www.TheEverydayInnovator.com
WHAT INNOVATORS REALLY DO
HOW BUSINESS OWNERS AND PRODUCT
PROFESSIONALS INNOVATE
www.TheEverydayInnovator.com
THANK YOU FOR ATTENDING!
EVERYONE – RECEIVE PRODUCT INNOVATION EBOOK
3 RANDOMLY SELECTED PART...
www.TheEverydayInnovator.com
YOU’RE DOING WHAT?
• RV road trip
www.TheEverydayInnovator.com
YOU’RE DOING WHAT?
• RV road trip + interviewing innovators, product professionals,
and busin...
www.TheEverydayInnovator.com
YOU’RE DOING WHAT?
• RV road trip + interviewing innovators, product professionals,
and busin...
www.TheEverydayInnovator.com
YOU’RE DOING WHAT?
• RV road trip + interviewing innovators, product professionals,
and busin...
www.TheEverydayInnovator.com
WHY?
• An itch to scratch
www.TheEverydayInnovator.com
WHY?
• An itch to scratch
• Opportunity to learn from a variety of practitioners in
different...
www.TheEverydayInnovator.com
About Chad
• Electrical Engineering
• Software Development
• Project Manager
• Product Manage...
www.TheEverydayInnovator.com
MOST FREQUENTLY ASKED QUESTIONS
• Where have you been?
• What is your favorite place?
• What ...
www.TheEverydayInnovator.com
6 QUESTIONS TO SHAPE INTERVIEWS
1. An example of innovation in your company? What makes this
...
www.TheEverydayInnovator.com
SETTING THE STAGE
• Innovation is…
www.TheEverydayInnovator.com
SETTING THE STAGE
• Innovation is…
www.TheEverydayInnovator.com
SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Cult...
www.TheEverydayInnovator.com
SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Cult...
www.TheEverydayInnovator.com
LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?
www.TheEverydayInnovator.com
LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?
• Innovate the customer experien...
www.TheEverydayInnovator.com
LESSON: CUSTOMER FOCUS – MCDONALD'S
www.TheEverydayInnovator.com
LESSON: CUSTOMER FOCUS
• An aggressive focus on customers
• Know your customers
– The task or...
www.TheEverydayInnovator.com
LESSON: PROCESS FOCUS – LAUNDROMAT
OWNER & SOFTWARE MOGUL
www.TheEverydayInnovator.com
LESSON: PROCESS FOCUS
• Know what the job is
• Hire the right people and let them run
• Do th...
www.TheEverydayInnovator.com
LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES
www.TheEverydayInnovator.com
LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES
www.TheEverydayInnovator.com
LESSON: DIFFERENTIATION FOCUS
• Know what customers want
• Offer something that competitors a...
www.TheEverydayInnovator.com
LESSON: CULTURE SUBTEXT
• Culture answers:
– What is honored?
– What is avoided?
– What is no...
www.TheEverydayInnovator.com
www.TheEverydayInnovator.com
Culture Through the Eyes of Kids
Tiffin Motorhomes
Vs
Winnebago Industries
www.TheEverydayInnovator.com
Culture Through the Eyes of Kids
Tiffin
• Smiling faces
• Craftsmen
• Transparent
• Personal
...
www.TheEverydayInnovator.com
Influence of Culture on Innovation
Tiffin Winnebago
Business Strategy Extraordinary
customer ...
www.TheEverydayInnovator.com
LESSON: SWIM WITH THE BEST
www.TheEverydayInnovator.com
LESSON: SWIM WITH THE BEST
• Find the best people in your industry you can get unbiased
guida...
www.TheEverydayInnovator.com
PRODUCT INNOVATION EBOOK
16 Chapters Covering…
It is in editorial review. To receive it when ...
www.TheEverydayInnovator.com
CONNECT WITH ME
WWW.LINKEDIN.COM/IN/CHADMCALLISTER/
CHAD@THEEVERYDAYINNOVATOR.COM
BLOG: WWW.T...
www.TheEverydayInnovator.com
THANK YOU
www.TheEverydayInnovator.com
A FEW RECURRING THEMES
• Trends: SWOTT anyone?
• Safety net
• Prototype - test - refine - val...
www.TheEverydayInnovator.com
Culture – A Tasty Example
www.TheEverydayInnovator.com
CULTURE – KEY TO INNOVATING AS A
CHOCOLATE MAKER
• 45 artisan chocolate makers in the US. Pro...
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Hacking Innovation: What Innovators Really Do with Chad McAllister, PhD

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Chad McAllister, PhD, Author, Innovation Hacker, Professor, Discusses Product Development And Innovation Insights From Interviews With Product Professionals And Business Owners From Large And Small Businesses

What do innovators really do? This is the question our speaker had in mind. To investigate answers, he set out on the road, traveling the US in an RV. Tune in to hear the insights and secrets gained from business leaders, innovators, and product development professionals.

"I'm excited to be in the San Francisco Bay Area to meet with passionate product people concerned with product excellence and innovation. Its an honor to be the first speaker to launch the Startup Product Silicon Valley community," says Chad.

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Hacking Innovation: What Innovators Really Do with Chad McAllister, PhD

  1. 1. www.TheEverydayInnovator.com WHAT INNOVATORS REALLY DO HOW BUSINESS OWNERS AND PRODUCT PROFESSIONALS INNOVATE
  2. 2. www.TheEverydayInnovator.com THANK YOU FOR ATTENDING! EVERYONE – RECEIVE PRODUCT INNOVATION EBOOK 3 RANDOMLY SELECTED PARTICIPANTS – RECEIVE $845 E-COURSE AT NO COST TO PREPARE FOR THE AIPMM “CERTIFIED INNOVATION LEADER” (CERTIFICATION EXAM REQUIRES A FEE PAID TO AIPMM)
  3. 3. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip
  4. 4. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip + interviewing innovators, product professionals, and business owners
  5. 5. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip + interviewing innovators, product professionals, and business owners – Business owners of large and small organizations – Executives responsible for innovation – Entrepreneurs – Many happy encounters
  6. 6. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip + interviewing innovators, product professionals, and business owners – Business owners of large and small organizations – Executives responsible for innovation – Entrepreneurs – Many happy encounters
  7. 7. www.TheEverydayInnovator.com WHY? • An itch to scratch
  8. 8. www.TheEverydayInnovator.com WHY? • An itch to scratch • Opportunity to learn from a variety of practitioners in different contexts – Larger – Small – Entrepreneurs • Share insights
  9. 9. www.TheEverydayInnovator.com About Chad • Electrical Engineering • Software Development • Project Manager • Product Manager • Project, Product, Innovation Certifications (PMI, PDMA, AIPMM) • PhD – Requirements and Expectations • Educator • www.ProductInnovationEducators.com
  10. 10. www.TheEverydayInnovator.com MOST FREQUENTLY ASKED QUESTIONS • Where have you been? • What is your favorite place? • What is your RV? • Do you still like each other?
  11. 11. www.TheEverydayInnovator.com 6 QUESTIONS TO SHAPE INTERVIEWS 1. An example of innovation in your company? What makes this innovative? 2. Where did the ideas come from? Is that normal or are there other sources of ideas also? 3. What made it successful? 4. What is the most innovative person in your organization like? 5. Advice for business owners to be more innovative? 6. What else is important to innovation?
  12. 12. www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…
  13. 13. www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…
  14. 14. www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best
  15. 15. www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best My goal… provide you with at least one tangible action you can start doing today to be more successful with innovation.
  16. 16. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product?
  17. 17. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product? • Innovate the customer experience.
  18. 18. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS – MCDONALD'S
  19. 19. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • An aggressive focus on customers • Know your customers – The task or job they want to accomplish – Their perception of value – Make connections • How can you simply change the customer experience to create a higher value?
  20. 20. www.TheEverydayInnovator.com LESSON: PROCESS FOCUS – LAUNDROMAT OWNER & SOFTWARE MOGUL
  21. 21. www.TheEverydayInnovator.com LESSON: PROCESS FOCUS • Know what the job is • Hire the right people and let them run • Do the right things at the right times • Do you know what the problem or objective really is?
  22. 22. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES
  23. 23. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES
  24. 24. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS • Know what customers want • Offer something that competitors are not • Stay ahead of trends – see what is coming next • When customers think of your product (goods or services), what stands out to them?
  25. 25. www.TheEverydayInnovator.com LESSON: CULTURE SUBTEXT • Culture answers: – What is honored? – What is avoided? – What is not tolerated? • “More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing…” (Booz & Co Global 1000 Report, 2011)
  26. 26. www.TheEverydayInnovator.com
  27. 27. www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin Motorhomes Vs Winnebago Industries
  28. 28. www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin • Smiling faces • Craftsmen • Transparent • Personal • Not repeatable • Family operation Winnebago • Neutral faces • Hourly employees • Secretive • Assembly line • Solid processes • Public corporation
  29. 29. www.TheEverydayInnovator.com Influence of Culture on Innovation Tiffin Winnebago Business Strategy Extraordinary customer service Minimize quality errors Culture We are family Consistency Innovation Service Centers Manufacturing Process
  30. 30. www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST
  31. 31. www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST • Find the best people in your industry you can get unbiased guidance from. • Look for ways to be sharpened and to sharpen others. • Don’t just learn your trade, master it.
  32. 32. www.TheEverydayInnovator.com PRODUCT INNOVATION EBOOK 16 Chapters Covering… It is in editorial review. To receive it when it is published, register at: www.theeverydayinnovator.com/win
  33. 33. www.TheEverydayInnovator.com CONNECT WITH ME WWW.LINKEDIN.COM/IN/CHADMCALLISTER/ CHAD@THEEVERYDAYINNOVATOR.COM BLOG: WWW.THEEVERYDAYINNOVATOR.COM TRAINING: WWW.PRODUCTINNOVATIONEDUCATORS.COM
  34. 34. www.TheEverydayInnovator.com THANK YOU
  35. 35. www.TheEverydayInnovator.com A FEW RECURRING THEMES • Trends: SWOTT anyone? • Safety net • Prototype - test - refine - validate • Necessity • Slack time – stepping back
  36. 36. www.TheEverydayInnovator.com Culture – A Tasty Example
  37. 37. www.TheEverydayInnovator.com CULTURE – KEY TO INNOVATING AS A CHOCOLATE MAKER • 45 artisan chocolate makers in the US. Problem – how to stand out? • Apply 3 Ps: 1. Personal: the mission is personally motivating 2. Powerful: the story is bigger than themselves 3. Persuasive: create raving fans that recommend the business • What is the story behind your product?

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