomon @nickcoster has us jump to Q4 How do you differentiate between product marketing and productmanagement? #prodmgmttalk -4:16 PM Jul 18th, 2011nickcoster whoops. that was Q4. #prodmgmttalk -4:16 PM Jul 18th, 2011 5 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  6. 6. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8lmckeogh @gander2112 - could it be an educational issue so as to not be reduced to tactical? #prodmgmttalk -4:16 PM Jul 18th, 2011gander2112 Boo - #prodmgmt is more than features RT @jidoctor: one differencebetween #prodmgmt & #prodmktg is the focus: features vs mkt #prodmgmttalk -4:17 PM Jul 18th, 2011cindyfsolomon Jumping to Q4: How do you differentiate between product marketing and product management?Questions: http://on.fb.me/q7TaRu #prodmgmttalk -4:17 PM Jul 18th, 2011mhowell @bdoctor Ill give it a shot! #prodmgmttalk -4:17 PM Jul 18th, 2011bdoctor @cindyfsolomon A4 - PM has to speak geek. PMM has to speak in the lang of thecustomer #prodmgmttalk -4:17 PM Jul 18th, 2011mhowell @bdoctor Ill give it a shot! #prodmgmttalk -4:17 PM Jul 18th, 2011bdoctor @cindyfsolomon A4 - PM has to speak geek. PMM has to speak in the lang of thecustomer #prodmgmttalk -4:17 PM Jul 18th, 2011cindyfsolomon Welcome @lmckeogh ! #prodmgmttalk -4:17 PM Jul 18th, 2011gander2112 What about Q3? #prodmgmttalk -4:17 PM Jul 18th, 2011brainmates @gander2112 I agree BUT if #prodmgmt is tactics &#prodmktg is strategy & we cant escape it -should we keep "natural" defns #prodmgmttalk -4:18 PM Jul 18th, 2011jidoctor @gander2112 one difference (dont boo) but the PM cant do all. need to draw a line. #prodmgmttalk -4:18 PM Jul 18th, 2011lmckeogh A4: Well defined roles & responsibilities for starters. 2ndly, when in the lifecycle do each participatemore#prodmgmttalk -4:18 PM Jul 18th, 2011jidoctor one more diff: prodmktg needs to translate to buyers language, not dev language #prodmgmttalk -4:18PM Jul 18th, 2011ErikaLAndersen RT @jidoctor: one difference between #prodmgmt& #prodmktg is the focus: features vsmarket #prodmgmttalk -4:18 PM Jul 18th, 2011cindyfsolomon @gander2112 well try to cover all questions - not in chronological order today... #prodmgmttalk -4:18 PM Jul 18th, 2011gander2112 A4: Not so clear cut, but PMM has a lot of sales & market data, industry contacts, outside buildingcred. PM has some, but < #prodmgmttalk -4:19 PM Jul 18th, 2011brainmates Prod Mg would do both! RT @jidoctor: one more diff: prodmktg needs to translate to buyers language,not dev language#prodmgmttalk -4:19 PM Jul 18th, 2011jidoctor think of prodmktg as the conversion of the product into a soln, in the eyes of the buyer. (1 more element,not sole answer)#prodmgmttalk -4:19 PM Jul 18th, 2011 6 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  7. 7. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8gander2112 @jidoctor - Just wanted to ensure that it wasnt "features" because that is weak sauce (and a battle Ifight with Sales daily) #prodmgmttalk -4:20 PM Jul 18th, 2011jidoctor disagree @brainmates, prodmgmt tend to be caught in tech feat/specs to speak to buyers in a way theylisten#prodmgmttalk -4:20 PM Jul 18th, 2011bdoctor A4 PMM interfaces with Marcom, sales and outside agencies. PM interfaces with suppliers ormanufacturing#prodmgmttalk -4:20 PM Jul 18th, 2011lmckeogh I cannot handle the chaos RT @cindyfsolomon: well try to cover all questions - not in chronological ordertoday. [haha]#prodmgmttalk -4:20 PM Jul 18th, 2011cindyfsolomon @lmckeogh Seriously (hahaha) all questions are here: Today’squestions: http://on.fb.me/q7TaRu#prodmgmttalk -4:20 PM Jul 18th, 2011mhowell @gander2112 @jidoctor Right. If the focus is just "features" then #prodmgmt is viewed as a secretary /analyst.#prodmgmttalk -4:21 PM Jul 18th, 2011gander2112 @brainmates if as #prodmgmt all I do is tactical I will quit to work at a walmart. Veryunsatisfying #prodmgmttalk -4:22 PM Jul 18th, 2011nickcoster Arghh! The problem with #prodmgmt is that there are both strategic and tactical roles, that requirebuyer & User focus#prodmgmttalk -4:22 PM Jul 18th, 2011MacMyDay [Once you get interrupted in these #prodmgmttalk its hard to catch up. Its like taking the next train,when your mates are on the one be4] -4:22 PM Jul 18th, 2011brainmates I think this profession has an intrinsic problem - no one understands #prodmgmt let alone the diffbtwn #prodmktg &#prodmgmt #prodmgmttalk -4:22 PM Jul 18th, 2011gander2112 Alas, I have also seen a belief that progression is PO/PM/PMM in increasing importance. Badprecedent#prodmgmttalk -4:23 PM Jul 18th, 2011cindyfsolomon @gander2112 (Walmart is very entrenched in social media & web product development here inBrisbane & hiring pms!) #prodmgmttalk -4:23 PM Jul 18th, 2011brainmates Become Prod Marketer RT @gander2112: if as#prodmgmt all I do is tactical I will quit to work at awalmart. Very unsatisfying #prodmgmttalk -4:23 PM Jul 18th, 2011nickcoster When one person is expected to all of them then nothing can be done well. #prodmgmttalk -4:23 PM Jul18th, 2011gander2112 Amen. RT @brainmates: I think this profession has an intrinsic problem - no oneunderstands #prodmgmt #prodmgmttalk-4:23 PM Jul 18th, 2011jidoctor exactly Nick...are you focused on user or buyer? you cant represent both interests thesame #prodmgmttalk -4:23 PM Jul 18th, 2011lmckeogh RT @brainmates: intrinsic problem - no one understands#prodmgmt let alone the diffbtwn #prodmktg & #prodmgmt#prodmgmttalk -4:23 PM Jul 18th, 2011 7 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  8. 8. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8gander2112 @cindyfsolomon I meant as a greeter#prodmgmttalk -4:23 PM Jul 18th, 2011bdoctor @gander2112 In my org it is backwards - PMM to PM...#prodmgmttalk -4:23 PM Jul 18th, 2011nickcoster but they all need to work together. #prodmgmttalk -4:24 PM Jul 18th, 2011bdoctor AGREED! RT @nickcoster: but they all need to work together. #prodmgmttalk -4:24 PM Jul 18th, 2011Shishev RT @cindyfsolomon #prodmgmttalk http://bit.ly/mWya5q -4:24 PM Jul 18th, 2011cindyfsolomon (Australia needs us to set them straight on product marketing!) #prodmgmttalk -4:24 PM Jul 18th,2011jidoctor exactly PM & PMM need to work together, but the individ value of each is where is thefocus #prodmgmttalk -4:24 PM Jul 18th, 2011gander2112 @bdoctor In our core group, it is the way I described. And the Tech PMs needed permission to go tothe bathroom#prodmgmttalk -4:24 PM Jul 18th, 2011lmckeogh +1 as well RT @bdoctor: @gander2112 In my org it is backwards - PMM to PM... #prodmgmttalk -4:25PM Jul 18th, 2011MacMyDay @jidoctor But a PM is more than some1 who talks to devs and also needs to talk to buyers (cust) andnon-buyers (whitespace) #prodmgmttalk -4:25 PM Jul 18th, 2011gander2112 Am I unique in that PMM > PM in my organization? (seniority, responsibility, compensation, careerpath)?#prodmgmttalk -4:25 PM Jul 18th, 2011cindyfsolomon Alot of passionate response today! Moving to Q3 What are the responsibilities of a productmarketer?#prodmgmttalk -4:26 PM Jul 18th, 2011jidoctor reporting structure? PM & PMM should report up to same mgr/dept. they are PEERS that work together, tosame goals#prodmgmttalk -4:26 PM Jul 18th, 2011threadyblock @cindyfsolomon @gander2112 Total aside. I was at Walmart US datacenter few years ago. Dubbedarea 51. Huge internal dev. #prodmgmttalk -4:26 PM Jul 18th, 2011bdoctor Yup! RT @gander2112: Am I unique in that PMM > PM in my organization? (seniority, responsibility,compensation, career path)? #prodmgmttalk -4:26 PM Jul 18th, 2011jidoctor @MacMyDay and i agree. but, its about the PRIMARY focus of the PM & PMM roles. you cant do allwell. #prodmgmttalk-4:26 PM Jul 18th, 2011lmckeogh Regardless of title, doesnt it make more sense that each PM / PMM understand their assignments &execute appropriately #prodmgmttalk -4:26 PM Jul 18th, 2011gander2112 A3: sell more stuff to more people for more money (?)#prodmgmttalk -4:26 PM Jul 18th, 2011gander2112 Wow, looks like I should find a new job...#prodmgmttalk -4:27 PM Jul 18th, 2011 8 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  9. 9. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8jidoctor while I agree @gander2112; Q3: primary respon for PMM is about the RIGHT message to the RIGHTmarket so they DO buy#prodmgmttalk -4:27 PM Jul 18th, 2011michaelrhopkin @gander2112 Most orgs Ive been with, PM = or > PMM. In the current org were = (and it worksgreat)#prodmgmttalk -4:27 PM Jul 18th, 2011MacMyDay @cindyfsolomon :) Passionate = I call this the "product management identity crisis" #prodmgmttalk -4:28 PM Jul 18th, 2011nickcoster I think of #prodmktg as the voice of the product to the market. Its #1 goal is to communicate productvalue to a target mkt. #prodmgmttalk -4:28 PM Jul 18th, 2011brainmates YES RT @lmckeogh: Regardless of title, doesnt it make more sense each PM / PMM understandassignments & execute appropriately #prodmgmttalk -4:28 PM Jul 18th, 2011brainmates Ill join you! RT @gander2112: Wow, looks like I should find a new job... #prodmgmttalk -4:28 PM Jul18th, 2011gander2112 A3 (serious this time): Truly own the messaging, the sales readiness, the value propositions, & themarket segmentation. #prodmgmttalk -4:28 PM Jul 18th, 2011bdoctor A3. figure out how much to sell at what price - talk to customers and mkt - teach sales - trackmetrics #prodmgmttalk -4:28 PM Jul 18th, 2011threadyblock Short & simple. Why over think it RT “@gander2112: A3: sell more stuff to more people for moremoney (?)#prodmgmttalk” -4:29 PM Jul 18th, 2011MacMyDay Agree RT @jidoctor PM & PMM should report up to same mgr/dept. they are PEERS that work together,to same goals#prodmgmttalk -4:29 PM Jul 18th, 2011jidoctor and i go back to the crux of our #prodmktg problem: we cant agree on role def, org structure or resp. so,how do we add value #prodmgmttalk -4:29 PM Jul 18th, 2011gander2112 A3: Pricing. Competitive analysis. Mkt trends. Outbound promotion (tradeshows/interviews), analystrelations, requirements #prodmgmttalk -4:30 PM Jul 18th, 2011lmckeogh @jidoctor : Id contend that it doesnt matter as long as youre consistent within org. Dont need ablanket description#prodmgmttalk -4:30 PM Jul 18th, 2011threadyblock RT @nickcoster: I think of #prodmktg as the voice of the product to the market. Its #1 goal is tocommunicate product value to a target mkt. #prodmgmttalk -4:31 PM Jul 18th, 2011jidoctor agree, its about the message, speaking to the market, the readiness. we agree on this, but not the basicdef? hmm...#prodmgmttalk -4:31 PM Jul 18th, 2011gander2112 A3: Scheduling/prioritizing marketing activities (SM, advertisements, promotions). Regionaladaptations, sales enablement #prodmgmttalk -4:31 PM Jul 18th, 2011lmckeogh @jidoctor : tomato -- tomahto. You know it when you see it. #prodmktg / #prodmgmt #prodmgmttalk -4:32 PM Jul 18th, 2011 9 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  10. 10. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8nickcoster @jidoctor This why roles are better defined by their goals their specific activities. #prodmgmttalk -4:32PM Jul 18th, 2011MacMyDay Agree, thats campaign mktg RT @gander2112 A3 Own messaging, sales readiness, value propositions,& the market segmentation. #prodmgmttalk -4:33 PM Jul 18th, 2011cindyfsolomon (behind scenes discussion about women in prod mgmt being misunderstood as marketing people &not respected product management) #prodmgmttalk -4:33 PM Jul 18th, 2011gander2112 I view #prodmktg as the outside face of the product.#prodmgmttalk -4:33 PM Jul 18th, 2011jidoctor so in general, i say again we can agree on the responsibilities, just not definitions or where the rolebelongs.#prodmgmttalk -4:33 PM Jul 18th, 2011bdoctor RT @lmckeogh: @jidoctor : tomato -- tomahto. You know it when you seeit. #prodmktg / #prodmgmt #prodmgmttalk -4:34 PM Jul 18th, 2011nickcoster @jidoctor This why roles are better defined by their goals than specific activities. (typingcorrected) #prodmgmttalk -4:34 PM Jul 18th, 2011cindyfsolomon Q5 (part 1) What obstacles do you face in the role? Q5 (part 2) Are these internal or external? Realor imaginary? #prodmgmttalk -4:34 PM Jul 18th, 2011brainmates Me too RT @gander2112: I view #prodmktg as the outside face of the product. #prodmgmttalk -4:34PM Jul 18th, 2011jidoctor arent the challenges we face in #prodmktg the same as in#prodmgmt? #prodmgmttalk -4:35 PM Jul18th, 2011gander2112 This sucks - RT @cindyfsolomon: (discussion abt women in prodmgmt being misunderstood as mktgpeople & not respected prodmgmt) #prodmgmttalk -4:35 PM Jul 18th, 2011jidoctor @gander2112 but its true and real. from a womans perspective. #prodmgmttalk -4:35 PM Jul 18th, 2011brainmates Yes - Were forced to be tactical RT @jidoctor: arent the challenges we face in #prodmktg the same asin #prodmgmt?#prodmgmttalk -4:35 PM Jul 18th, 2011lmckeogh @jidoctor : when you mix responsibilities and where the role belongs thats apples & oranges. Need toseparate the ?s#prodmgmttalk -4:35 PM Jul 18th, 2011gander2112 A5p1: The rodney dangerfield effect - No respect. If#prodmktg isnt techie enuff, sales will piss allover them#prodmgmttalk -4:36 PM Jul 18th, 2011ErikaLAndersen RT @MacMyDay: @cindyfsolomon :) Passionate = I call this the "product management identitycrisis" #prodmgmttalk -4:36 PM Jul 18th, 2011MacMyDay Perfect, nailed RT @nickcoster @jidoctor This why roles are better defined by their goals their specificactivities.#prodmgmttalk -4:36 PM Jul 18th, 2011 10 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  11. 11. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8jidoctor some of the challenges? internal authority/respect. resources. yep - soudns the sameas #prodmgmt #prodmgmttalk -4:36 PM Jul 18th, 2011gander2112 @jidoctor I dont disagree, but it is a bulls#!t mentality that perpetuates a male dominatedfield #prodmgmttalk-4:36 PM Jul 18th, 2011nickcoster A5) There is further confusion between marcomms and#productmktg. #prodmgmttalk -4:37 PM Jul18th, 2011jidoctor @gander2112: yes. yes it is. try wearing a skirt during this debate #prodmgmttalk -4:37 PM Jul 18th,2011cindyfsolomon @jidoctor blogs: Bckgrnd: If Product Marketing is so Strategic, Why do I always get stuck in theweeds?http://bit.ly/rpgmsi #prodmgmttalk -4:37 PM Jul 18th, 2011jidoctor NO @nickcoster. there is NOT confusion when #prodmktgIS present! we dont design the pieces, wedevelop the value#prodmgmttalk -4:38 PM Jul 18th, 2011gander2112 A5P2: They are real enough. If you dont have enough depth in the product, you face an uphillbattle. #prodmgmttalk -4:38 PM Jul 18th, 2011brainmates Yes #prodmktg not about brochureware RT@nickcoster: A5) There is further confusion betweenmarcomms and #productmktg. #prodmgmttalk -4:38 PM Jul 18th, 2011cindyfsolomon A5: Obstacles are education in nature & visibility - only Product people understand & appreciateintrinsic value of PM & PMM #prodmgmttalk -4:39 PM Jul 18th, 2011gander2112 But you need enuf tech depth to do this. @jidoctor: NO @nickcoster. there is NOT confusionwhen #prodmktg IS present! #prodmgmttalk -4:39 PM Jul 18th, 2011clivelam RT @nickcoster [...] roles are better defined by their goals than specific activities. #prodmgmttalk -4:39PM Jul 18th, 2011lmckeogh A5 - obstacles would be org structure and support#prodmgmttalk -4:40 PM Jul 18th, 2011cindyfsolomon Welcome @clivelam #prodmgmttalk -4:40 PM Jul 18th, 2011jidoctor there is an obvious need to change the Australian market so they separate the concepts. (im available tocome down and help) #prodmgmttalk -4:40 PM Jul 18th, 2011cindyfsolomon @brainmates says "we need to get jiggy with it" Yes - US Product people need morejiggling! #prodmgmttalk -4:40 PM Jul 18th, 2011jidoctor @gander2112 you can have tech understanding/knowledge w/o being a dev ldr ;-) some of usare. #prodmgmttalk -4:40 PM Jul 18th, 2011brainmates Well have u in Aus any day RT @jidoctor: there is an obvious need to change the Australian mkt sothey separate concepts. #prodmgmttalk -4:40 PM Jul 18th, 2011gander2112 Agree - Org structure is all over the map RT@lmckeogh: A5 - obstacles would be org structure andsupport#prodmgmttalk -4:41 PM Jul 18th, 2011 11 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  12. 12. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8nickcoster My Defns: #prodmktg defines the value to be communicated, and marcom communicates the valuemessages.#prodmgmttalk -4:41 PM Jul 18th, 2011brainmates RT @nickcoster: My Defns: #prodmktg defines the value to be communicated, and marcomcommunicates the value messages. #prodmgmttalk -4:41 PM Jul 18th, 2011jidoctor so back to Q5, are our the #prodmktg obstacles ones we place in our own way? #prodmgmttalk -4:41 PMJul 18th, 2011cindyfsolomon Laughter doesnt transmit via twitter (suffice to say there is jiggy giggling onskype) #prodmgmttalk -4:41 PM Jul 18th, 2011lmckeogh RT @nickcoster: My Defns: #prodmktg defines the value to be communicated, and marcomcommunicates the value messages. #prodmgmttalk -4:41 PM Jul 18th, 2011ErikaLAndersen Hee! RT @cindyfsolomon: Laughter doesnt transmit via twitter (suffice to say there is jiggygiggling on skype)#prodmgmttalk -4:42 PM Jul 18th, 2011jidoctor i propose we create artificial obstacles when we cant come together as an industry role #prodmgmttalk -4:42 PM Jul 18th, 2011gander2112 Agree - but I see #prodmgmt at times being anti-tech RT @jidoctor:Ucan have techunderstanding/knwledge w/o being a dev ldr #prodmgmttalk -4:42 PM Jul 18th, 2011cindyfsolomon Hi @ErikaLAnderson #prodmgmttalk -4:43 PM Jul 18th, 2011jidoctor were shooting ourselves in our own feet...start dancing#prodmktg! #prodmgmttalk -4:43 PM Jul 18th,2011lmckeogh To a certain degree we can all be our own worst enemy RT @jidoctor: are the #prodmktg obstacles oneswe place in our own way? #prodmgmttalk -4:43 PM Jul 18th, 2011cindyfsolomon onwards: Q6 Where do we go to learn? to share? to educate ourselves and others in order to bemore effective or more capable? #prodmgmttalk -4:43 PM Jul 18th, 2011ErikaLAndersen Curious: Any other positions out there as misunderstood as PM & PMM? #prodmgmttalk -4:43 PMJul 18th, 2011gander2112 I am up to my knees RT @jidoctor: were shooting ourselves in our own feet...startdancing #prodmktg!#prodmgmttalk -4:43 PM Jul 18th, 2011jidoctor best place for #prodmktg to learn? from each other. we need to come together & have thesetalks #prodmgmttalk -4:44 PM Jul 18th, 2011bdoctor A6 - Pcamp! #prodmgmttalk -4:44 PM Jul 18th, 2011gander2112 Bus Dev? RT @ErikaLAndersen: Curious: Any other positions out there as misunderstood as PM &PMM?#prodmgmttalk -4:44 PM Jul 18th, 2011jidoctor i propose that if we cant get our own family in order, no one else will do it for us #prodmgmttalk -4:44 PMJul 18th, 2011 12 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  13. 13. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8nickcoster @ErikaLAndersen What about Business Analyst?#prodmgmttalk -4:44 PM Jul 18th, 2011lmckeogh A6 - tweetchat (duh!), Pcamps, twitter in general, blogs, books #prodmgmttalk -4:44 PM Jul 18th, 2011ErikaLAndersen +1 RT @jidoctor: best place for #prodmktg to learn? from each other. we need to come together &have these talks #prodmgmttalk -4:44 PM Jul 18th, 2011gander2112 Agree - Hard to learn from books RT @jidoctor: best place for #prodmktg to learn? from eachother. #prodmgmttalk -4:44 PM Jul 18th, 2011bdoctor Mktg Services? RT @ErikaLAndersen: Curious: Any other positions out there as misunderstood as PM &PMM?#prodmgmttalk -4:45 PM Jul 18th, 2011gander2112 Good one too RT @nickcoster: @ErikaLAndersen What about Business Analyst? #prodmgmttalk -4:45PM Jul 18th, 2011MacMyDay A6 Learn/share/educate: Well, right here in#prodmgmttalk -4:45 PM Jul 18th, 2011cindyfsolomon A6: Global Product Management Talk is a weekly mini- pcamp! Pcamps, Product Talks, blogs,product community#prodmgmttalk -4:45 PM Jul 18th, 2011brainmates A6: Here! But we need to kick it up a notch. We need to stop whinging & have a plan to changeperception of#prodmgmt #prodmgmttalk -4:45 PM Jul 18th, 2011jidoctor if were going to learn from each other, then we need to keep the family dirty laundry from getting out tothe rest of org#prodmgmttalk -4:45 PM Jul 18th, 2011gander2112 Anyone else see a trend in #marketing that indicates it could be totally outsourced? #prodmgmttalk -4:45 PM Jul 18th, 2011lmckeogh Yes. OH expense RT @gander2112: Anyone else see a trend in #marketing that indicates it could betotally outsourced?#prodmgmttalk -4:46 PM Jul 18th, 2011gander2112 RT @jidoctor: if were going to learn from each other,... - but there needs to be a safe place to air dirtylaundry#prodmgmttalk -4:46 PM Jul 18th, 2011ErikaLAndersen @nickCoster @gander2112 @bdoctor Have those other roles had any success in communicatingwhat they do?#prodmgmttalk -4:47 PM Jul 18th, 2011jidoctor so, when do we stop whining (or whinging in AUS) and start coming together to grow? #prodmgmttalk -4:47 PM Jul 18th, 2011cindyfsolomon Australian PM terminology: whinging = (win jing) complaining Jiggy = getting with hip, withit... #prodmgmttalk -4:47 PM Jul 18th, 2011brainmates Come to Aus for summit! RT @jidoctor: so, when do we stop whining (or whinging in AUS) and startcoming together to grow? #prodmgmttalk -4:47 PM Jul 18th, 2011cindyfsolomon In any community, you have to vent first to get toxins out of the way in order to create value, trustand worth#prodmgmttalk -4:48 PM Jul 18th, 2011 13 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  14. 14. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8jidoctor @gander2112, yes some #marketing can be outsourced, but y would u want to outsource value creation -a core strat competence? #prodmgmttalk -4:48 PM Jul 18th, 2011nickcoster off topic.... re Jiggy. is it american? Ask Will smithhttp://youtu.be/j4G1L8lV6LQ #prodmgmttalk -4:48PM Jul 18th, 2011baltomel Q5P2 I believe that some of the issues derive from internal organizational structures or lack thereof. #prodmgmttalk -4:48 PM Jul 18th, 2011gander2112 Not in my experience RT @ErikaLAndersen: Have those other roles had any success in communicatingwhat they do?#prodmgmttalk -4:48 PM Jul 18th, 2011ErikaLAndersen @jidoctor @brainmates Thats what whinging means? Things you learn on #prodmgmttalk -4:49PM Jul 18th, 2011nickcoster We get too hung up on the labels and not focused enough on clearly defined outputs. With outputsagreed we can match skills. #prodmgmttalk -4:49 PM Jul 18th, 2011cindyfsolomon Welcome @baltomel ! #prodmgmttalk -4:49 PM Jul 18th, 2011MacMyDay +1 RT @brainmates A6: Here! But need to kick it up a notch. Need 2 stop whinging & have a plan 2change percptn of#prodmgmt #prodmgmttalk -4:49 PM Jul 18th, 2011lmckeogh It is our Sisyphus-ian task. Not us persay, but the audience & their retention RT @jidoctor: so, when dowe stop whining #prodmgmttalk -4:49 PM Jul 18th, 2011gander2112 @jidoctor I just see mktg aligning itself as a service org, not adding value. If that continues, then weneed #prodmktgto rck #prodmgmttalk -4:49 PM Jul 18th, 2011jidoctor so, coming back to Q6: how do we continue this conversation to the next level? #prodmgmttalk -4:50 PMJul 18th, 2011jidoctor @gander2112 i propose if you give it a chance & have the rt ppl in the role, #prodmktg can rock it to thatlevel#prodmgmttalk -4:50 PM Jul 18th, 2011cindyfsolomon how about discussing Prod Mrktg Management Manifesto as astart? http://bit.ly/jORani #prodmgmttalk -4:50 PM Jul 18th, 2011brainmates RT @nickcoster We get hung up on labels & not focused enough on defined outputs. With outputsagreed we can match skills #prodmgmttalk -4:50 PM Jul 18th, 2011gander2112 A6: Perhaps we can create a #prodmktg wiki to share experiences? #prodmgmttalk -4:50 PM Jul18th, 2011lmckeogh RT @nickcoster: We get too hung up on the labels and not focused enough on clearly definedoutputs. #prodmgmttalk -4:51 PM Jul 18th, 2011mhowell A6: Dont #prodmktg and #prodmgmt need regular off sites to audit strategic vision? #prodmgmttalk -4:51 PM Jul 18th, 2011 14 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  15. 15. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8gander2112 no doubt RT @jidoctor: i propose if you give it a chance & have the rt ppl in the role, #prodmktg canrock it to that level #prodmgmttalk -4:51 PM Jul 18th, 2011ErikaLAndersen As profession or w/in org? RT @mhowell: A6: Dont#prodmktg and #prodmgmt need regular offsites to audit strategic vision? #prodmgmttalk -4:52 PM Jul 18th, 2011MacMyDay Off-topic @ErikaLAndersen @jidoctor @brainmatesAustralianism: http://t.co/8Zfy40K #prodmgmttalk -4:52 PM Jul 18th, 2011gander2112 A6: Question: How often should #prodmgmt and#prodmktg talk 2 each other? Can they be in difftimezones?#prodmgmttalk -4:52 PM Jul 18th, 2011nickcoster A6) When someone asks you (the PM or PMM) what you do make sure you have a tangible answer.(NOT "I look after the product") #prodmgmttalk -4:52 PM Jul 18th, 2011jidoctor @mhowell but, if youre the only one in your company in the role, an offsite doesnt make sense. hard tolearn from yourself. #prodmgmttalk -4:52 PM Jul 18th, 2011stempm RT @nickcoster: We get too hung up on the labels and not focused enough on clearly definedoutputs. #prodmgmttalk -4:52 PM Jul 18th, 2011gander2112 Question (Off topic) do all Australians have a stunt liver for their alcoholconsumption? #prodmgmttalk -4:53 PM Jul 18th, 2011cindyfsolomon Totally! RT @stempm: RT @nickcoster: We get too hung up on the labels and not focused enoughon clearly defined outputs. #prodmgmttalk -4:53 PM Jul 18th, 2011mhowell @ErikaLAndersen @mhowell I think you need both for sure. Product Camps are great strategic discussionsfor externals.#prodmgmttalk -4:53 PM Jul 18th, 2011brainmates Years of practice RT @gander2112: Question (Off topic) do all Australians have a stunt liver for theiralcohol consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011gander2112 Question (Off topic) do all Australians have a stunt liver for their alcoholconsumption? #prodmgmttalk -4:53 PM Jul 18th, 2011cindyfsolomon Totally! RT @stempm: RT @nickcoster: We get too hung up on the labels and not focused enoughon clearly defined outputs. #prodmgmttalk -4:53 PM Jul 18th, 2011mhowell @ErikaLAndersen @mhowell I think you need both for sure. Product Camps are great strategic discussionsfor externals.#prodmgmttalk -4:53 PM Jul 18th, 2011brainmates Years of practice RT @gander2112: Question (Off topic) do all Australians have a stunt liver for theiralcohol consumption? #prodmgmttalk -4:53 PM Jul 18th, 2011gander2112 @brainmates I swear my old boss was inhuman (from his ability to hold liquor) #prodmgmttalk -4:54PM Jul 18th, 2011mhowell @jidoctor In that case, its still important! When its just you, its just as important to abstract yourselffrom the daily.#prodmgmttalk -4:54 PM Jul 18th, 2011 15 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  16. 16. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8brainmates Were all like that :) RT @gander2112: I swear my old boss was inhuman (from his ability to holdliquor) #prodmgmttalk -4:54 PM Jul 18th, 2011jidoctor @gander2112 #prodmgmttalk...why cant they be in diff timezones? i talk to you and we are -4:55 PM Jul18th, 2011gander2112 There just cant be enough pcamps though to handle all the education/benchracing/mentoring #prodmgmttalk -4:55 PM Jul 18th, 2011lmckeogh @gander2112 @brainmates - yeah, I had 1 of those & thought he was going to self combust, gallon ofalcohol & tons of caffeine #prodmgmttalk -4:55 PM Jul 18th, 2011MacMyDay A6 I find blogs and face2face meetups (e.g. #pcamp) good opportunities to learn, share andimprove #prodmgmttalk -4:56 PM Jul 18th, 2011gander2112 Perhaps we need a mentoring program where sr#prodmgmt and #prodmktg take lesser experiencedcolleagues under our wings #prodmgmttalk -4:56 PM Jul 18th, 2011gander2112 Like "Big Brother" programs #prodmgmttalk -4:56 PM Jul 18th, 2011jidoctor but there are certainly enough #pcamps to keep the conversation moving. now if we can onlyget #prodmktg ppl to attend! #prodmgmttalk -4:56 PM Jul 18th, 2011lmckeogh @gander2112 : after the last Pcamp I attended there is a need to improve them as well. To chatty notmeaty enough#prodmgmttalk -4:56 PM Jul 18th, 2011brainmates Come to #pcampmelb RT @MacMyDay: A6 I find blogs and face2face meetups, #pcamp goodopportunities to learn, share and improve #prodmgmttalk -4:56 PM Jul 18th, 2011ErikaLAndersen +1 RT @gander2112: Perhaps we need mentoring program wheresr #prodmgmt and #prodmktg take lssr exp colleagues under our wings #prodmgmttalk -4:57 PM Jul 18th, 2011cindyfsolomon @jidoctor - no time for Q7 part 1&2, No Q8, and Q9 please come back again! #prodmgmttalk -4:57PM Jul 18th, 2011jidoctor like the idea @gander2112, but need 2 find a "movement" to own this so can have some consistency inthe mentoring (& quality) #prodmgmttalk -4:57 PM Jul 18th, 2011cindyfsolomon Happy to announce #PCampUtah on Sept 10, 2011 http://pcamputah.org #prodmgmttalk -4:57 PMJul 18th, 2011gander2112 @jidoctor Geographic separation limits interaction. Phone, IM, email not enough #prodmgmttalk -4:57PM Jul 18th, 2011cindyfsolomon Join us next week: Product Management & the Sales Force w/Jock Busuttil from London, Snr ProdMgr Experian @jockbu #prodmgmttalk -4:58 PM Jul 18th, 2011lmckeogh agreed, but find it difficult to get that 25th hr in the day. RT @gander2112: Perhaps we need amentoring program#prodmgmttalk -4:58 PM Jul 18th, 2011 16 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  17. 17. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8MacMyDay @gander2112 PM and PMM is obviously diff from org to org. We dont have PMMs here, so campaignMktg does what they do #prodmgmttalk -4:58 PM Jul 18th, 2011cindyfsolomon Please blog about your insights to todays talk to be repostedat http://www.prodmgmttalk.com #prodmgmttalk-4:58 PM Jul 18th, 2011brainmates #Pcampmelb is on 20th August.http://pcampmelbourne.com/ #prodmgmt #prodmgmttalk -4:58 PMJul 18th, 2011cindyfsolomon Join me on Google+ for Global Product Management Talk Circle & trying out videochat #prodmgmttalk-4:59 PM Jul 18th, 2011jidoctor @lmckeogh you didnt come to my session! look at your content! #prodmgmttalk -4:59 PM Jul 18th, 2011MacMyDay @gander2112 I would rather call them mentoring programs ;) #prodmgmttalk -4:59 PM Jul 18th, 2011mhowell @jidoctor Do you think formalized programs, like Pragmatic Marketing are helping or hurting the definitionof these roles? #prodmgmttalk -4:59 PM Jul 18th, 2011cindyfsolomon Thank you @jidoctor for an excellent debate today! Everyones participationappreciated! #prodmgmttalk -4:59 PM Jul 18th, 2011cindyfsolomon Like us on facebook http://on.fb.me/ncKUD8#prodmgmttalk -4:59 PM Jul 18th, 2011mhowell Anyone know of a Product Camp in the New England area?#prodmgmttalk -4:59 PM Jul 18th, 2011cindyfsolomon Follow us on LinkedIn http://linkd.in/pJ8B68Join LinkedIngroup http://linkd.in/jRmwRx #prodmgmttalk -4:59 PM Jul 18th, 2011cindyfsolomon Read Global Product Management Talk bloghttp://bit.ly/eOFmB6 #prodmgmttalk -5:00 PM Jul 18th,2011brainmates Fun session today. Thanks for the #prodmktg debate#prodmgmttalk -5:00 PM Jul 18th, 2011cindyfsolomon Global Product Management Talk Speaker Schedule http://bit.ly/gV5xsM #prodmgmttalk -5:00 PMJul 18th, 2011gander2112 Good question no easy answer RT @mhowell: Do you think formalized programs, like PragmaticMarketing are helping or hurting #prodmgmttalk -5:00 PM Jul 18th, 2011lmckeogh Have a great remainder of your day, I am off#prodmgmttalk -5:00 PM Jul 18th, 2011baltomel Plus product needs can define role @nickcoster We get too hung up on the labels,not focused enough onclearly defined outputs #prodmgmttalk -5:01 PM Jul 18th, 2011ErikaLAndersen Closest one I know of is Minneapolis in Novemberhttp://www.pcampmn.org/ RT @mhowell:Anyone know of PCamp in New England? #prodmgmttalk -5:01 PM Jul 18th, 2011mhowell @gander2112 I have been through these programs w/ 2x diff teams now, and I found it helps, but only ifboth roles attend.#prodmgmttalk -5:01 PM Jul 18th, 2011 17 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk
  18. 18. Transcript from July 18/19, 2011 The Intrinsic Value Of Product Marketing Global Product Management Talk with Jennifer Doctor http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8cindyfsolomon Want to reach target audience of Product Management people? Sponsor Global Product ManagementTalk! http://bit.ly/gF0Tt3 #prodmgmttalk -5:01 PM Jul 18th, 2011jidoctor thanks for having me @cindyfsolomon & @brainmates... this debate is why I love thisworld! #prodmgmttalk -5:01 PM Jul 18th, 2011ErikaLAndersen Thanks! RT @cindyfsolomon: Happy to announce#PCampUtah on Sept 10,2011 http://pcamputah.org#prodmgmttalk -5:02 PM Jul 18th, 2011baltomel RT @cindyfsolomon: Read Global Product Management Talk blog http://bit.ly/eOFmB6 #prodmgmttalk -5:02 PM Jul 18th, 2011mhowell @ErikaLAndersen I may need to start one then! Just found out I am moving from San Diego toBoston. #prodmgmttalk -5:02 PM Jul 18th, 2011brainmates Our pleasure RT @jidoctor: thanks for having me@cindyfsolomon & @brainmates... this debate is whyI love this world! #prodmgmttalk -5:02 PM Jul 18th, 2011cindyfsolomon Unedited transcript available asap athttp://bit.ly/qAXfua scroll to bottom & read up #prodmgmttalk-5:02 PM Jul 18th, 2011cindyfsolomon List of product camps - add yours:http://productcamp.org/ #prodmgmttalk -5:03 PM Jul 18th, 2011mhowell Another great tweetchat with @cindyfsolomon@brainmates and @jidoctor - Thanks all! #prodmgmttalk -5:04 PM Jul 18th, 2011cindyfsolomon @jidoctor - shall we schedule talk re: dif product camps in dif cities, best practices, howtos? #prodmgmttalk -5:05 PM Jul 18th, 2011jidoctor thanks @mhowell for the engagement today...you made it more fun #prodmgmttalk -5:05 PM Jul 18th,2011cindyfsolomon Todays talk: serious issues, lighthearted banter: ongoing battles raise awareness productmarketing/product management issues #prodmgmttalk -5:07 PM Jul 18th, 2011mhowell @cindyfsolomon @jidoctor Thats a great idea for a topic. I would love to know more about how to makePcamps successful. #prodmgmttalk -5:07 PM Jul 18th, 2011ErikaLAndersen Me too. RT @mhowell: @cindyfsolomon @jidoctorGreat idea for a topic. Would love to know moreabout making Pcamps successful. #prodmgmttalk -5:08 PM Jul 18th, 2011MacMyDay My take away from todays #prodmgmttalk to consider clearly defined outputs rather thanresponsibilities /thx@nickcoster -5:08 PM Jul 18th, 2011jidoctor @ErikaLAndersen @mhowell: @cindyfsolomon would love to. the culture of #pcamps is something i havesome strong passion around #prodmgmttalk -5:09 PM Jul 18th, 2011jidoctor thx @ErikaLAndersen @lmckeogh @brainmates@MacMyDay @stempm @baltomel @bdoctor @nickcoster for engaging w/ me on #prodmgmttalk...it was fun -5:13 PM Jul 18th, 2011 18 Doocuments.com makes sending and receiving VIP documents easy, secure and trustworthy. https://service.doocuments.com/Doocuments/register-on-doocuments.xhtml code: prodmgmttalk

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