Transcript from Jan 16, 2012: Global Product Management Talk                  Mark Stiving @markstiving Ph.D., Pricing exp...
Transcript from Jan 16, 2012: Global Product Management Talk                   Mark Stiving @markstiving Ph.D., Pricing ex...
Transcript from Jan 16, 2012: Global Product Management Talk                    Mark Stiving @markstiving Ph.D., Pricing e...
Transcript from Jan 16, 2012: Global Product Management Talk                       Mark Stiving @markstiving Ph.D., Pricin...
Transcript from Jan 16, 2012: Global Product Management Talk                         Mark Stiving @markstiving Ph.D., Pric...
Transcript from Jan 16, 2012: Global Product Management Talk                    Mark Stiving @markstiving Ph.D., Pricing e...
Transcript from Jan 16, 2012: Global Product Management Talk                         Mark Stiving @markstiving Ph.D., Pric...
Transcript from Jan 16, 2012: Global Product Management Talk                   Mark Stiving @markstiving Ph.D., Pricing ex...
Transcript from Jan 16, 2012: Global Product Management Talk                   Mark Stiving @markstiving Ph.D., Pricing ex...
Transcript from Jan 16, 2012: Global Product Management Talk                  Mark Stiving @markstiving Ph.D., Pricing exp...
Transcript from Jan 16, 2012: Global Product Management Talk                   Mark Stiving @markstiving Ph.D., Pricing ex...
Transcript from Jan 16, 2012: Global Product Management Talk                   Mark Stiving @markstiving Ph.D., Pricing ex...
Transcript from Jan 16, 2012: Global Product Management Talk                  Mark Stiving @markstiving Ph.D., Pricing exp...
Transcript from Jan 16, 2012: Global Product Management Talk                  Mark Stiving @markstiving Ph.D., Pricing exp...
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Jan 16, 2012: Mark Stiving, Ph.D., Discusses Value-based Pricing Strategies @markstiving

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All businesses, no matter their size, strive to create value. Pricing captures the true measure of a company’s worth. Pricing is the least understood, incredibly powerful, yet most underutilized marketing lever. Companies spend most of their time creating real value for their customers, but very little time figuring out how to capture as much of that value as possible. This elusive link profoundly impacts the success or failure of every business. This talk will help the participants recognize how to grow revenue and profits through pricing. The goal of the discussion is to enable participants to determine how to use pricing to capture more value, and even decide what new products to develop to capture the most value.

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Jan 16, 2012: Mark Stiving, Ph.D., Discusses Value-based Pricing Strategies @markstiving

  1. 1. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Mark Stiving, Ph.D., Pricing expert, Speaker, and Author, spoke at the Mark says: “I love pricing and really weekly Global Product enjoy helping people understand it better. The Global Product Management Talk on Management Talk represents a Twitter Monday, January large community of product people 16, 2012 using the who really need to know pricing and hashtag #prodmgmttalk it excites me knowing I have the potential to help so many professionals at once. " INTRO All businesses, no matter their size, strive to create value. Pricing captures the true measure of a company’s worth. Pricing is the least understood, incredibly powerful, yet most underutilized marketing lever. Companies spend most of their time creating real value for their customers, but very little time figuring out how to capture as much of thatvalue as possible. This elusive link profoundly impacts the success or failure of every business. This talk will helpthe participants recognize how to grow revenue and profits through pricing. The goal of the discussion is toenable participants to determine how to use pricing to capture more value, and even decide what new productsto develop to capture the most value.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/sJpGF5  Links: http://bit.ly/xSp9FLQUESTIONS FOR DISCUSSIONQ1 How do potential customers use price when deciding on which product to buy?Q2 How do I get my sales force to not give in on price so easily?Q3 Is pricing services different than pricing products?Q4 Is it fair to charge different people different prices? If so, when?Q5 How do I make money with free?Q6 How do I compete with free?Q7 Should I end my prices with 99?Q8 How do I raise prices?Q9 What if my competitor lowers price?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0O_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfProdMgmtTalk #prodmgmt Today were starting an hour later & Will award @markstiving book to luckyparticipanthttp://t.co/b6wcmhvB #prodmgmttalk -4:05 PM Jan 16th, 2012ProdMgmtTalk Roger is co-host today! @rcauvin on Value-Based vs Cost-Based Pricing (blogarchives) http://t.co/cI9p2rE9#prodmgmt #prodmgmttalk -4:12 PM Jan 16th, 2012ProdMgmtTalk @johnpeltier hope youre done w/dinner to join us to discuss pricing w/ @rcauvin & @markstiving in 45minutes!#prodmgmt #prodmgmttalk -4:16 PM Jan 16th, 2012ProdMgmtTalk Impact of Pricing On Value w/ @markstiving@rcauvin @cindyfsolomon Join us in 40minutes!http://t.co/bx6cAs6T #prodmgmt #prodmgmttalk -4:21 PM Jan 16th, 2012ProdMgmtTalk Todays speaker @markstiving pricing expert w/ Ph.D. in Marketing (Pricing) from U.C.Berkeley #prodmgmthttp://t.co/bx6cAs6T #prodmgmttalk -4:23 PM Jan 16th, 2012ProdMgmtTalk Our speaker @markstiving >15 years helping companies implement value-based pricing strategies toincrease profits #prodmgmt #prodmgmttalk -4:24 PM Jan 16th, 2012ProdMgmtTalk Make your phone smarter: theres #Android app for Global Product ManagementTalk! #prodmgmthttp://t.co/4owvOjDz #pm #prodmgmttalk -4:25 PM Jan 16th, 2012ProdMgmtTalk Well be live on air in 1/2 hour - listen for first 15 minutes http://t.co/viPAUhHI#BlogTalkRadio #prodmgmt #prodmgmttalk -4:31 PM Jan 16th, 2012ProdMgmtTalk @VFigatelix @Lrmarval Join us to discuss pricing w/ @markstiving & @rcauvin in 1/2hour http://t.co/b6wcmhvB #prodmgmttalk #prodmgmt -4:32 PM Jan 16th, 2012ProdMgmtTalk @aussiegoldy Join us to discuss pricing w/@markstiving & @rcauvin in 1/2 hour http://t.co/b6wcmhvB#prodmgmttalk #prodmgmt -4:32 PM Jan 16th, 2012ProdMgmtTalk Join us to win "Impact Pricing: Your Blueprint for Driving Profits" at todaysdiscussion #prodmgmthttp://t.co/b6wcmhvB #prodmgmttalk -4:38 PM Jan 16th, 2012ProdMgmtTalk Follow Global Product Management Talk On BlogTalkRadio! http://t.co/rgVn1HbN to get weeklyreminders#prodmgmt #prodmgmttalk -4:44 PM Jan 16th, 2012rcauvin A mere thirteen minutes until #prodmgmttalk begins, co-hosted by yours truly & @cindyfsolomon &featuring @markstivingon pricing. #prodmgmt -4:47 PM Jan 16th, 2012MarkStiving We are so close to starting. Im getting exciting.#prodmgmttalk -4:52 PM Jan 16th, 2012ProdMgmtTalk Warren Buffet "most important thing to view is "pricing power" when choosing companies to investin"#prodmgmttalk -4:56 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrMarketingMel RT @rcauvin #prodmgmttalk begins at 8 ET, co-hosted by yours truly & @cindyfsolomon &featuring @markstivingon pricing #prodmgmt -4:58 PM Jan 16th, 2012ProdMgmtTalk Welcome @MarketingMel ! Please introduce yourself & where youre tweeting from #prodmgmttalk -5:00 PM Jan 16th, 2012MarkStiving Hi all, Im sitting in San Jose, CA. #prodmgmttalk -5:00 PM Jan 16th, 2012ValWorkman #prodmgmttalk Hi,looking forward to the thoughts -5:01 PM Jan 16th, 2012MarketingMel Hi Career communications pro visiting from the beautiful mountains of Tennessee #prodmgmttalk Pls.Tweet url for radio link TY! -5:01 PM Jan 16th, 2012MarketingMel @ValWorkman Hi enjoyed your talk last week. Heard your podcast. #prodmgmttalk -5:03 PM Jan 16th, 2012M3_Boost Hi all, listening in from Western Australia. #prodmgmttalk-5:03 PM Jan 16th, 2012ProdMgmtTalk Welcome @ValWorkman @M3_Boost Info about todays talk http://t.co/b6wcmhvB #prodmgmttalk -5:04PM Jan 16th, 2012ValWorkman #prodmgmttalk Value based pricing. Hard to believe its real. -5:04 PM Jan 16th, 2012lisaw1 Hello everyone! Im in Mill Valley, CA. Its been awhile:) Thanks for hosting,Cindy! #prodmgmttalk #prodmgmttalk -5:04 PM Jan 16th, 2012ErikaLAndersen Hi all from Salt Lake City! Topic questions on Pricing look veryinteresting. http://t.co/79PnmW40 #prodmgmttalk -5:05 PM Jan 16th, 2012rcauvin Hi, Im Roger L. Cauvin, a product manager in Austin, Texas. Talking value-based pricingw/ @markstiving.#prodmgmttalk #prodmgmt -5:05 PM Jan 16th, 2012ProdMgmtTalk Welcome @lisaw1 ! #prodmgmttalk -5:05 PM Jan 16th, 2012ValWorkman #prodmgmttalk Doesnt value depend on perspectives, which isnt fixed. -5:05 PM Jan 16th, 2012ProdMgmtTalk This is your co-host @cindyfsolomon tweeting from SF Bay Area today - Delighted to be here & happyMLK, Jr. day#prodmgmttalk -5:06 PM Jan 16th, 2012ProdMgmtTalk Welcome @ErikaLAndersen glad to see you again#prodmgmttalk -5:06 PM Jan 16th, 2012rcauvin Pricing a product is like giving a grade to your own assignment. @markstiving #prodmgmttalk #prodmgmt -5:06PM Jan 16th, 2012ProdMgmtTalk Pricing a product is like giving a grade to your own school assignmentsays @markstiving #prodmgmttalk -5:07 PM Jan 16th, 2012ProdMgmtTalk @markstiving says "there are 3 most important topics re: pricing. 1. as a person setting price - yourecharging for value" #prodmgmttalk -5:08 PM Jan 16th, 2012MarketingMel RT @ProdMgmtTalk: Pricing a product is like giving a grade to your own school assignmentsays @markstiving#prodmgmttalk -5:08 PM Jan 16th, 2012ProdMgmtTalk @markstiving says value-based pricing maximizes profit #prodmgmttalk -5:08 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrValWorkman #prodmgmttalk But giving a grade to a moving perception is a little harder. -5:08 PM Jan 16th, 2012ProdMgmtTalk @markstiving 2. price segmentation - how to charge dif customers dif prices (is it fair? Under whatcircumstances)#prodmgmttalk -5:08 PM Jan 16th, 2012MarketingMel Always use value based pricing not cost plus pricing.#prodmgmttalk -5:09 PM Jan 16th, 2012ProdMgmtTalk @markstiving 3. portfolio pricing - must price for good, better, best (give discounts on some to gainsales on others) #prodmgmttalk -5:09 PM Jan 16th, 2012rcauvin Most important pricing issues: value- vs cost-based pricing, charge diff customers diff prices, portfoliopricing.#prodmgmttalk #prodmgmt -5:09 PM Jan 16th, 2012ProdMgmtTalk To @valworkman "value is how much your customer is willing to pay for product" "single customermakes 2 decisions...#prodmgmttalk -5:10 PM Jan 16th, 2012ProdMgmtTalk To @valworkman 1. Will I? (can I afford) 2. Which 1 (shall I buy) value depends on next best alternative$ & feature differe #prodmgmttalk -5:10 PM Jan 16th, 2012ValWorkman #prodmgmttalk But dont we also have to consider our relative cost-position as well when decidingprice? -5:11 PM Jan 16th, 2012DrMEKelly_DUQU RT @ProdMgmtTalk: Pricing a product is like giving a grade to your own school assignmentsays @markstiving#prodmgmttalk -5:12 PM Jan 16th, 2012M3_Boost One of the challenges is communicating the value that the sellers feels is in their product to thecustomer #prodmgmttalk-5:12 PM Jan 16th, 2012rcauvin RT @ValWorkman: #prodmgmttalk But dont we also have to consider our relative cost-position as well whendeciding price?#prodmgmt -5:12 PM Jan 16th, 2012ErikaLAndersen Difference in features or difference in experience? Or is there a difference? #prodmgmttalk -5:12 PM Jan16th, 2012ProdMgmtTalk @markstiving says "in general costs dont matter (controversial) to the price" Fixed costs never matterto what price to charg #prodmgmttalk -5:13 PM Jan 16th, 2012MarketingMel I was quoting @markstiving on @ProdMgmtTalk I agree w/ him! about value based pricing esp. inservice!#prodmgmttalk -5:13 PM Jan 16th, 2012ProdMgmtTalk Welcome @DrMEKelly_DUQU #prodmgmttalk -5:14 PM Jan 16th, 2012ProdMgmtTalk RT @M3_Boost: One of the challenges is communicating the value that the sellers feels is in theirproduct to the customer #prodmgmttalk -5:14 PM Jan 16th, 2012rcauvin #prodmgmttalk @markstiving says fixed costs *never* matter when deciding price. #prodmgmt -5:14 PM Jan 16th,2012ProdMgmtTalk "My willingness to pay has nothing to do with what it cost to produce product" #prodmgmttalk -5:14 PM Jan16th, 2012M3_Boost Erika: I think features are experiences. You buy a feature for the experience it gives you #prodmgmttalk -5:15PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrDrMEKelly_DUQU @ProdMgmtTalk. Thanks! Learning a lot from all of you #prodmgmttalk -5:15 PM Jan 16th, 2012ErikaLAndersen RT @rcauvin: #prodmgmttalk @markstiving says fixed costs *never* matter when decidingprice. #prodmgmt#prodmgmttalk -5:15 PM Jan 16th, 2012ProdMgmtTalk @rcauvin says if value doesnt exceed cost - why are you developing product to beginwith? #prodmgmttalk -5:15 PM Jan 16th, 2012ProdMgmtTalk Agree RT @M3_Boost: Erika: I think features are experiences. You buy a feature for the experience itgives you#prodmgmttalk -5:15 PM Jan 16th, 2012ProdMgmtTalk Charging what customer is willing to pay makes more money (over time?).... #prodmgmttalk -5:16 PM Jan16th, 2012CathyLiggett #prodmgmttalk No Im referring to relative cost, meaning your competitions cost. To maintain competitiveadvantage we must price comp -5:16 PM Jan 16th, 2012ProdMgmtTalk Welcome @CathyLiggett ! #prodmgmttalk -5:16 PM Jan 16th, 2012MarketingMel @ProdMgmtTalk Im feeling like Im back in MBA school listening to @markstiving discuss pricing.Fascinating!#prodmgmttalk -5:17 PM Jan 16th, 2012rcauvin #prodmgmttalk @markstiving says you can use cost-plus pricing to set a floor for price, but only in somecases. #prodmgmt-5:17 PM Jan 16th, 2012ProdMgmtTalk Cost plus floor is whats lowest possible price to charge a specific customer #prodmgmttalk -5:17 PM Jan16th, 2012M3_Boost The price the market will pay can also act as a motivator to reduce your costs (may need deeppockets)#prodmgmttalk -5:17 PM Jan 16th, 2012MarkStiving Fixed costs never matter. Never. #prodmgmttalk -5:17 PM Jan 16th, 2012ProdMgmtTalk Question for you: Q1 How do potential customers use price when deciding on which product tobuy? #prodmgmttalk-5:18 PM Jan 16th, 2012ProdMgmtTalk @markstiving giving ex: comparing Lexus to BMW when deciding which to buy #prodmgmttalk -5:18 PMJan 16th, 2012CathyLiggett #prodmgmttalk Call me high maintenance, I worry about a cheep car -5:18 PM Jan 16th, 2012lisaw1 Pricing competitively is tricky since ultimately, you dont want it to be about price; you want it to be aboutfeatures.#prodmgmttalk -5:19 PM Jan 16th, 2012ProdMgmtTalk Regardless of cost of cars - customer looking at 2 dif products & deciding if price difference worth it indif features#prodmgmttalk -5:19 PM Jan 16th, 2012DrMEKelly_DUQU @ProdMgmtTalk. My students become aware of some PM challenges via current job descriptions= #eyes opened.#prodmgmttalk . -5:19 PM Jan 16th, 2012rcauvin Do you want to base value/price on features, problems solved, or something else? #prodmgmttalk #prodmgmt -5:19 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrMarketingMel Pricing thought for the day: RT @MarkStiving: Fixed costs never matter. Never. #prodmgmttalk -5:20 PMJan 16th, 2012M3_Boost Is the car price differential influenced by prior brand marketing to influence customer self-image? #prodmgmttalk -5:20 PM Jan 16th, 2012ProdMgmtTalk @markstiving when it comes to selling/ sell benefits of features always to justify additional price - knowcompetitives price #prodmgmttalk -5:20 PM Jan 16th, 2012ValWorkman @CathyLiggett #prodmgmttalk your right, I think price is a way to compare cars -5:20 PM Jan 16th, 2012ProdMgmtTalk @rcauvin says features relative to competition determine value of product...@markstiving says"perceived differentiation" #prodmgmttalk -5:21 PM Jan 16th, 2012ValWorkman @lisaw1 #prodmgmttalk Features dont -5:21 PM Jan 16th, 2012ProdMgmtTalk @rcauvin says "something about perceived difference must indicate value for perspectivecustomer"#prodmgmttalk -5:21 PM Jan 16th, 2012ValWorkman #prodmgmttalk YES, Its about perceived value of feature. Good points about pricing. -5:22 PM Jan 16th, 2012MarketingMel @MarkStivin Says perceived differentiation is what matters to your customers and helps them determinevalue.#prodmgmttalk -5:22 PM Jan 16th, 2012ProdMgmtTalk Todays background material: http://t.co/b6wcmhvBUnedited Transcript will beat http://t.co/YJywt6oh #prodmgmttalk-5:23 PM Jan 16th, 2012ProdMgmtTalk @markstiving says people buy Guchi bags (not to solve problem necessarily) so they perceive value(lifestyle issue)#prodmgmttalk -5:23 PM Jan 16th, 2012ValWorkman #prodmgmttalk The more you differentiate, the more perceived value, the higher price. -5:24 PM Jan 16th, 2012rcauvin RT @ValWorkman: #prodmgmttalk The more you differentiate, the more perceived value, the higherprice.#prodmgmt -5:24 PM Jan 16th, 2012M3_Boost A lot of discretionary expenditure (cars?) in B2C is image based. Views on how strong this aspect is inB2B? #prodmgmttalk-5:25 PM Jan 16th, 2012ProdMgmtTalk discussing "features vs. problem solutions" w/example "walk into BestBuy to purchase computer - whatwill do w/it?" #prodmgmttalk -5:25 PM Jan 16th, 2012MarketingMel RT @rcauvin: RT @ValWorkman: #prodmgmttalk The more you differentiate, the more perceived value,the higher price.#prodmgmt -5:25 PM Jan 16th, 2012ProdMgmtTalk If youre an expert - you make a choice on features - problem solution bigger impact on 1. Will I? spend$#prodmgmttalk -5:25 PM Jan 16th, 2012CathyLiggett #prodmgmttalk You guys dont get us girls. Its about how different I look with one bag over another. Muchlike adaptation feathers on birds -5:26 PM Jan 16th, 2012ProdMgmtTalk @M3_Boost INdeed - are you listening? Warning hard to listen & tweet! (out ofsync) http://t.co/bx6cAs6T#prodmgmttalk -5:26 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @M3_Boost: A lot of discretionary expenditure (cars?) in B2C is image based. Views on how strongthis aspect is in B2B? #prodmgmttalk -5:26 PM Jan 16th, 2012DrMEKelly_DUQU @ProdMgmtTalk Q1 Price is under siege due to Groupon, Living Social, etc. teaching customers towait for the sale/coupon...#prodmgmttalk -5:27 PM Jan 16th, 2012ProdMgmtTalk @CathyLiggett exactly - fashion choices are on a different paradigm of problems #prodmgmttalk -5:27 PMJan 16th, 2012ProdMgmtTalk Once you get into "which product will I buy?" you become expert to evaluate features & compareproducts#prodmgmttalk -5:28 PM Jan 16th, 2012pvranas @ProdMgmtTalk How does a customers cost to build vs. buy play into pricing of services? #prodmgmttalk -5:29 PM Jan 16th, 2012ProdMgmtTalk @rcauvin asking about "negative pricing - basing value on amount it costs NOT to use your product -instead alternative" #prodmgmttalk -5:29 PM Jan 16th, 2012ProdMgmtTalk Welcome @pvranas #prodmgmttalk -5:29 PM Jan 16th, 2012pvranas @ProdMgmtTalk Thanks! Glad to be here #prodmgmttalk-5:30 PM Jan 16th, 2012ProdMgmtTalk @markstiving Total cost of ownership = "What does it cost you to own this, or to own competitive, ornot to own either?" #prodmgmttalk -5:30 PM Jan 16th, 2012ValWorkman #prodmgmttalk Is this like lost opportunity costs. Should this be subtracted from perceived value? -5:30 PMJan 16th, 2012ProdMgmtTalk Theres a dialogue happening on audiobetween@rcauvin & @markstiving http://t.co/bx6cAs6T #prodmgmttalk -5:31 PM Jan 16th, 2012ProdMgmtTalk What is the cost of "emotional pain"? #prodmgmttalk-5:31 PM Jan 16th, 2012HakanKilic RT @ProdMgmtTalk: What is the cost of "emotional pain"? #prodmgmttalk -5:31 PM Jan 16th, 2012M3_Boost Total cost of ownership raises how much information the customer has on alternatives and your product.Info may not be perfect #prodmgmttalk -5:32 PM Jan 16th, 2012ValWorkman #prodmgmttalk Going with a little known brand, there is a lost cost -5:32 PM Jan 16th, 2012ProdMgmtTalk In B2B - economic value analysis - dollars & sense analysis, in B2C never about economic value -rather emotional decision #prodmgmttalk -5:32 PM Jan 16th, 2012ProdMgmtTalk Welcome @HakanKilic ! #prodmgmttalk -5:32 PM Jan 16th, 2012rcauvin #prodmgmttalk @markstiving says in B2B pricing, total cost of ownership makes good sense, but notnecessarily in B2C pricing.#prodmgmt -5:32 PM Jan 16th, 2012ProdMgmtTalk @ValWorkman what do you mean by "lost cost" for little known brand? #prodmgmttalk -5:33 PM Jan16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @M3_Boost need to teach sales to sell perceived value (marketing & sales efforts) must focus onperception of product - brand #prodmgmttalk -5:34 PM Jan 16th, 2012ProdMgmtTalk Brand is part of (perceived) value - but build a better mouse trap no longer holds - better products dontsell w/o marketing #prodmgmttalk -5:35 PM Jan 16th, 2012ValWorkman #prodmgmttalk Good wrap on this topic. @rcauvin -5:35 PM Jan 16th, 2012ProdMgmtTalk PEople dont buy true value - they buy perceived value #prodmgmttalk -5:35 PM Jan 16th, 2012rcauvin #prodmgmttalk @markstiving says perceived value comes from marketing & sales, true value comes from theproduct itself.#prodmgmt -5:35 PM Jan 16th, 2012ProdMgmtTalk Here comes a controversial question: Q4 Is it fair to charge different people different prices? If so,when?#prodmgmttalk -5:36 PM Jan 16th, 2012lisaw1 RT @rcauvin: @markstiving says perceived value comes from marketing & sales, true value comes from theproduct itself#prodmgmttalk -5:36 PM Jan 16th, 2012rcauvin #prodmgmttalk Is it fair to charge different customers different prices? If so, why? @markstiving says, "Yes".What do u think? #prodmgmt -5:36 PM Jan 16th, 2012ProdMgmtTalk Q4 is for participants to answer! Is it fair to charge different people different prices? If so,when? #prodmgmttalk -5:37 PM Jan 16th, 2012ValWorkman #prodmgmttalk more than 75% buy from from a network and that networks perceived value -5:37 PM Jan16th, 2012HakanKilic #prodmgmttalk Amazon is a great example, tracks your buying behaviour and charges differently for thesame product -5:37 PM Jan 16th, 2012MarketingMel RT @ProdMgmtTalk: Q4 is for participants to answer! Is it fair to charge different people different prices?If so, when?#prodmgmttalk -5:37 PM Jan 16th, 2012tekzenpdm @ProdMgmtTalk Brand and Value are symbiotic, Better Products deliver better value which in tur buildsbrand value#prodmgmttalk -5:37 PM Jan 16th, 2012M3_Boost I think yes. Challenge is to work out the when and not annoy customers if they find out. #prodmgmttalk -5:38 PM Jan 16th, 2012ProdMgmtTalk price segmentation = When you go to movies or fly - every1 pays different price for same experience -many examples (coupons) #prodmgmttalk -5:38 PM Jan 16th, 2012ValWorkman #prodmgmttalk 1000000 flies doesnt make it right -5:38 PM Jan 16th, 2012ProdMgmtTalk RT @HakanKilic: Amazon is a great example, tracks your buying behaviour and charges differently forthe same product#prodmgmttalk -5:38 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Welcome @tekzenpdm #prodmgmttalk -5:38 PM Jan 16th, 2012HakanKilic #prodmgmttalk Question for everyone - when does price segmentation become price discrimination? -5:38PM Jan 16th, 2012ProdMgmtTalk When we think pricing is unfair, almost always when pricing changes - Netflix #prodmgmttalk -5:38 PMJan 16th, 2012MarketingMel Great examples such as movies, airplane seats, of price segmentation. #prodmgmttalk -5:38 PM Jan16th, 2012rcauvin If rules are known and clear in advance, its ok to charge different customers different prices for yourproduct.#prodmgmttalk #prodmgmt -5:38 PM Jan 16th, 2012rcauvin RT @HakanKilic: #prodmgmttalk Question for everyone - when does price segmentation become pricediscrimination? -5:39 PM Jan 16th, 2012ProdMgmtTalk RT @HakanKilic: #prodmgmttalk Question for everyone - when does price segmentation become pricediscrimination? #prodmgmttalk -5:39 PM Jan 16th, 2012CathyLiggett @HakanKilic #prodmgmttalk Right, just because I can get away with it doesnt make it right. Whats goodfor the economy? -5:40 PM Jan 16th, 2012rcauvin #prodmgmttalk @markstiving says "price segmentation" & "price discrimination" are the samething! #prodmgmt -5:40 PM Jan 16th, 2012ProdMgmtTalk @hakankilic price segmentation (used in biz world) & price discrimination (used in academia) are thesame#prodmgmttalk -5:40 PM Jan 16th, 2012tekzenpdm @ProdMgmtTalk @HakanKilic do you think this will alienate some customers? #prodmgmttalk -5:40 PMJan 16th, 2012ProdMgmtTalk Point is to charge price people are willing to pay according to their projected value for sameitem #prodmgmttalk-5:41 PM Jan 16th, 2012HakanKilic @tekzenpdm #prodmgmttalk Think the problem is people dont like the segmentation variables - low supplymeans high price, but does gender? -5:41 PM Jan 16th, 2012ProdMgmtTalk @markstiving says giving lower prices to people w/out lowering prices to people willing to pay more(fair)#prodmgmttalk -5:41 PM Jan 16th, 2012rcauvin #prodmgmttalk @HakanKilic, your question is about fairness, right? #prodmgmt -5:42 PM Jan 16th, 2012ProdMgmtTalk Price segmentation maintains value - charge high price & give discounts to those who prove theydeserve it#prodmgmttalk -5:42 PM Jan 16th, 2012M3_Boost How much is the ability to differentiate in prices due to pricing power? Consumer may have littlealternative #prodmgmttalk-5:42 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrValWorkman #prodmgmttalk Good explanation for price segmentation. It really makes sense. -5:42 PM Jan 16th, 2012KellyBurroughs There are consumers who like to pay more, as a statement of social status, which to them is part ofthe value...#prodmgmttalk -5:42 PM Jan 16th, 2012ProdMgmtTalk @rcauvin did you cut out of audio? not hearing you#prodmgmttalk -5:42 PM Jan 16th, 2012ProdMgmtTalk Welcome @KellyBurroughs #prodmgmttalk -5:43 PM Jan 16th, 2012ProdMgmtTalk @markstiving says to @HakanKilic "but does gender? cuts to heart of matter; variables aresensitive #prodmgmttalk -5:44 PM Jan 16th, 2012ProdMgmtTalk Young men pay higher insurance than young women, women pay higher costs for hair cuts thanmen #prodmgmttalk -5:45 PM Jan 16th, 2012ProdMgmtTalk Dont charge dif prices to dif genders, races or religions - rule of thumb #prodmgmttalk -5:45 PM Jan16th, 2012pvranas @ProdMgmtTalk Womens haircuts take longer#prodmgmttalk -5:45 PM Jan 16th, 2012rcauvin #prodmgmttalk The "fairness" of price discrimination depends on the fairness of the rules used todiscriminate.#prodmgmt -5:45 PM Jan 16th, 2012HakanKilic RT @pvranas: @ProdMgmtTalk Womens haircuts take longer #prodmgmttalk lol! -5:45 PM Jan 16th, 2012HakanKilic @rcauvin #prodmgmttalk #prodmgmt Correct, all about what is fair -5:46 PM Jan 16th, 2012tekzenpdm @ProdMgmtTalk This example is a little different as underwriting plays an important part of this pricingmanaging risks.#prodmgmttalk -5:47 PM Jan 16th, 2012M3_Boost Women havent experienced cheaper haircuts so not as clearly aware of the price differential. Unofficialcartel in haircuts!!#prodmgmttalk -5:47 PM Jan 16th, 2012ProdMgmtTalk @markstiving sees so many rules used for price discrimination - many examples for pricesegmentation, ask "why get discount?" #prodmgmttalk -5:47 PM Jan 16th, 2012HakanKilic @pvranas #prodmgmttalk Im giving all credit for the haircut comment to @pvranas :) -5:48 PM Jan 16th,2012ValWorkman @HakanKilic @rcauvin or is it about what you can get away with it #prodmgmttalk -5:48 PM Jan 16th,2012pvranas @HakanKilic Thanks bud :) #prodmgmttalk -5:49 PM Jan 16th, 2012ProdMgmtTalk @Valworkman going back to fairness question?@markstiving thinks of price discrimination as "marxistbehavior" offer discounts #prodmgmttalk -5:49 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @HakanKilic: @pvranas #prodmgmttalk Im giving all credit for the haircut commentto @pvranas :) #prodmgmttalk-5:49 PM Jan 16th, 2012rcauvin @ValWorkman @HakanKilic @rcauvin To maintain positive perceptions of the brand, you want sustainable,fair pricing.#prodmgmttalk -5:49 PM Jan 16th, 2012ProdMgmtTalk Jumping to 3rd topic: related to segmentation - Pricing a product portfolio (must create portfolio if donthave)#prodmgmttalk -5:50 PM Jan 16th, 2012M3_Boost Were thinking of differentiation as a win-lose sitn. The challenge is to make it seem like a win-win #prodmgmttalk -5:50 PM Jan 16th, 2012ProdMgmtTalk Want people willing to pay more to pay more & allow people willing to pay less to still getproduct #prodmgmttalk -5:50 PM Jan 16th, 2012ProdMgmtTalk Indeed! RT @M3_Boost: Were thinking of differentiation as a win-lose sitn. The challenge is to make itseem like a win-win #prodmgmttalk -5:51 PM Jan 16th, 2012rcauvin Product portfolio pricing is based on creating "good/better/best" offerings at different pricepoints.#prodmgmttalk #prodmgmt -5:51 PM Jan 16th, 2012ProdMgmtTalk Figure out way for people who are price-insensitive to buy best, price sensitive buy good product &price-uncertain can buy #prodmgmttalk -5:52 PM Jan 16th, 2012MarketingMel "If you do not have a product portfolio you should be creating one. Build good/better/bestproducts." #prodmgmttalk -5:52 PM Jan 16th, 2012ProdMgmtTalk If price is no option - buy most expensive / if price is an issue - buy cheapest / if price point uncertain -buy middle#prodmgmttalk -5:52 PM Jan 16th, 2012ProdMgmtTalk Good / better/ best pricing like small/ medium / large milkshake based on value #prodmgmttalk -5:53PM Jan 16th, 2012HakanKilic @ProdMgmtTalk #prodmgmttalk My PM friend at P&G did portfolio pricing - premium prod had an orangepkge, $.03 more, no other difference! -5:54 PM Jan 16th, 2012ProdMgmtTalk In semiconductor biz - take high rated chips & purposely downgrade them to lower speed to sell atlower price#prodmgmttalk -5:54 PM Jan 16th, 2012rcauvin Why do people gravitate to cost-plus pricing?#prodmgmttalk #prodmgmt -5:55 PM Jan 16th, 2012ProdMgmtTalk Question for participants: Why do people gravitate to cost plus pricing? #prodmgmttalk -5:55 PM Jan16th, 2012HakanKilic RT @ProdMgmtTalk: Question for participants: Why do people gravitate to cost pluspricing? #prodmgmttalk -5:55 PM Jan 16th, 2012pvranas @ProdMgmtTalk Its the easiest approach #prodmgmttalk-5:56 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
  12. 12. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk A - cost-plus pricing is an easy, simple formula = not what #prodmgmt does #prodmgmttalk -5:56 PMJan 16th, 2012M3_Boost Cost based pricing is easy - its hard to maintain a pricing process thru life-cycle of product #prodmgmttalk -5:56 PM Jan 16th, 2012HakanKilic @rcauvin #prodmgmttalk #prodmgmt my guess - PM uses his P&L and its the easiest. software cost is notjust R&D headcount though -5:57 PM Jan 16th, 2012M3_Boost Ask a cost plus approach person - how much is plus? (what size is the margin?) that canconfuse #prodmgmttalk -5:57 PM Jan 16th, 2012ProdMgmtTalk @markstiving says 2 other reasons besides easy: 1. cost plus pricing guarantees profit at lowestmargin possible#prodmgmttalk -5:57 PM Jan 16th, 2012tekzenpdm @ProdMgmtTalk Easy to comprehend #prodmgmttalk-5:58 PM Jan 16th, 2012KellyBurroughs existing in a market driven by price competition could be a valid reason.. #prodmgmttalk -5:58 PM Jan16th, 2012ProdMgmtTalk @markstiving gas stations do cost plus pricing - goes up same day as news item that price of oilrose#prodmgmttalk -5:58 PM Jan 16th, 2012M3_Boost I like that - cost plus approach can provide market intelligence on competitors #prodmgmttalk -5:59 PM Jan16th, 2012rcauvin #prodmgmttalk @markstiving & @HakanKilic agree cost-plus pricing is easy when looking atP&L. #prodmgmt -5:59 PM Jan 16th, 2012ProdMgmtTalk 2. cost plus pricing makes marketplace stable - competitors all will be at same level ofpricing #prodmgmttalk -5:59 PM Jan 16th, 2012tekzenpdm RT @ProdMgmtTalk: 2. cost plus pricing makes marketplace stable – competitors all will be at same levelof pricing#prodmgmttalk -6:00 PM Jan 16th, 2012ProdMgmtTalk Oh no - hour went too fast! @markstiving is giving out his book http://t.co/d7muQcBK - stand by forwinner!#prodmgmttalk -6:00 PM Jan 16th, 2012HakanKilic RT @ProdMgmtTalk: #prodmgmttalk Heres a great gas station illegal price fixing cartelexample http://t.co/ACkKdWp2 -6:00 PM Jan 16th, 2012M3_Boost Gas (fuel) is commodity. Study years ago said the differential on a motorway (UK) was cleanliness ofrestrooms!!#prodmgmttalk -6:01 PM Jan 16th, 2012ValWorkman @ProdMgmtTalk thanks for hosting, thanks to everyone participating in #prodmgmttalk -6:02 PM Jan16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12
  13. 13. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrMarkStiving All, I had a ton of fun. Thank you. #prodmgmttalk -6:02 PM Jan 16th, 2012ProdMgmtTalk And the winner of @markstiving s book is@valworkman ! the number 3 tweeter today (in terms ofamount of tweets) #prodmgmttalk -6:02 PM Jan 16th, 2012M3_Boost Good chat - good process. #prodmgmttalk -6:02 PM Jan 16th, 2012ProdMgmtTalk Thank you @MarkStiving for speaking today and@rcauvin for co-hosting #prodmgmttalk -6:02 PM Jan16th, 2012MarketingMel Thanks @MarkStiving for a fascinating talk on pricing!#prodmgmttalk -6:03 PM Jan 16th, 2012lisaw1 @ProdMgmtTalk Thx for hosting! Had technical difficulties:( Enjoyed the discussion though #prodmgmttalk -6:03 PM Jan 16th, 2012HakanKilic #prodmgmttalk Thanks everyone for todays session, always love talking about pricing! Andcongrats @Valworkman on the free book! -6:03 PM Jan 16th, 2012KellyBurroughs @ProdMgmtTalk Congrats @valworkman! thanks everyone! #prodmgmttalk -6:04 PM Jan 16th, 2012ProdMgmtTalk Really appreciate @rcauvin for co-hosting and invite@markstiving back for more! #prodmgmttalk -6:04PM Jan 16th, 2012ValWorkman Yes! RT @ProdMgmtTalk: And the winner of@markstiving s book is @valworkman ! the number 3tweeter today... #prodmgmttalk -6:04 PM Jan 16th, 2012pvranas @ProdMgmtTalk Thanks for the event. Very informative.#prodmgmttalk -6:05 PM Jan 16th, 2012HakanKilic RT @ProdMgmtTalk: Really appreciate @rcauvin for co-hosting and invite @markstiving back formore! #prodmgmttalkthanks roger and mark! -6:05 PM Jan 16th, 2012ProdMgmtTalk Thank you everyone for joining in today! The edited transcript & podcast will be available w/in 36 hours-#prodmgmttalk -6:05 PM Jan 16th, 2012ProdMgmtTalk Please join us next week for @MarketingMeldiscussing promoting yourself as a brand & product from aproduct PR point of view #prodmgmttalk -6:06 PM Jan 16th, 2012MarkStiving I would be thrilled to come back. Check out my blog for more. http://t.co/Bf7uoMUY #prodmgmttalk -6:06PM Jan 16th, 2012ProdMgmtTalk Thank you for joining us today! @valworkman @m3_boost @marketingmel@hakankilic @cindyfsolomon @tekzenpdm @pvranas @lisaw1 #prodmgmttalk -6:07 PM Jan 16th, 2012ProdMgmtTalk Bravo! @CathyLiggett @KellyBurroughs @derickworkman #prodmgmttalk -6:09 PM Jan 16th, 2012ProdMgmtTalk Converse with us http://t.co/y07kOGpk Like Us on Facebook http://t.co/ppUFX3Kv Join Us on LinkedInhttp://t.co/2SwZRb9y #prodmgmttalk -6:09 PM Jan 16th, 2012_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 13
  14. 14. Transcript from Jan 16, 2012: Global Product Management Talk Mark Stiving @markstiving Ph.D., Pricing expert, Speaker, and Author Value-based Pricing Strategies MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgVn1HbN Listen on iTunes http://t.co/j02YmpOL Recapshttp://t.co/Vpu05U2Z #prodmgmttalk -6:10 PM Jan 16th, 2012ProdMgmtTalk Read: http://t.co/k1WK97WN and our Twylah page http://t.co/4nJPTQd4 #prodmgmttalk -6:10 PM Jan16th, 2012ProdMgmtTalk Make suggestions at: Uservoice http://bit.ly/fPIGob Subscribe: http://t.co/3bSifQnj #prodmgmttalk -6:10 PM Jan 16th, 2012ProdMgmtTalk Was todays time good for you? Please fill out our survey http://t.co/Wzt7Lb96#prodmgmt #prodmgmttalk -6:11 PM Jan 16th, 2012ProdMgmtTalk Todays Global Product Management Talk stats: 228 tweets generated 283,301 impressions, reachingaudience of 13,207 #prodmgmt #prodmgmttalk -6:16 PM Jan 16th, 2012ProdMgmtTalk Many questions raised regarding Pricing today - please blog your insights for our blogat http://t.co/89nt0ATG#prodmgmttalk -6:17 PM Jan 16th, 2012ProdMgmtTalk Todays unedited transcript of tweets http://t.co/YJywt6oh Scroll to the bottom & readup!#prodmgmttalk -6:18 PM Jan 16th, 2012Thank you Mark @MarkStiving for SPEAKING today! Thank you Roger @rcauvin for co-hosting!Thank you @rcauvin @prodmgmttalk @cathyliggett @valworkman @marketingmel @DrMEKelly_DUQU @M3_Boost@ErikaLAndersen @lisaw1 @KellyBurroughs @HakanKilic @pvranas @tekzenpdm @derickworkmanJoin us next week Jan 23 for the The Brand Called You with Mary Ellen Miller @MarketingMelTodays stats: 228 tweets generated 283,301 impressions, reaching audience of 13,207 Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 14

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