Feb 13, 2012 Fallacious Product Management w/ Travis Jensen @softwaremaven

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Feb 13, 2012 Fallacious Product Management w/ Travis Jensen @softwaremaven

  1. 1. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Travis Jensen, Product Manager and Founder of ClickLock spoke about Why Awesome Technology Is Not Enough At The Global Product Management Talk On Twitter on February 6, 2012 using the hashtag #prodmgmttalk with co-hosts Cindy F. Solomon @cindyfsolomon joined by Val Workman @valworkman Travis says, "From the first day I realized that figuring out what to build was a far more difficult problem than just building something, I knew my days of coding were coming to an end. Since then, Ive done everything I can to learn from my peers in the product management community with the hope that, together, we can increase the value of our products, our companies, and our careers. Kudos to The Global Product Management Talk for providing a forum to accomplish that!"INTRO Being a product manager is much like being a scientist. Scientists and philosophers have spent countless years understanding how to make rational decisions. Customer Development and Lean Startups are all about iterative experimentation, using data to understand your customers and to shape your product. While customer development and lean methodology are discussed a lot in the startup scene, the basic tenets involving hypotheses and experimenting apply just as well to product management at companies of all sizes. Companies live or die by understanding who their customers are and building products that those customers want. Product managers must always be discovering the answers to who wants a product, why they want it, and if that desire will scale sufficiently. Invariably, product managers must orient founders that their awesome technology is not enough. Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.  Podcast: http://bit.ly/xrZE64  Links: : http://bit.ly/xo2QFx_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrThis week is sponsored by the AIPMM, The Association of International Product Marketing and Management(AIPMM) http://www.aipmm.comQUESTIONS FOR DISCUSSIONPlease introduce yourself, where youre tweeting from & involvement w/ #prodmgmtQ1 How do you take control of product development from founders who love their products?Q2 What is the difference between product management at a small company and at a large company?Q3 Small companies are notoriously technology driven. How do you encourage product results instead?Q4 How do you accomplish product management on a shoe-string budget?Q5 Where do you find support and mentoring in your product management career?Q6. How do you elicit buy in to your viewpoint?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfCant participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbNPut it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSbWhat is the Global Product Management Talk? http://t.co/WxgIN6OzWhen is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96AIPMM Join Global Product Management Talk in 30 mins for Fallacious #ProdMgmt starts earlier today!http://t.co/BwnPKn42 #prodmgmttalkProdMgmtTalk Our co-host today is @ValWorkman spoke recently 7 Pillars of #ProdMgmt &You http://t.co/SzdaIokY#prodmgmttalkProdMgmtTalk Todays speaker Travis Jensen @Software Maven Product Manager & FounderClickLock http://t.co/74oRb9Tj#prodmgmt #prodmgmttalkProdMgmtTalk Please visit our sponsor @AIPMM & register for upcoming webinar on Guide toProdBOK http://t.co/jTMSC7e5#prodmgmt #prodmgmttalkCindyFSolomon Waiting to hear from speaker @SoftwareMaven.... Excited to have @ValWorkman join uslive as co-host today!#prodmgmttalkValWorkman Interesting questions today on #prodmgmttalkhope you can join us in 15 min._______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrSoftwareMaven Getting ready to start the conversation on Fallacious #prodmgmt in 15 minutes. Join usathttp://t.co/lAzjZ4km #startup #prodmgmttalkCindyFSolomon Awesome! @SoftwareMaven & @ValWorkmandiscussing questions! http://t.co/EGyx7akbin preparation for#prodmgmttalkCindyFSolomon Do you know what Fallacious #prodmgmt is?http://t.co/lQQTOFFE Join us in 6 minutesw/ @SoftwareMavenand @ValWorkman #prodmgmttalkjohnnewbury_ RT @cindyfsolomon Do you know what Fallacious#prodmgmt is? http://t.co/csxjOk4O Joinus now w/@SoftwareMaven and @ValWorkman #prodmgmttalkcindyfsolomon Please introduce yourself, where youre tweeting from & involvement w/ #prodmgmt#prodmgmttalkcindyfsolomon Our speaker @SoftwareMaven is in Salt Lake City, UT involved w/ Utah ProductManagement Association (UPMA)#pcamp #prodmgmt #prodmgmttalkcindyfsolomon This is your host CindyFSolomon tweeting from the SF Bay Area. Looking forward to ProductCamp Austin this weekend.SoftwareMaven @cindyfsolomon We prefer to refer to SLC as "Silicon Slopes" ;) #prodmgmttalkValWorkman Hi great to be back at #prodmgmttalk Im in the great state of Texas, Austin that is.cindyfsolomon Welcome @johnnewbury_ @SoftwareMaven@ValWorkman @AIPMM @prodmgmttalk #prodmgmttalk -12:59 PM Feb 13th, 2012SoftwareMaven FYI, @UtahPMA is http://t.co/P3uxdBMa#prodmgmttalk -1:00 PM Feb 13th, 2012johnnewbury_ John, non-tech product manager from Leicestershire, UK #prodmgmttalk -1:00 PM Feb 13th,2012SoftwareMaven @johnnewbury_ Hi, John. Thanks for joining us!#prodmgmttalk -1:01 PM Feb 13th, 2012cindyfsolomon Just gave the introductions & thank you to our sponsor, @AIPMM you can hear:http://t.co/1VGRHwZR #prodmgmttalk -1:06 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @softwaremaven says that humility is important - focus on what makes products work &customers love them! #prodmgmttalk -1:06 PM Feb 13th, 2012cindyfsolomon @Softwaremaven says dif betw large & small cos are personality rather than process issues- scientific mindset helps #prodmgmttalk -1:07 PM Feb 13th, 2012johnnewbury_ The job of the product manager is not to know the answers, its to find the answers.@valworkman #prodmgmttalk. On air now. #prodmgmttalk -1:08 PM Feb 13th, 2012cindyfsolomon @ValWorkman says its important that@SoftwareMaven said "WE" dont know the answers#prodmgmt team sport (no "me" or "I") #prodmgmttalk -1:08 PM Feb 13th, 2012cindyfsolomon RT @johnnewbury_: job of the product manager is not to know the answers, its to find theanswers. @valworkman #prodmgmttalk -1:09 PM Feb 13th, 2012cindyfsolomon We all want to learn from others -@SoftwareMaven takes humility seriously! Thats why wedo this weekly! #prodmgmttalk -1:09 PM Feb 13th, 2012johnnewbury_ Tuned into #prodmgmttalk right now with @cindyfsolomon, @valworkman and@softwaremaven. Join in now:http://t.co/4KYPTZgn #prodmgmttalk -1:10 PM Feb 13th, 2012cindyfsolomon @johnnewbury_ @SoftwareMaven completely agrees! & knowing the right questions to askis essential#prodmgmttalk -1:10 PM Feb 13th, 2012cindyfsolomon In startups - spend resources finding answers to so many questions - In lrge companies -may feel dont need to ask ques #prodmgmttalk -1:11 PM Feb 13th, 2012cindyfsolomon @ValWorkman discussing his exp in large companies - have divisions of Boston GroupMatrix categorizing products - dog or cow #prodmgmttalk -1:12 PM Feb 13th, 2012johnnewbury_ In large cos, product managers could know what questions to ask, but not always be able toaccess the customer for answers. #prodmgmttalk -1:13 PM Feb 13th, 2012cindyfsolomon @ValWorkman says big companies try to move rising star into cash cow - strategydetermines kind of questions to ask #prodmgmttalk -1:13 PM Feb 13th, 2012johnnewbury_ More direct access to customer for prod mgrs in smaller cos. No need to navigatearound/through marketing or sales #prodmgmttalk -1:14 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @johnnewbury_: In large cos, prodmgmt could know what questions to ask, but notalways able to access customer for answers. #prodmgmttalk -1:14 PM Feb 13th, 2012cindyfsolomon @ValWorkman imagine a 9 member football team - 1/2 thru 1/2 team hurt - cant ask whosdoing what - same with small company #prodmgmttalk -1:15 PM Feb 13th, 2012cindyfsolomon @SoftwareMaven says bigst problem is communication in all size companies#prodmgmttalk -1:16 PM Feb 13th, 2012cindyfsolomon We should have a discussion on "Who is the CEO of the product?" #prodmgmttalk -1:17 PMFeb 13th, 2012cindyfsolomon Q1 How do you take control of product development from founders who love theirproducts?#prodmgmttalk -1:17 PM Feb 13th, 2012bob mcgough @cindyfsolomon A1 You dont. :)johnnewbury_ A1: Founders can be great allies, or a real problem. Or both at the same time. Strongcommunication helps.#prodmgmttalk -1:18 PM Feb 13th, 2012johnnewbury_ A2: Share founders passion, and show you can build on their vision. Communicate objectivesand milestones.#prodmgmttalk -1:19 PM Feb 13th, 2012cindyfsolomon A1 @SoftwareMaven says lots of answers to "When does a startup need #prodmgmt?"CEOs often do prodmgmt in startups #prodmgmttalk -1:19 PM Feb 13th, 2012product_guy @cindyfsolomon Hi! Not there :(Chuckled-6x thru dat scenario. PMs can set up systems tominimize bad CEO behavior, but boss is right. Right?cindyfsolomon You need someone to do #prodmgmt & make sure product gets built - in startups itsCEO #prodmgmttalk -1:21 PM Feb 13th, 2012cindyfsolomon @SoftwareMaven says comes a point when CEO is too busy to get outside of building - bringin #prodmgmt confronted w/issues#prodmgmttalk -1:22 PM Feb 13th, 2012cindyfsolomon Investors look to CEO for product guidance & not to#prodmgmt - requires realigncommunication channels #prodmgmttalk -1:23 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @ValWorkman sees this often - uses mechanism of gated process to address & use smallincremental changes CEO reviews #prodmgmt#prodmgmttalk -1:24 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven says if CEO cant relinquish reigns - then #prodmgmt doomed to tacticalproject mgmt #prodmgmttalk-1:26 PM Feb 13th, 2012ProdMgmtTalk @johnnewbury_ speaker @SoftwareMavencompletely agrees w/ points! You must getCEOs trust & finesse their passion to act #prodmgmttalk -1:28 PM Feb 13th, 2012ProdMgmtTalk @johnnewbury_ @ValWorkman says getting out roadmap helps engage stakeholders &gets buyin for wrestling authority #prodmgmttalk -1:29 PM Feb 13th, 2012ProdMgmtTalk Q2 What is the difference between product management at a small company and at a largecompany? #prodmgmttalk -1:30 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven A2 horizon diff in smll co - time horizon short on attention: 6 mos isforever #prodmgmttalk -1:31 PM Feb 13th, 2012ProdMgmtTalk @brainmates Join us! #prodmgmttalk -1:32 PM Feb 13th, 2012ProdMgmtTalk Were broadcasting live on the air! Listen in now at http://t.co/hgsJAnz5. #BlogTalkRadio#prodmgmttalk -1:32 PM Feb 13th, 2012johnnewbury_ Can I ask, is it possible/common for product managers to transition from large co to small co- successful or high-risk? #prodmgmttalk -1:33 PM Feb 13th, 2012ProdMgmtTalk Q3 Small companies are notoriously technology driven. How do you encourage productresults instead? #prodmgmttalk -1:33 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven says even building an electric car - focus on making what people want todrive or better features....#prodmgmttalk -1:34 PM Feb 13th, 2012johnnewbury_ A3: Get the roadmap in place – fast. Show how technology runs right alongside (not insteadof) new product development. #prodmgmttalk -1:34 PM Feb 13th, 2012ValWorkman @johnnewbury #prodmgmttalk Great question, Id like to address this. -1:35 PM Feb 13th,2012ProdMgmtTalk A3 @SoftwareMaven sees big goal as #prodmgmthelp others in org empathize w/customer! EVry1 wants to do right thing... #prodmgmttalk -1:36 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @ValWorkman: @johnnewbury_ #prodmgmttalkGreat question, Id like to addressthis. #prodmgmttalk -1:36 PM Feb 13th, 2012johnnewbury_ A3: Small frequent milestones can help keep focus on product-based results. Long-distancevisionary goals prone to drift. #prodmgmttalk -1:37 PM Feb 13th, 2012ProdMgmtTalk @johnnewbury_ @ValWorkman says if #prodmgmtstarts in lrg or small arena & stays +3years - become biased perspective #prodmgmttalk -1:37 PM Feb 13th, 2012SoftwareMaven @johnnewbury_ Very true. The faster you can get things in front of customers, the betterfor all. #prodmgmttalk -1:38 PM Feb 13th, 2012ProdMgmtTalk @johnnewbury_ #prodmgmt issue is getting stuck in "I" or "We" from diff size organizationsafter sev years in same size space #prodmgmttalk -1:38 PM Feb 13th, 2012brainmates Hello from Sydney #prodmgmttalk -1:38 PM Feb 13th, 2012ProdMgmtTalk @johnnewbury_ @ValWorkman sees same pattern in sales people transitioning from diffsize enterprise to small#prodmgmttalk -1:39 PM Feb 13th, 2012ProdMgmtTalk Welcome Nick! @brainmates - glad to have you join from Sydney - we changed time tooearly for you today, but good for England! #prodmgmttalk -1:40 PM Feb 13th, 2012MarleneMBryan Fallacious Product Management w/Travis Jensen SoftwareMaven 02/13 by ProdMgmttalk| Blog Talk Radio:http://t.co/5tAs5BhA via #prodmgmttalk -1:40 PM Feb 13th, 2012ProdMgmtTalk Were discussing Q3 Small companies are notoriously technology driven. How do youencourage product results instead? #prodmgmttalk -1:40 PM Feb 13th, 2012ProdMgmtTalk @ValWorkman just coined a new term "The Travis Law" re: transitioning from diff sizeorganizations #prodmgmttalk-1:41 PM Feb 13th, 2012ProdMgmtTalk Welcome @MarleneMBryan ! #prodmgmttalk -1:41 PM Feb 13th, 2012ProdMgmtTalk @MarleneMBryan Todays questions & resources:http://t.co/FGBHPZzh #prodmgmttalk -1:42 PM Feb 13th, 2012ProdMgmtTalk The New "Travis Law" jist stems from notion of shldnt matter size of company, industry orproduct - #prodmgmt is a practice! #prodmgmttalk -1:43 PM Feb 13th, 2012ProdMgmtTalk Practice of #prodmgmt is same where-ever you are - Best Practices are ideal functionregardless of environment#prodmgmttalk -1:43 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @SoftwareMaven says another aspect: overall size of #prodmgmt task requiresspecialization - more to discuss#prodmgmttalk -1:44 PM Feb 13th, 2012ProdMgmtTalk Q4 How do you accomplish product management on a shoe-string budget? #prodmgmttalk -1:45 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven says A4 - how get max info for min $? necessary in startup - but also inlarger have limited resources - #prodmgmttalk -1:45 PM Feb 13th, 2012brainmates This speaks to the separation of #prodmgmt as a domain vs industry knowledge. Both areimportant. #prodmgmttalk-1:46 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven looks at who market is & best way to touch most of them. ClickLock inmidst of experiment - b2b or b2c #prodmgmttalk -1:47 PM Feb 13th, 2012ProdMgmtTalk RT @brainmates: This speaks to the separation of#prodmgmt as a domain vs industryknowledge. Both are important. #prodmgmttalk -1:47 PM Feb 13th, 2012brainmates A4) Start with 1 customer. Speak to them. If you dont speak with at least one then it gets veryexpensive later.#prodmgmttalk -1:47 PM Feb 13th, 2012ProdMgmtTalk @SoftwareMaven Getting quantitative info diff & expensive; qualitative avail at trade conf -lots of great feedback quickly #prodmgmttalk -1:48 PM Feb 13th, 2012ProdMgmtTalk RT @brainmates: A4) Start w/ 1 customer. Speak to them. If you dont speak with at leastone then it gets very expensive later. #prodmgmttalk -1:48 PM Feb 13th, 2012johnnewbury_ A4: In the absence of pound notes (dollars), passion can be a good currency that buyssupport, networks.#prodmgmttalk -1:49 PM Feb 13th, 2012ProdMgmtTalk @ValWorkman looking at stats of #prodmgmtemployment. 2009 1200 companies increasedsocial media spend 65% when $ rare #prodmgmttalk -1:49 PM Feb 13th, 2012SoftwareMaven @brainmates And you can almost always find one person within drivingdistance. #prodmgmttalk -1:49 PM Feb 13th, 2012nickcoster RT @SoftwareMaven: @brainmates And you can almost always find one person within drivingdistance. #prodmgmttalk -1:50 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Twitter played key role in 76% of campaigns during lean times...# increased in 3years #prodmgmttalk -1:50 PM Feb 13th, 2012johnnewbury_ A4: Get solid KPIs in place and measure frequently – solve issues / get back on track quicklyto minimise cost impact.#prodmgmttalk -1:50 PM Feb 13th, 2012ProdMgmtTalk Welcome @nickcoster ! #prodmgmttalk -1:50 PM Feb 13th, 2012ProdMgmtTalk RT @nickcoster: RT @SoftwareMaven: @brainmatesAnd you can almost always find oneperson within driving distance.#prodmgmttalk -1:50 PM Feb 13th, 2012brainmates A4 Social Media and online services can provide a massive amplification effect for messagesworth sharing - Cheaply.#prodmgmttalk -1:52 PM Feb 13th, 2012ProdMgmtTalk RT @brainmates: A4 Social Media / online services provide massive amplification effect formessages worth sharing - Cheaply. #prodmgmttalk -1:53 PM Feb 13th, 2012ProdMgmtTalk Social Media huge component for all #prodmgmtignore at your products peril!says @SoftwareMaven seniment sensing via network #prodmgmttalk -1:54 PM Feb 13th, 2012ProdMgmtTalk @ValWorkman going back to #prodmgmt choosing right questions - Theory of Constraints -opportunity pipeline & ROI#prodmgmttalk -1:55 PM Feb 13th, 2012ProdMgmtTalk 3 major divisions: 1. idea generation 2. conversion of ideas into prod concepts 3. gettingbuyin from stakeholders#prodmgmttalk -1:55 PM Feb 13th, 2012ProdMgmtTalk on shoestring budget must identify where constraints are - smll companies not enuf input/lrg companies too much info #prodmgmttalk -1:56 PM Feb 13th, 2012ProdMgmtTalk @ValWorkman provided great summary for shoestring issues siting Theory ofConstraints #prodmgmttalk -1:57 PM Feb 13th, 2012ProdMgmtTalk Always easy to optimize for problem thats NOT blocking problem says @SoftwareMaven wewant perfection = enemy of good enuf #prodmgmttalk -1:57 PM Feb 13th, 2012ProdMgmtTalk MVP all about good enuf says @SoftwareMaven#prodmgmttalk -1:58 PM Feb 13th, 2012brainmates When you have too many ideas to start with pick 1 and test it. You will never know if it was thebest 1. Then do it again. #prodmgmttalk -1:58 PM Feb 13th, 2012brainmates Thanks Travis Jensen @softwaremaven . Sorry I was late to the party. #prodmgmttalk -1:59 PMFeb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjohnnewbury_ Works for me - this one is going up on the office wall: @softwaremaven Perfection is theenemy of good enough. #prodmgmttalk -2:00 PM Feb 13th, 2012ProdMgmtTalk You dont need to know the best 1 - just need to have 1 that works! #prodmgmttalk -2:00PM Feb 13th, 2012ProdMgmtTalk Transcript available today http://t.co/9eCHERhI #prodmgmttalk -2:01 PM Feb 13th, 2012SoftwareMaven Thanks to everybody for joining in. Feel free to ping me any time on Twitter orLinkedIn: http://t.co/lBXM5MCC#prodmgmttalk -2:01 PM Feb 13th, 2012ProdMgmtTalk Todays stats! 117 tweets generated 178,734 impressions, reaching an audience of 20,468followers within the past 24 hours #prodmgmttalk -2:01 PM Feb 13th, 2012brainmates http://t.co/oR6RHJ1X Sesame Street teaches the Scientific Method - appliedto #prodMgmt #prodmgmttalk -2:02 PM Feb 13th, 2012ProdMgmtTalk RT @brainmates: http://t.co/weOFGDZM Sesame Street teaches the Scientific Method -applied to #prodMgmt #prodmgmttalk -2:02 PM Feb 13th, 2012johnnewbury_ Thanks to @cindyfsolomon, @softwaremaven and@valworkman for another greatsession. #prodmgmttalk every Monday. #prodmgmttalk -2:02 PM Feb 13th, 2012MarleneMBryan Perfection is the enemy of good enough.~ Travis Jensen #prodmgmttalk -2:02 PM Feb13th, 2012brainmates RT @MarleneMBryan: Perfection is the enemy of good enough.~ Travis Jensen#prodmgmttalk -2:02 PM Feb 13th, 2012ProdMgmtTalk Discussing Texas treats for after productcamp Austin on Saturday!#pcampATX #prodmgmttalk -2:02 PM Feb 13th, 2012ProdMgmtTalk Thank you @SoftwareMaven for speaking &@ValWorkman for co-hostingtoday! #prodmgmttalk -2:03 PM Feb 13th, 2012ProdMgmtTalk Awesome tweeters: @johnnewbury_ @brainmates @bestdealsavetip@nickcoster @aipmm @consultski@MarleneMBryan #prodmgmttalk -2:05 PM Feb 13th, 2012ProdMgmtTalk Next week US holiday= Day change: Join us 2/21 3:00 PM PT for Blogging & Web Writing w/a Human Voice w/ Chris@blueferret #prodmgmttalk -2:10 PM Feb 13th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from Feb 13, 2012: Global Product Management Talk Travis Jensen, Product Manager and Founder of ClickLock @SoftwareMaven Fallacious Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Converse with us http://t.co/y07kOGpk Follow Us onBlogTalkRadio http://t.co/rgVn1HbN Like Us on fbhttp://t.co/ppUFX3Kv #prodmgmttalk -2:11 PM Feb 13th,2012ProdMgmtTalk Converse with us http://t.co/y07kOGpk Follow Us onBlogTalkRadio http://t.co/rgVn1HbN Like Us on fbhttp://t.co/ppUFX3Kv #prodmgmttalk -2:11 PM Feb 13th,2012ProdMgmtTalk Check out our Android App http://t.co/4owvOjDzSubscribe toNewsletter http://t.co/3bSifQnj Read Recapshttp://t.co/Vpu05U2Z #prodmgmttalk -2:32 PM Feb 13th,2012ProdMgmtTalk Please visit our sponsor @AIPMM & register for upcoming webinar on Guide toProdBOK http://t.co/jTMSC7e5#prodmgmt #prodmgmttalk -2:34 PM Feb 13th, 2012johnnewbury_ @MarleneMBryan @brainmates @nickcoster - Thanks very much forthe #prodmgmttalk retweets - I appreciate it. Hope you enjoyed the session? -2:42 PM Feb 13th, 2012ProdMgmtTalk Bravo! @varnedoe @prdmkgBlackbelt @JC2THE3RD@NickKellet @DerekBrittonUK @mmarfise @SpiritualErotic @GetApp@fraouf @PCAustin #prodmgmttalk -2:44 PM Feb 13th, 2012Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK !Thank you Travis Jensen @SoftwareMaven for SPEAKING today! Thank you Val Workman @ValWorkmanfor co-hosting!Todays stats: 143 tweets generated 214,000 impressions, reaching an audience of 20,205 followersJoin us next week Tuesday, Feb 21 for Battle Against Cryptic Web Content w/ Chris Williams @blueferretFind your time: http://bit.ly/Av8iyi Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11

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