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Html5 Theora

Html5 Theora



Summary of benefits of HTML5 Theora standard

Summary of benefits of HTML5 Theora standard



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    Html5 Theora Html5 Theora Presentation Transcript

    • Cindy F. Solomon, CPM/CPMM
      Certified Product Manager (CPM)
      Certified Product Marketing Manager (CPMM)
      *The Association of International Product Marketing and Management (AIPMM)
      What is HTML5 Theora?
    • No more plugins for videos
      Everyone is familiar with viewing and embedding videos on the web through sites like YouTube.
      Until now, virtually all of that video plays with the help of a third-party plug-in like Quicktime, RealPlayer, or Flash.
    • HTML5
      a new, open web standard that
      lets you play videos directly in
      your browser.
    • New, Open Web Standard
      For the first time,
      A defined standard
      To play video directly from the browser
      Without an external plug-in.
    • Play Video Directly in Browser
      videos load faster using open web standards.
      opens the floodgates for tons of cool video applications that weren't possible before.
    • Enter HTML5
      Two most popular video formats for HTML5:
      Theora (.ogg files) and
      H.264 (.mp4 files).
      Others include:
      MPEG-4 (e.g., XviD and DivX),
      Windows Media Video
      other lower-bitrate video compression schemes.
    • Browser Compatibility Matrix
      Some browsers support only Theora, some only H.264, and some support both.
    • Preferred Format: Theora
      HTML5 can deliver any video format,but
      Theora isthe preferred format because it is royalty-free.
      Content distributors don't have to pay to
      use the codec technology.
    • Theora: Royalty Free
      Can be used to distribute film and video online and on disc without the licensing and royalty fees or vendor lock-in associated with other formats.
    • Embed Theora
      The following HTML5 code fragment will embed
      the Theora video in a web page.
      <video src="movie.ogv" controls="controls">
      your browser does not support the video tag
    • H.264 costs $ in 2011
      Starting in 2011, it will cost money to use the industry
      standard H.264 codec.
      This is hugely problematic for the expansion of video
      on the web—imagine if you had to pay for embedding
      images on your web site!
    • Theora
      open lossy video compression format.
      Lossy method of compressing data and then decompressing it that retrieves data different from original, but close enough to be useful
      suited for internet content delivery
    • Free
      completely free for commercial or noncommercial use.
      commercial developers may independently write Theora software which is compatible with the specification for no charge and without restrictions of any kind.
      Theora (and all associated technologies released by the Xiph.org Foundation) is released to the public via a BSD-style license.
    • Suited for internet content delivery
      can be streamed easily
      from virtually any HTTP server
      easy to provide static streams
      well engineered for low-bitratestreaming
      perceived video quality usually degrades gracefully as bitrate decreases
    • Cross Platform
      every major Linux distribution ships with support for Theora by default
      easy to install solutions for Windows and Mac OS
      authoring and consuming of Theora encoded content easy
    • Reliable
      Public documentation specification available to everyone at any time without restrictions
      open source nature guarantees ongoing developer support
    • Origins of Name
      Theora is named after TheoraJones, on the Max
      Headroom program (1987–1988), a short-lived, ground breaking American science fiction television series.
      Theora was Network 23's star controller and,
      working with the network's star reporter, Edison Carter.
      She often helped save the day for everyone.
    • Theora
      Theora is well established as a video format
      in open source applications, and as the format
      used for Wikipedia's video content.
    • Cindy F. Solomon, CPM/CPMM
      Certified Product Manager (CPM)
      Certified Product Marketing Manager (CPMM)
      *The Association of International Product Marketing and Management (AIPMM)