Turning Ideas into Market-Winning Products
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Chad McAllister, PhD, Innovation Hacker And Author of "Turning Ideas into Market-Winning Products" Launches New Book About Frameworks For Achieving Successful Innovation ...
Chad McAllister, PhD, Innovation Hacker And Author of "Turning Ideas into Market-Winning Products" Launches New Book About Frameworks For Achieving Successful Innovation
How do ideas become market-winning products? That is the question Chad McAllister, PhD, has explored throughout his 25 year career in product development, management, and innovation. Now, with the economy showing signs of improving, organizations are committing more resources to innovation. This is creating a need for people to move into product roles, but many employees, even those who have been product developers and managers, lack a clear understanding and the frameworks for being successful with innovation.
Chad's new book, "Turning Ideas into Market-Winning Products," is for employees moving into product roles and for existing product professionals who want to excel. From the book's description…
"Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love."
Chad discusses his new book on the Global Product Management Talk broadcast live from studio132.com with host, Cindy F. Solomon, on Wednesday, March 26, 2014 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.
Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.)
Everyone that participates will receive the ebook "Turning Ideas into Market-Winning Products."
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