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Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM
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Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM

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Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily ...

Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. I'm delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product manager's role in successfully guiding products throughout the entire product lifecycle process."

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    Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM Document Transcript

    • 7//30//12 Why Exceptiionall Product Managers Have7 30 12 Why Except ona Product Managers HaveMany Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMMMany Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Podcast: http://bit.ly/Qiwn9G Links: http://bit.ly/NRSmA6 Hector says, "Im looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. Im delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product managers role in successfully guiding products throughout the entire product lifecycle process." Hector Del Castillo spoke at the weekly Global Product Management Talk on Monday, July 30, 2012 with host Cindy F. Solomon and co-host Teresa Torres. New and seasoned product professionals confront challenges and obstacles on a daily basis due to any number of reasons. People are thrust into positions of authority over products, projects, programs and processes and expected to successfully produce desired product results. This discussion will address the barriers to breaking into a product management role or product team for new product management professionals, as well as the challenges of advancing in their career for rising product management professionals and the importance of creating a culture of mentoring within the product management professions for the benefit of the individuals, the product teams, the success of the product and the business organizations. Host Host @CindyFSolomon is joined by Teresa Torres @ Hector Del Castillo, PMP, CPM, CPMM Discusses The Importance Of Creating A Culture Of Mentoring In The Product Management Professions Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. Page 1@prodmgmttalk www.prodmgmttalk.com
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK Each week, The Global Product Management Talk features an expert guest http://www.prodmgmttalk.com @ProdMgmtTalk discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk About Hector Del Castillo, PMP, CPM, CPMM Hector Del Castillo has over 10 years of experience managing products throughout the development life cycle and directing product strategy. He has launched 25 high technology products and solutions resulting in over $25M in achieved global sales revenue. He is a highly accomplished, results-oriented, energetic and innovative professional with extensive full product life cycle management and product marketing experience, with a strong understanding of how to tailor the product management process to the specific needs and organizational structure of a technology-based company. He has expertise defining and launching products and solutions, creating product messaging and positioning, developing marketing collateral and sales tools, and performing comparative and competitive analysis based on market research. He also helps experienced managers understand the product management process and prepare for certification through practical training courses as Product Marketing Director at the Association of International Product Marketing and Management (AIPMM). Hector is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelors Degree in Electrical Engineering from the University of Texas at El Paso. Contact Hector Del Castillo hmdelcastillo at gmail.com LinkedIn: http://www.linkedin.com/in/hectordelcastillo Twitter: @hmdelcastillo Todays Co-host: Teresa Torres I’m a product consultant and coach who works with early-stage companies helping them translate their big ideas into great products. My focus is on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. I’ve worked as an interaction designer, a user researcher, and in a variety of product management roles from an individual contributor to a vice president. I was formerly the CEO of a technology startup that offered an online community platform adopted by over 150 university alumni associations and social recruiting products adopted by companies of all sizes. @ttorres teresatorres.com/producttalk/ Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 2 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK ------------------------------------ http://www.prodmgmttalk.com @ProdMgmtTalk Background resources: http://bit.ly/NRSmA6 Follow for reminders: http://bit.ly/nbw9Yr Curated Content: http://bit.ly/xHe37N Participate! http://bit.ly/eC3D09 ------------------------------------ What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 Questions for Discussion: PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt Q1 What are common obstacles to entering the product management profession? Q2 What challenges do product managers often face on a daily basis? Q3 Why do PMs need a mentor? Q4 What is the value of having a mentor? Q5 Why be a mentor? Q6 Who would you be a mentor to? Q7 What are the requirements to be a good mentee? Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 3 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkTweet ChronologyProdMgmtTalk #ProdMgmtTalk audio popularity reaches 5K listens/program weekly! Advertisewith us to reach global audience across all platforms #prodmgmt -3:12 PM Jul 28th, 2012cindyfsolomon Speaker Schedule -#ProdMgmtTalk http://t.co/ia29OkkW -4:39 PM Jul 28th,2012aipmm Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many Mentorsw/ @hmdelcastillo http://t.co/AJEhGoip #prodmgmt #projmgmt -10:45 AM Jul 30th, 2012ProdMgmtTalk Today! #ProdMgmtTalk: Why Exceptional Product Managers Have ManyMentors w/ @hmdelcastillo http://t.co/E7dBOr36 #prodmgmt #projmgmt -10:50 AM Jul 30th,2012crowdsummit Today! #ProdMgmtTalk: Why Exceptional Product Managers Have ManyMentors w/ @hmdelcastillo http://t.co/c8cf5pPL #prodmgmt #projmgmt -10:50 AM Jul 30th,2012AgileVal Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many Mentorsw/ @hmdelcastillo http://t.co/LkWHhD8j #prodmgmt #projmgmt -10:50 AM Jul 30th, 2012cindyfsolomon Today! #ProdMgmtTalk: Why Exceptional Product Managers Have ManyMentors w/ @hmdelcastillo http://t.co/vOwyalnk #prodmgmt #projmgmt -10:50 AM Jul 30th,2012ProdMgmtTalk Todays #ProdMgmtTalkhttp://t.co/zA1PojtY Exceptional Product ManagersHave Many Mentors/How 2 Create Your Own w/ @hmdelcastillo#prodmgmt -10:52 AM Jul30th, 2012crowdsummit Todays #ProdMgmtTalkhttp://t.co/cFBAxfX4 Exceptional Product ManagersHave Many Mentors/How 2 Create Your Own w/ @hmdelcastillo#prodmgmt -10:52 AM Jul30th, 2012AgileVal Todays #ProdMgmtTalkhttp://t.co/9cU76dc4 Exceptional Product Managers HaveMany Mentors/How 2 Create Your Own w/ @hmdelcastillo #prodmgmt -10:52 AM Jul 30th,2012cindyfsolomon Todays #ProdMgmtTalkhttp://t.co/qkqjM0ji Exceptional Product ManagersHave Many Mentors/How 2 Create Your Own w/ @hmdelcastillo#prodmgmt -10:52 AM Jul30th, 2012ProdMgmtTalk #ProdMgmtTalk Today! Exceptional Product Managers Have Many MentorsPRLog http://t.co/Qv1POjYD #prodmgmt w/ @hmdelcastillo sponsor@AIPMM -11:31 AM Jul30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 4 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.com httphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkcindyfsolomon #ProdMgmtTalk Today! Exceptional Product Managers Have Many Mentors |PRLog http://t.co/S4TbRY7p #prodmgmt w/ @hmdelcastillo sponsor@AIPMM -1:38 PM Jul30th, 2012WomenInPM RT @cindyfsolomon:#ProdMgmtTalk Today! Exceptional Product ManagersHave Many Mentors |PRLog http://t.co/S4TbRY7p #prodmgmt w/@hmdelcastillo sponsor @AIPMM -1:43 PM Jul30th, 2012ProdMgmtTalk Talking @TTorres who is joining us as co-host today w/ @hmdelcastillo totalk about mentoring! #prodmgmt #prodmgmttalk -2:01 PM Jul 30th, 2012ttorres RT @ProdMgmtTalk: Talking @TTorreswho is joining us as co-host todayw/@hmdelcastillo to talk about mentoring! #prodmgmt #prodmgmttalk -2:02 PM Jul 30th,2012mstephan RT @ProdMgmtTalk: Talking@TTorres who is joining us as co-host todayw/ @hmdelcastillo to talk about mentoring! #prodmgmt #prodmgmttalk -2:03 PM Jul 30th,2012ProdMgmtTalk Join us for a #prodmgmttalkTweetChat at: http://t.co/UklYtyI6 in 2hours#prodmgmttalk -2:03 PM Jul 30th, 2012ProdMgmtTalk Looking forward to yourparticipation! @mstephan @WomenInPM@JohnNewbury @TTorres @hmdelcastillo @cindyfsolomon #prodmgmt#prodmgmttalk -2:22 PM Jul 30th, 2012johnnewbury RT @ProdMgmtTalk: Join us for a#prodmgmttalk TweetChatat:http://t.co/UklYtyI6 in 2 hours #prodmgmttalk -2:35 PM Jul 30th, 2012product_anon RT @cindyfsolomon:#ProdMgmtTalk Today! Exceptional Product ManagersHave Many Mentors |PRLog http://t.co/S4TbRY7p #prodmgmt w/@hmdelcastillo sponsor @AIPMM -2:41 PM Jul30th, 2012ttorres Im excited to be co-hosting todays#prodmgmttalk, Exceptional Product ManagersHave Many Mentors http://t.co/ilDg24Fu w/ @hmdelcastillo -3:07 PM Jul 30th, 2012ProdMgmtTalk RT @ttorres: excited to be co-hosting Exceptional Product Managers HaveMany Mentors http://t.co/Ec07YDWJ w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th,2012aipmm RT @ttorres: excited to be co-hosting Exceptional Product Managers Have ManyMentors http://t.co/WXI9AUyd w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th, 2012cindyfsolomon RT @ttorres: excited to be co-hosting Exceptional Product Managers HaveMany Mentors http://t.co/aKKWPzxx w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th,2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 5 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkProdMgmtTalk Questions for todays discussion on #prodmgmt mentorshttp://t.co/VCKHbtpO #prodmgmttalk -3:23 PM Jul 30th, 2012ProdMgmtTalk Q1 What are common obstacles to entering the product managementprofession? #prodmgmttalk #prodmgmt http://bit.... http://t.co/njOmwI0i -3:21 PM Jul 30th,2012ProdMgmtTalk Q2 What challenges do product managers often face on a daily basis?#prodmgmttalk #prodmgmt http://t.co/INUcBK4q http://t.co/mfIkE6Be -3:21 PM Jul 30th,2012ProdMgmtTalk Q3 Why do PMs need a mentor? #prodmgmttalk #prodmgmthttp://t.co/INUcBK4q http://t.co/SWlnztEk -3:21 PM Jul 30th, 2012ProdMgmtTalk Q4 What is the value of having a mentor? #prodmgmttalk #prodmgmthttp://t.co/INUcBK4q http://t.co/hXIsv2mx -3:21 PM Jul 30th, 2012ProdMgmtTalk Q5 Why be a mentor? #prodmgmttalk #prodmgmt http://t.co/INUcBK4qhttp://t.co/OdQaj33B -3:20 PM Jul 30th, 2012ProdMgmtTalk Q6 Who would you be a mentor to? #prodmgmttalk #prodmgmthttp://t.co/INUcBK4q http://t.co/jZagQnje -3:20 PM Jul 30th, 2012ProdMgmtTalk Q7 What are the requirements to be a good mentee? #prodmgmttalk#prodmgmt http://t.co/INUcBK4q http://t.co/lm7mTXcN -3:20 PM Jul 30th, 2012ProdMgmtTalk @johnnewbury Too late in UK! Thats why well start 2 hours earlier nextweek for your talk! http://t.co/Q5r1BfZC #prodmgmttalk -3:25 PM Jul 30th, 2012ProdMgmtTalk Coming up in 1/2 hour! What is #ProdMgmtTalk? http://t.co/WxgEfwFp#prodmgmttalk -3:27 PM Jul 30th, 2012ProdMgmtTalk What is the Global Product Management Talk? http://t.co/WxgEfwFp#prodmgmttalk -3:27 PM Jul 30th, 2012johnnewbury A1: Challenge for #prodmgmtoutside of tech industry is definition of the role byemployers- can be Marketing/Busdev/Technical #prodmgmttalk -3:28 PM Jul 30th, 2012ProdMgmtTalk Join the Global Product Management Talk LinkedInGroup!http://t.co/2SwVjB0o #prodmgmttalk -3:28 PM Jul 30th, 2012VFigatelix will be joining you guys today! at least for 1/2 hour. Sounds like a great topic2day #prodmgmttalk -3:28 PM Jul 30th, 2012ProdMgmtTalk Never participated in a twitter chat?FAQs http://t.co/AuYVI76R#prodmgmttalk -3:28 PM Jul 30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 6 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Prod MgmtTalk http://t.co/EBe4tELM #prodmgmttalk -3:28 PM Jul 30th, 2012ProdMgmtTalk Awesome! RT @VFigatelix: will be joining you guys today! at least for 1/2hour. Sounds like a great topic 2day #prodmgmttalk -3:30 PM Jul 30th, 2012ProdMgmtTalk Todays background resources, questions & Links re: mentoring in#prodmgmt http://t.co/INUcBK4q #prodmgmttalk -3:30 PM Jul 30th, 2012johnnewbury Agree mentoring has a huge value in advancing prod mgrs - and#prodmgmt.Possibly greater than in any other business role. #prodmgmttalk-3:31 PM Jul 30th, 2012ProdMgmtTalk RT @johnnewbury: A1 Challenge #prodmgmt outside of tech industry:define role by employers- can be Marketing/Busdev/Technical#prodmgmttalk -3:31 PM Jul30th, 2012ProdMgmtTalk RT @johnnewbury: Agree mentoring has huge value inadvancing#prodmgrs & #prodmgmt. Possibly > in any other businessrole.#prodmgmttalk -3:32 PM Jul 30th, 2012ProdMgmtTalk Learn about Tweeting Best Practices and Twitter TalkFAQshttp://t.co/mKHMNbAv #prodmgmttalk -3:32 PM Jul 30th, 2012ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor GlobalProduct Management Talk! http://t.co/S6EsE2Th #prodmgmttalk -3:32 PM Jul 30th, 2012ProdMgmtTalk In 1/2 hour: Join us athttp://t.co/UklYtyI6 automatically appendshashtag #prodmgmttalk -3:32 PM Jul 30th, 2012ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2,A3#prodmgmttalk -3:33 PM Jul 30th, 2012ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & yourinvolvement with #prodmgmt #prodmgmttalk -3:33 PM Jul 30th, 2012VFigatelix Hi Im tweeting from Lima 2day! and Ive been PM fpr 6+years;)#prodmgmttalk -3:34 PM Jul 30th, 2012ProdMgmtTalk #ProdMgmtTalk on Epibloggerhttp://t.co/mZOXqCmm -3:37 PM Jul 30th,2012cindyfsolomon #ProdMgmtTalk on Epibloggerhttp://t.co/qQFei8iP -3:37 PM Jul 30th, 2012ProdMgmtTalk Follow http://t.co/IWpRCL2i for reminders, Call in to speak with the host(323) 927-2957 during the show #prodmgmttalk -3:39 PM Jul 30th, 2012ProdMgmtTalk Listen live! http://t.co/zA1PojtY#prodmgmt Global Product ManagementTalk re: Mentors & Mentoring w/ @hmdelcastillo #prodmgmttalk -3:39 PM Jul 30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 7 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkjohnnewbury A7: Key to successful mentoring is to agree style of relationship. Rigidstructure best for some, flexibility suits others. #prodmgmttalk -3:39 PM Jul 30th, 2012ProdMgmtTalk Welcome back! RT @VFigatelix: Hi Im tweeting from Lima 2day! and Ivebeen PM fpr 6+years ;) #prodmgmttalk -3:39 PM Jul 30th, 2012ProdMgmtTalk Thanks @johnnewburyanswering questions before falling asleep! Thatscommitment to forwarding the conversation!!! #prodmgmt#prodmgmttalk -3:40 PM Jul 30th,2012cindyfsolomon #ProdMgmtTalk live on the air in 15 min! Listen in now athttp://t.co/SMWiIGpW #BlogTalkRadio -3:42 PM Jul 30th, 2012cindyfsolomon #ProdMgmtTalk live on the air in 15 min! Listen in now athttp://t.co/pj5yuVDu #BlogTalkRadio -3:42 PM Jul 30th, 2012ProdMgmtTalk Thank you to todays sponsor the Association of International ProductMarketing & Management @AIPMM http://t.co/Jr8I6w2a #prodmgmttalk -3:43 PM Jul 30th,2012ttorres Hi everyone, Im excited to co-host todays #ProdMgmtTalk . Im joining from the SFBay Area. #prodmgmttalk -3:51 PM Jul 30th, 2012ProdMgmtTalk Our speaker, Hector@hmdelcastillo will be calling in from the roadsomewhere on the East Coast...! #prodmgmt #prodmgmttalk -3:52 PM Jul 30th, 2012ProdMgmtTalk RT @ttorres: Hi everyone, Im excited to co-host todays #ProdMgmtTalk . Imjoining from the SF Bay Area. #prodmgmttalk -3:52 PM Jul 30th, 2012cindyfsolomon Follow http://t.co/ga9hbDOx for reminders, Call in to speak with the host(323) 927-2957 during #ProdMgmtTalk show -3:54 PM Jul 30th, 2012aipmm Follow http://t.co/QbvvVK4F for reminders, Call in to speak with the host (323) 927-2957 during #ProdMgmtTalk show -3:54 PM Jul 30th, 201hmdelcastillo Im excited to be in#ProdMgmtTalk to talk about why exceptional#prodmgmt & #prodmktg professionals need a mentor network, #AIPMMsponsors -4:02PM Jul 30th, 2012cindyfsolomon Q1 What are common obstacles to entering the product managementprofession? #prodmgmttalk #prodmgmt http://t.co/TXdrH6GE -4:08 PM Jul 30th, 2012aipmm Q1 What are common obstacles to entering the product managementprofession?#prodmgmttalk #prodmgmt http://t.co/i2wKDTW8 -4:08 PM Jul 30th, 2012ProdMgmtTalk Welcome @hmdelcastillo A1: most #prodmgmt roles are seekingexperience - tough to break in. Orgs want previous knowledge. #prodmgmttalk -4:09 PM Jul30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 8 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkcindyfsolomon #ProdMgmtTalk live on the air! Listen in now at http://t.co/b0XRknWq#BlogTalkRadio -4:10 PM Jul 30th, 2012VFigatelix @aipmm A1: they even look for specific experience as in "we need a SoftwarePM that has sell teh exact product b4" #prodmgmttalk -4:11 PM Jul 30th, 2012ProdMgmtTalk #Prodmgmttalk @ttorres in startups, they want people out of school thatsomeone already knows to hire & throw them into #prodmgmt -4:11 PM Jul 30th, 2012ProdMgmtTalk RT @VFigatelix: A1: they even look for specific experience as in "we need aSoftware PM that has sell teh exact product b4" #prodmgmttalk -4:13 PM Jul 30th, 2012ProdMgmtTalk RT @hmdelcastillo: excited to be in #ProdMgmtTalk to talk about whyexceptional #prodmgmt & #prodmktg professionals need a mentor network,-4:14 PM Jul30th, 2012ProdMgmtTalk Brand new #prodmgmt job requirements - long list of laundry /gaps that noone else is filling - need exp. professional to fill #prodmgmttalk -4:15 PM Jul 30th, 2012ProdMgmtTalk The more gaps in maturity of#prodmgmt in org, more they lean onexperienced person to fill - 1 resource not enough #prodmgmttalk -4:15 PM Jul 30th, 2012ProdMgmtTalk A1 Orgs that have experienced#prodmgmt have more mature structure -they understand function & process w/KPIs & resources #prodmgmttalk -4:16 PM Jul 30th,2012cindyfsolomon Q2 What challenges do product managers often face on a daily basis?#prodmgmttalk #prodmgmt http://t.co/q4VufVMe -4:21 PM Jul 30th, 2012VFigatelix A2: YES.. Time management has been the big one most of the time#prodmgmttalk -4:22 PM Jul 30th, 2012ProdMgmtTalk A2 #Prodmgmttalk #prodmgmtlack empowerment to make critical decisions& have no influence on branding, marketing strategy or tactics -4:23 PM Jul 30th, 2012ProdMgmtTalk A2 #Prodmgmt unable to create demand from marketing point of view tosupport sales/ disconnect betw achive vs plan to impact $ #prodmgmttalk -4:24 PM Jul30th, 2012VFigatelix A2: Sometimes we are just seen as Sales Support, or even reporting to a Salesmanager #roledefinition #prodmgmttalk -4:24 PM Jul 30th, 2012ProdMgmtTalk A2 so many reasons why experienced #prodmgmt get burned out, unhappyabout their roles in orgs #prodmgmttalk -4:24 PM Jul 30th, 2012ProdMgmtTalk #Prodmgmt supposed to be strategic - often end up w/bucket list of tactical,operational gaps to fill #prodmgmttalk detract focus day-day -4:25 PM Jul 30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 9 Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkaipmm #Prodmgmt supposed to be strategic - often end up w/bucket list of tactical,operational gaps to fill #prodmgmttalk detract focus day-day -4:25 PM Jul 30th, 2012ProdMgmtTalk Commonalities of successful#prodmgmt despite the obstacles in day-day#prodmgmttalk - personal characteristics of professionals: leadership -4:26 PM Jul 30th,2012ProdMgmtTalk #Prodmgmt negotiation, consensus creater amongst cross functional teams,leader, vision, passionate about prodmgmt process #prodmgmttalk -4:27 PM Jul 30th, 2012VFigatelix @aipmm: #Prodmgmt negotiation, consensus creater amongst cross functionalteams, leader, passionate about prodmgmt process #prodmgmttalk -4:28 PM Jul 30th, 2012ProdMgmtTalk Great #prodmgmt create process / provide recipe where there is none, vialistening to customers, market trends, collaborat #prodmgmttalk -4:28 PM Jul 30th, 2012ProdMgmtTalk @ttorres says critical to be influential & facilitate strategy meeting Xfunctions- #prodmgmt #prodmgmttalk -4:30 PM Jul 30th, 2012ProdMgmtTalk @hmdelcastillo says recognize that key to #prodmgmt #prodmrktg leadchange w/in any org - changes not often recognized #prodmgmttalk -4:31 PM Jul 30th,2012ProdMgmtTalk #Prodmgmt are change agents - most corp cultures resist change bec. leadsto added work...#prodmgmttalk create culture of innovative action -4:32 PM Jul 30th, 2012ProdMgmtTalk Q3 Why do PMs need amentor?#prodmgmttalk #prodmgmthttp://t.co/INUcBK4q -4:33 PM Jul 30th, 2012VFigatelix A3: we dont know it all! it is like having a PM Therapist to help you be happierand better at your job #prodmgmttalk -4:34 PM Jul 30th, 2012ProdMgmtTalk A3 Idea of having #prodmgmtmentor: benefit mentee - success in anyprofession focus on leverage strengths #prodmgmttalk -4:34 PM Jul 30th, 2012ProdMgmtTalk Must communicate & influence diff styles & motivation for success -mentoring increases success #prodmgmt #prodmgmttalk -4:35 PM Jul 30th, 2012ProdMgmtTalk A3 Mentors help point out & respond to weaknesses, forward strengths &accountability to improve over time #prodmgmt #prodmgmttalk -4:36 PM Jul 30th, 2012VFigatelix A3: where would you recommend finding amentor? @aipmm @hmdelcastillo#prodmgmttalk -4:37 PM Jul 30th, 2012ProdMgmtTalk #Prodmgmt has far too many req skills - @ttorres suggests having mentorexperts in diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 10 Sponsor us http://bit.ly/gF0Tt3 Thank you. 101010 @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkcindyfsolomon #Prodmgmt has far too many req skills - @ttorres suggests having mentorexperts in diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012aipmm #Prodmgmt has far too many req skills - @ttorres suggests having mentor experts indiff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012VFigatelix A3: @brainmates and @onpm are my favorite mentors :) #prodmgmttalk -4:38PM Jul 30th, 2012neiltwitz #Prodmgmt has far too many req skills - @ttorres suggests having mentor expertsin diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012cindyfsolomon RT @VFigatelix: A3: where would you recommend finding amentor?@aipmm @hmdelcastillo #prodmgmttalk -4:38 PM Jul 30th, 2012ProdMgmtTalk RT @neiltwitz: #Prodmgmt has far too many req skills - @ttorres suggestsmentor experts in diff areas help cover & be champion #prodmgmttalk -4:39 PM Jul 30th,2012cindyfsolomon Discussing types of mentor/mentee relationshipsw/@hmdelcastillo and @ttorres #prodmgmt #prodmgmttalk http://t.co/7YAVJJfN-4:40 PMJul 30th, 2012VFigatelix @cindyfsolomon Im listening pretty well - no breakes #prodmgmttalk -4:42 PMJul 30th, 2012cindyfsolomon Awesome! Thanks RT@VFigatelix: @cindyfsolomon Im listening pretty well- no breakes #prodmgmttalk@VFigatelix -4:43 PM Jul 30th, 2012cindyfsolomon @VFigatelix How to find a mentor will be discussed on Aug10 @AIPMMwebcast http://t.co/cCKyFYSW #prodmgmt #prodmgmttalk -4:44 PM Jul 30th,2012ProdMgmtTalk @hmdelcastillo says you dont know what you dont know - how can U makecritical decisions w/out help to dev skills #prodmgmt #prodmgmttalk -4:46 PM Jul 30th,2012ProdMgmtTalk Tend to take shotgun approach on tactics that dont succeed bec gaps inknowledge #prodmgmt #prodmgmttalk #prodmgmttalk -4:47 PM Jul 30th, 2012VFigatelix Im available for metoring! :) Love to do it! #prodmgmttalk -4:48 PM Jul 30th,2012ProdMgmtTalk RT @VFigatelix: I’m available for metoring! :) Love to do it! #prodmgmttalk-4:49 PM Jul 30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 11 Sponsor us http://bit.ly/gF0Tt3 Thank you. 101010 @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkProdMgmtTalk Q4 What is the value of having a mentor? #prodmgmttalk #prodmgmthttp://t.co/INUcBK4q #prodmgmttalk -4:49 PM Jul 30th, 2012VFigatelix Im available for metoring! :) Love to do it! #prodmgmttalk -4:48 PM Jul 30th,2012ProdMgmtTalk @VFigatelix Youd be an excellent mentor!!! #prodmgmt #prodmgmttalkYoure generous & knowledgeable to inspire others!#prodmgmttalk -4:50 PM Jul 30th, 2012ProdMgmtTalk A4 share expertise, knowledge, make a difference & motivate others -reasons to be #prodmgmt mentor & exceptional manager #prodmgmttalk -4:50 PM Jul 30th,2012ProdMgmtTalk A4 Mentors commit to share their own perspective, stories & lessons tobenefit others wanting to be great #prodmgmt #prodmgmttalk -4:51 PM Jul 30th, 2012ProdMgmtTalk Mentees must have commitment to use the knowledge, open to advice, &value others mistakes to avoid them #prodmgmt #prodmgmttalk -4:51 PM Jul 30th, 2012cindyfsolomon RT @ProdMgmtTalk: Mentees must have commitment to use knowledge,open to advice value others mistakes to avoid them #prodmgmt#prodmgmttalk -4:52 PMJul 30th, 2012VFigatelix @ProdMgmtTalk #prodmgmt#prodmgmttalk Im honored thanks for your kindwords -4:52 PM Jul 30th, 2012cindyfsolomon RT @ProdMgmtTalk: A4 Mentors commit to share own perspective, stories& lessons -benefit others wanting to be great #prodmgmt #prodmgmttalk -4:52 PM Jul 30th,2012ProdMgmtTalk Not everyone can be a great mentee - might be unable to learn from others -need to make own mistakes #prodmgmt #prodmgmttalk -4:53 PM Jul 30th, 2012ProdMgmtTalk Need willingness to be open, take risks & commit to professional growth &development & let others contribute #prodmgmt #prodmgmttalk -4:53 PM Jul 30th, 2012ProdMgmtTalk When mentor/mentee relationship doesnt work - need to establish rapportfirst - both need to be open to learn #prodmgmt #prodmgmttalk -4:54 PM Jul 30th, 2012ProdMgmtTalk AIPMM worlds largest membership based org focused onforwarding#prodmgmt professions. Years of expertise membership/mentors#prodmgmttalk -4:55 PM Jul 30th, 2012ProdMgmtTalk New AIPMM members open to mentee relationships, excited to learnProdBOK, arent burned out, want to change #prodmgmt #prodmgmttalk -4:56 PM Jul 30th,2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 12 Sponsor us http://bit.ly/gF0Tt3 Thank you. 101010 @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkProdMgmtTalk Sponsor us and reach a global audience of product professionals to shareyour #prodmgmt solutions! http://t.co/S6EsE2Th #prodmgmttalk -4:56 PM Jul 30th, 2012ProdMgmtTalk @AIPMM is matching mentors & proteges around #prodmgmt& #prodmrktg regardless of industry - portfolio practices & strategies #prodmgmttalk -4:57PM Jul 30th, 2012VFigatelix thanks so much! great talk! looking fwd for the next one! #prodmgmttalk -4:59 PMJul 30th, 2012ttorres That was great! Thanks everyone who participated in todays #ProdMgmtTalk.#prodmgmttalk -5:00 PM Jul 30th, 2012derrekcooper RT @ProdMgmtTalk: #Prodmgmtare change agents - most corp culturesresist change bec. leads to added work...#prodmgmttalk create culture of innovative action -5:01 PM Jul 30th, 2012ProdMgmtTalk Todays stats: 187 tweets generated 475,088 impressions, reaching anaudience of 14,686 followers #prodmgmttalk -5:18 PM Jul 30th, 2012ProdMgmtTalk Thank you to @hmdelcastillo for speaking @ttorres for co-hosting@cindyfsolomon for producing today! #prodmgmt #prodmgmttalk -5:19 PM Jul 30th, 2012ProdMgmtTalk Next 8/6/12 Managing Product EndOfLife: Killing Product Or RetiringGracefully w/ @JohnNewbury http://t.co/WD8hqSKg #prodmgmt #prodmgmttalk-5:20 PMJul 30th, 2012ProdMgmtTalk Thank you sponsor @AIPMM for cultivating a culture of mentoring w/inthe#prodmgmt professions! http://t.co/Jr8I6w2a #prodmgmttalk -5:21 PM Jul 30th, 2012ProdMgmtTalk Transcript of tweets from todays talk: http://t.co/A6mrDgPV #prodmgmt#prodmgmttalk -5:25 PM Jul 30th, 2012ProdMgmtTalk Thank you real-time tweeters: @derrekcooper @VFigatelix @neiltwitz@hmdelcastillo @ttorres @cindyfsolomon @AIPMM #prodmgmttalk -5:26 PM Jul 30th,2012cindyfsolomon #ProdMgmtTalk twitter transcript http://t.co/MTLsaNjl -5:30 PM Jul 30th,2012ProdMgmtTalk @AIPMM webcast: Aug 3 Innovation: Result of Intersection of Invention &Value w/ Jose Briones @brioneja http://t.co/O5dpaW2w #prodmgmttalk -5:31 PM Jul 30th,2012cindyfsolomon RT @ProdMgmtTalk: Mentees must have commitment to use knowledge,open to advice, & value others mistakes to avoid #prodmgmt #prodmgmttalk-5:32 PM Jul30th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 13 Sponsor us http://bit.ly/gF0Tt3 Thank you. 101010 @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1
    • 7//30//12 Why Exceptiionall Product Managers Have 7 30 12 Why Except ona Product Managers Have Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM Many Mentors w Hector De Cast o PMP CPM CPMM GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalkaipmm RT @ProdMgmtTalk: Mentees must have commitment to use knowledge, open toadvice, & value others mistakes to avoid #prodmgmt #prodmgmttalk -5:32 PM Jul 30th,2012ttorres RT @ProdMgmtTalk: #Prodmgmt are change agents - most corp cultures resistchange bec. leads to added work...#prodmgmttalk create culture of innovative action -5:57PM Jul 30th, 2012Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Viewsnewsletter: http://conta.cc/MFxKMeJoin #ProdMgmtTalk next week for Managing Product End Of Life: Killing AProduct Or Retiring Gracefully w/ @JohnNewbury http://bit.ly/Nz4tGhFollow for reminders: http://www.blogtalkradio.com/prodmgmttalkFor Product Managers that don’t get a chance to leave their desk and participate inProduct Talks in person, we’ve brought Product Talks to you via podcast and twitter@prodmgmttalk Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT Join us monthly in San Francisco for Startup Product Talks! Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 14 Sponsor us http://bit.ly/gF0Tt3 Thank you. 101010 @prodmgmttalk www.prodmgmttalk.comhttphttp://www.prodmgmttalk.com/ 1