Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                  John Mansour @mansourjc Founder, Proficientz...
Transcript from Jan 30, 2012: Global Product Management Talk                  John Mansour @mansourjc Founder, Proficientz...
Transcript from Jan 30, 2012: Global Product Management Talk                  John Mansour @mansourjc Founder, Proficientz...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                   John Mansour @mansourjc Founder, Proficient...
Transcript from Jan 30, 2012: Global Product Management Talk                  John Mansour @mansourjc Founder, Proficientz...
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Jan 30, 2012 John Mansour @mansourjc Founder, Proficientz: New Class Of B2B #ProdMgmt

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“For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour.

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Jan 30, 2012 John Mansour @mansourjc Founder, Proficientz: New Class Of B2B #ProdMgmt

  1. 1. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr John Mansour, Founder & Managing Partner at Proficientz, spoke at the weekly Global Product Management Talk on Twitter Monday, January 30, 2012 using the hashtag #ProdMgmtTalk “For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue thats typical of most web-based communications,” commented Mansour.INTROThere is a gaping hole that exists between corporate financial goals and the constantly growing slate of productinitiatives. When that gap exists, every market opportunity and every product idea seems like a good one. It’s apath of distraction that’s stifling the growth of many organizations. Product management and product marketingteams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few productteams are structured to close that gap. It’s time for a new class of product manager and a new gauge formeasuring success.Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker whoasks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast theiraudio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live eventonline and as a mobile application in the Android and iTunes marketplaces.  Podcast: http://bit.ly/ySKaIy  Links: http://bit.ly/AhNdD2QUESTIONS FOR DISCUSSIONQ1: Please introduce yourself, where you are tweeting from & your involvement w/ #prodmgmt #prodmgmttalkQ2/A Does your organization have a formal role or group dedicated to strategy/product strategy? #prodmgmt#prodmgmttalkQ2/B Are they part of the product management team? #prodmgmt #prodmgmttalkQ3: What percentage of your product managers come from technical/engineering roles? #prodmgmt #prodmgmttalkQ4: Do most of your products target the same markets? If so, does each product team do its own market analysis?#prodmgmt #prodmgmttalkQ5: How are product investment priorities decided? #prodmgmt #prodmgmttalkQ6: What percentage of your time is dedicated to strategic planning? #prodmgmt #prodmgmttalkQ7: Does your company market solutions to specific industries or does it position products to the general markets?#prodmgmt #prodmgmttalk_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfCant participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbNPut it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSbWhat is the Global Product Management Talk? http://t.co/WxgIN6OzWhen is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96ProdMgmtTalk Begin: Q1 Please share where youre tweeting from and your involvement with #prodmgmt(questions Q1, Q2 Answers A1, A2) #prodmgmttalkBrainmates Will be speaking with @mansourjc &@cindyfsolomon at 9AM about B2B #prodmgmt #prodmgmttalkbrainmates Please follow our speaker John Mansour @mansourjc & our co-hosts @cindyfsolomon and Adrienne@brainmates #prodmgmt #prodmgmttalkProdMgmtTalk Todays resources, Q&A & links http://t.co/gSt9zrQ5 #prodmgmt #prodmgmttalkProdMgmtTalk Starting in 3 minutes! You can listen livehttp://t.co/rENlh4Vx #prodmgmt #prodmgmttalkcindyfsolomon This is @cindyfsolomon your co-host tweeting from SF Bay Area #prodmgmt #prodmgmttalkProdMgmtTalk Join us now for #prodmgmttalk TweetChat at: http://t.co/Ukm318J0 #prodmgmttalkOneDeskApp: RT @ProdMgmtTalk Starting in 3 minutes! You can listen live http://t.co/rENlh4Vx #prodmgmt#prodmgmttalkmansourjc tweeting from Atlanta, GA #prodmgmttalkProdMgmtTalk Welcome John, todays speaker @mansourjc tweeting from Atlanta, GA #prodmgmttalkjohnnewbury_ Sorry Im late - John, product manager from Leicesteshire, UK #prodmgmttalkProdMgmtTalk Q2/A Does your organization have a formal role or group dedicated to strategy/productstrategy? #prodmgmt#prodmgmttalk #prodmgmttalk -2:05 PM Jan 30th, 2012ProdMgmtTalk RT @johnnewbury_: Sorry Im late - John, product manager from Leicesteshire, UK #prodmgmttalk -2:05 PM Jan 30th, 2012mjm_pm Marc Miller, #prodmgmt consultant currently focused onweight loss SaaS. Based in Mountain View,CA #prodmgmttalk -2:05 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Welcome @johnnewbury_ glad to have you!#prodmgmttalk -2:05 PM Jan 30th, 2012ProdMgmtTalk RT @mjm_pm: Marc Miller, #prodmgmt consultant currently focused on weight loss SaaS. Based inMountain View, CA#prodmgmttalk -2:05 PM Jan 30th, 2012ProdMgmtTalk Welcome @mjm_pm Thanks for joining (we all need your product!) #prodmgmttalk -2:06 PM Jan30th, 2012ProdMgmtTalk RT @johnnewbury_ @mansourjc says hed like to tweet you some caffeine so you can stay awakewith us!#prodmgmttalk -2:06 PM Jan 30th, 2012mjm_pm A to Q2 - I am the strategist & #marketing person for my current #prodmgmt role. #prodmgmttalk -2:07PM Jan 30th, 2012ProdMgmtTalk RT: Q2/A Does your organization have a formal role or group dedicated to strategy/productstrategy? #prodmgmt#prodmgmttalk -2:07 PM Jan 30th, 2012ProdMgmtTalk @johnnewbury_ Q2/A Does your organization have a formal role or group dedicated tostrategy/product strategy?#prodmgmttalk -2:07 PM Jan 30th, 2012ProdMgmtTalk Excellent! RT @mjm_pm: A to Q2 - I am the strategist & #marketing person for mycurrent #prodmgmt role.#prodmgmttalk -2:08 PM Jan 30th, 2012johnnewbury_ A2 - Differs across Europe - Formal split between marketing and product management in somecountries. UK combines the 2. #prodmgmttalk -2:09 PM Jan 30th, 2012brainmates A2: I dont see many formal product strategy roles within the #prodmgmt team in organisations inAustralia#prodmgmttalk -2:09 PM Jan 30th, 2012ProdMgmtTalk @cindyfsolomon says Difficult to handle tactical hands on feature direction & keep head above visionfor strategy/ road map #prodmgmttalk -2:09 PM Jan 30th, 2012ProdMgmtTalk RT @johnnewbury_: A2 - Differs across Europe - Formal split between marketing & #prodmgmt insome countries. UK combines 2. #prodmgmttalk -2:10 PM Jan 30th, 2012ProdMgmtTalk @mansourjc says a lot of comps have disconnected strategy groups from #prodmgmt not integratedor executing on strategies #prodmgmttalk -2:10 PM Jan 30th, 2012ProdMgmtTalk @mansourjc says this is reason for white paper to answer "How?" (Proficientz focuses on portfoliomgmt)http://t.co/dZtytGYW #prodmgmttalk -2:11 PM Jan 30th, 2012mjm_pm agreed - RT @cindyfsolomon Difficult to handle tactical feature direction & keep head above vision forstrategy/ road map#prodmgmttalk -2:12 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @mansourjc - helps identify gaps to connect product ideas to revenue goals for syncing corporatestrategy w/#prodmgmt vision #prodmgmttalk -2:12 PM Jan 30th, 2012ProdMgmtTalk You can hear John Mansour speaking live http://t.co/rENlh4Vx@mansourjc #prodmgmt #prodmgmttalk -2:13 PM Jan 30th, 2012ProdMgmtTalk @brainmates says in Australia - marketing is about communications / outward bound but littlestrategic involvement#prodmgmttalk -2:14 PM Jan 30th, 2012mjm_pm sometimes management of the online marketing vehicle is a #prodmgmt job in itself! #prodmgmttalk -2:15PM Jan 30th, 2012ProdMgmtTalk @mansourjc says "Portfolio Manager" integrated team to increase bandwidthfor #prodmgmt strategic thinking beyon indiv product #prodmgmttalk -2:15 PM Jan 30th, 2012ProdMgmtTalk Indeed! RT @mjm_pm: sometimes management of the online marketing vehicle is a #prodmgmt jobin itself!#prodmgmttalk -2:16 PM Jan 30th, 2012ProdMgmtTalk @mansourjc says requires a small team that operates in "strategy zone" full time watchmacro market trends & $ spends #prodmgmttalk -2:17 PM Jan 30th, 2012brainmates Corporate strategy does not equal product strategy.#prodmgmttalk -2:18 PM Jan 30th, 2012cindyfsolomon @mansourjc says corp strategy is strategic goals - not product oriented #prodmgmt #prodmgmttalk -2:18 PM Jan 30th, 2012cindyfsolomon RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:19 PM Jan30th, 2012cindyfsolomon @mansourjc says bottomline: (having been a#prodmgmt) landscape changed - but #prodmrktg hasntyet accomodated changes #prodmgmttalk -2:19 PM Jan 30th, 2012kitmacgillivray RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:20 PM Jan30th, 2012cindyfsolomon @mansourjc seeing a huge influx of tech skills coming into #prodmgmt engineers dont transitioneasily into beyond features #prodmgmttalk -2:20 PM Jan 30th, 2012Beta_Boy RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:20 PM Jan 30th,2012brainmates Acc to @mansourjc Product Management & Product Marketing is grey. #prodmgmttalk -2:20 PM Jan30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Welcome @kitmacgillivray @Beta_Boy ! Todays resources & Questions: http://t.co/72bO6ekV#prodmgmttalk -2:20 PM Jan 30th, 2012johnnewbury_ Corporate strategy rarely/never sets a clear direction for product strategy. Product strategy driven bylocalised core teams. #prodmgmttalk -2:21 PM Jan 30th, 2012cindyfsolomon You can listen here live! http://t.co/B8ZTxtV0#prodmgmttalk -2:21 PM Jan 30th, 2012brainmates RT @johnnewbury_: Corporate strategy rarely/never sets a clear direction for product strategy.#prodmgmttalk -2:22 PM Jan 30th, 2012Beta_Boy @ProdMgmtTalk @brainmates Marketing is about building valuable customer relationships. Products areintended to delight those customerscindyfsolomon @johnnewbury_: John @mansourjc agrees!#prodmgmttalk -2:23 PM Jan 30th, 2012mjm_pm Do you need to be technical? @cindyfsolomon says it depends on the product. For software, definitely.Weight loss, maybe not. #prodmgmttalk -2:23 PM Jan 30th, 2012cindyfsolomon @mansourjc says companies w/many products have as many dif strategies - why need for PortfolioManager - need teams #prodmgmttalk -2:24 PM Jan 30th, 2012Beta_Boy @ProdMgmtTalk @brainmates Products are part of the Marketing tool kit #prodmgmttalk -2:24 PM Jan30th, 2012cindyfsolomon @mansourjc choosing market segments & recognizing what problems need to be solved needs ahigher view - req bandwidth #prodmgmttalk -2:24 PM Jan 30th, 2012brainmates Corporate strategy must set some clear organisational goals and the product strategy should help meetthese goals#prodmgmttalk -2:24 PM Jan 30th, 2012Beta_Boy @ProdMgmtTalk @brainmates Marketing is far too important to leave it up to one dept!johnnewbury_ Agreed - product management teams have to balance art and science to effectively develop productstrategy. Not pure technical. #prodmgmttalk -2:24 PM Jan 30th, 2012Beta_Boy @brainmates @ProdMgmtTalk which is why so many #prodmgmt teams are owned by marketingjidoctor @mansourjc - so, what role should tie the portfolio strategy to corporate strategy? #prodmgmttalk -2:24PM Jan 30th, 2012brainmates Can u explain? RT @Beta_Boy: @ProdMgmtTalk@brainmates Products are part of the Marketing tool kit#prodmgmttalk -2:25 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @mjm_pm: Do you need to be technical?@cindyfsolomon says depends on product. For software,definitely/Weight loss not. #prodmgmttalk -2:25 PM Jan 30th, 2012cindyfsolomon RT @johnnewbury_: Agreed - #prodmgmtteams must balance art & science to effectively developproduct strategy- Not pure tech #prodmgmttalk -2:25 PM Jan 30th, 2012jidoctor i ask, because portoflio mgrs often have differing goals than corp strategy? what brings them together?#prodmgmttalk-2:25 PM Jan 30th, 2012brainmates A Product Strategist RT @jidoctor: so, what role should tie the portfolio strategy to corporate strategy?#prodmgmttalk -2:25 PM Jan 30th, 2012errandmanagers RT @mjm_pm: Do you need to be technical?@cindyfsolomon says depends on product. Forsoftware, definitely/ Weight loss not. #ProdMgmttalk -2:25 PM Jan 30th, 2012cindyfsolomon Welcome @jidoctor!!! Glad we found a time that works for you (well do this same time nextweek!)#prodmgmttalk -2:26 PM Jan 30th, 2012mjm_pm Gr8 ?: RT @jidoctor: @mansourjc - so, what role should tie the portfolio strategy to corporatestrategy? #prodmgmttalk -2:26 PM Jan 30th, 2012cindyfsolomon RT @jidoctor: @mansourjc - so, what role should tie the portfolio strategy to corporate strategy?#prodmgmttalk -2:26 PM Jan 30th, 2012cindyfsolomon Welcome @errandmanagers ! #prodmgmttalk-2:27 PM Jan 30th, 2012jidoctor portfolio mgrs & prod stategists often dont sit at the exec table who set the corp strategy #prodmgmttalk -2:27 PM Jan 30th, 2012cindyfsolomon RT @jidoctor: portfolio mgrs & prod stategists often dont sit at the exec table who set the corpstrategy #prodmgmttalk -2:27 PM Jan 30th, 2012mjm_pm Corp strategy often related to valuation of the offering. Long term value? Short termvalue? #prodmgmttalk -2:28 PM Jan 30th, 2012cindyfsolomon @jidoctor There has to be market strategy that identifies which markets to focus on: Product Portfoliostrategy identifies #prodmgmttalk -2:29 PM Jan 30th, 2012 Beta_Boy @brainmates @ProdMgmtTalk Marketing is about perceived value, customer satisfaction, exchange andtransaction with the customererrandmanagers Thank You, RT @cindyfsolomon: Welcome@errandmanagers ! Great question from @jidoctor#ProdMgmttalk-2:29 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBeta_Boy @brainmates @ProdMgmtTalk the Product is (IMO) the basis for that relationship, its ongoing value andits continuationcindyfsolomon Were looking to uncover problems to solve w/product - portfolio mgmt doesnt limit & enablescollaboration across tables #prodmgmttalk -2:29 PM Jan 30th, 2012cindyfsolomon @mansourjc says think of Portfolio Mgmt sets the table w/marketing info to get evryone eating fromsame table (buy in) #prodmgmttalk -2:30 PM Jan 30th, 2012cindyfsolomon @mansourjc says "root of all evil" 2 dif people have dif views of same market thru dif lenses -Portfolio Mgmt provides 1 view #prodmgmttalk -2:31 PM Jan 30th, 2012brainmates Portfolio Mgmt provides single, consistent view of the market/s. Important that comps have same viewof market acc@mansourjc #prodmgmttalk -2:33 PM Jan 30th, 2012cindyfsolomon @mansourjc ex: retail client understands retail brick & mortar/ foot traffic down various reasons: >foot traffic w/promo #prodmgmttalk -2:33 PM Jan 30th, 2012cindyfsolomon @mansourjc they solved problem out of box because identified bigger picture than product problemvia strategy (Portfolio Mgmt) #prodmgmttalk -2:34 PM Jan 30th, 2012mjm_pm RT @brainmates: Portfolio Mgmt gives single, view of the market. Important that comps have same view ofmarket acc@mansourjc #prodmgmttalk -2:34 PM Jan 30th, 2012cindyfsolomon Portfolio Mgmt = execute at product level w/#1 priority of solving high value strategic problems first,then indiv issues #prodmgmttalk -2:34 PM Jan 30th, 2012johnnewbury_ So a Portfolio Manager would lead a line-up of market managers and product managers. Sounds likean effective structure. #prodmgmttalk -2:36 PM Jan 30th, 2012cindyfsolomon Portfolio Mgmt doesnt replace #prodmgmt - its added to the mix to increase efficiency & effectivenss#prodmgmttalk -2:36 PM Jan 30th, 2012cindyfsolomon @johnnewbury_ @mansourjc says Portfolio Mgmt become the tip of the arrow (instead of#prodmgmt #prodmgmttalk -2:37 PM Jan 30th, 2012brainmates RT @cindyfsolomon: Portfolio Mgmt doesnt replace#prodmgmt - its added to the mix to increaseefficiency & effectivenss #prodmgmttalk -2:37 PM Jan 30th, 2012cindyfsolomon @mansourjc says think of value of people who go out & validate mrkt - then #prodmgmt can figureout which problem & how #prodmgmttalk -2:38 PM Jan 30th, 2012mjm_pm RT @cindyfsolomon: Portfolio Mgmt doesnt replace#prodmgmt - its added to the mix to increase efficiency& effectivenss #prodmgmttalk -2:38 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjidoctor @mansourjc, does the proposed structure takes away the market-facing role of #prodmgmt? or re-focus? #prodmgmttalk -2:38 PM Jan 30th, 2012cindyfsolomon @jidoctor @mansourjc says dif focus - doesnt take away mrkt facing role of #prodmgmt - now havecomplimentary macro trends #prodmgmttalk -2:39 PM Jan 30th, 2012cindyfsolomon @mansourjc says Portfolio #mgmt expands on myopic market view of #prodmgmt #prodmgmttalk -2:40 PM Jan 30th, 2012jidoctor isnt that "macro" role typically held by an industry/segment mgr? #prodmgmttalk -2:40 PM Jan 30th, 2012johnnewbury_ @brainmates Love the way you just described portfolio management, Adrienne. Just trying to workout how to rewind the audio. #prodmgmttalk -2:41 PM Jan 30th, 2012cindyfsolomon @mansourjc Portfolio Mgmt "How are retailers spending $ strategically & funnelling down intoappropriate places.." #prodmgmttalk -2:41 PM Jan 30th, 2012brainmates @johnnewbury_ Thanks! :) #prodmgmttalk -2:42 PM Jan 30th, 2012cindyfsolomon @jidoctor @mansourjc says YES - 3 varieties: 1. large org have indust/segm mgr role #prodmgmttalk -2:42 PM Jan 30th, 2012cindyfsolomon in large org - portfolio mgr are #custservoriented or network security oriented #prodmgmttalk -2:42PM Jan 30th, 2012cindyfsolomon 2. in smaller orgs, Portfolio Mgmt have hybrid - oriented vertically. provide views of markets solvedacross segments #prodmgmttalk -2:43 PM Jan 30th, 2012cindyfsolomon 2. Portfolio Mgmt Hybrid variety - few products/ many industries #prodmgmttalk -2:44 PM Jan 30th,2012cindyfsolomon Portfolio Mgmt differs in dif size orgs: 1. Large Org 2. Small Org 3. Hybrid #prodmgmttalk -2:45 PM Jan30th, 2012cindyfsolomon @johnnewbury_ sorry - you cant rewind during live broadcast (I dont think!) afterwards, its editeddown for listening #prodmgmttalk -2:46 PM Jan 30th, 2012cindyfsolomon B2C often have extensive market research dept - takes resp forproviding #prodmgmt w/info#prodmgmttalk -2:47 PM Jan 30th, 2012cindyfsolomon Heres a question (if youre not listening) Q5: How are product investment prioritiesdecided? #prodmgmt#prodmgmttalk -2:48 PM Jan 30th, 2012cindyfsolomon In your organization, Q5: How are product investment prioritiesdecided? #prodmgmt #prodmgmttalk-2:49 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjidoctor i was able to rewind the audio, using the bar on the bottom #prodmgmttalk -2:49 PM Jan 30th, 2012errandmanagers RT @cindyfsolomon: In your organization, Q5: How are product investment prioritiesdecided? #prodmgmt#ProdMgmttalk -2:49 PM Jan 30th, 2012brainmates A5: Acc @mansourjc product investment based on priorities of the market segments #prodmgmttalk -2:49 PM Jan 30th, 2012cindyfsolomon Awesome! RT @jidoctor: i was able to rewind the audio, using the bar on thebottom #prodmgmttalk -2:49 PM Jan 30th, 2012cindyfsolomon Portfolio Mgmt looks at market segment priorities to invest resources to drive goals #prodmgmttalk-2:50 PM Jan 30th, 2012johnnewbury_ A5: We have a formalised scoring audit that grades, ranks and prioritises product developments andsubsequent investment #prodmgmttalk -2:50 PM Jan 30th, 2012jidoctor but, once you rewind its hard to get back to "live" listening, and you cant have stopped & started the audioif you do#prodmgmttalk -2:50 PM Jan 30th, 2012errandmanagers RT @brainmates: A5: Acc @mansourjc product investment based on priorities of the marketsegments#ProdMgmttalk -2:50 PM Jan 30th, 2012cindyfsolomon @mansourjc Market segment priorities determine the product investment priorities - no silver bullet - #prodmgmttalk -2:51 PM Jan 30th, 2012onpm @cindyfsolomon investment priorities based on overall business objectives, and growthstrategy. #prodmgmt#prodmgmttalk -2:51 PM Jan 30th, 2012onpm @cindyfsolomon A5 investment priorities based on overall business objectives, and growthstrategy.#prodmgmt #prodmgmttalk -2:51 PM Jan 30th, 2012cindyfsolomon @jidoctor try refreshing browser or reloading http://t.co/B8ZTxtV0 #prodmgmttalk -2:51 PM Jan30th, 2012cindyfsolomon RT @johnnewbury_: A5: have a formalised scoring audit that grades, ranks & prioritises proddevelopments & subseq investment #prodmgmttalk -2:52 PM Jan 30th, 2012jidoctor @cindyfsololon, i did. i was "warning" others#prodmgmttalk -2:52 PM Jan 30th, 2012cindyfsolomon @johnnewbury_ Glad you have scoring process says @mansourjc but still reactionary if higher scorecomes up #prodmgmttalk -2:53 PM Jan 30th, 2012cindyfsolomon @jidoctor Thanks! #prodmgmttalk -2:53 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates In a portfolio model - market segments rule acc to @mansourjc #prodmgmttalk -2:54 PM Jan 30th, 2012cindyfsolomon @mansourjc says In portfolio managment model - Market Segments RULE! #prodmgmttalk -2:54 PMJan 30th, 2012cindyfsolomon Must understand what problems to solve for segments & what value segment provides - easier tolook wider to measure #prodmgmttalk -2:54 PM Jan 30th, 2012Beta_Boy RT @onpm: @cindyfsolomon A5 investment priorities based on overall business objectives, and growthstrategy.#prodmgmt #prodmgmttalk -2:55 PM Jan 30th, 2012cindyfsolomon In no way are we saying that #prodmgmtCant do portfolio mgmt - just not structured to prioritizeportfolio viewpoint #prodmgmttalk -2:56 PM Jan 30th, 2012johnnewbury_ True, that happens @cindyfsolomon Glad you have scoring process says @mansourjc but stillreactionary if higher score comes up #prodmgmttalk -2:56 PM Jan 30th, 2012cindyfsolomon Portfolio Mgmt canNOT be down part time - requires full dedication to be balanced & provideaccurate macro trends #prodmgmttalk -2:56 PM Jan 30th, 2012cindyfsolomon Wow - where did time go? 3 minutes left....#prodmgmttalk -2:57 PM Jan 30th, 2012mjm_pm RT @cindyfsolomon: Portfolio Mgmt CANT be part time - req full dedication to be balanced & provideaccurate macro trends#prodmgmttalk -2:57 PM Jan 30th, 2012cindyfsolomon @brainmates asking where Portfolio Mgrs exist successfully? @mansourjc says primarily B2B - allclients seeing great results #prodmgmttalk -2:58 PM Jan 30th, 2012onpm @cindyfsolomon Quick..ask 1 more question!#prodmgmttalk -2:58 PM Jan 30th, 2012cindyfsolomon Check out @mansourjc blog http://t.co/MHV8l9JO for more info about Portfolio Mgmt#prodmgmttalk -2:58 PM Jan 30th, 2012jidoctor thank you @mansourjc...thanks for the talk today re: portfolio. nice explanation, good stories and interestingdiscussion#prodmgmttalk -2:59 PM Jan 30th, 2012cindyfsolomon Join us next week for Agile Marketing w/ Ron Brown @browncompany #prodmgmttalk -2:59 PM Jan30th, 2012cindyfsolomon OKAY! Stay on 5 more minutes! RT @onpm:@cindyfsolomon Quick..ask 1 morequestion! #prodmgmttalk-3:00 PM Jan 30th, 2012cindyfsolomon Q7: Does your company market solutions to specific industries or position products to generalmarkets?#prodmgmt #prodmgmttalk -3:00 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @jidoctor: thank you @mansourjc...thanks for today re: portfolio. nice explanation, good storiesand interesting discussion #prodmgmttalk -3:00 PM Jan 30th, 2012ColinBeveridge RT @cindyfsolomon: Portfolio Mgmt differs in dif size orgs: 1. Large Org 2. Small Org 3.Hybrid #prodmgmttalk -3:02 PM Jan 30th, 2012cindyfsolomon Please follow @mansourjc to get 10 main points for todays talk #prodmgmttalk -3:02 PM Jan 30th,2012ColinBeveridge RT @cindyfsolomon: in large org - portfolio mgr are#custserv oriented or network securityoriented #prodmgmttalk -3:02 PM Jan 30th, 2012cindyfsolomon Welcome @ColinBeveridge #prodmgmttalk-3:03 PM Jan 30th, 2012cindyfsolomon @mansourjc will be face-face Feb 8 in Orange County w/ @Mack_McCoy& @GregWhitePM #prodmgmttalk-3:03 PM Jan 30th, 2012cindyfsolomon Thank you every1 for joining - went too fast tweeting rich content from @masnourjc on PortfolioMgmthttp://t.co/72bO6ekV #prodmgmttalk -3:05 PM Jan 30th, 2012cindyfsolomon Todays quick stats: 180 tweets generated 270,178 impressions, reaching an audience of 15,530followers #prodmgmt #prodmgmttalk -3:05 PM Jan 30th, 2012cindyfsolomon Thanks for tweeting! @errandmanagers @jidoctor @onpm @mjm_pm@johnnewbury_ @joshua_d@colinbeveridge @beta_boy @onedeskapp #prodmgmttalk -3:07 PM Jan 30th, 2012errandmanagers Thank You @cindyfsolomon @masnourjc#ProdMgmttalk -3:07 PM Jan 30th, 2012errandmanagers RT @cindyfsolomon: Todays unedited transcript of tweets (start from bottom & scrollup) http://t.co/3vep3kAg #prodmgmt #ProdMgmttalk -3:16 PM Jan 30th, 2012cindyfsolomon 11 people listened to live broadcast today! How was the experience? #prodmgmttalk (challenge tolisten, read & tweet) #prodmgmttalk -3:16 PM Jan 30th, 2012cindyfsolomon Great to have you participate today!@kitmacgillivray Appreciate the RT @SkipCody Plan for sametime next week @johnnewbury_ #prodmgmttalk -4:02 PM Jan 30th, 2012ProdMgmtTalk @Beta_Boy @Beta_Boy Missed some of your tweets because they didnthave #prodmgmttalk Tweetchat adds it automaticly http://t.co/itlvkEcm -6:27 PM Jan 30th, 2012DoriGilbert Ooh, @cindyfsolomon I missed #prodmgmttalk today, with John Mansour. Hell be in #OrangeCounty in 2weeks at#OCPM http://t.co/ZVwvSNBu -7:05 PM Jan 30th, 2012cindyfsolomon RT @DoriGilbert: Ooh, @cindyfsolomon I missed #prodmgmttalk today, with John Mansour. Hell bein #OrangeCounty in 2 weeks at #OCPM http://t.co/ZVwvSNBu -10:38 PM Jan 30th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
  12. 12. Transcript from Jan 30, 2012: Global Product Management Talk John Mansour @mansourjc Founder, Proficientz A New Class of Product Manager And A New Gauge For Measuring Success MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrNomadicPm Very true; though, they should support each other. RT@brainmates: Corporate strategy does not equalproduct strategy.#prodmgmttalk -6:50 AM Jan 31st, 2012cindyfsolomon RT @NomadicPm: Very true; though, they should support each other. RT @brainmates: Corporatestrategy not = product strategy #prodmgmttalk -8:57 AM Jan 31st, 2012ProdMgmtTalk Todays unedited transcript of tweets (start from bottom & scrollup) http://t.co/3vep3kAg #prodmgmttalkThank you John Mansour @mansourjc for SPEAKING today! Thank you Adrienne @brainmates for co-hosting!Thank you @errandmanagers @jidoctor @onpm @mjm_pm @johnnewbury_ @joshua_d@colinbeveridge @beta_boy @onedeskapp @NomadicPm @OneDeskAppJoin us next week Feb 6 for The Marketing Side of Agile: Secrets For Success w/ Ron Brown@browncompanyUpdated stats: 190 tweets generated 289,742 impressions, reaching an audience of 15,847 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12

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