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Aug 22: Startup Product Pricing w/ Mark Stiving, Ph.D.
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Aug 22: Startup Product Pricing w/ Mark Stiving, Ph.D.

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Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to …

Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures.

He is the author of Impact Pricing: Your Blueprint for Driving Profits. Read more from Stiving on his blog, www.PragmaticPricing.com, and learn more about Stiving at www.markstiving.com. Listen to Mark on the Global Product Management Talk with Cindy F. Solomon and Roger Cauvin, PM expert: http://bit.ly/zim69l

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  • Everyone is throwing information at you today and online. Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time. What is the most valuable information you want to take away from spending time together? Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT! Every interaction is an opportunity to learn, to give, to sell!
  • The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation. Mission: Engage Product people in regularly scheduled, real-time discussion Showcase Product Management experts, speakers, bloggers, thought leaders and practitioners Evangelize Product related job titles as exciting, challenging & rewarding career endeavors Raise important issues that all Product Management professionals confront Extend shared resources across industries and borders Facilitate on-going dialogue, networking, mentoring & support beyond weekly events Enable global community around product management knowledge  Educate & defend the value of the product professional
  • The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation. Mission: Engage Product people in regularly scheduled, real-time discussion Showcase Product Management experts, speakers, bloggers, thought leaders and practitioners Evangelize Product related job titles as exciting, challenging & rewarding career endeavors Raise important issues that all Product Management professionals confront Extend shared resources across industries and borders Facilitate on-going dialogue, networking, mentoring & support beyond weekly events Enable global community around product management knowledge  Educate & defend the value of the product professional

Transcript

  • 1. WELCOME! Startup Product Pricing with Mark Stiving, Ph.D. or Pay As You Wish. Hashtag #SFPT Aug 22, 2012Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 1Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 2. Cindy F. Solomon, CPM, CPMM• Founder, The Global Product Management Talk• Host, StartUP Talk Radio, Tools of the Trade, PcampRadio• Over 15 years experience in product management andproduct marketing management of web, services andsoftware at Silicon Valley companies including Apple,Vadem, NetObjects and startups. Previously with Fortune500s including American Express and Radio Shack.• Contributing author to 42 Rules of Product Marketing• Product Management Coach, Startup Product MarketingStrategist, Twitter Chat Expert Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 2 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 3. Thank you Sponsors Hospitality and drinks Pizza The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.comCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 3Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 4. ----->New to Startup Product Talks? Welcome!Reports from previous meetings:July bit.ly/NzkpYjJune bit.ly/KYIQP0May bit.ly/KF38dAApril bit.ly/NgRJPP---->Seeking A New Position?Come to the next meeting to pitch your availability and post here: http://bit.ly/MBrLs4--->Need to expand your network and get product management experience?Join the team for the February conference: Startup Product Summitcontact Cindy cfsolomon@gmail.com-->Startup Product Talks discussion on Skype!Skype is a great medium for group chat! On Skype, search for "Startup Product Talks" or"cindyfsolomon" to get in for open chat on all things startup and product. Ask questions,vent, share resources.Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 4Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 5. Agenda6:30 - 7:00 Arrive, Sign in: Pizza & Beers---------Use White Board to Post Topics, Questions, Jobs & Seekers7:00 - 7:15 Welcome from Nick & Cindy7:15 - 7:30 Un-conference format: vote on white board suggestions7:30 - 8:30 Mark will talk about how to grow revenue and profits throughpricing and why its important to price early and often. The goal of thediscussion is to enable participants to determine how to use pricing tocapture more value, and even decide what new products to develop tocapture the most value.8:30 - 9:00 Open Discussion9:15 - end Networking Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 5 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 6. Product managers are responsible for creating and sustaining value throughout the entire life cycle of a product.This product management life cycle model is the property of The Associationof International Product Marketing and Management (AIPMM)®. 6
  • 7. The focus on creating andsustaining value is what is essential and unique to the discipline of product management. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 7 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 8. Next Startup Product Talk How do you define productmanagement? What does it mean to be a product manager?Wednesday, September 19, 2012 6:30 PM http://sfproducttalks.comCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 8Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
  • 9. Global Product Management TalkFor Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you.The Global Product Management TalkTM Follow @ProdMgmtTalk http://www.blogtalkradio.com/prodmgmttalkJoin in using hashtag #ProdMgmtTalk weekly at Twebevent or TweetchatGlobal Product Management TalkTM is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio).Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomonFounder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 9
  • 10. Online Product EventsGlobal Product Management Talk:Monday, Aug 27 How Product Management Can Make or Break Your Company w/ David Fradin 4:00 PMMonday, Sept 10 Building products with the Gestalt Mind w/ Prabhakar Gopalan http://www.blogtalkradio.com/prodmgmttalkAIPMM WebinarsAug 29 How To Prepare For The AIPMM Certified Product Manager (CPM) Certification ExamFor upcoming weekly webcasts: http://aipmm.com/aipmm_webinars/Subscribe to AIPMM Product Management News & Views http://www.aipmm.com/subscibe 10
  • 11. About Mark Stiving, Ph.D. Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. He is the author of Impact Pricing: Your Blueprint for Driving Profits. Read more from Stiving on his blog, www.PragmaticPricing.com, and learn more about Stiving at www.markstiving.com. Listen to Mark on the Global Product Management Talk with host, Cindy & co-host Roger Cauvin http://bit.ly/zim69lCindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomonFounder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 11