Webcast: Pricing For A More Profitable Product Portfolio with Mark Stiving, PhD
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Capture More Value from Your Products and Capabilities: Pricing for a More Profitable Product Portfolio ...
Capture More Value from Your Products and Capabilities: Pricing for a More Profitable Product Portfolio
You've developed a competitive advantage, now how do you profit from it? Do you create one product or three? Do you price high or price low? Do you target mass market or specific customers?
The better understanding you have on how your customers use price to make their decisions, the better you will be able to make these decisions.
Pricing is the most powerful yet least understood of the marketing mix variables. However, it's especially critical for product managers who want to capture more of the value of the products they manage.
Mark Stiving (San Jose, CA) is a pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies increase profits with value based pricing strategies. Although employed full time as Director of Pricing at Maxim Integrated, Stiving's avocation is evangelizing the power and beauty of pricing. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as National Semiconductor, Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. He is the author of "Impact Pricing: Your Blueprint for Driving Profits" blog: http://www.PragmaticPricing.com site: http://www.markstiving.com
Upcoming Training: March 30, 2013
Pricing for Entrepreneurs and Product Managers
use code "startupprod" for $250 off full day training
Join the Startup Product movement for product excellence!
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