8/20/12 Trends & Changes in Product Management, Product Marketing & ProdMgmtTalk

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Cindy says, “The Global Product Management Talk is in the top ten business podcasts on BlogTalkRadio out of thousands. It is very exciting that we are reaching an audience of over 10,000 listeners …

Cindy says, “The Global Product Management Talk is in the top ten business podcasts on BlogTalkRadio out of thousands. It is very exciting that we are reaching an audience of over 10,000 listeners per week! This is an ongoing experiment in the power of social media to reach a global audience interested in discussing issues of managing products across industries and domains.”

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  • 1. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Podcast: http://bit.ly/NlXr8a Links: http://bit.ly/MYIJOz Host, Cindy F. Solomon with original co-host, Adrienne Tan, reminisce about the year of Global Product Management Talk podcasts, discuss trends and changes in professional product management, and talk with Bill Reed a bit about his upcoming full hour discussion on Advances in Product Marketing. Cindy says, “The Global Product Management Talk is in the top ten business podcasts on BlogTalkRadio out of thousands. It is very exciting that we are reaching an audience of over 10,000 listeners per week! This is an ongoing experiment in the power of social media to reach a global audience interested in discussing issues of managing products across industries and domains.” Host, @CindyFSolomon, San Francisco, CA chats with Adrienne Tan @brainmates, co-host from Australia. Originally scheduled Bill Reed @Aventigroup joins in. Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3 Page 1@prodmgmttalk www.prodmgmttalk.com
  • 2. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk About Global Product Management Talk The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies. Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are. Global Product Management Talk: http://www.prodmgmttalk.com Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk http://twebevent.com/prodmgmttalk Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Curations http://bit.ly/xHe37N Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Twitter @ProdMgmtTalk of International Product Marketing & Management http://www.aipmm.com Visit our sponsor, The Association 1 Page 2 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 3. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 Questions for Discussion: PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt NOTE: This particular talk did not follow usual Q&A format as our intended speaker arrived late due to flight issues. Chronological Tweets ProdMgmtTalk Get 10,000 people hearing your message weekly! Sponsor us! global audience of product professionals!http://t.co/S6EsE2Th #ProdMgmtTalk -3:01 PM Aug 20th, 2012 ProdMgmtTalk Join 192 people at http://t.co/qmnZXCVQ Aug 20 join sponsors @AIPMM @Atlassian for @MarkStiving on Startup Pricing #prodmgmt #ProdMgmtTalk -3:03 PM Aug 20th, 2012 ProdMgmtTalk Resources for todays talk w/ @aventigrouphttp://t.co/8lHUVEEP #prodmgmt #ProdMgmtTalk -3:07 PM Aug 20th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt#prodmgmttalk ht... http://t.co/wiEMZzd5 -3:12 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 3 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 4. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk What is #ProdMgmtTalk? http://t.co/WxgEfwFp #prodmgmttalk -3:25 PM Aug 20th, 2012 ProdMgmtTalk Never participated in a twitter chat? FAQs http://t.co/AuYVI76R #prodmgmttalk -3:25 PM Aug 20th, 2012 ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/EBe4tELM #prodmgmttalk -3:25 PM Aug 20th, 201 ProdMgmtTalk Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/lH3QIG1i #prodmgmttalk -3:26 PM Aug 20th, 2012 ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://t.co/S6EsE2Th #prodmgmttalk -3:26 PM Aug 20th, 2012 ProdMgmtTalk Join us at http://t.co/UklYtyI6automatically appends hashtag #ProdMgmtTalk -3:31 PM Aug 20th, 2012 ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 #ProdMgmtTalk -3:35 PM Aug 20th, 2012 ProdMgmtTalk Stand by - we may be pivoting to a different topic today...! #ProdMgmtTalk -3:39 PM Aug 20th, 2012 ProdMgmtTalk Todays speakers changed! @CindyFSolomon talks with original co- host @brainmates Adrienne Tan!http://t.co/QFxv0ikH #ProdMgmtTalk -3:55 PM Aug 20th, 2012 ProdMgmtTalk Speak with the hosts! GUEST CALL-IN (323) 927-2957 #prodmgmt #ProdMgmtTalk -3:57 PM Aug 20th, 2012 cindyfsolomon #Prodmgmttalk on the air! Call in 323-927-2957 http://t.co/I8h3sBVa. #prodmgmt #prodmrktg -3:57 PM Aug 20th, 2012 ProdMgmtTalk RT @cindyfsolomon: #Prodmgmttalk on the air! Call in 323-927-2957 http://t.co/k6cmlMnc. #prodmgmt #prodmrktg#ProdMgmtTalk -4:07 PM Aug 20th, 2012 MyBizMarketer RT @cindyfsolomon: #Prodmgmttalk on the air! Call in 323-927- 2957 http://t.co/9fNSfVQ6. #prodmrktg #prodmgmt-4:08 PM Aug 20th, 2012 urshz Cant believe I nearly missed the #prodmgmttalk this morning. Why wasnt it in my diary? -4:09 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 4 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 5. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk RT @urshz: Cant believe I nearly missed the#prodmgmttalk this morning. Why wasnt it in my diary?#ProdMgmtTalk -4:12 PM Aug 20th, 2012 ProdMgmtTalk RT @MyBizMarketer: RT @cindyfsolomon:#Prodmgmttalk on air! Call in 323-927-2957 http://t.co/k6cmlMnc.#prodmrktg #prodmgmt #ProdMgmtTalk -4:12 PM Aug 20th, 2012 ProdMgmtTalk @Cindyfsolomon talking with @brainmates Adrienne Tan on changes theyve seen over the year of podcasts to#prodmgmt #ProdMgmtTalk -4:13 PM Aug 20th, 2012 urshz Product Management is the heart of every organisation.#prodmgmttalk -4:18 PM Aug 20th, 2012 ProdMgmtTalk RT @urshz: Product Management is the heart of every organisation. #ProdMgmtTalk -4:20 PM Aug 20th, 2012 ProdMgmtTalk Its difficult for @CindyFSolomon and @brainmates to tweet and talk - so please listen today! http://t.co/QFxv0ikH #prodmgmt #ProdMgmtTalk -4:20 PM Aug 20th, 2012 urshz Can we mirror the SF talks in Sydney? @brainmates#prodmgmttalk -4:24 PM Aug 20th, 2012 o0KitKat0o #prodmgmttalk =great resource. Connecting with others passionate about products, design, and processes. Learning from real-life experiences. -4:33 PM Aug 20th, 2012 ProdMgmtTalk RT @o0KitKat0o Connecting with others passionate about products, design, and processes. Learning from real-life experiences. #ProdMgmtTalk -4:34 PM Aug 20th, 2012 ProdMgmtTalk RT @o0KitKat0o: =great resource. Connecting with others passionate about products, design, and processes#prodmgmt #ProdMgmtTalk -4:35 PM Aug 20th, 2012 o0KitKat0o #prodmgmttalk is daily education. Product management is an art with style. No one person tackles the role the same. Why connecting is key! -4:38 PM Aug 20th, 2012 o0KitKat0o Product Managers with products for the long haul. We dont think project to project. Its big picture. Success=collaboration#prodmgmttalk -4:40 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 5 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 6. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk NomadicPm RT @urshz: Product Management is the heart of every organisation. #prodmgmttalk -4:41 PM Aug 20th, 2012 brainmates RT @urshz: Product Management is the heart of every organisation. #prodmgmttalk -4:43 PM Aug 20th, 2012 johnpeltier RT @urshz: Product Management is the heart of every organisation. #prodmgmttalk -4:43 PM Aug 20th, 2012 brainmates RT @o0KitKat0o: #prodmgmttalk is daily education. Product management is an art with style. No one person tackles the role the same. Why connecting is key! -4:43 PM Aug 20th, 2012 ProdMgmtTalk Our speaker @aventigroup Bill Reed just got in from a flight - will reschedule to discuss changes in #prodmrktg discipline#ProdMgmtTalk -4:45 PM Aug 20th, 2012 urshz RT @o0KitKat0o: #prodmgmttalk is daily education. Product management is an art with style. No one person tackles the role the same. Why connecting is key! -4:46 PM Aug 20th, 2012 ProdMgmtTalk Were so flexible! #Prodmgmt must be proactive and transition easily to changes & so we did! #ProdMgmtTalk -4:46 PM Aug 20th, 2012 o0KitKat0o Seeing strong need for product to align with sales, to empower sales team through "vector" #prodmgmttalk w/Bill Reed-4:48 PM Aug 20th, 2012 ProdMgmtTalk @aventigroup says #prodmrktg is its own entity separate from #prodmgmt - overlaps many areas #marcom#training #ProdMgmtTalk -4:48 PM Aug 20th, 2012 ProdMgmtTalk @aventigroup seeing SMBs now adding #prodmrktmuch sooner as startups than previously #prodmgmt#ProdMgmtTalk -4:50 PM Aug 20th, 2012 ProdMgmtTalk 1 out of 5 products succeed in tech driven companies, 1 out of 4 products succeed in marketing driven companies #prodmgmt #ProdMgmtTalk -4:51 PM Aug 20th, 2012 o0KitKat0o Jack of all trades. #WearingManyHats Some keep product closer to developers, other companies integrate product w/ marketing. #prodmgmttalk -4:51 PM Aug 20th, 2012 o0KitKat0o Bill Reed: Marketing is misunderstood. Product Marketing is even more misunderstood. #prodmgmttalk Find there is a pull between the two. -4:53 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 6 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 7. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk key is getting customer input - #prodmrktg is best at doing this!!!! says @aventigroup #ProdMgmtTalk -4:53 PM Aug 20th, 2012 o0KitKat0o Pragmatic/Agile marketing. All are good. Key=customers/getting customer input. Never assume what you love is same as customer! #prodmgmttalk -4:55 PM Aug 20th, 2012 MyBizMarketer RT @ProdMgmtTalk: 1/5 products succeed in tech driven companies, 4/5 products succeed in marketing driven companies #ProdMgmtTalk #prodmgmt -4:55 PM Aug 20th, 2012 MyBizMarketer RT @ProdMgmtTalk: @aventigroup seeing SMBs now adding #prodmrkt much sooner as startups than previously #prodmgmt #ProdMgmtTalk #prodmgmt -4:55 PM Aug 20th, 2012 ProdMgmtTalk @aventigroup actually still uses MRDs - Marketing Requirements Documents....this is right up @CindyFSolomons expertise! #ProdMgmtTalk -4:56 PM Aug 20th, 2012 o0KitKat0o Thinking about input beyond just what features are built. Just getting customer input is not product marketing.#prodmgmttalk -4:56 PM Aug 20th, 2012 ProdMgmtTalk Get Senior Execs & Developers talking to customers right away to hear what theyre saying -set up calls says@aventigroup #ProdMgmtTalk -4:58 PM Aug 20th, 2012 o0KitKat0o Bring it all back to bottom line. What do you want to accomplish and how? Get senior engineering connected with customers. #prodmgmttalk -4:58 PM Aug 20th, 2012 ProdMgmtTalk RT @o0KitKat0o: Bring it all back to bottom line. What do u want to accomplish & how? Get senior engineering connected w/ cust #ProdMgmtTalk -4:59 PM Aug 20th, 2012 ProdMgmtTalk RT @o0KitKat0o: Pragmatic - Agile marketing. All good. Never assume what you love is same as customer!#prodmgmt #ProdMgmtTalk -5:00 PM Aug 20th, 2012 o0KitKat0o #prodmgmttalk Seems like a lot of companies try to be something their not. Trying to be Target when youre Wal-Mart. Accept comp. identity. -5:01 PM Aug 20th, 2012 ProdMgmtTalk Who is responsible for the biz model? #prodmrktg or#prodmgmt? A: Work as a team in earlier stage MRD/PRD#ProdMgmtTalk -5:01 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 7 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 8. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk NomadicPm RT @o0KitKat0o: Bill Reed: Marketing is misunderstood. Product Marketing is even more misunderstood.#prodmgmttalk Find there is a pull between the two. -5:01 PM Aug 20th, 2012 o0KitKat0o #prodmgmttalk A lot of shops do both: product works with engineering throughout product launch and -all- marketing tasks. #reality -5:02 PM Aug 20th, 2012 MyBizMarketer RT @o0KitKat0 A lot of shops do both: prod works with engineering throughout prod launch and -all- marketing tasks.#reality #ProdMgmtTalk -5:04 PM Aug 20th, 2012 o0KitKat0o Thanks @Cindyfsolomon @brainmates and Bill Reed for wonderful chat. This is great resource, only hope it gets bigger/better. #prodmgmttalk -5:06 PM Aug 20th, 2012 o0KitKat0o Thanks @NomadicPm @brainmates @ProdMgmtTalk@MyBizMarketer for the retweets. Look forward to the next discussion. #prodmgmttalk -5:09 PM Aug 20th, 2012 ProdMgmtTalk Todays quickie stats: 83 tweets generated 123,020 impressions, reaching an audience of 18,271 followers#ProdMgmtTalk -5:18 PM Aug 20th, 2012 ProdMgmtTalk Thank you tweeters: @o0kitkat0o @urshz @mybizmarketer @nomadicpm @brainmates @jonihoadley @mwise1 @pcaustin @cindyfsolomon #ProdMgmtTalk -5:19 PM Aug 20th, 2012 ProdMgmtTalk And thank you to @JohnPeltier - always great to see you! Tweets from #PCATL are at http://t.co/Eu9HxAzy #prodmgmt#ProdMgmtTalk -5:21 PM Aug 20th, 2012 ProdMgmtTalk Thank you to our sponsor @AIPMM Subscribe to AIPMM Product Management News & Views email newsletter http://bit.ly/P9zqwU #ProdMgmtTalk -5:22 PM Aug 20th, 2012 ProdMgmtTalk Thank you to Adrienne Tan of @brainmates for co-hosting, reminiscing & embracing Global Product Management Talk from birth! #ProdMgmtTalk -5:22 PM Aug 20th, 2012 ProdMgmtTalk Sponsor us and reach a global audience of product professionals! http://t.co/S6EsE2Th #ProdMgmtTalk -5:23 PM Aug 20th, 2012 ProdMgmtTalk Thanks for Our intro theme musicprovided by http://t.co/d2q5i5JP and the great @MarkBlasco ! #ProdMgmtTalk-5:24 PM Aug 20th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 8 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 9. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk launchexpert http://t.co/kfVyxaHK RT @o0KitKat0o #prodmgmttalk A lot of shops do both: product works with engineering throug...http://t.co/JUDfd4IG -5:24 PM Aug 20th, 2012 ProdMgmtTalk Listen on iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup #ProdMgmtTalk -5:24 PM Aug 20th, 2012 brainmates @ProdMgmtTalk It was a pleasure chatting today. Looking forward to more #prodmgmttalk -6:48 PM Aug 20th, 2012 ProdMgmtTalk Delighted to chat with Adrienne! RT @brainmates:@ProdMgmtTalk It was a pleasure chatting today. Looking forward to more #prodmgmttalk -7:08 PM Aug 20th, 2012 Thank you tweeters: @o0kitkat0o @urshz @mybizmarketer @nomadicpm @brainmates @jonihoadley @mwise1 @pcaustin @cindyfsolomon ProdMgmtTalk TWEET CORRECTION: Tech driven companies 1 of 5 products succeed, Marketing driven companies 4 of 5 products succeed! #prodmgmt #ProdMgmtTalk -8:15 PM Aug 20th, 2012 Today’s stats: 83 tweets generated 123,020 impressions, reaching an audience of 18,271 followers Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter: http://www.aipmm.com/subscribe Please Join #ProdMgmtTalk next week for How Product Management Can Break or Make Your Company with David Fradin @dfradin Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 9 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  • 10. 8//20//12 Trends and Changes iin Product 8 20 12 Trends and Changes n Product Management,, Product Marketiing & ProdMgmtTallk Management Product Market ng & ProdMgmtTa k GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT Join us monthly in San Francisco for Startup Product Talks! Our intro theme music is provided by podcastthemes.com and the great Mark Blasco! As a top 10 business podcast on the BlogTalkRadio network, we receive 10,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 10 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com