Html5 Theora


Published on

Summary of benefits of HTML5 Theora standard

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Html5 Theora

  1. 1. Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br /><br />What is HTML5 Theora?<br />
  2. 2. No more plugins for videos<br />Everyone is familiar with viewing and embedding videos on the web through sites like YouTube. <br />Until now, virtually all of that video plays with the help of a third-party plug-in like Quicktime, RealPlayer, or Flash. <br />
  3. 3. HTML5<br />a new, open web standard that<br />lets you play videos directly in<br />your browser. <br />
  4. 4. New, Open Web Standard<br />For the first time, <br />A defined standard <br />To play video directly from the browser<br />Without an external plug-in. <br />
  5. 5. Play Video Directly in Browser<br />videos load faster using open web standards. <br />opens the floodgates for tons of cool video applications that weren't possible before. <br />
  6. 6. Enter HTML5<br />Two most popular video formats for HTML5:<br />Theora (.ogg files) and <br />H.264 (.mp4 files). <br />Others include: <br />MPEG-4 (e.g., XviD and DivX),<br />RealVideo, <br />Windows Media Video<br />other lower-bitrate video compression schemes.<br />
  7. 7. Browser Compatibility Matrix<br />Some browsers support only Theora, some only H.264, and some support both. <br />
  8. 8. Preferred Format: Theora<br />HTML5 can deliver any video format,but<br />Theora isthe preferred format because it is royalty-free. <br />Content distributors don't have to pay to<br />use the codec technology. <br />
  9. 9. Theora: Royalty Free<br />Can be used to distribute film and video online and on disc without the licensing and royalty fees or vendor lock-in associated with other formats.<br />
  10. 10. Embed Theora<br />The following HTML5 code fragment will embed<br />the Theora video in a web page.<br /><video src="movie.ogv" controls="controls"><br />your browser does not support the video tag<br /></video><br />
  11. 11. H.264 costs $ in 2011<br />Starting in 2011, it will cost money to use the industry<br />standard H.264 codec. <br />This is hugely problematic for the expansion of video<br />on the web—imagine if you had to pay for embedding<br />images on your web site!<br />
  12. 12. Theora<br />Free<br />open lossy video compression format.<br />Lossy method of compressing data and then decompressing it that retrieves data different from original, but close enough to be useful<br />suited for internet content delivery<br />cross-platform<br />reliable<br />
  13. 13. Free<br />completely free for commercial or noncommercial use. <br />commercial developers may independently write Theora software which is compatible with the specification for no charge and without restrictions of any kind.<br />Theora (and all associated technologies released by the Foundation) is released to the public via a BSD-style license.<br />
  14. 14. Suited for internet content delivery<br />can be streamed easily<br />from virtually any HTTP server<br />easy to provide static streams<br />well engineered for low-bitratestreaming<br />perceived video quality usually degrades gracefully as bitrate decreases<br />
  15. 15. Cross Platform<br />every major Linux distribution ships with support for Theora by default<br />easy to install solutions for Windows and Mac OS<br />authoring and consuming of Theora encoded content easy<br />
  16. 16. Reliable<br />Public documentation specification available to everyone at any time without restrictions<br />open source nature guarantees ongoing developer support<br />
  17. 17. Origins of Name<br />Theora is named after TheoraJones, on the Max<br /> Headroom program (1987–1988), a short-lived, ground breaking American science fiction television series.<br />Theora was Network 23's star controller and,<br /> working with the network's star reporter, Edison Carter. <br />She often helped save the day for everyone.<br />
  18. 18. Theora<br />Theora is well established as a video format<br />in open source applications, and as the format<br />used for Wikipedia's video content. <br /><br /><br /><br />
  19. 19. Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br /><br />