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© AIPMM 2014 www.aipmm.com
www.aipmm.com
© AIPMM 2014 www.aipmm.com
© AIPMM 2014 www.aipmm.com
Follow: @AIPMM @cindyfsolomon
@jimsemick
Use: #AIPMM #ProdBOK
Tweet!
© AIPMM 2014 www.aipmm.com
Participate and Win!
Must be present to win!
One lucky winner will get a free copy of
the Guide...
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Today’s Speaker
Presenter:
Jim Semick
Co-...
© AIPMM 2014 www.aipmm.com
Creating a
Compelling Vision
for Your Product
Roadmap
How well are you
communicating
your company’s
product strategy?
Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
deci...
Poll
How often do you meet with the executive
/ management team to review the product
roadmap?
Consider Your Audience
Executives?
Engineers?
Sales?
Customers?
Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
Group features into
themes that deliver
value
Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfacti...
The conversation matters as much as
the score
Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic ...
Poll
How are you updating and sharing your
strategic roadmap document today?
Roadmap Samples
Typical Executive Facing Roadmap
Product Lines
or Categories
Long-term
Timeframe
Strategic Goals
Details: Value,
Features,...
Poll
What are the primary elements that you
use to organize your product roadmap?
Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with...
Sign up for a free trial at
www.productplan.com
Thank You!
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick,
Co-Founder, ...
© AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a
one-year AIPMM
membership when you
purchase a copy of the...
© AIPMM 2014 www.aipmm.com
Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these course...
© AIPMM 2014 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
CPM® Certification Prep Course & Exam
McLean...
© AIPMM 2014 www.aipmm.com
Upcoming Courses
Athens, Greece
Belgrade, Serbia
Athens, Greece
Follow the links above for more...
© AIPMM 2014 www.aipmm.com
Please Join Us Again!
Mastering Product Positioning May 30th
AIPMM Webinar Series:
http://aipmm...
Creating a Compelling Vision for Your Product Roadmap
Creating a Compelling Vision for Your Product Roadmap
Creating a Compelling Vision for Your Product Roadmap
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Creating a Compelling Vision for Your Product Roadmap

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How well are you communicating your company’s product strategy?

This webinar will discuss different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders.

Join Jim Semick as he shares insights and tips for creating a compelling product roadmap vision.

What you will learn:

· How to present strategic initiatives to different audiences

· How to group initiatives into themes

· Different ways to organize product roadmap documents

· Tips to engage executives

· Methods to prioritize your roadmap initiatives

Who Should Attend

Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone responsible for creating product roadmaps

About the Speaker:



Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting.
About ProductPlan





ProductPlan is the best way to visualize, organize, and communicate your company’s product strategy. http://www.productplan.com/



About AIPMM


AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com

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Transcript of "Creating a Compelling Vision for Your Product Roadmap"

  1. 1. © AIPMM 2014 www.aipmm.com www.aipmm.com
  2. 2. © AIPMM 2014 www.aipmm.com
  3. 3. © AIPMM 2014 www.aipmm.com Follow: @AIPMM @cindyfsolomon @jimsemick Use: #AIPMM #ProdBOK Tweet!
  4. 4. © AIPMM 2014 www.aipmm.com Participate and Win! Must be present to win! One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)
  5. 5. © AIPMM 2014 www.aipmm.com Moderator: Cindy F. Solomon, CPM, CPMM @cindyfsolomon Today’s Speaker Presenter: Jim Semick Co-Founder, ProductPlan www.productplan.com jim@productplan.com @jimsemick
  6. 6. © AIPMM 2014 www.aipmm.com Creating a Compelling Vision for Your Product Roadmap
  7. 7. How well are you communicating your company’s product strategy?
  8. 8. Signs of Roadmap Chaos • Strategic objectives not clear • Confusion about current roadmap • Lack of transparency into decisions • Roadmaps disjointed across org • Execs not on board or lost in weeds
  9. 9. Poll How often do you meet with the executive / management team to review the product roadmap?
  10. 10. Consider Your Audience Executives? Engineers? Sales? Customers?
  11. 11. Align your roadmap with goals Keep your initiatives high level Tell a compelling story
  12. 12. Group features into themes that deliver value
  13. 13. Prioritizing Your Roadmap Costs: Implementation effort, support costs, risk Benefits: revenue, growth, customer satisfaction, strategic value Kano Model Product Effort versus Customer Delight
  14. 14. The conversation matters as much as the score
  15. 15. Ways to Organize Your Roadmap • Product Line • Product Category (e.g. Web, Mobile, Platform) • Markets Served • Strategic Initiative (e.g. monetization, growth) • Team • Outcomes, Goals • Sales Channel • Status
  16. 16. Poll How are you updating and sharing your strategic roadmap document today?
  17. 17. Roadmap Samples
  18. 18. Typical Executive Facing Roadmap Product Lines or Categories Long-term Timeframe Strategic Goals Details: Value, Features, Risk
  19. 19. Poll What are the primary elements that you use to organize your product roadmap?
  20. 20. Engaging Executives • Tell the story – be visual • Be transparent about your process - involve them • Align decisions with Goals and KPIs • Give them access to the roadmap
  21. 21. Sign up for a free trial at www.productplan.com Thank You!
  22. 22. © AIPMM 2014 www.aipmm.com Moderator: Cindy F. Solomon, CPM, CPMM @cindyfsolomon Q & A Presenter: Jim Semick, Co-Founder, ProductPlan www.productplan.com jim@productplan.com 805-618-2975
  23. 23. © AIPMM 2014 www.aipmm.com Join AIPMM! For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.
  24. 24. © AIPMM 2014 www.aipmm.com Upcoming Courses June 16-17 - McLean, VA AIPMM is offering several scholarships to these courses to reach those who are serious about learning these skills but have budget constraints. For more information visit: http://bit.ly/CILCourse.
  25. 25. © AIPMM 2014 www.aipmm.com Upcoming Courses Course & Location Dates Days Time CPM® Certification Prep Course & Exam McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA June 13, 2014 F 8:30 am – 5 pm For more information, visit: Transform Your Career.
  26. 26. © AIPMM 2014 www.aipmm.com Upcoming Courses Athens, Greece Belgrade, Serbia Athens, Greece Follow the links above for more information, or contact: certification@aipmm.com.
  27. 27. © AIPMM 2014 www.aipmm.com Please Join Us Again! Mastering Product Positioning May 30th AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk Call For Speakers: http://www.boldpm.com/call_for_speakers Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/
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