8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make       8 27 12 How Product Management can Make       Or Break Your Company       ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
8//27//12 How Product Management can Make      8 27 12 How Product Management can Make      Or Break Your Company      Or ...
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8/27/12 How Product Management Can Break or Make Your Company

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David says, "The Global Product Management Talk is a great vehicle for discussing the product management foundations (process, people and information) a company must provide, to build great products and services. Looking forward to joining in the conversation to share my view!"

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8/27/12 How Product Management Can Break or Make Your Company

  1. 1. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Podcast: http://bit.ly/Pz12fA Links: http://bit.ly/NX1e7Y David says, "The Global Product Management Talk is a great vehicle for discussing the product management foundations (process, people and information) a company must provide, to build great products and services. Looking forward to joining in the conversation to share my view!" David Fradin, President, Digital Enterprises, spoke at the weekly Global Product Management Talk on Monday, August 27, 2012 about Product Management Factors That Produce Substantially More Successful Products Multiple studies show that products fail 70% to 90% of the time. Nearly 98% of all patents fail to break even and only 56% of new product introductions achieve their financial goals. Why do products fail? They fail not because they don’t function, but often because they do not address a big enough customer need at a price people will be eager to pay. They were the wrong products to develop --- or the right product, delivered to the wrong customer or positioned to target the wrong need. This talk will explore the vital role of product management and what factors must be present in building insanely great product that are substantially more successful. David Fradin, President, Digital Enterprises, @dfradin discussed How Product Management Can Break or Make Your Company with host, Cindy F. Solomon @cindyfsolomon & co-host, Adrienne Tan @brainmates Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 1 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  2. 2. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk About Today’s Speaker, David Fradin David Fradin, has over 30 years of product management, product marketing management and senior management experience. Over the years, he has been responsible for 70+ products representing over $250M in revenue (actually dollars). He is currently writing a book entitled: Building Insanely Great Products through Optimal Product Management: How Product Management Can Break or Make your Company. His domain expertise covers enterprise, consumer technology products and services, mobile advertising, cell phone games, , SaaS, eCommerce, Internet, software, hardware and video markets. He has brought to market a number of industry firsts including the first or some of the first: · Hard disk drive for a personal computer (Apple) · Electronic manufacturing documentation revision, control and shop floor delivery system · Desktop video editing system (AVID) · Computer and web based training (Agilent, DBM, HP, Symantec, Ross Dress for Less Unisys) · Web based employee satisfaction surveys: Cisco, Oracle, Applied Materials · Cell phone advertising (MauiGames) As the former Associate Director of Personal Computer Industry Service at Dataquest, one of his core competencies is primary and secondary market research. Some of his most recent clients have been Cisco, Cognizant, Diebold, GameStop, Infosys, Kaiser, Pitney Bowes, the Country of Singapore and You Send It. Frequently mentors VPs and Directors of Product Management on industry best practices for product life cycle process, people and information. Contact Website: http://www.digitalenterprises.com/ Email: davidfradin at digitalenterprises.com Twitter: @dfradin LinkedIn: www.linkedin.com/in/davidfradin Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 2 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  3. 3. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ------------------------------------ Background resources: http://bit.ly/NX1e7Y Follow for reminders: http://bit.ly/nbw9Yr Curated Content: http://bit.ly/xHe37N Participate! http://bit.ly/eC3D09 ------------------------------------ What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 Questions for Discussion: PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt Q1 What are the foundations that companies must have in order for a product manager to do their job? Q2 70 to 90% of products fail: what can a Product manager do to reduce that failure rate? Q3 How much can the failure rate of new products be reduced? Q4 What drives your company and how does that affect product development? Q5 If you manage products and someone at a cocktail party asks you what you do...what do you say? Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 3 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  4. 4. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Tweet Chronology aipmm RT @ProdMgmtTalk: #ProdMgmtTalk How Product Management Can Break or Make Your Company w/ @dfradinhttp://t.co/4lZmV0Da #prodmgmt #prodmrktg -11:50 AM Aug 27th, 2012 PCAustin RT @cindyfsolomon: #ProdMgmtTalk today! (8/27/12 How Product Management Can Break or Make Your Company w/ David Fradin) http://t.co/zE17u58O -11:56 AM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: What is #ProdMgmtTalk? http://t.co/OeksKiFn #prodmgmt #projmgmt #brand #content#chat” -3:30 PM Aug 27th, 2012 ProdMgmtTalk Welcome @justcallmelloyd ! We appreciate your weekly participation! #prodmgmttalk -3:44 PM Aug 27th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from, involvement with #prodmgmt #prodmgmttalk http://t.co/enfuL8uR #prodmgmttalk -3:44 PM Aug 27th, 2012 ProdMgmtTalk Todays background & questions:http://t.co/enfuL8uR How #prodmgmt Can Break or Make Your Company with @dFradin #prodmgmttalk -3:45 PM Aug 27th, 2012 ProdMgmtTalk Please follow host @cindyfsolomon co-host Adrienne @brainmates speaker @dfradin for todays discussion!#prodmgmttalk -3:46 PM Aug 27th, 2012 ProdMgmtTalk Our speaker @dfradin >30 years of #prodmgmt#prodmrktg management and senior management exp, >70 products $250 mil revenue #prodmgmttalk -3:48 PM Aug 27th, 2012 ProdMgmtTalk Love Us? Show us! Donate $ to help us forward visibility of #prodmgmt worldwide! https://t.co/z8k3jxqT#prodmgmttalk -3:50 PM Aug 27th, 2012 brainmates RT @ProdMgmtTalk: Today! #Prodmgmttalk How Product Management Can Break or Make Your Company with David Fradin @dfradin #prodmgmt http://t.co/enfuL8uR -4:06 PM Aug 27th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from involvement with #prodmgmt #prodmgmttalk http://t.co/enfuL8uR #prodmgmttalk -4:06 PM Aug 27th, 2012 ProdMgmtTalk Q1 What foundationsmust be in place for a product manager to do their job? #prodmgmt #prodmgmttalk http://t.co/enfuL8uR #prodmgmttalk -4:07 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 4 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  5. 5. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk A1 @dfradin says clear set of values & vision for product & biz in order for #prodmgmt to succeed #prodmgmttalk-4:08 PM Aug 27th, 2012 ProdMgmtTalk A1 @dfradin is writing a book, Building Insanely Great Products was recently in Singapore 157K people in IT moving to product #prodmgmttalk -4:08 PM Aug 27th, 2012 ProdMgmtTalk A1 combination of values & culture aligned with company/product vision is necessary for product success#prodmgmt #prodmgmttalk -4:09 PM Aug 27th, 2012 the280group #prodmgmttalk david was presenting for the 280 Group in Singapore -4:09 PM Aug 27th, 2012 MyBizMarketer RT @ProdMgmtTalk: Q1 What foundations must be in place for a product manager to do their job? http://t.co/eAicn3X8 #prodmgmttalk #prodmgmt -4:10 PM Aug 27th, 2012 ProdMgmtTalk HP until 1998 (split into Agilant) 50 years followed formula HP Way & vision statement #prodmgmt provided quality & growth #prodmgmttalk -4:10 PM Aug 27th, 2012 ProdMgmtTalk Carly Fiorina dropped HP Way as set of values, now Meg Whitman announced 27K layouts (because they lost their vision) #prodmgmttalk -4:10 PM Aug 27th, 2012 ProdMgmtTalk Welcome @the280group @MyBizMarketer (nice new twitter pic!) #prodmgmttalk -4:11 PM Aug 27th, 2012 ProdMgmtTalk RT @the280group: #prodmgmt david was presenting for the 280 Group in Singapore #prodmgmttalk -4:11 PM Aug 27th, 2012 ProdMgmtTalk @dfradin presented product plan in 1983 @Apple - marcom mgr suggested comparing 5 alternative decisions against Apple values #prodmgmttalk -4:12 PM Aug 27th, 2012 ProdMgmtTalk There were 1800 Apple dealers in 1983 - @dfradinlet market decide based on customer empathy & Apple values#prodmgmttalk -4:13 PM Aug 27th, 2012 ProdMgmtTalk Adrienne @brainmates asking how #prodmgmt can embody biz values into daily actionable goals #prodmgmttalk -4:14 PM Aug 27th, 2012 ProdMgmtTalk says @dfradin A1 ex. Pricing goals - what is your strategy? matched with biz goals & mission? #prodmgmttalk -4:15 PM Aug 27th, 2012 ProdMgmtTalk the criteria against which the decisions of pricing is made - if confusion over values & vision of company - diff prices set#prodmgmttalk -4:15 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 5 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  6. 6. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk MyBizMarketer Thank You :D @ProdMgmtTalk @the280group#prodmgmttalk -4:16 PM Aug 27th, 2012 ProdMgmtTalk Adrienne @brainmates is grilling the speaker on question 1! #prodmgmt #prodmgmttalk -4:16 PM Aug 27th, 2012 ProdMgmtTalk @dfradin says need process to handle product lifecycle - w/o process u create culture of blame - must have vision consensus #prodmgmttalk -4:17 PM Aug 27th, 2012 ProdMgmtTalk @dfradin says Racey chart or Dacey chart? not everyone has to be leader, informed or decision maker...#prodmgmttalk -4:18 PM Aug 27th, 2012 ProdMgmtTalk Need a product counsel to sign off on plans & product road map - & have exit criteria for each phase of AIPMM 7 phases#prodmgmttalk -4:19 PM Aug 27th, 2012 ProdMgmtTalk DACI - Decision Approver ReCommender Informed decision matrix is described on Wikipedia #prodmgmt#prodmgmttalk -4:20 PM Aug 27th, 2012 the280group DACI #prodmgmttalk Decision maker, approver, Contributor, Informed. -4:20 PM Aug 27th, 2012 ProdMgmtTalk @dfradin says every org - no matter what size - need these kinds of decision charts - even #startups#prodmgmttalk -4:21 PM Aug 27th, 2012 ProdMgmtTalk @the280group Thanks! DACI #prodmgmt Decision maker, approver, Contributor, Informed. #prodmgmttalk -4:21 PM Aug 27th, 2012 ProdMgmtTalk Thanks Melissa @the280group for listening & contributing regularly! @dfradin says youre smarter than him!#prodmgmttalk -4:23 PM Aug 27th, 2012 ProdMgmtTalk Q2 70 to 90% of products fail: what can a Product manager do to reduce that failure rate? #prodmgmt http://t.co/enfuL8uR #prodmgmttalk -4:25 PM Aug 27th, 2012 the280group #prodmgmttalk you must have an optimal product process http://t.co/npdRCy5H - 4:25 PM Aug 27th, 2012 ProdMgmtTalk A2 #prodmrktg has to make sure there is channel, product congruent w/ brand, etc, etc, - a lot! #prodmgmttalk -4:26 PM Aug 27th, 2012 ProdMgmtTalk A2 first 7 things is #prodmgmt last 4 things is#prodmrktg (1941 started brand management at P&G w/budget for research & adv) #prodmgmttalk -4:27 PM Aug 27th, 2012 ProdMgmtTalk Over years, #prodmgmt lost authority & budget but not responsibility...in 70s tech prodmgmt got into marketing - lost VOC #prodmgmttalk -4:28 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 6 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  7. 7. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Getting a history of product management discipline within companies from @dfradin #prodmgmttalk -4:28 PM Aug 27th, 2012 ProdMgmtTalk Its not Silicone Valley....but the rolling foot hills can remind you of certain things.... #prodmgmttalk -4:31 PM Aug 27th, 2012 ProdMgmtTalk Early on, Apple had issues between marketing and engineering - Jobs put back in - its all about the product...#prodmgmttalk -4:32 PM Aug 27th, 2012 ProdMgmtTalk IBM was manufacturing driven until they turned around. @DFradin says in future - Only market driven companies will succeed #prodmgmttalk -4:33 PM Aug 27th, 2012 ProdMgmtTalk @Brainmates asks which companies are market driven? @DFradin says everything that starts with "Virgin" Branson is a genius #prodmgmttalk -4:33 PM Aug 27th, 2012 ProdMgmtTalk Q3 How much can the failure rate of new products be reduced? #prodmgmt http://t.co/enfuL8uR #prodmgmttalk -4:34 PM Aug 27th, 2012 ProdMgmtTalk @dfradin has a list of 200 market driven companies - says hell share next week! #prodmgmttalk -4:35 PM Aug 27th, 2012 ProdMgmtTalk Companies perform well after they have a market focus (one of Apple culture things - next bench syndrome...)#prodmgmttalk -4:36 PM Aug 27th, 2012 ProdMgmtTalk Intel is market driven, AMD, @dfradin says @Adobehas lost its way since purchasing @Macromedia #prodmgmttalk -4:37 PM Aug 27th, 2012 ProdMgmtTalk @brainmates asks how to classify companies as market driven... #prodmgmttalk -4:37 PM Aug 27th, 2012 ProdMgmtTalk Market driven companies show it thru their attention to customer service & heeding voice of the customer#prodmgmttalk -4:40 PM Aug 27th, 2012 ProdMgmtTalk Both B2C & B2B companies can be market and customer focused.... General Motors lost it when they became manufacturing focusd #prodmgmttalk -4:41 PM Aug 27th, 2012 ProdMgmtTalk Q3 How much can the failure rate of new products be reduced? http://t.co/enfuL8uR At least 50% w/ good#prodmgmt !!! #prodmgmttalk -4:41 PM Aug 27th, 2012 urshz @ProdMgmtTalk Heeding the voice of the customer: @Telstra have taken steps towards this #prodmgmttalk -4:43 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 7 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  8. 8. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk If #prodmgmt reduces failure rate by >50% = why dont companies get on it? A: they are preoccupied w/ KPIs & shareholders #prodmgmttalk -4:43 PM Aug 27th, 2012 ProdMgmtTalk Welcome @urshz ! #prodmgmttalk -4:43 PM Aug 27th, 2012 ProdMgmtTalk RT @urshz: @ProdMgmtTalk Heeding the voice of the customer: @Telstra have taken steps towards this#prodmgmttalk -4:44 PM Aug 27th, 2012 ProdMgmtTalk Companies lose their way when they pay more attention to shareholders than their customers! #prodmgmt#prodmgmttalk -4:44 PM Aug 27th, 2012 ProdMgmtTalk Good #prodmgmt will solve the problems of our sluggish economy says @dfradin! #prodmgmttalk -4:45 PM Aug 27th, 2012 ProdMgmtTalk We need to SCREAM that #ProdMgmt is essential to successful profitable products! Thats why we do this weekly!#prodmgmttalk -4:45 PM Aug 27th, 2012 ProdMgmtTalk Adrienne @brainmates on a roll about govt and politics.... and @dfradin is happy to discuss political party issues....#prodmgmttalk -4:46 PM Aug 27th, 2012 brainmates RT @urshz: @ProdMgmtTalk Heeding the voice of the customer: @Telstra have taken steps towards this #prodmgmttalk-4:47 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Good #prodmgmt will solve the problems of our sluggish economy says @dfradin! #prodmgmttalk”-4:47 PM Aug 27th, 2012 justcallmelloyd @ProdMgmtTalk: We need to SCREAM that#ProdMgmt is essential to successful profitable products! Thats why we do this weekly! #prodmgmttalk -4:47 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Companies lose their way when they pay more attention to shareholders than their customers!#prodmgmt #prodmgmttalk” -4:48 PM Aug 27th, 2012 ProdMgmtTalk A4 what drives your company? engineering? marketing? sales? technology? shareholders? #prodmgmttalk -4:48 PM Aug 27th, 2012 ProdMgmtTalk RT @justcallmelloyd: “@ProdMgmtTalk: Good#prodmgmt will solve problems of our sluggish economy says@dfradin! #prodmgmttalk” #prodmgmttalk -4:48 PM Aug 27th, 2012 aipmm RT @ProdMgmtTalk: A4 what drives your company? engineering? marketing? sales? technology? shareholders?#prodmgmttalk -4:48 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Market driven companies show it thru their attention to customer service & heeding voice of the customer #prodmgmttalk” -4:48 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 8 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  9. 9. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk justcallmelloyd “@ProdMgmtTalk: Intel is market driven, AMD,@dfradin says @Adobe has lost its way since purchasing@Macromedia #prodmgmttalk” -4:49 PM Aug 27th, 2012 aipmm RT @ProdMgmtTalk: need to SCREAM that #ProdMgmt is essential to successful profitable products! Thats why we do this weekly! #prodmgmttalk -4:49 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Companies perform well after they have a market focus (one of Apple culture things - next bench syndrome...) #prodmgmttalk” -4:49 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Early on, Apple had issues between marketing and engineering - Jobs put back in - its all about the product.. #prodmgmttalk” -4:49 PM Aug 27th, 2012 ProdMgmtTalk Theres also a chat happening on thehttp://t.co/Fwuvgf6g site #prodmgmttalk - 4:50 PM Aug 27th, 2012 ProdMgmtTalk Q5 If you manage products and someone at a cocktail party asks you what you do-what do you say? #prodmgmthttp://bit.ly/NX1e7Y #prodmgmttalk -4:51 PM Aug 27th, 2012 ProdMgmtTalk @dfradin says we need a 5 word statement for what we do as #prodmgmt people #prodmgmttalk -4:51 PM Aug 27th, 2012 ProdMgmtTalk Responsible for development of successful products....! #prodmgmttalk -4:52 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Responsible for development of successful products....! #prodmgmttalk” -4:54 PM Aug 27th, 2012 ProdMgmtTalk Next Sept 10: Global Product Management Talk On Gestalt Product Strategy with Prabhakar Gopalan @pgopalanhttp://t.co/G3LGZz2c #prodmgmttalk -5:00 PM Aug 27th, 2012 ProdMgmtTalk Thank you Adrienne for co-hosting today@brainmates and David Fradin for speaking @dfradin#prodmgmttalk -5:01 PM Aug 27th, 2012 ProdMgmtTalk Thank you tweeters: @aipmm @cindyfsolomon @brainmates @the280group @justcallmelloyd @mybizmarketer@pcaustin @urshz #prodmgmttalk -5:03 PM Aug 27th, 2012 ProdMgmtTalk Todays quickie stats: 104 tweets generated 203,437 impressions, reaching an audience of 16,786 followers#prodmgmttalk -5:03 PM Aug 27th, 2012 ProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgViu7aT Like Us on Facebook http://t.co/ppUBptJB #prodmgmttalk -5:04 PM Aug 27th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 9 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  10. 10. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Listen on iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup #prodmgmttalk -5:04 PM Aug 27th, 2012 ProdMgmtTalk Save the date: Thursday, Feb 7, 2013 Startup Product Summit #prodmgmttalk - 5:04 PM Aug 27th, 2012 ProdMgmtTalk Thanks to Startup Product Talks SF participants for joining the listening audience today! #prodmgmttalk -5:05 PM Aug 27th, 2012 justcallmelloyd “@ProdMgmtTalk: Todays quickie stats: 104 tweets generated 203,437 impressions, reaching an audience of 16,786 followers #prodmgmttalk” -5:09 PM Aug 27th, 2012 johnpeltier MT @prodmgmttalk: We need to SCREAM that#ProdMgmt is essential to successful profitable products!#prodmgmttalk -6:18 PM Aug 27th, 2012 ProdMgmtTalk RT @johnpeltier: MT @prodmgmttalk: We need to SCREAM that #ProdMgmt is essential to successful profitable products! #prodmgmttalk -6:29 PM Aug 27th, 2012 StewartRogers RT @ProdMgmtTalk: Companies lose their way when they pay more attention to shareholders than their customers! #prodmgmt #prodmgmttalk -8:24 PM Aug 27th, 2012 Great tweeters! @aipmm @cindyfsolomon @brainmates @the280group @justcallmelloyd @mybizmarketer @pcaustin @urshz @PCAustin Today’s Stats: 104 tweets generated 203,437 impressions, reaching an audience of 16,786 followers Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter: http://www.aipmm.com/subscribe Join #ProdMgmtTalk next on September 10 for Global Product Management Talk On Gestalt Product Strategy with Prabhakar Gopalan @pgopalan http://bit.ly/RSY8rr Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 10 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com
  11. 11. 8//27//12 How Product Management can Make 8 27 12 How Product Management can Make Or Break Your Company Or Break Your Company GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT Join us monthly in San Francisco for Startup Product Talks! Our intro theme music is provided by podcastthemes.com and the great Mark Blasco! As a top 10 business podcast on the BlogTalkRadio network, we receive 10,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com 1 Page 11 Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3@prodmgmttalk www.prodmgmttalk.com

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