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Glenn Geffcken shares insights on the importance of culture to the success of product development, including:
The single most powerful way to succeed in product development
What culture is at the core
How to drive a culture shift
Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Glenn Geffcken is the author of SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business. http://www.linkedin.com/in/glenngeffcken
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