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Centralized vs. Decentralized Product Management
 

Centralized vs. Decentralized Product Management

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    Centralized vs. Decentralized Product Management Centralized vs. Decentralized Product Management Document Transcript

    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Podcast: http://bit.ly/Qef5rS Links: http://bit.ly/KKIJW3 Hakan says, "The Global Product Management talk is exactly what our profession needs, the sharing of valuable life experiences with thought leaders providing real, in the trenches information on product management. Im very happy to be involved in that community and share some of my experiences at Ryma and in product management over the last decade."Hakan Kilic, Senior Product Manager, discussed what every executive should know about organizationalstructures in product management at the weekly Global Product Management Talk on Monday, July 16, 2012using the hashtag #ProdMgmtTalk on Twitter.INTROHow do we better align our product teams with our business and development units to drive growth? It’s atough challenge, and one that executives try to address by deciding on whether the product managementteam reports to an enterprise management team, or an individual General Manager/Business Unit leader. Onone hand, you can drive a corporate wide strategy and optimize development investments across your entireportfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needlefor a specific business. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrEach week, The Global Product Management Talk features an expert guest discussing pre-posted questions withthe co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast areavailable for on-demand consumption on the web, iTunes, Google Play and mobile devices.Host @CindyFSolomon is joined by co-host @GregGeracie with speaker @HakanKilicAbout Hakan KilicHakan Kilic is Senior Product Manager and owns the entire platform portfolio at RadialPoint. Previously, hewas Director of Product Marketing at Ryma Technology. His expertise includes product and projectmanagement processes, implementation and best practices; focus on delivery of products that actually meetmarket and customer needs; successful product development and launch; and ownership of the P&L. Prior toRyma, Hakan worked in the telecommunications, voice recognition, biometrics, and process improvementindustries. With over 10 years of experience with high tech companies such as Ericsson, Scansoft andNuance Communications, Hakan has managed several multimillion dollar product lines. He has alsocontributed to the W3C standards committee around VoiceXML, is Pragmatic Marketing certified and is anactive community member and contributor of product management best practices through his experiences inthe industry and with Ryma.Our co-host today: Greg GeracieGreg Geracie is the President of Actuation Consulting, a world-class provider of product managementadvisory services and training courses to some of the nation’s most well known organizations. ActuationConsulting provides popular training courses for product managers as well as product teams. Mr. Geracie isthe author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guideto the Product Management and Marketing Body of Knowledge© (ProdBOK). This is an industry-wide effort tostandardize the practice of product management sponsored by the Association of International ProductManagement and Marketing (AIPMM). He is also an Adjunct Professor at DePaul Universitys College ofComputing and Digital Media where he teaches a course on high-tech product management. Mr. Geracieearned undergraduate degrees from the University of Vermont and continued his executive education atHarvard, MIT, and the Wharton School. Mr. Geracie is a Certified Product Manager (CPM) and CertifiedProduct Marketing Manager (CPMM). He has been nominated to the Certification Standards Board for TheAssociation of International Product Marketing and Management (AIPMM). Gregs team recently published thegroundbreaking 2012 Study of Product Team Performance Results Whitepaper http://bit.ly/MOjh2rWhat is #ProdMgmtTalk? http://bit.ly/AlLEbNJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfWant to reach target audience of Product Professionals? Sponsor Global Product Management Talk!http://bit.ly/gF0Tt3Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtagOur format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrQUESTIONS DISCUSSEDPreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmtQ1 Hakin, can you define for our audience what you mean by centralized and decentralized productmanagement?Q2 Does company size factor into how product management is organized? Does one approach workbetter than others at the various stages of growth?Q3 In your opinion, what are the factors that lead to an organization initially selecting one approachover the other? Is it a conscious decision or does it just happen organically?Q4 What are the triggers that cause a company to switch from centralized and de-centralizedproduct management or vice versa?Q5 Are there benefits to a product manager reporting directly into a general manager or businessunit leader?Q6 How is that different than reporting into a functional leader such as a vice president of productmanagement?Q7 Hakin, I know you recently changed positions. As you think about your current or past position isthere one challenge that comes to mind that could have been overcome by implementing either ofthese organizational approaches?Q8 Do either of these approaches increase the likelihood of successful new product development?Q9 Any lessons learned that that we havent discussed Hakin?TWEET CHRONOLOGYProdMgmtTalk What is #ProdMgmtTalk? http://t.co/WxgEfwFp#prodmgmt #twitter -2:35 PM Jul16th, 2012AgileVal Join us at http://t.co/LQeL1ZWC automatically appends hashtag in 20 minutesfor #Prodmgmttalk w/@HakanKilic -2:38 PM Jul 16th,ProdMgmtTalk #Prodmgmttalk Our format: we post questions Q1, Q2, Q3 Please answerusing A1, A2, A3 -2:38 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yraipmm Todays #ProdMgmtTalk background resources: http://t.co/mvDaZdTZ -2:39 PM Jul 16th,2012cindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie@CindyFSolomon Listen now athttp://t.co/G3hm8Hai #BlogTalkRadio -2:39 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic (pronounced Hawkin) &@GregGeracie to discuss Centralized vs.Decentralized#Prodmgmt http://t.co/LgrbAeL5 #prodmgmttalk -2:55 PM Jul 16th, 2012HakanKilic Starting my chat on centralized vs de centralized product managementon #ProdMgmtTalk, welcome on! Will be answering twitter -3:01 PM Jul 16th, 2012Ycnt_ibdonlyjen RT @HakanKilic: Starting my chat on centralized vs de centralized productmanagement on#ProdMgmtTalk, welcome on! Will be answering twitter -3:07 PM Jul 16th, 2012ProdMgmtTalk Welcome @HakanKilic giving intro to centralized vs.decentralized #prodmgmt defining the terms#prodmgmttalk -3:07 PM Jul 16th, 2012ProdMgmtTalk #Prodmgmt team working across the organization is centralized.Decentralized pm reports into a functional group i.e. engineers #prodmgmttalk -3:07 PM Jul 16th,2012ProdMgmtTalk Welcome @Ycnt_ibdonlyjen Nice to see you today! #prodmgmttalk -3:08 PM Jul16th, 2012ProdMgmtTalk Welcome also to our co-host @GregGeracie#prodmgmttalk -3:08 PM Jul 16th, 2012ProdMgmtTalk @GregGeracie asking does company size factor into centralized vs.decentralized #prodmgmt? #prodmgmttalk-3:08 PM Jul 16th, 2012ProdMgmtTalk Live on the air w/ @HakanKilic @GregGeracie@CindyFSolomon Listen nowat http://t.co/LgrbAeL5 #BlogTalkRadio #prodmgmttalk -3:09 PM Jul 16th, 2012product_anon RT @cindyfsolomon: #ProdMgmtTalk live on the air w/ @HakanKilic@GregGeracie @CindyFSolomon Listen now at http://t.co/BiB58o5N #BlogTalkRadio -3:09 PMJul 16th, 2012ProdMgmtTalk @HakanKilic was most recently with @Rymatech#prodmgmttalk -3:09 PM Jul 16th,2012ProdMgmtTalk Todays background resources: http://t.co/cGhrEnCv #prodmgmttalk -3:10 PMJul 16th, 2012ProdMgmtTalk Welcome @product_anon Thanks for RT!#prodmgmttalk -3:10 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Please thank this week’s sponsor @AIPMM visit http://www.aipmm.com#prodmgmttalk -3:10 PM Jul 16th, 2012ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & yourinvolvement with #prodmgmt#prodmgmttalk -3:10 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic talking about how #prodmgmt is organized in startup:validating biz deals, startup w/ tech biz founder #prodmgmttalk -3:11 PM Jul 16th, 2012ProdMgmtTalk As you grow 1. become >productized focus on make sure entirecompany #prodmgmt across board 2. verticalization, portfolios #prodmgmttalk -3:12 PM Jul 16th,2012ProdMgmtTalk Centralized #prodmgmt mandate comprehensive strategy...#prodmgmttalk -3:12 PM Jul 16th, 2012ProdMgmtTalk Q1 Why do some companies switch between centralized and de-centralizedproduct management?#prodmgmttalk -3:12 PM Jul 16th, 2012ProdMgmtTalk People dont actually call it "centralized" or "decentralized" - depends oncompany approach - how it grows, generates revenue #prodmgmttalk -3:13 PM Jul 16th, 2012ProdMgmtTalk supply chain, channel partner - hire partner manager, mfg supply chainexpert - grow roles then think about productization #prodmgmttalk -3:14 PM Jul 16th, 2012ProdMgmtTalk Companies want to increase revenue, high margin software products 80-90% margins - then decide what works for #prodmgmt #prodmgmttalk -3:14 PM Jul 16th, 2012ProdMgmtTalk A1 Biz make a conscious decision based on biz model about how toorganize #prodmgmt sales driven is a stage at beginning #prodmgmttalk -3:15 PM Jul 16th, 2012ProdMgmtTalk #Prodmgmt is 1 tree with 2 branches says@GregGeracie 1. tech &services #prodmgmt influence 2. consumer B2C w/full P&L resp #prodmgmttalk -3:16 PM Jul16th, 2012ProdMgmtTalk Please visit our sponsor @AIPMM for upcoming webinars, trainings, news &certification http://t.co/ehPeS4Vk#prodmgmttalk -3:17 PM Jul 16th, 2012ProdMgmtTalk Consumer package goods have decentralized#prodmgmt called brand mgr,prod strategist, biz analysts#prodmgmttalk -3:18 PM Jul 16th, 2012ProdMgmtTalk Today is an education in what centralized vs. decentralized #prodmgmtmeans and the implications for biz w/ @HakanKilic #prodmgmttalk -3:19 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie@CindyFSolomon Listen now athttp://t.co/l4lfapmS #BlogTalkRadio -3:19 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic Suggested book: The World is Flat http://amzn.to/Pdhgcc#prodmgmt #prodmgmttalk -3:21 PM Jul 16th, 2012ProdMgmtTalk Q: What triggers company to switch from centralized to decentralized#prodmgmt structure? #prodmgmttalk -3:23 PM Jul 16th, 2012KellyMarsh_ RT @HakanKilic: Starting my chat on centralized vs de centralized productmanagement on #ProdMgmtTalk, welcome on! Will be answering twitter -3:23 PM Jul 16th, 2012ProdMgmtTalk A: @HakanKilic is intrigued by psychology of#prodmgmt teams andorgs #prodmgmttalk -3:24 PM Jul 16th, 2012ProdMgmtTalk Welcome @KellyMarsh_ Listen here http://t.co/LgrbAeL5 #blogtalkradio#prodmgmttalk -3:24 PM Jul 16th, 2012product_anon RT @ProdMgmtTalk: Todays background resources: http://t.co/53fAbTIV#prodmgmttalk -3:25 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic says how #prodmgmt is organized is based on VP #ProdMgmtchanges in Exec and M&A activity (mergers & acquisitions) #prodmgmttalk -3:25 PM Jul 16th, 2012ProdMgmtTalk Culture of company will define how #prodmgmtis organized based on howproduct generates revenue, channels, partners, compet #prodmgmttalk -3:27 PM Jul 16th, 2012ProdMgmtTalk A third trigger for what causes how #prodmgmtis organized - understandyour exit strategy - IPO, purchased, 3-5 yr plan #prodmgmttalk -3:28 PM Jul 16th, 2012ProdMgmtTalk Exit strategy triggered discussion of centralized or decentralized: focus onprocesses to shift to SAAS offering#prodmgmttalk -3:29 PM Jul 16th, 2012ProdMgmtTalk Change of execs, control, market challenges, financial issues all trigger re-evaluating #prodmgmt org structure... #prodmgmttalk -3:29 PM Jul 16th, 2012ProdMgmtTalk Centralized #prodmgmt easiest to learn#prodmgmt - enables collaborativelearning, mentoring across functions & horizontal #prodmgmttalk -3:32 PM Jul 16th, 2012ProdMgmtTalk #ProdMgmt can know too much - get disconnected from other functions w/inorg, hate sales & devs, get cynical & insular #prodmgmttalk -3:33 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Decentralized #prodmgmt harder to learn to be#prodmgr - find more seniorpeople in role, get efficient vertical understanding #prodmgmttalk -3:34 PM Jul 16th, 2012ProdMgmtTalk If youre in decentralized #prodmgmt - have to go outside & up to learnabout being a #prodmgr#prodmgmttalk -3:35 PM Jul 16th, 2012ProdMgmtTalk From @HakanKilic blog http://t.co/vtvHbec8What every executive shouldknow about organizational structures in #prodmgmt #prodmgmttalk -3:36 PM Jul 16th, 2012ProdMgmtTalk Centralized #prodmgmt feel more empowered from biz & mrktg perspective- surrounded by peers w/similar problems x-functions #prodmgmttalk -3:37 PM Jul 16th, 2012ProdMgmtTalk Make that DE-centralized work across functions with peers in other areas &feel more connected to biz & mrktg views #prodmgmttalk -3:38 PM Jul 16th, 2012ProdMgmtTalk Note - all these tweets are happening during the Global Product ManagementTalk http://t.co/89not0Kw Join us weekly #prodmgmttalk -3:39 PM Jul 16th, 2012ProdMgmtTalk Dont give up "WOW" factor in product just to save costs says @HakanKilic#prodmgmttalk -3:39 PM Jul 16th, 2012KellyMarsh_ RT @ProdMgmtTalk: Dont give up "WOW" factor in product just to save costssays @HakanKilic #prodmgmttalk-3:40 PM Jul 16th, 2012ProdMgmtTalk Best to have a mentor to get coached within#prodmgmt - mentorship mosteffective at creating excellence #prodmgmttalk -3:40 PM Jul 16th, 2012ProdMgmtTalk Centralized #prodmgmt - more aligned w/corp strategy, easier access tosenior Execs at corp level #prodmgmttalk -3:41 PM Jul 16th, 2012ProdMgmtTalk Google culture provides access to execs - centralization supports that - willidentify problems across multiple products #prodmgmttalk -3:43 PM Jul 16th, 2012ProdMgmtTalk Centralized #prodmgmt enables excellent, cohesive #UI and one voice ofthe customer & one view to the customer #prodmgmttalk -3:44 PM Jul 16th, 2012ProdMgmtTalk Career pathing - centralized #prodmgmt teams give broader level ofengagement w/seniors in the org#prodmgmttalk -3:45 PM Jul 16th, 2012ProdMgmtTalk If youre in engineering org as #prodmgmt & want to get into strategy,mrktg - cant get there easily in decentralized org #prodmgmttalk -3:46 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk #Prodmgmt should be cognizant of how the org theyre entering is organizedfor their career growth & learning#prodmgmttalk -3:47 PM Jul 16th, 2012ProdMgmtTalk Tech #prodmgmt can get stuck - centralized situations allow going up thechain to VP level - but might never leave #prodmgmttalk -3:48 PM Jul 16th, 2012ProdMgmtTalk Decentralized #prodmgmt can get very rounded or too specializeddepending on where you report into#prodmgmttalk -3:48 PM Jul 16th, 2012ProdMgmtTalk Question about Ryma to @HakanKilic - single challenge that may have beenovercome by implementing either of these approaches? #prodmgmttalk -3:49 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic managed packaged product - if had allowed decentralized#prodmgmt would have enabled more success w/in channel #prodmgmttalk -3:49 PM Jul 16th,2012ProdMgmtTalk Whats corporat objective? Whats business objective? Need to know todetermine centralized vs. decentralized #prodmgmt #prodmgmttalk -3:52 PM Jul 16th, 2012ProdMgmtTalk @HakanKilic loved @RymaTech & Featureplan product - ate their owndogfood...explosion of #prodmgmt tools in market w/ @OneDesk #prodmgmttalk -3:53 PM Jul16th, 2012ProdMgmtTalk @HakanKilic says Less is more - #prodmgmthave to face so much - tools vs.specialized tools - these events help define needs #prodmgmttalk -3:54 PM Jul 16th, 2012ProdMgmtTalk Do either approach increase likelihood of successful new productdevelopment? Decentralized#prodmgmt enables innovation #prodmgmttalk -3:55 PM Jul 16th,2012ProdMgmtTalk @HakanKilics new position understands marktg & engineering need to worktogether - past the tipping point to enable centralize #prodmgmttalk -3:56 PM Jul 16th, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM #prodmgmttalk -3:56 PM Jul 16th, 2012ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup FollowBlogtalkradio for reminders http://t.co/rgViu7aT #prodmgmttalk -3:56 PM Jul 16th, 2012ProdMgmtTalk Join us next week for Innovation: The Result of the Intersection of Inventionand Value w/ Jose Briones, PhD@brioneja #prodmgmttalk -3:56 PM Jul 16th, 2012ProdMgmtTalk Thank you to our speaker @HakanKilic and co-host @GregGeracie#prodmgmttalk -3:57 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Like Us on Facebook http://t.co/ppUBptJB Join Us on LinkedInhttp://t.co/2SwVjB0o #prodmgmttalk -3:57 PM Jul 16th, 2012schmediad The reality is that theres a bit of both these days: decentralised to collaborate,centralised for discipline#ProdMgmtTalk - so agree! -3:57 PM Jul 16th, 2012schmediad Also suspect that decentralised structures reduces agility/speed to market ofproducts - WDYT? #prodmgmttalk-3:58 PM Jul 16th, 2012ProdMgmtTalk @schmediad Thanks for joining the discussion - the live broadcast justended your tweet comments will be in transcript #prodmgmttalk -4:04 PM Jul 16th, 2012ProdMgmtTalk Awesome tweeps! @crowdsummit @agileval @aipmm @kellymarsh_@product_anon @schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie@cindyfsolomon #prodmgmttalk -4:06 PM Jul 16th, 2012ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup Follow Blogtalkradiofor reminders http://t.co/rgViu7aT #prodmgmttalkTodays twitter stats: 106 tweets generated 191,980 impressions, reaching anaudience of 24,091 followersThank you tweeters: @crowdsummit @agileval @aipmm @kellymarsh_ @product_anon@schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie @cindyfsolomonThank you @HakanKilic & co-host @GregGeracie for an informative talk today! Everyonesparticipation appreciated!Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter:http://conta.cc/MFxKMePlease Join #ProdMgmtTalk next week for Innovation: The Result of theIntersection of Invention and Value w/ Jose Briones, PhD @brionejahttp://bit.ly/MGEZQZFollow for reminders: http://www.blogtalkradio.com/prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
    • Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socraticdiscussion of pre-posted questions with live audio of thought leader and co-hostscommenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpTFor Product Managers that don’t get a chance to leave their desk and participate in ProductTalks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk Join us monthly in San Francisco for Startup Product Talks! _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10