Jan 9, 2012: The Seven Pillars of Product Management And You! w/ Val Workman @valworkman

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Val says: “I believe in product people. For me it's a way of life. I'm very excited to have an opportunity to address the Global Product Management community on the topic of using product management principles to increase our personal competitive advantage. I couldn't have asked for better timeing as we prepare for this New Year."

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Jan 9, 2012: The Seven Pillars of Product Management And You! w/ Val Workman @valworkman

  1. 1. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Val says: “I believe in product people. For meVal Workman, Product its a way of life. Im very excited to have anManagement Expert, spoke at opportunity to address the Global Productthe weekly Global Product Management community on the topic of usingManagement Talk on Twitter product management principles to increaseMonday, January 9, 2012 using our personal competitive advantage. I couldntthe hashtag #prodmgmttalk have asked for better timing as we prepare for this New Year."INTROLets put some meat behind this years New Years Resolutions! Hope is not a strategy. Can we apply productmanagement principles towards building professionals? The Seven Pillars of Product Management are generallyreferenced as Market sizing, Gathering customer feedback, Prioritizing R&D investments, Writing market andproduct requirements, Ranking features, Defining roadmaps, and Building launch plans. The Seven Pillars havemultiple functions, they are used as a Knowledge Management System, a System Performance Model, andDeployment Methodology. In this talk we will discuss how the Seven Pillars can be used to make each one of usmore competitive as a product of our own product management.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/wfEPOr  Links: http://bit.ly/zT5creQUESTIONS FOR DISCUSSIONQ1 How are we like products, and who is your product manager?Q2 How do we all conduct market sensing about our selves?Q3 How do we devine our own market problems?Q4 How do we identify and transform market opportunities into business opportunities?Q5 How do we derive new personal features from the problem statement and opportunity definition?Q6 How do we create personal development roadmaps?Q7 How do we create our personal development requirements?Q8 Of course, how do we create and manage new launches of ourselves?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfValWorkman Will be talking about how #prodmgmt principles are used to build people as products. Love to here yourthoughts on #prodmgmttalk -12:11 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrrcauvin RT @ValWorkman Today! how #prodmgmt principles are used to build people as products. Love to here yourthoughts on #prodmgmttalk -1:04 PM Jan 9th, 2012ProdMgmtTalk Jan 9, 2012: Val Workman @valworkman Launches Global Product Management Talk 2012With...http://t.co/tNeWJ7Nc #prodmgmttalk #twvt -1:45 PM Jan 9th, 2012PCAustin RT @cindyfsolomon: Today! how #prodmgmt principles are used 2 build people as products.Love to hearyour thoughts on #prodmgmttalk -2:30 PM Jan 9th, 2012MacMyDay Survey: Whats Best day/time for you to participate in #prodmgmttalk ? http://t.co/3i8mGeQV #prodmgmt-2:45 PM Jan 9th, 2012ValWorkman This is very exciting. Testing everything for tonights talk. #prodmgmttalk -3:25 PM Jan 9th, 2012cindyfsolomon Ugh - Skype has an update - but not working...no worries - we can still broadcast. Todays links:http://t.co/6bgHpqId #prodmgmttalk -3:32 PM Jan 9th, 2012cindyfsolomon You can listen when we go live http://t.co/Tnm9Qtlj #prodmgmttalk -3:32 PM Jan 9th, 2012ProdMgmtTalk Todays Global Product Management Talk podcast http://t.co/Tnm9Qtlj #prodmgmttalk -3:34 PM Jan9th, 2012brainmates Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used to buildpeople as products. #prodmgmttalk -3:36 PM Jan 9th, 2012cindyfsolomon Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used tobuild people as products. #prodmgmttalk -3:44 PM Jan 9th, 2012cindyfsolomon Chatting w/ @valworkman and @brainmates in preparation for todays talk! #prodmgmttalk -3:51 PMJan 9th, 2012ProdMgmtTalk Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk -3:51 PM Jan 9th, 2012ProdMgmtTalk News! Global Product Management Talk Mobile App in the Android Marketplace! http://t.co/z8BTHXcl#prodmgmttalk -3:53 PM Jan 9th, 2012CathyLiggett RT @cindyfsolomon: Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk-3:54PM Jan 9th, 2012cindyfsolomon @valwalkman already running with What are the 7 Pillars of #prodmgmt #prodmgmttalk -3:54 PM Jan9th, 2012cindyfsolomon 7 Pillars: 1. market sensing 2. problm validation 3. opportty definition 4. feature definition 5.Roadmapping 6. Req 7. Launch #prodmgmttalk -3:55 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates 7 Pillars of #prodmgmt - Mkt Sensing, Pblm Validation, Opportunity Def, Feature Definition, Roadmapping,Requirements, Launch #prodmgmttalk -3:55 PM Jan 9th, 2012cindyfsolomon Were still early - please introduce yourself and where youre tweeting from, your involvement w/#prodmgmt #prodmgmttalk -3:56 PM Jan 9th, 2012cindyfsolomon Welcome @CathyLiggett #prodmgmttalk -3:56 PM Jan 9th, 2012ProdMgmtTalk @brainmates 1. ideation 2. biz model generation 3. cust discovery 4. product design 5. market planning6. launch 7. day-day #prodmgmttalk -3:57 PM Jan 9th, 2012cindyfsolomon @valworkman is process agnostic - would place ideation inside market sensing... #prodmgmttalk -3:58PM Jan 9th, 2012CathyLiggett Austin, TX, event director for pmNERDS, company focused on using product management principles forindividual improvement #prodmgmttalk -3:59 PM Jan 9th, 2012cindyfsolomon "dont get fixated on 7 Pillars - doesnt matter the order" says @valworkman #prodmgmttalk -3:59 PMJan 9th, 2012ProdMgmtTalk Todays resources and questions: http://t.co/6bgHpqId @valworkman teaches class onthis!#prodmgmttalk -4:00 PM Jan 9th, 2012cindyfsolomon @valworkman says Hi and welcome to @CathyLiggett! #prodmgmttalk -4:02 PM Jan 9th, 2012jidoctor joining #prodmgmttalk from #mpls - nice to be back ;-) -4:02 PM Jan 9th, 2012hanneshelander Joining from Shanghai, China. Product Director for @starrymedia and independentconsultant.#prodmgmttalk -4:04 PM Jan 9th, 2012brainmates Welcome to the 1st 2012 product talk on twitter with @valworkman - using #prodmgmt principles for selfimprovement #prodmgmttalk -4:04 PM Jan 9th, 2012rcauvin Joining the #prodmgmttalk fray from Austin, Texas. I do #prodmgmt at @dachisgroup. -4:04 PM Jan 9th, 2012jidoctor @ValWorkman same to you ... now enlighten me oh wise one #prodmgmttalk -4:04 PM Jan 9th, 2012brainmates @hanneshelander Hello! Our first product person from China. How exciting. #prodmgmttalk -4:05 PM Jan9th, 2012cindyfsolomon @valworkman asking "What would we need to successfully build a piano with our bare hands?"#prodmgmttalk -4:07 PM Jan 9th, 2012cindyfsolomon Were broadcasting live on the air! Listen in now at http://t.co/X7oEoLJL. #BlogTalkRadio #prodmgmt#prodmgmttalk -4:08 PM Jan 9th, 2012cindyfsolomon Welcome @jidoctor @rcauvin! @valworkman talking re New Years resolutions - do we build a life shopto simulate construction #prodmgmttalk -4:10 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @valworkman suggests that #prodmgmt principles are powerful weapons to set personal agendas &see them to reality #prodmgmttalk -4:11 PM Jan 9th, 2012cindyfsolomon Feel free to jump in as we warm up to Q1 ! #prodmgmttalk -4:11 PM Jan 9th, 2012brainmates Q1 How are we like products, and who is your product manager? #prodmgmttalk -4:11 PM Jan 9th, 2012rcauvin A1: We solve problems, we have strengths and weaknesses, so we are very much like products.#prodmgmttalk #prodmgmt -4:11 PM Jan 9th, 2012cindyfsolomon @valworkman asking "What are the principles that we can apply to ourselves?" & How can we use ourmarket sensing principles... #prodmgmttalk -4:12 PM Jan 9th, 2012jidoctor a1: we are our own product managers, but accountable to our market for growth & understanding of problems. #prodmgmttalk -4:13 PM Jan 9th, 2012cindyfsolomon Welcome @hanneshelander great to have you join us again! #prodmgmttalk -4:13 PM Jan 9th, 2012ProdMgmtTalk RT @jidoctor: a1: we are our own product managers, but accountable to our market for growth &understanding of problems. #prodmgmttalk -4:13 PM Jan 9th, 2012rcauvin A1: We can "position" ourselves by focusing on certain types of problems & customers, and leverage ourstrengths. #prodmgmttalk #prodmgmt -4:13 PM Jan 9th, 2012cindyfsolomon @valworkman sad that #prodmgmt dont recognize their personal markets...who purchases what weoffer (talents) and consume them #prodmgmttalk -4:14 PM Jan 9th, 2012jidoctor a1:there is a sociological principle that says we only exist as we r seen in the eyes of our cmty & we r shapedby those views #prodmgmttalk -4:14 PM Jan 9th, 2012cindyfsolomon @valworkman says "what about our significant others? They consume what we offer (w/o questioning)& our employers" #prodmgmttalk -4:16 PM Jan 9th, 2012cindyfsolomon @brainmates says "need to pay attention to what are our objectives? Do we want more attention fromour SOs?" #prodmgmttalk -4:17 PM Jan 9th, 2012cindyfsolomon @valworkman says "improv cost position or differentiation for competitive advantage" use new yearsresolutions to increase #prodmgmttalk -4:17 PM Jan 9th, 2012cindyfsolomon Adrienne @brainmates is disagreeing w/ @valworkman... #prodmgmttalk -4:17 PM Jan 9th, 2012ProdMgmtTalk @valworkman says if youre not competitive, youre not relevant but @brainmates says you dont wantto compete all the time #prodmgmttalk -4:18 PM Jan 9th, 2012jidoctor @cindyfsolomon the improvements @ValWorkman professes are not once a year resolutions, they areongoing commitments #prodmgmttalk -4:18 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrCathyLiggett What is your competive advantage, what is your differentiator? How do you matter? #prodmgmttalk-4:18PM Jan 9th, 2012cindyfsolomon @brainmates says maybe we shouldnt think of ourselves as products all the time...@valworkmansayspeople become obsolete #prodmgmttalk -4:19 PM Jan 9th, 2012rcauvin Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmttalk #prodmgmt-4:19 PM Jan 9th, 2012cindyfsolomon YES! RT @jidoctor: improvements @ValWorkman professes are not once a year resolutions, they areongoing commitments #prodmgmttalk -4:19 PM Jan 9th, 2012brainmates Love it! RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.#prodmgmt #prodmgmttalk -4:20 PM Jan 9th, 2012ProdMgmtTalk @valworkman says we must identify features that deliver most value to market & fixate on those -same as individuals head-head #prodmgmttalk -4:20 PM Jan 9th, 2012chrisboothe RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.#prodmgmttalk #prodmgmt -4:20 PM Jan 9th, 2012hanneshelander Agree. “@rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.#prodmgmttalk #prodmgmt” -4:21 PM Jan 9th, 2012cindyfsolomon Welcome @chrisboothe Todays resources (although questions are fluctuating) http://t.co/6bgHpqId#prodmgmttalk -4:21 PM Jan 9th, 2012CathyLiggett @rcauvin Id like to find that place! #prodmgmttalk -4:21 PM Jan 9th, 2012cindyfsolomon 5 letter acronymn DANCE - Differentiation, Anticipation (what market needs), NUDGE (leave footprintbehind), Cost position.... #prodmgmttalk -4:22 PM Jan 9th, 2012ProdMgmtTalk E - echochamber tell people who I am and what I do - dont believe your own echo - the dance of themarket - 2 way relationshp #prodmgmttalk -4:23 PM Jan 9th, 2012brainmates Market Sensing = DANCE with mkt: Differentiation, Anticipation, Nudge, Cost Position EchoChamber#prodmgmttalk -4:23 PM Jan 9th, 2012hanneshelander I argue that Iidividuals are not products, but our indivudual skills and knowledge can be packaged asone or several products. #prodmgmttalk -4:23 PM Jan 9th, 2012cindyfsolomon Question: How do we identify (personal & community) opportunities to serve marketplace better? Ascitizen... #prodmgmttalk -4:23 PM Jan 9th, 2012cindyfsolomon Another acronymn: FORCE - Familiar Form: perceive opportunites & document in standardized format,O - objective perspective #prodmgmttalk -4:25 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates @hanneshelander I appreciate your view more... I find it difficult to see individuals as products - its almosttoo cold for me #prodmgmttalk -4:25 PM Jan 9th, 2012rcauvin Facilitate conversations and listen to understand situations and challenges around us. #prodmgmttalk#prodmgmt -4:25 PM Jan 9th, 2012cindyfsolomon R - demonstrate & achieve RELEVANT progression - build on past & push forward. C - Clarity in whatissue truly is (5 Y Toyota) #prodmgmttalk -4:25 PM Jan 9th, 2012cindyfsolomon E - Elevating change - make change to become bigger & better person to offer b/b products to ourmarket #prodmgmttalk -4:26 PM Jan 9th, 2012brainmates Q3 How do we devine our own market problems? #prodmgmttalk -4:26 PM Jan 9th, 2012ProdMgmtTalk NOTE: @valworkman speaks in gems - everything is valuable... #prodmgmttalk -4:26 PM Jan 9th,2012rcauvin "Devine" or "divine"? #prodmgmttalk #prodmgmt -4:27 PM Jan 9th, 2012brainmates Q3 How do we discern our own market problems? #prodmgmttalk -4:28 PM Jan 9th, 2012CathyLiggett The market is too dynamic and competitive to sit still, be have to be valuable and relevant #prodmgmttalk-4:28 PM Jan 9th, 2012cindyfsolomon @valworkman suggests we use "discern" Q3: How do we discern our own market problems?#prodmgmttalk -4:28 PM Jan 9th, 2012rcauvin "Divine" http://t.co/UckRMx0j #prodmgmttalk #prodmgmt -4:28 PM Jan 9th, 2012cindyfsolomon RT @CathyLiggett: The market is too dynamic and competitive to sit still, be have to be valuable andrelevant #prodmgmttalk -4:29 PM Jan 9th, 2012CathyLiggett Val didnt do his market sensing! #prodmgmttalk -4:29 PM Jan 9th, 2012cindyfsolomon @rcauvin Thanks for definition. Another Acronymn: ALIGN #prodmgmttalk -4:29 PM Jan 9th, 2012cindyfsolomon ALIGN - what will give the biggest payoff? Accumulating logical steps, Incentive, the Gospel (strategicplan), Neat #prodmgmttalk -4:30 PM Jan 9th, 2012cindyfsolomon In opptnty analysis - gets so cluttered, cant see opprtunity - leave rocks out "Just the facts, man" to getClarity/Neat #prodmgmttalk -4:31 PM Jan 9th, 2012cindyfsolomon @brainmates (you go girl!) struggling to apply these principles to people #prodmgmttalk -4:31 PM Jan9th, 2012rcauvin I can tell @ValWorkman teaches this stuff. Nice use of acronyms as hooks and memory devices#prodmgmttalk #prodmgmt -4:31 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjidoctor #prodmgmttalk - need to drop off, but interesting to follow tonight. thanks @valworkman -4:32 PM Jan 9th,2012ProdMgmtTalk @jidoctor Thanks for joining us - now have an Android app to get it on your smartphone!http://t.co/z8BTHXcl (iphones coming) #prodmgmttalk -4:33 PM Jan 9th, 2012cindyfsolomon Our lives are the most important product we will ever manage - requires rigor to create value...#prodmgmttalk -4:34 PM Jan 9th, 2012brainmates RT @cindyfsolomon: Our lives are the most important product we will ever manage - requires rigor tocreate value... #prodmgmttalk -4:34 PM Jan 9th, 2012cindyfsolomon What things should you do (what features) to commit irrevocable resources to get the job done? says@valworkman #prodmgmttalk -4:35 PM Jan 9th, 2012rcauvin Heh. I think my gf is like Adrienne; she doesnt like to treat our relationship as between product & prospect.#prodmgmttalk #prodmgmt -4:35 PM Jan 9th, 2012cindyfsolomon @brainmates agrees with @rcauvin ! #prodmgmttalk -4:36 PM Jan 9th, 2012ProdMgmtTalk Paul Eredash (?) "if you dont have a PhD in number theory, youre not human" #prodmgmttalk -4:36PM Jan 9th, 2012CathyLiggett Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:37 PM Jan 9th, 2012cindyfsolomon 80% of #prodmgmt cant quantify the value of their features.... #prodmgmttalk -4:37 PM Jan 9th, 2012cindyfsolomon Once we identify what to invest in: go to VALUE - visualization, accessibility, Lasting impact, User-centered, Evolved Expt #prodmgmttalk -4:38 PM Jan 9th, 2012ProdMgmtTalk RT @CathyLiggett: Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:38PM Jan 9th, 2012cindyfsolomon @valworkman has difficulty identifying his own features as a product (would make kids identify themarket theyre serving) #prodmgmttalk -4:38 PM Jan 9th, 2012cindyfsolomon Question for everyone: "What features am I offering of value to my market?" #prodmgmttalk -4:39 PMJan 9th, 2012cindyfsolomon features = talents, skills, unique contributions/characteristics.... #prodmgmttalk -4:39 PM Jan 9th, 2012ProdMgmtTalk feature definition is all about the value provided, those things that deliver value - the outward promisemaking... #prodmgmttalk -4:41 PM Jan 9th, 2012cindyfsolomon Question for everyone: What promises are you making to those in your life about the values you willprovide this year?! #prodmgmttalk -4:41 PM Jan 9th, 2012cindyfsolomon Value means the accessibility (sonet vs. symphony suite) #prodmgmttalk -4:42 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon User-centered - not what we value, but what our customers value #prodmgmttalk -4:42 PM Jan 9th,2012brainmates RT @cindyfsolomon: User-centered - not what we value, but what our customers value #prodmgmttalk-4:43 PM Jan 9th, 2012ProdMgmtTalk Roadmap definition: Once we identify New Year goals, how do we communicate where were going &include them in our success? #prodmgmttalk -4:43 PM Jan 9th, 2012cindyfsolomon Help others anticipate our future, get them involved to increase our POWER - rate at which we deliverour features #prodmgmttalk -4:43 PM Jan 9th, 2012cindyfsolomon Roadmaps provide power - Possible alternatives, plan may change, need alternatives #prodmgmttalk-4:44 PM Jan 9th, 2012CathyLiggett RT @rcauvin:... treat our relationship as between product & prospect. #prodmgmttalk , but are we alreadydoing this unaware? #prodmgmttalk -4:44 PM Jan 9th, 2012cindyfsolomon @valworkman says PM Nerds teach seminars on these topics & may be publishing book on this - evennon-product people need this #prodmgmttalk -4:45 PM Jan 9th, 2012cindyfsolomon @CathyLiggett lets schedule you to speak soon! http://t.co/22OhCdWT #prodmgmttalk -4:45 PM Jan9th, 2012cindyfsolomon Roadmap is a contract - from where you are today to where going with accountability for whosresponsible to make it happen #prodmgmttalk -4:46 PM Jan 9th, 2012brainmates Product Roadmap = journey, contract (accountability) #prodmgmttalk -4:46 PM Jan 9th, 2012cindyfsolomon Engage stakeholders - share w/people serving what we intend to do this year. R - RADIO - broadcastthe right message! #prodmgmttalk -4:46 PM Jan 9th, 2012CathyLiggett How powerful could we be if these product management principles could be applied to our everydaylives? #prodmgmttalk -4:46 PM Jan 9th, 2012ProdMgmtTalk #prodmgmt requirements management - marketing requirements MODEL - #prodmgmttalk -4:47 PMJan 9th, 2012cindyfsolomon requirements clarify the vision, MODEL the expectations - what are we delivering this year? M-milestones, O-organized parts #prodmgmttalk -4:47 PM Jan 9th, 2012hanneshelander Sorry, have to leave the chat early. Interesting! I dont buy the metaphor, but some of the practicescould be useful. #prodmgmttalk -4:47 PM Jan 9th, 2012cindyfsolomon D-design, E-estimate, L-legitimatize... #prodmgmttalk -4:48 PM Jan 9th, 2012cindyfsolomon @hanneshelander appreciate your participation & feedback! #prodmgmttalk -4:48 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Performance rquirement - define, provide basic req to clarify, keep some excitement requirements to goabove expectations #prodmgmttalk -4:49 PM Jan 9th, 2012cindyfsolomon All excitement requirements (we added a mobile app!) become expected requirements eventually#prodmgmttalk -4:50 PM Jan 9th, 2012cindyfsolomon Launch or release - #agile people get upset about this - but need a point in time to say "this is therelease" #prodmgmttalk -4:51 PM Jan 9th, 2012cindyfsolomon LAUNCH - is about MEANS - Map, Eliminate, Acquire, Nurture & Secure (so many acronymns!)#prodmgmttalk -4:51 PM Jan 9th, 2012rcauvin Im more about continuous improvement :-) #prodmgmttalk -4:51 PM Jan 9th, 2012cindyfsolomon Regardless of how much of the 7 pillars & practices of #prodmgmt - our lives are improved if weimplement even 1 of these... #prodmgmttalk -4:52 PM Jan 9th, 2012CathyLiggett RT @cindyfsolomon: excitement requirements become the expected requirements , but be the first andthey are differentiate you! #prodmgmttalk -4:52 PM Jan 9th, 2012cindyfsolomon RT @rcauvin: Im more about continuous improvement :-) #prodmgmttalk -4:52 PM Jan 9th, 2012cindyfsolomon Practices are overhead & expenses - dont add anything unless you need to - dont do everything - justbare minimum #prodmgmttalk -4:52 PM Jan 9th, 2012cindyfsolomon bottlenecks identify where to fix process... #prodmgmttalk -4:53 PM Jan 9th, 2012CathyLiggett RT @cindyfsolomon: bottlenecks identify where to fix process... What are our contraints!#prodmgmttalk -4:54 PM Jan 9th, 2012CathyLiggett Thanks Val #prodmgmttalk -4:54 PM Jan 9th, 2012cindyfsolomon Please commit one feature that you intend to deliver this year - tweet it & well document it in transcriptto measure EOY #prodmgmttalk -4:54 PM Jan 9th, 2012cindyfsolomon My plan is to make Global Product Management Talk financially viable...! #prodmgmttalk -4:55 PM Jan9th, 2012CathyLiggett Thank you Cindy and and Adrienne, great conversations #prodmgmttalk -4:57 PM Jan 9th, 2012ProdMgmtTalk Thank you @valworkman for launching Global Product Management Talk 2012 ! #prodmgmttalk -4:58PM Jan 9th, 2012ProdMgmtTalk Todays unedited transcript: http://t.co/KypL8UUC #prodmgmttalk -4:59 PM Jan 9th, 2012cindyfsolomon Please visit our website and take the Survey for best time/day to participate http://t.co/ttClqyWS#prodmgmttalk -4:59 PM Jan 9th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Join us next week for the Power of Pricing w/ Mark Stiving, PhD Pricing Expert & Author#prodmgmttalk -5:00 PM Jan 9th, 2012cindyfsolomon Todays stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149followers #prodmgmt #prodmgmttalk -5:02 PM Jan 9th, 2012Thank you Val @valworkman for SPEAKING today! Thank you Adrienne from @brainmates for co-hosting!Thank you @rcauvin @prodmgmttalk @cathyliggett @valworkman @jidoctor @pcaustin @brainmates @chrisboothe@hanneshelanderJoin us next week for the Power of Pricing w/ Mark Stiving, PhD @markstiving PricingExpert & AuthorTodays stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10

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