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Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
Global Product Management Talk on twitter
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Global Product Management Talk on twitter

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Presented at Silicon Valley Product Camp, April 2, 2011

Presented at Silicon Valley Product Camp, April 2, 2011

Published in: Business
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  • 1. Introducing Global Product Management Talk on Twitter Founder & co-host @ProdMgmtTalk http://www.prodmgmttalk.com Cindy F. Solomon, CPM/CPMM
  • 2. What is #ProdMgmtTalk ? <ul><ul><li>It’s a Twitter chat for product managers and other professionals involved with product management from around the world and is open to the public for participation. </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 3. Who is behind #ProdMgmtTalk? <ul><ul><li>Cindy F. Solomon, CPM/CPMM </li></ul></ul><ul><ul><li>Founder & Producer </li></ul></ul><ul><ul><li>Co-hosted by </li></ul></ul><ul><ul><li>Cindy @cindyfsolomon </li></ul></ul><ul><ul><li>and </li></ul></ul><ul><ul><li>Adrienne Tan of @brainmates </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 4. Tweet travelled 7400 miles <ul><li>January, 2011 </li></ul><ul><ul><li>Cindy lurks, participates & recognizes value of twitter chats from #b2bchat, #blogchat, & #pr20chat </li></ul></ul><ul><ul><li>IDEA! a weekly twitter forum for product management  </li></ul></ul><ul><ul><li>Tweets out from San Francisco bay area for collaborator </li></ul></ul><ul><ul><li>Adrienne Tan of brainmates tweets back from Australia </li></ul></ul><ul><li>February, 2011 </li></ul><ul><li>The Global Product Management Talk on Twitter launches with  Steven Haines, Author of Product Manager’s Desk Reference </li></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 5. Mission <ul><ul><li>Engage Product people in utilizing social media </li></ul></ul><ul><ul><li>Showcase experts, speakers, bloggers & thought leaders </li></ul></ul><ul><ul><li>Evangelize Product related job titles as exciting, challenging & rewarding career endeavors </li></ul></ul><ul><ul><li>Raise important issues that all Product Management  professionals confront </li></ul></ul><ul><ul><li>Educate & share resources across industries and borders </li></ul></ul><ul><ul><li>Facilitate on-going dialogue, networking, mentoring & support beyond weekly events </li></ul></ul><ul><ul><li>Create global community of product management knowledge  </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 6. Who should join in? <ul><ul><li>Professional Product Managers </li></ul></ul><ul><ul><li>Those responsible for managing products from inception through launch </li></ul></ul><ul><ul><li>People with the title and/or in the department of “Product Manager, Product Marketing Manager, Product Management” </li></ul></ul><ul><ul><li>People who develop products, are responsible for products, are concerned with the success of products </li></ul></ul><ul><ul><li>Companies that produce products! </li></ul></ul><ul><ul><li>CEOs, founders, developers, investors, project managers, designers, etc. </li></ul></ul><ul><ul><li>Anyone interested in Product Management issues </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 7. Who Can Join? YOU and your colleagues! @ProdMgmtTalk http://www.prodmgmttalk.com
  • 8. What do you talk about? <ul><ul><li>Each week we invite a Product Management thought leader to lead us in a particular topic. </li></ul></ul><ul><ul><li>The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 9. What topics? <ul><li>To date, we have discussed: </li></ul><ul><ul><li>Best In Class Product Management </li></ul></ul><ul><ul><li>Establishing Market Authority </li></ul></ul><ul><ul><li>Innovation is Just Good Product Management </li></ul></ul><ul><ul><li>Building a PM Organization </li></ul></ul><ul><ul><li>Using Market Insights Effectively </li></ul></ul><ul><ul><li>Use of Social Media in Product Management </li></ul></ul><ul><ul><li>To Agile or Waterfall...Does it Matter? </li></ul></ul><ul><ul><li>Voice of the Customer </li></ul></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 10. Who Speaks? <ul><li>So far, these thought leaders have presented: </li></ul><ul><ul><li>  Steven Haines, Author, The Product Manager’s Desk Reference </li></ul></ul><ul><ul><li>Scott Sehlhorst, President, Tyner Blain </li></ul></ul><ul><ul><li>Jim Holland, Director, Product Marketing, Rally Software </li></ul></ul><ul><ul><li>Roger Cauvin, Product strategist  & Founder </li></ul></ul><ul><ul><li>  Saeed Khan, Product Management, On Product Management  </li></ul></ul><ul><ul><li>Paul Alex Gray, Strategic PM, brainmates  </li></ul></ul><ul><ul><li>Mark Mansour, Founder, Agile Bench  </li></ul></ul><ul><ul><li>Jose A. Briones, Ph.D. General Manager CSI Incorporated  </li></ul></ul><ul><ul><li>Jeff Lash, VP, Product Manager & Author, How To Be a Good  Product Manager </li></ul></ul><ul><li>              Future speakers include: April Dunford & Rich Mironov </li></ul>@ProdMgmtTalk http://www.prodmgmttalk.com
  • 11. Why Twitter? Twitter provides a unique mode of ambient intimacy in real-time, enabling people from all over the world to express themselves, exchange knowledge, share experiences and find the latest developments around the world. @ProdMgmtTalk http://www.prodmgmttalk.com
  • 12. How Do I Participate? There are several ways... @ProdMgmtTalk http://www.prodmgmttalk.com
  • 13. Hashtag: # ProdMgmtTalk Hashtags (keywords prepended with a “#”) demarcate tweets into searchable metadata - in the case of Twitter conversations, they signify a rallying point for participants. @ProdMgmtTalk http://www.prodmgmttalk.com
  • 14. Search Twitter Search Twitter ( Search.Twitter.com ) for #ProdMgmtTalk to view a real-time chronological order of tweets demarcated as #ProdMgmtTalk (be sure to include the # symbol). @ProdMgmtTalk http://www.prodmgmttalk.com
  • 15. Twitter Clients Following a Twitter chat can be difficult to follow since regular tweets and tweets marked with a hashtag can be difficult to segregate in real-time. Fortunately, there are third-party applications which streamline participation into a focused channel @ProdMgmtTalk http://www.prodmgmttalk.com
  • 16. TweetChat Third-party applications enhance the value of Twitter. TweetChat ( TweetChat.com ) is an example of one such client. It displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention. http://tweetchat.com/room/prodmgmttalk @ProdMgmtTalk http://www.prodmgmttalk.com
  • 17. TwebEvent Twebevent ( Twebevent.com ) provides a dashboard for a specific chat event and displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention. http://www.twebevent.com/prodmgmttalk @ProdMgmtTalk http://www.prodmgmttalk.com
  • 18. Other Applications TweetDeck – TweetGrid The best way to learn how to use Twitter is to sign up to Twitter and simply follow along the hashtag during one of the chats. Most new users – even the skeptical - figure it out quickly. Twitter Tool FAQ’s http://bit.ly/i88OuC @ProdMgmtTalk http://www.prodmgmttalk.com
  • 19. Other Tweet chats “ Tweet Chats are a growing trend” Currently there are 350 scheduled chats Twitter Chat Schedule http://bit.ly/e4NAQg Follow @twchat for tweets about new chats added @ProdMgmtTalk http://www.prodmgmttalk.com
  • 20. @ProdMgmtTalk http://www.prodmgmttalk.com Time weekly Mondays in USA= 4:00-5:00 PM PST (California) 7:00 – 8:00 PM EST (NYC) = Tuesdays in Australia 9:00 – 10:00 AM EDT
  • 21. Follow @ProdMgmtTalk http://www.prodmgmttalk.com <ul><li>At web site: </li></ul><ul><ul><li>Speaker schedule </li></ul></ul><ul><ul><li>background information </li></ul></ul><ul><ul><li>transcripts of twitter talk </li></ul></ul><ul><ul><li>twitter lists of participants </li></ul></ul><ul><ul><li>blogging follow-up </li></ul></ul><ul><ul><li>Sponsor opportunity </li></ul></ul>
  • 22. Questions? Follow and reply to @ProdMgmtTalk or email [email_address] @cindyfsolomon http://www.twitter.com/cindyfsolomon @ProdMgmtTalk http://www.prodmgmttalk.com
  • 23. Twitter Talks <ul><li>Want your own Twitter Talk? </li></ul><ul><li>Contact Cindy F. Solomon </li></ul><ul><li>Producing Twitter Talks that: </li></ul><ul><ul><li>Cultivate your Knowledge Community </li></ul></ul><ul><ul><li>Recognize & promote Thought leaders </li></ul></ul><ul><ul><li>Engage community around your brand </li></ul></ul><ul><ul><li>Facilitate rich content creation via collective intelligence     </li></ul></ul><ul><li>http://www.twittertalks.com </li></ul>@cindyfsolomon http://www.cindyfsolomon.com [email_address] 510-779-0175

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