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Aug 1: The Global Product Management Talk on Know Your Enemy with Gopal Shenoy

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Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk

Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk

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  • 1. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk Today for the second time, we are recording the discussion between the co-hosts, Cindy F.Solomon and Roger Cauvin (stepping in today) with our speaker, Gopal Shenoy. Listen to today’s episode:http://bit.ly/qY3U16 All episodes http://www.blogtalkradio.com/prodmgmttalkTodays questions are at http://on.fb.me/pGRpbTQ1 How do I find out what my competitors are up to?Q2 What if my competitor engages in a price war?How do I win a price war with my competitor?Q3 What is the competitors network?Q4 Why are we getting beaten by my competitors?Q5 How can I find the most relevant information about my competitors?Q6 Should I bring up competitors with my prospective customers and prove how we are better?ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us! How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appendshashtag #prodmgmttalk (log into your twitter account)ProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions:http://on.fb.me/pGRpbT Links to Background blogs/readings: http://bit.ly/o8Ad5Daussiegoldy @ProdMgmtTalk I will certainly pop my head into #prodmgmttalk this morning. No meetingstoday! -3:43 PM Aug 1st, 2011cindyfsolomon @aussiegoldy Awesome! Looking forward to your joining us today! Backgroundhere: http://pack.li/1w #prodmgmttalk -3:44 PM Aug 1st, 2011chattalks Want to reach target audience of Product Management people? Sponsor Global ProductManagement Talk! http://bit.ly/gF0Tt3 #prodmgmttalk -3:45 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 1 Social Media Dashboard http://hootsuite.com/p_6792
  • 2. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkchattalks See a list of all the twitter chats: 472 and growing! Twitter ChatSchedule http://bit.ly/dJVfHk #prodmgmttalk -3:45 PM Aug 1st, 2011VFigatelix Ready to join our weekly chat! #prodmgmttalk -3:46 PM Aug 1st, 2011chattalks Welcome @VFigatelix where are you tweeting from?#prodmgmttalk -3:51 PM Aug 1st, 2011chattalks Please introduce yourself: where youre tweeting from, your involvement w/productmanagement when you come in!#prodmgmttalk -3:51 PM Aug 1st, 2011cindyfsolomon Im broadcasting live on the air! Listen in nowathttp://tobtr.com/s/2150423. #BlogTalkRadio #prodmgmttalk -3:52 PM Aug 1st, 2011VFigatelix Im tweeting from Caracas, Venezuela #prodmgmttalk -3:54 PM Aug 1st, 2011chattalks If youre NOT showing up in twitter search, follow theseinstructions http://bit.ly/kn5C0e #prodmgmttalk -3:55 PM Aug 1st, 2011cindyfsolomon Welcome! I have been to Caracus, Venezuela (22 yrs ago) RT @VFigatelix: Im tweeting fromCaracas, Venezuela #prodmgmttalk -3:55 PM Aug 1st, 2011chattalks Please follow @gopalshenoy @prodmgmttalk@cindyfsolomon@brainmates and use hashtag #prodmgmttalk@cindyfsolomon This is Cindy, your co-host, tweeting from across the bay from SanFrancisco#prodmgmttalk -3:55 PM Aug 1st, 2011 -3:55 PM Aug 1st, 2011chattalks This is Joy, the assistant tweeting from the bay area.#prodmgmttalk -3:56 PM Aug 1st, 2011chattalks Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -3:56PM Aug 1st, 2011cindyfsolomon @ytxaso Welcome! #prodmgmttalk -3:57 PM Aug 1st, 2011cindyfsolomon Excellent! Todays speaker, Gopal Shenoy is tweeting from @prodmgmttalk to make sure heis seen in the stream! #prodmgmttalk -3:58 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 2 Social Media Dashboard http://hootsuite.com/p_6792
  • 3. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk Getting ready for my global product management talk #prodmgmttalk -3:58 PM Aug 1st,2011chattalks Please welcome todays speaker Gopal Shenoy, Director of Product Management, Gazelle.com(follow him now!@gopalshenoy) #prodmgmttalk -3:58 PM Aug 1st, 2011ProdMgmtTalk @gopalshenoy is ready for his global product management tweetchat on competitiveanalysis #prodmgmttalk -3:59 PM Aug 1st, 2011cindyfsolomon I want to thank both Roger Cauvin and Gopal Shenoy for joining us today - we are also onBlogTalkRadio!#prodmgmttalk -3:59 PM Aug 1st, 2011aussiegoldy The next hour will be full of #prodmgmttalk tweets...#prodmgmttalk -3:59 PM Aug 1st, 2011chattalks Gopal Shenoy, is using the Twitter handle @prodmgmttalk to guarantee you see his tweets in thetwitter stream! #prodmgmttalk -3:59 PM Aug 1st, 2011ErikaLAndersen Joining #prodmgmttalk from Salt Lake City.#prodmgmttalk -4:00 PM Aug 1st, 2011rcauvin Im on @Blogtalkradio w/ @cindyfsolomon & @gopalshenoyfor this weeks #prodmgmttalk oncompetitive analysis.http://bit.ly/qY3U16 #prodmgmt -4:00 PM Aug 1st, 2011cindyfsolomon Todays questions are at http://on.fb.me/oOF0xT #prodmgmttalk -4:00 PM Aug 1st, 2011chattalks Gopal Shenoy @gopalshenoy joining us from Boston, MA & tweetingas @prodmgmttalk today #prodmgmttalk -4:00 PM Aug 1st, 2011lmckeogh Larry signing in from Boulder #prodmgmttalk -4:01 PM Aug 1st, 2011cindyfsolomon Welcome @lmckeough! #prodmgmttalk -4:02 PM Aug 1st, 2011cindyfsolomon Starting off with our first question: Q1 How do I find out what my competitors are upto? #prodmgmttalk -4:02 PM Aug 1st, 2011chattalks His personal blog, "Software Product Manager" http://www.productmanagementtips.com ratedas top product management blogs in the world #prodmgmttalk -4:02 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 3 Social Media Dashboard http://hootsuite.com/p_6792
  • 4. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkchattalks Gopal Shenoy @gopalshenoy product management exec w/> 15 yrs software productmanagement experience #prodmgmttalk -4:02 PM Aug 1st, 2011chattalks Gopal Shenoy @gopalshenoy previously worked 4 companies incl. SolidWorks, RSA Security,Salary.com and OnForce #prodmgmttalk -4:03 PM Aug 1st, 2011cindyfsolomon Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -4:03 PM Aug 1st, 2011chattalks Intro speaker Gopal Shenoy @gopalshenoy joining us from Boston, MA & tweetingas @prodmgmttalk today #prodmgmttalk -4:03 PM Aug 1st, 2011chattalks Link resources for this talk: http://pack.li/1w #prodmgmttalk -4:03 PM Aug 1st, 2011chattalks 3 sources for competitive analysis http://bit.ly/oj7X72 #prodmgmttalk -4:04 PM Aug 1st, 2011ProdMgmtTalk A1 - I find competitors website to be a goldmine of competitive information to start with -products, promotions etc #prodmgmttalk -4:04 PM Aug 1st, 2011cindyfsolomon A1 To start tracking competitors, I set up Google Alerts with key words that they wouldshow up in #prodmgmttalk -4:04 PM Aug 1st, 2011VFigatelix I used to work for Telecoms and now Im at Uni #prodmgmttalk -4:04 PM Aug 1st, 2011chattalks In depth Competitive Intelligence http://bit.ly/phjkwh #prodmgmttalk -4:04 PM Aug 1st, 2011lmckeogh A1: Ive had great success in just doing a search on them. Amazed to find roadmap PPTs on-line. #prodmgmttalk -4:04 PM Aug 1st, 2011chattalks Worry about future competition by @JeffLash http://bit.ly/ojTZLR #prodmgmttalk -4:04 PM Aug1st, 2011ProdMgmtTalk A1 - job openings on competitors website can also give you an idea where they may belooking to expand #prodmgmttalk -4:04 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 4 Social Media Dashboard http://hootsuite.com/p_6792
  • 5. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkchattalks Product Benchmarking http://bit.ly/rb2ron #prodmgmttalk-4:04 PM Aug 1st, 2011ProdMgmtTalk @lmckeogh - great point on google search and finding ppts #prodmgmttalk -4:05 PM Aug1st, 2011lmckeogh A1: talking to customers. They will play one company off an another before making achoice #prodmgmttalk -4:06 PM Aug 1st, 2011upwardaction RT @ProdMgmtTalk: A1 - job openings on competitors website can also give you an ideawhere they may be looking to expand #prodmgmttalk -4:06 PM Aug 1st, 2011VFigatelix A1 - I read their websites, see their adds, talk to their customers #prodmgmttalk -4:07 PM Aug1st, 2011cindyfsolomon @upwardaction welcome! #prodmgmttalk -4:07 PM Aug 1st, 2011rcauvin Gopal says win/loss analysis can be a good opportunity to find out from prospects whatcompetitors are up to.#prodmgmttalk #prodmgmt -4:07 PM Aug 1st, 2011ProdMgmtTalk A1 Win/loss analysis can be another good source especially the customers you won over,they could shed light on a lot of stuff #prodmgmttalk -4:07 PM Aug 1st, 2011ErikaLAndersen a1: Press releases, white papers, data sheets, job openings, linked-in groups, twitterstreams/blog postings of emps #prodmgmttalk -4:08 PM Aug 1st, 2011VFigatelix A1 - it has 2 b done regularly - we have to bcome some sort of investigators and track changes intheir strat#prodmgmttalk -4:08 PM Aug 1st, 2011baltomel Checking in from Baltimore for #prodmgmttalk -4:09 PM Aug 1st, 2011ProdMgmtTalk A1 If u work with a VAR channel, ur VARs can help u get competitive intel - information theyalready know or access to info #prodmgmttalk -4:09 PM Aug 1st, 2011cindyfsolomon Todays questions & Rogers @rcauvin additions at http://on.fb.me/qOjRmD #prodmgmttalk -4:09 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 5 Social Media Dashboard http://hootsuite.com/p_6792
  • 6. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkMacMyDay A1 Reading their web sites, subscribing to their products, reading reviews #prodmgmttalk -4:09PM Aug 1st, 2011rcauvin What are we trying to learn through competitive analysis?#prodmgmttalk #prodmgmt -4:09 PMAug 1st, 2011cindyfsolomon Welcome! RT @baltomel: Checking in from Baltimore for (our speaker Gopal Shenoy istweeting from@prodmgmttalk today) #prodmgmttalk -4:09 PM Aug 1st, 2011aussiegoldy Is this a twitter chat or audio chat now? Im confused! #prodmgmttalk -4:09 PM Aug 1st, 2011VFigatelix A1 - knowing them to figire their core strategy and b able to "guess" whats next fromthem #prodmgmttalk -4:10 PM Aug 1st, 2011ErikaLAndersen a1 cont: industry gossip sites (Tech Crunch), mainstream media, executive profiles, localjournals #prodmgmttalk -4:10 PM Aug 1st, 2011cindyfsolomon Nice to see you @MacMyDay! #prodmgmttalk -4:10 PM Aug 1st, 2011ProdMgmtTalk A1: If u are a startup, tap into ur VC network - they always have connections. Keyword is"Network" @gopalshenoy #prodmgmttalk -4:10 PM Aug 1st, 2011ErikaLAndersen RT @MacMyDay: A1 Reading their web sites, subscribing to their products, readingreviews #prodmgmttalk -4:10 PM Aug 1st, 2011cindyfsolomon @aussiegoldy We are still primarily a twitterchat & weve added the ability to listen to thespeaker & co-host discussion! #prodmgmttalk -4:10 PM Aug 1st, 2011cindyfsolomon (Both transcript from tweets and the audio from #blogtalkradio will be available after thetalk to extend reach & value) #prodmgmttalk -4:11 PM Aug 1st, 2011chattalks Q2 What if my competitor engages in a price war? How do I win a price war with mycompetitor? #prodmgmttalk -4:11 PM Aug 1st, 2011VFigatelix A1 - but mktg info & actions should give you a very good idea of what their doing or notdoing @cindyfsolomon #prodmgmttalk -4:11 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 6 Social Media Dashboard http://hootsuite.com/p_6792
  • 7. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkErikaLAndersen What do you mean? RT @rcauvin: Where does the competitive landscape reside? In themarket or the mind?#prodmgmttalk #prodmgmt -4:11 PM Aug 1st, 2011MacMyDay @aussiegoldy Twitter chat AFAIK. #prodmgmttalk -4:11 PM Aug 1st, 2011cindyfsolomon RT @chattalks: Q2 What if my competitor engages in a price war? How do I win a price warwith my competitor? #prodmgmttalk -4:12 PM Aug 1st, 2011baltomel A1 A variety of sources: blogs, google alerts, press releases, etc #prodmgmttalk -4:12 PM Aug 1st,2011MacMyDay @cindyfsolomon Likewise :) #prodmgmttalk -4:12 PM Aug 1st, 2011ProdMgmtTalk RT @chattalks: Q2 What if my competitor engages in a price war? How do I win a price warwith my competitor?@gopalshenoy #prodmgmttalk -4:12 PM Aug 1st, 2011aussiegoldy A2: To win a price war w/ competitor, add more value for the customer, dont necessarily dropprices. #prodmgmttalk -4:12 PM Aug 1st, 2011ErikaLAndersen Press releases just marketing info, but wheres emphasis; can give clues to productroadmap. #prodmgmttalk -4:13 PM Aug 1st, 2011rcauvin @ErikaLAndersen Ries & Trout say the competitive landscape is a battle to carve out territory in themind. #prodmgmttalk #prodmgmt -4:13 PM Aug 1st, 2011ProdMgmtTalk @aussiegoldy I agree. Customer value matters #prodmgmttalk -4:13 PM Aug 1st, 2011lmckeogh I would be reluctant to engage in a price war. Really would depend on the customer. Cant expectto win them all.#prodmgmttalk -4:13 PM Aug 1st, 2011ProdMgmtTalk A2 If price is only the thing customer cares about, you are liking selling acommodity #prodmgmttalk -4:13 PM Aug 1st, 2011cindyfsolomon RT @rcauvin @ErikaLAndersen Ries & Trout say competitive landscape is battle to carve outterritory in the mind #prodmgmt #prodmgmttalk -4:14 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 7 Social Media Dashboard http://hootsuite.com/p_6792
  • 8. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkErikaLAndersen Also, SEC filings great for competitor info; how much cash for expansion?growing/shrinking R&D? headcount?#prodmgmttalk -4:14 PM Aug 1st, 2011baltomel a2 You focus on other benefits, service, and product instead of price. Find the otherdifferentiators. #prodmgmttalk -4:14 PM Aug 1st, 2011MacMyDay Agree RT @aussiegoldy A2: To win a price war w/ competitor, add more value for the customer,dont necessarily drop prices. #prodmgmttalk -4:14 PM Aug 1st, 2011cindyfsolomon RT @ProdMgmtTalk: A2 If price is only the thing customer cares about, you are liking sellinga commodity #prodmgmttalk -4:14 PM Aug 1st, 2011ProdMgmtTalk A2 If you are in a space where it is cut throat price war, it is time to look for a blueocean #prodmgmttalk -4:14 PM Aug 1st, 2011rcauvin @ErikaLAndersen So they say to fight the battle over "owning" a position or idea in themind. #prodmgmttalk#prodmgmt -4:14 PM Aug 1st, 2011VFigatelix A2- Bloddy Price wars! - Step out of the category with actions not category like #prodmgmttalk -4:14 PM Aug 1st, 2011lmckeogh A2: I would be laying the groundwork beforehand. A price war is a desperate persons lastattempt. #prodmgmttalk -4:14 PM Aug 1st, 2011cindyfsolomon Agree! RT @baltomel: a2 You focus on other benefits, service, and product instead of price.Find the other differentiators. #prodmgmttalk -4:15 PM Aug 1st, 2011lmckeogh Totally agree RT @VFigatelix: A2- Bloddy Price wars! - Step out of the category with actions notcategory like#prodmgmttalk -4:15 PM Aug 1st, 2011saeedwkhan A2 - Never engage in a land war in Asia and never engage in a price war unless you are in acompletely commoditized market #prodmgmttalk -4:15 PM Aug 1st, 2011ProdMgmtTalk A2 I have had 1 instance where our salesman asked what the prospect would do if theirsalesmen were to drop the prices ..... #prodmgmttalk -4:15 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 8 Social Media Dashboard http://hootsuite.com/p_6792
  • 9. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkVFigatelix A2 - i.e.: Bridgstone latam gives away music and travel as promo gift - targeting youngeraudiences - not very tire sale like #prodmgmttalk -4:16 PM Aug 1st, 2011ProdMgmtTalk A2 ... that helped the customer focus on value creation and not price #prodmgmttalk -4:16PM Aug 1st, 2011ErikaLAndersen Competitive landscape=Mindshare? RT @rcauvin: @ErikaLAndersen they say fight battleover "owning" a position in the mind. #prodmgmttalk -4:16 PM Aug 1st, 2011aussiegoldy As a product manager when responsible for the P&L, you are part of a price war if sales engagein it. #prodmgmttalk -4:16 PM Aug 1st, 2011cindyfsolomon Welcome, @saeedwkhan - nice to see you! Gopal Shenoy is tweetingfrom @prodmgmttalk today #prodmgmttalk -4:17 PM Aug 1st, 2011saeedwkhan A2 - Price war is a sign that there is little differentiation in your products. e.g. gas stations Butshd tech products? #prodmgmttalk -4:17 PM Aug 1st, 2011MacMyDay A2 If your customer sees value in your product, price shouldnt matter so much - unless youreway out of reasonable range. #prodmgmttalk -4:17 PM Aug 1st, 2011ErikaLAndersen +1 RT @saeedwkhan: A2 - Never engage in a land war in Asia nor a price war unless incompletely commoditized market #prodmgmttalk -4:17 PM Aug 1st, 2011baltomel Not often. @cindyfsolomon a2 if you win a price war, have you won a loyal, long termcustomer? #prodmgmttalk -4:17 PM Aug 1st, 2011cindyfsolomon @saeedwkhan What do you mean by "land war in Asia?"... #prodmgmttalk -4:18 PM Aug1st, 2011MacMyDay Good point RT @saeedwkhan A2 - Price war a sign there is little differentn in products. eg. gasstns But shd tech products?#prodmgmttalk -4:19 PM Aug 1st, 2011rcauvin Yes. Mindshare includes not just how well known u r but what u stand for. RT @ErikaLAndersen:Competitive landscape=Mindshare? #prodmgmttalk -4:19 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 9 Social Media Dashboard http://hootsuite.com/p_6792
  • 10. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalksaeedwkhan Land war in Asia -- oblique reference to line from the movie Princess Bride #prodmgmttalk -4:19 PM Aug 1st, 2011ErikaLAndersen I dont know. Love Chevrons Techron. RT@saeedwkhan: A2 - Price war sign of little diff inproducts. e.g. gas stations #prodmgmttalk -4:19 PM Aug 1st, 2011cindyfsolomon You can hear @rcauvin and @gopalshenoy(@prodmgmttalk)typing http://tobtr.com/s/2150423 #prodmgmttalk -4:20 PM Aug 1st, 2011ErikaLAndersen Love that movie RT @saeedwkhan: Land war in Asia -- oblique reference to line from themovie Princess Bride #prodmgmttalk -4:20 PM Aug 1st, 2011ProdMgmtTalk A2 - Price wars sometimes is started by your own sales team to force a sale and thecompetition reacts with deeper discounts #prodmgmttalk -4:20 PM Aug 1st, 2011chattalks Welcome @saeedwkhan and thank you for the princess bride reference. Where are you tweetingfrom? #prodmgmttalk -4:21 PM Aug 1st, 2011VFigatelix A2- if in a price war try dramatic actions to change customer behavior in critical bying processesof search info & validation #prodmgmttalk -4:21 PM Aug 1st, 2011aussiegoldy There are better quotes from Princess Bride, but any quote is good! #prodmgmttalk -4:21 PMAug 1st, 2011rcauvin RT @saeedwkhan: A2 - Price war sign of little diff in products. e.g. gasstations #prodmgmttalk #prodmgmt -4:21 PM Aug 1st, 2011lmckeogh @ProdMgmtTalk : should have established sales book parameters and certain prices whereapprovals are needed#prodmgmttalk -4:21 PM Aug 1st, 2011cindyfsolomon only slightly less well-known is this: "Never go against a Sicilian when death is on the line"(princess bride quote) #prodmgmttalk -4:22 PM Aug 1st, 2011rcauvin @saeedwkhan Sometimes the problem is poor articulation of product positioning tosales. #prodmgmttalk #prodmgmt -4:22 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 10 Social Media Dashboard http://hootsuite.com/p_6792
  • 11. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalklmckeogh @VFigatelix : if you are in a price war, you were too late. Shouldnt walk away, but why make lifemore difficult.#prodmgmttalk -4:22 PM Aug 1st, 2011ErikaLAndersen Some products categories more risk of price war?#prodmgmttalk -4:23 PM Aug 1st, 2011cindyfsolomon A2 Bottom line - never engage in a price war - no win #prodmgmttalk -4:23 PM Aug 1st,2011aussiegoldy @rcauvin: @saeedwkhan Sometimes the problem is sales not willing to put effort into selling.Its much easier to discount. #prodmgmttalk -4:23 PM Aug 1st, 2011ProdMgmtTalk @erikalandersen - more a product moves towards a commodity, more prone it is to a pricewar #prodmgmttalk -4:23 PM Aug 1st, 2011cindyfsolomon Indeed RT @ProdMgmtTalk: @erikalandersen - more a product moves towards acommodity, more prone it is to a price war #prodmgmttalk -4:24 PM Aug 1st, 2011rcauvin @ErikaLAndersen Part of positioning is choosing or creating your product category such that udont need to compete on price.#prodmgmttalk -4:24 PM Aug 1st, 2011baltomel That msg should be repeated often @ rcauvin@saeedwkhan Sometimes the problem is poorarticulation of positioning to sales. #prodmgmttalk -4:24 PM Aug 1st, 2011ProdMgmtTalk A2 - controlling whether ur sales team participates in a price war depends on the top mgmt.Do u choose 2 lose the wrong ones? #prodmgmttalk -4:25 PM Aug 1st, 2011saeedwkhan @rcauvin Yes. Positioning, messaging etc. are all related. It could be lack of actual or perceiveddifferentiation#prodmgmttalk -4:25 PM Aug 1st, 2011rcauvin True! RT @aussiegoldy: Sometimes the problem is sales not willing to put effort into selling. Itsmuch easier to discount.#prodmgmttalk -4:25 PM Aug 1st, 2011cindyfsolomon I define as product marketings domain: Positioning, messaging #prodmgmttalk -4:26 PMAug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 11 Social Media Dashboard http://hootsuite.com/p_6792
  • 12. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkMacMyDay @lmckeogh @VFigatelix Not walk away, but not necessary to counter price drops. Need tocreate real value for customer #prodmgmttalk -4:26 PM Aug 1st, 2011cindyfsolomon Moving on to Q3 What is the competitors network? #prodmgmttalk -4:27 PM Aug 1st,2011saeedwkhan @cindyfsolomon - #prodmktg is part of overall#prodmgmt #prodmgmttalk -4:28 PM Aug 1st,2011ErikaLAndersen a3: what do you mean by "network", or is that part of the question? #prodmgmttalk -4:28PM Aug 1st, 2011VFigatelix A3 - their suppliers, their customers, their partners... in some industries those areshared #prodmgmttalk -4:28 PM Aug 1st, 2011ErikaLAndersen RT @saeedwkhan: @cindyfsolomon - #prodmktg is part of overall #prodmgmt#prodmgmttalk -4:28 PM Aug 1st, 2011lmckeogh Distributors also RT @VFigatelix: A3: their suppliers, customers, partners... in some industriesthose are shared #prodmgmttalk -4:29 PM Aug 1st, 2011ProdMgmtTalk A3 - a forgotten part of a competitors network is their board of directors - what is theirexperience and their connections? #prodmgmttalk -4:30 PM Aug 1st, 2011VFigatelix A3 - their employees 2 , their unhappy customers #prodmgmttalk -4:30 PM Aug 1st, 2011ErikaLAndersen alumni, service providers RT @VFigatelix: A3 - their suppliers, customers, partners... insome industries are shared #prodmgmttalk -4:30 PM Aug 1st, 2011MacMyDay A3 You and your customers are part of your competitors network #prodmgmttalk -4:30 PMAug 1st, 2011cindyfsolomon were talking about who owns product positioning in the organizationon #blogtalkradio w/@rcauvin@gopalshenoy (@prodmgmttalk) #prodmgmttalk -4:31 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 12 Social Media Dashboard http://hootsuite.com/p_6792
  • 13. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk A3 - Who is connected to whom? Who can open the door for you? It defines thenetwork #prodmgmttalk -4:32 PM Aug 1st, 2011VFigatelix @cindyfsolomon @rcauvin @gopalshenoy Prod Marketing guards it, Im a Prod Mktg and its thebest part of my job #prodmgmttalk -4:33 PM Aug 1st, 2011cindyfsolomon Network defined: RT @ProdMgmtTalk: A3 - Who is connected to whom? Who can open thedoor for you? It defines the network #prodmgmttalk -4:33 PM Aug 1st, 2011ErikaLAndersen great convo http://bit.ly/qrZmtr RT@cindyfsolomon: were talking abt who owns prodpositioning in org on #blogtalkradio #prodmgmttalk -4:33 PM Aug 1st, 2011cindyfsolomon RT @VFigatelix: @cindyfsolomon @rcauvin @gopalshenoy Prod Marketing guards it, Im aProd Mktg and its the best part of my job #prodmgmttalk -4:33 PM Aug 1st, 2011ProdMgmtTalk Open the door for a sale, open the door to get in front of the right stakeholder to gatherinformation ....#prodmgmttalk -4:33 PM Aug 1st, 2011ErikaLAndersen So the question is not about our own network, but figuring out the competitors andmaking our way in?#prodmgmttalk -4:35 PM Aug 1st, 2011baltomel @ProdMgmtTalk A3 I think it can vary by industry. Some industries are much closer, interwoventhan others. #prodmgmttalk-4:35 PM Aug 1st, 2011cindyfsolomon Gopal Shenoy says "If competitors have correct connections & you dont - thats anadvantage" #prodmgmttalk-4:35 PM Aug 1st, 2011cindyfsolomon Gopal Shenoy says "Find out who is on the board, and LinkedIn lets you know what theirconnections are"#prodmgmttalk -4:36 PM Aug 1st, 2011aussiegoldy A3: Many PMs are also the marketer, so positioning falls under PMs remit. PM should alwaysbe part of it - they know the prod #prodmgmttalk -4:36 PM Aug 1st, 2011cindyfsolomon Gopal Shenoy says "Sometimes competitors want to talk to you as well...to push the dooropen"#prodmgmttalk -4:37 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 13 Social Media Dashboard http://hootsuite.com/p_6792
  • 14. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk @cindyfsolomon especially if the market is an early market #prodmgmttalk -4:38 PM Aug1st, 2011VFigatelix @aussiegoldy agree! with u on PM should always be part of it - they know theprod #prodmgmttalk -4:38 PM Aug 1st, 2011cindyfsolomon Roger says @rcauvin "in new product category, you want to work collaborativelyw/competitors to promote category" #prodmgmttalk -4:39 PM Aug 1st, 2011ErikaLAndersen Lawyer hat: may raise some antitrust issues if not careful. RT @cindyfsolomon: Comps maywant to talk to you...push door open #prodmgmttalk -4:40 PM Aug 1st, 2011cindyfsolomon Moving back to twitter: Q4 Why are we getting beaten by my competitors? #prodmgmttalk -4:40 PM Aug 1st, 2011cindyfsolomon Gopal says "Dont ever underestimate the incumbent..." #prodmgmttalk -4:41 PM Aug 1st,2011lmckeogh A4: Could be the competitor network. They could have a better product or it more accuratelysolves the customers pain#prodmgmttalk -4:41 PM Aug 1st, 2011cindyfsolomon RT @ErikaLAndersen: Lawyer hat: may raise some antitrust issues if not careful. (re:talking/collaborating w/competitors) #prodmgmttalk -4:42 PM Aug 1st, 2011ProdMgmtTalk @ErikaLAndersen - agreed, but if it is an early market, educating the prospects byyourselves is difficult to do on your own #prodmgmttalk -4:42 PM Aug 1st, 2011ProdMgmtTalk A4: Lot of times you get beaten, because you did not even participate in thesale. #prodmgmttalk -4:43 PM Aug 1st, 2011cindyfsolomon A4 Perhaps competitor has better public presence and ability to reach targetaudience... #prodmgmttalk-4:43 PM Aug 1st, 2011lmckeogh A4: Customer familiarity. #prodmgmttalk -4:43 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 14 Social Media Dashboard http://hootsuite.com/p_6792
  • 15. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk A4 - if you dont pay attention to qualified leads and dont nurture them to close a sale, youlose #prodmgmttalk -4:43 PM Aug 1st, 2011Trillogy3 Q4: Could be any number of advantages, e.g. size/nimbleness, inventiveness, etc. or converse:incumbent could be complacent. #prodmgmttalk -4:44 PM Aug 1st, 2011ErikaLAndersen True. Issue is cooperating to divide market, a no-no RT @ProdMgmtTalk: if early market,educating prospects difficult alone #prodmgmttalk -4:44 PM Aug 1st, 2011cindyfsolomon branding is not something product managers are necessarily concerned with..., but I engagein a lot of twitter chats about it #prodmgmttalk -4:44 PM Aug 1st, 2011baltomel A4 The competitor could have a more active/vocal set of customers - sharing their productdetails/benefits. #prodmgmttalk -4:44 PM Aug 1st, 2011VFigatelix A4 - they have better ears so they listen 2 cust, or they have flexible orgazations, they might benich players, smaller, etc#prodmgmttalk -4:44 PM Aug 1st, 2011cindyfsolomon Welcome Diane! @Trillogy3 Nice to see you here!#prodmgmttalk -4:45 PM Aug 1st, 2011ProdMgmtTalk A4 - in the world of search, dont lose sight of SEO. Will ur prospects even find u in search orjust find ur competitor?#prodmgmttalk -4:45 PM Aug 1st, 2011cindyfsolomon RT @baltomel: A4 The competitor could have a more active/vocal set of customers - sharingtheir product details/benefits. #prodmgmttalk -4:45 PM Aug 1st, 2011lmckeogh A4: Competitor could be taking customer out for beers. ;-0 (Since we havent had a mentionyet) #prodmgmttalk -4:46 PM Aug 1st, 2011ErikaLAndersen +1 RT @ProdMgmtTalk: A4 - in search world, dont lose sight of SEO. Will prospects evenfind you or just competitor?#prodmgmttalk -4:46 PM Aug 1st, 2011baltomel Enjoying a good product management discussion on Twitter: #prodmgmttalk -4:46 PM Aug 1st,2011cindyfsolomon RT @ProdMgmtTalk in world of search dont lose sight of SEO Will ur prospects even find uin search or just find ur competitor? #prodmgmttalk -4:47 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 15 Social Media Dashboard http://hootsuite.com/p_6792
  • 16. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkErikaLAndersen Words used to describe product/brand help SEO#prodmgmttalk -4:47 PM Aug 1st, 2011cindyfsolomon Glad you are here! RT @baltomel: Enjoying a good product management discussion onTwitter:#prodmgmttalk -4:47 PM Aug 1st, 2011ProdMgmtTalk SEO is extremely important if you are a B2C product manager - every visit is a potential forsale right now!#prodmgmttalk -4:47 PM Aug 1st, 2011cindyfsolomon RT @ProdMgmtTalk: SEO is extremely important if you are a B2C product manager - everyvisit is a potential for sale right now! #prodmgmttalk -4:48 PM Aug 1st, 2011ProdMgmtTalk SEO = inbound leads - customers looking for a solution to an existing problem. You need tobe found!#prodmgmttalk -4:48 PM Aug 1st, 2011cindyfsolomon Coming up on Aug 22: SEO and Product Management with Deepak Gupta (mark yourcalendars!)#prodmgmttalk -4:49 PM Aug 1st, 2011Trillogy3 @cindyfsolomon Thanks - good to be here. Re: branding, prod mktg/mgmt needs to control prod.brand and reinforce company brand #prodmgmttalk -4:49 PM Aug 1st, 2011ErikaLAndersen At least look at web analytics to find commonly used search terms for your & competitorproduct. #prodmgmttalk -4:50 PM Aug 1st, 2011chattalks Q5 How can I find the most relevant information about my competitors? #prodmgmttalk -4:50PM Aug 1st, 2011cindyfsolomon Moving on to: Q5 How can I find the most relevant information about mycompetitors? #prodmgmttalk -4:50 PM Aug 1st, 2011Trillogy3 Q5: Ive found industry analysts positioning helpful.#prodmgmttalk -4:52 PM Aug 1st, 2011cindyfsolomon Roger @rcauvin - what is distinction between Q1 and Q5? Is it: Q1 what competitors aredoing vs Q5 What competitors saying? #prodmgmttalk -4:52 PM Aug 1st, 2011ErikaLAndersen For relevance, may need to consider implications of research findings #prodmgmttalk -4:52PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 16 Social Media Dashboard http://hootsuite.com/p_6792
  • 17. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon "how do you find out the perceptions of your brand relative to competition vs. how do youjust find out what they are doing" #prodmgmttalk -4:53 PM Aug 1st, 2011ProdMgmtTalk A5 Relevance depends on the industry you are in. What was valid last week, may not bevalid today. Thinking news industry #prodmgmttalk -4:54 PM Aug 1st, 2011chattalks Q6 Should I bring up competitors with my prospective customers and prove how we arebetter? #prodmgmttalk -4:54 PM Aug 1st, 2011ProdMgmtTalk A6 - Never - focus on the value you bring to the table to solve the prospectsproblems #prodmgmttalk -4:55 PM Aug 1st, 2011cindyfsolomon A6 only talk about competitors when comparing superior benefits, value,solutions... #prodmgmttalk -4:55 PM Aug 1st, 2011ProdMgmtTalk A6 - for all you know your prospect may not even know about your competitors. You wouldjust delay the sale#prodmgmttalk -4:56 PM Aug 1st, 2011ErikaLAndersen A6: depends on market. Dominant competitor? should mention elephant in room. Newindustry? not clear cut#prodmgmttalk -4:56 PM Aug 1st, 2011ProdMgmtTalk A6 - Never! focus on the value you bring to the table to solve the prospectsproblems #prodmgmttalk -4:56 PM Aug 1st, 2011VFigatelix A6 - Totally Yes! comparison and competition helps finding a lastingdifferentiator #prodmgmttalk -4:56 PM Aug 1st, 2011baltomel A6 Initially, indirectly by addressing your strengtts vs their weaknesses. #prodmgmttalk -4:57 PMAug 1st, 2011cindyfsolomon RT @ProdMgmtTalk: A6 - ONLY focus on the value you bring to the table to solve theprospects problems#prodmgmttalk -4:57 PM Aug 1st, 2011cindyfsolomon Good point! Choose differentiation RT@baltomel: A6 Initially, indirectly by addressing yourstrengtts vs their weaknesses. #prodmgmttalk -4:57 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 17 Social Media Dashboard http://hootsuite.com/p_6792
  • 18. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkchattalks Thank you @gopalshenoy for an informative talk today! Everyones participationappreciated! #prodmgmttalk -4:58 PM Aug 1st, 2011chattalks Join us next week: Tim Johnson @JohnsonTC for No MASHUBI: Product Marketing with aScalpel #prodmgmttalk -4:58 PM Aug 1st, 2011chattalks Unedited transcript available soon at Aug 1 Transcript Cleaning http://bit.ly/ntuuPN scroll tobottom & read up #prodmgmttalk -4:58 PM Aug 1st, 2011ErikaLAndersen A6: Dominant competitor, must answer "good enough" question. Why go with you iftheyre good enough?#prodmgmttalk -4:58 PM Aug 1st, 2011chattalks Please blog about your insights to todays talk to be repostedat http://www.prodmgmttalk.com #prodmgmttalk -4:58 PM Aug 1st, 2011ProdMgmtTalk @baltomel - u basically get 2 set the rules of the game that you know you can win, providedyou solve the customers problem #prodmgmttalk -4:58 PM Aug 1st, 2011chattalks Happy to announce #PCampUtah on Sept 10, 2011 http://pcamputah.org #prodmgmttalk -4:58PM Aug 1st, 2011cindyfsolomon Thank you @rcauvin for jumping in to co-host today with @gopalshenoy! #prodmgmttalk -4:58 PM Aug 1st, 2011chattalks Like us on facebook http://on.fb.me/ncKUD8 #prodmgmttalk -4:59 PM Aug 1st, 2011chattalks Follow us on LinkedIn http://linkd.in/pJ8B68 Join LinkedIngroup http://linkd.in/jRmwRx #prodmgmttalk -4:59 PM Aug 1st, 2011ErikaLAndersen You choose playing field RT @ProdMgmtTalk: @baltomel - u basically get 2 set the rules ofthe game that you know you can win #prodmgmttalk -4:59 PM Aug 1st, 2011chattalks Need a google+ invite? @cindyfsolomon Join me on Google+ for Global Product Management TalkCircle #prodmgmttalk-4:59 PM Aug 1st, 2011chattalks Contribute to the Global Product Management Talk blog http://bit.ly/eOFmB6 #prodmgmttalk -4:59 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 18 Social Media Dashboard http://hootsuite.com/p_6792
  • 19. Transcript from Aug 1/2, 2011: Product Management and The Competitive Space Global Product Management Talk with Gopal Shenoy http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkTrillogy3 Thanks everyone for a good chat! #prodmgmttalk -4:59 PM Aug 1st, 2011VFigatelix thxs guys!! loved the topic #prodmgmttalk -4:59 PM Aug 1st, 2011chattalks Global Product Management Talk Speaker Schedule http://bit.ly/gV5xsM #prodmgmttalk -4:59PM Aug 1st, 2011ProdMgmtTalk Thanks everyone for attending. I learnt quite a bit #prodmgmttalk -5:00 PM Aug 1st, 2011chattalks Subscribe to our newsletter (coming soon!) http://bit.ly/ouZN8J #prodmgmttalk -5:00 PM Aug1st, 2011ErikaLAndersen Looking for volunteers http://bit.ly/rpkCvA RT@chattalks: Happy toannounce #PCampUtah on Sept 10, 2011http://pcamputah.org #prodmgmttalk -5:00 PM Aug 1st, 2011ErikaLAndersen Me, too. RT @VFigatelix: thxs guys!! loved the topic #prodmgmttalk -5:00 PM Aug 1st, 2011Trillogy3 @cindyfsolomon - interesting combining the audio and tweetchat. Thanks! #prodmgmttalk -5:01PM Aug 1st, 2011rcauvin Thanks to @gopalshenoy for todays #prodmgmttalk on competitive analysis! #prodmgmt -5:01 PMAug 1st, 2011chattalks Thanks @Trillogy3 glad we can get our chat out there in many different modes! #prodmgmttalk -5:02 PM Aug 1st, 2011chattalks Want to reach target audience of Product Management people? Sponsor Global ProductManagement Talk!http://bit.ly/gF0Tt3 #prodmgmttalk -5:03 PM Aug 1st, 2011cindyfsolomon Thank you to Joy @chattalks who is helping produce the chats! Shell be editing audio to beat www.prodmgmttalk.com #prodmgmttalk -5:05 PM Aug 1st, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 19 Social Media Dashboard http://hootsuite.com/p_6792